Industry News
The online gambling market is predicted to reach USD 87. 75 billion by 2024, registering a CAGR of 8. 77%, during the forecast period (2019 – 2024).
Reportlinker.com announces the release of the report “Online Gambling Market – Growth, Trends and Forecast (2019 – 2024)”
Artificial intelligence, Chabot, and machine learning have taken over the market. The rise in the number of female population in casinos and convenience of cashless mode of payment during the gaming are likely to boost the online gambling market, during the forecast period. Online gambling companies are likely to expand their sport betting options after sport betting was legalized in the United States by the Supreme Court, in 2018, which is further supporting the market’s growth. However, stringent regulations related to online gambling are expected to hinder the market growth rate.
Scope of the Report
The online gambling market includes gaming types, such as betting, bingo, lottery, casino, and other gambling games include poker and country-level games. The online gambling market by device type is categorized as mobile and desktop gambling games.
Key Market Trends
Online Betting Holds a Prominent Share among the Online Gambling
The online betting segment is predominantly applied in the sports category, especially in events, such as FIFA World Cup and European Championships. Online betting is also popular in horse racing and greyhound racing. Many of the online sports betting companies are sponsoring different teams as a part of their marketing initiatives and strategic expansions. For instance, the bwin brand, a pioneering online sports brand across Continental Europe, attained global recognition through high-profile sponsorships with football clubs, such as Real Madrid and AC Milan. Similarly, for the 2018 World Cup, the Gaming Innovation Group (GiG) launched an advanced and innovative platform for sports betting, thereby driving the market.
North America Remains the Fastest Growing Region
The current legislation framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, and New Jersey to operate legally, as these are the three states where online betting is regulated. Pennsylvania is the fourth and biggest state to legalize and regulate online gambling. The new law allows for online casinos, online poker, sports betting, and more. New Jersey is currently the largest market for regulated online gambling in the United States. There are a number of sports books and online sports betting apps live in the state. Canada is largely an unregulated country in terms of online gaming. Whereas, Mexico is reviewing its gambling laws, with the aim to regulate the online gambling sector to bring it in line with the rest of the nation’s gambling industry.
Competitive Landscape
Market leaders have been focusing on mergers since the past few years, primarily to increase their market share and to improve margins. For instance, Paddy power Plc and Bet fair Plc merged into Paddy Power Betfair Plc. Similarly, Ladbrokes and Coral merged and formed Ladbrokes Coral Group Plc. Many online gambling companies rely on third party providers, such as Playtech, for software. However, some companies choose to backward integrate. 888poker heavily invested in developing its own software and online gaming technology, primarily not to rely on suppliers. The key players in the online gambling market are providing similar or almost identical services and products, leading to a fierce competition with a heavy focus on pricing and marketing activities.
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BetBlocker
New Turkish-language tool from BetBlocker extends service to 90 million additional people
Gambling harm prevention charity BetBlocker today reveals the extension of their award-winning assistance into Turkish.
In 2025, BetBlocker saw a tremendous increase in support, with more than three hundred thousand individual users initiating a block throughout the year. This significant level of engagement has been made possible by the diverse array of languages into which the charity has translated its assistance.
Yesilay, the main Turkish support service, reports that requests for help with gambling are now surpassing those for alcohol, drugs, or tobacco, alongside significant uptake and harm among youth, making the launch of Turkish language support timely and relevant.
Founder and Trustee for BetBlocker, Duncan Garvie, offered these comments: “BetBlocker is genuinely excited to roll out our second language expansion of 2026.
We’ve experienced phenomenal uptake of the service over the last 12 months and figures hare steadily rising. One of the biggest drivers of that growth has been improving the accessibility of our support by meeting users where they are and offering support in the language that they’re most comfortable accessing in.
Alongside Turkey itself, there are substantial Turkish speaking communities across Europe, the Middle East and North America. It is our hope that this evolution of BetBlocker will ensure that a deeper level of support is available more widely across the Turkish diaspora.
BetBlocker would like to offer our deepest thanks to Fatmatuz Zehra Pehlivan, a Clinical Psychologist and researcher, who volunteers Green Cresent in the field of addiction treatment. Fatmatuz volunteered her time to help translate our app, and every Turkish language user we support owe her their thanks for the donation of her time and expertise.
As with many of the communities BetBlocker now supports, we would not be able to reach so many people without the kindness and generosity of field experts like Fatmatuz.”
The post New Turkish-language tool from BetBlocker extends service to 90 million additional people appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alec Gehlot Chief Executive Officer at PlaySignal
PlaySignal Debuts: Alec Gehlot’s New Sophisticated Responsible Gaming Platform
Alec Gehlot, previous senior executive at Optimove, has introduced PlaySignal, a responsible gaming platform aimed at assisting operators in identifying and addressing player risk promptly.
PlaySignal employs a traffic-light system featuring green, amber, and red signals to steer player conduct and indicate when behaviors start to enter higher-risk areas. The platform seeks to minimize avoidable exclusions by offering operators enhanced visibility of rising risks, while simultaneously giving players more understanding of how their actions are evaluated.
Leveraging behavioural analytics, PlaySignal tracks player actions during gameplay and displays information as distinct signals. This allows teams to act earlier and react more appropriately as risk evolves.
The product connects with current operator systems to assist responsible gaming, CRM, and compliance teams by providing a unified view of activities, encouraging a more uniform strategy among teams as regulatory demands grow in important markets.
Building on his time at Optimove, where he collaborated with operators on segmentation, retention, and user engagement, Gehlot recognized a demand for innovative tools to enhance player protection as regulatory and tax pressures mount in regulated markets.
The company launched PlaySignal at ICE earlier this year, where it was a contender in the Innovators Challenge, and initiated talks with operators in various markets. The initial launch will concentrate on the UK prior to global expansion.
Alec Gehlot, Chief Executive Officer at PlaySignal, said: “Regulation and taxation are only moving in one direction, and operators need new tools to adapt. Player protection can no longer be treated as a compliance obligation; it has to become a competitive differentiator.
“Regulated operators are under real pressure, particularly in the UK, and we believe giving them earlier visibility of risk is essential not just for protection, but for long-term sustainability.”
The post PlaySignal Debuts: Alec Gehlot’s New Sophisticated Responsible Gaming Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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