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Relax Gaming to run multi-million-Euro promotion with Wildz Casino

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Relax Gaming, the innovative content provider and aggregation platform, has teamed up with Wildz Casino for a major promotion in which millions of euros in free spins will be given away to players on its leading proprietary title, Temple Tumble.

Kicking off on 1st March as part of the online casino’s Spinback™ rewards programme, the promotion will run for 6 months, treating fans of the widely popular slot title to an even more exciting gaming experience with greater win potential.

Temple Tumble, the first in a series of three Tumble games, has been a consistent top-performer since its launch, maintaining a high number of rounds per active player and impressive game win performance indicators. Megaways™, under licence from Big Time Gaming, added a twist to the unique slot, which offers 46,656 ways to win and a cascading mechanic that has captivated a wide-ranging audience.

The Spinback feature is exclusive to Wildz, the flagship online casino brand of Rootz. It automatically credits players with one free spin for every five consecutive spins that don’t produce a win. It forms part of the online operator’s wider rewards system, which allows customers to progress through levels as they place wagers on games, awarding free spins on their favourite games with each new stage reached.

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Daniel Eskola, Relax Gaming’s CCO, said: “Temple Tumble is more than a year old but continues to perform and pull in players due to its stickiness and extensive popularity, making it the perfect game for Wildz’s innovative Spinback rewards programme.

“This collaboration with Wildz will further boost the game’s appeal with new players to the benefit of both parties and underlines our focus in recent months on developing our promotional offering with operator partners.”

Lasse Rantala, CEO, Rootz Ltd, said: “Temple Tumble has been one of our most-played slots since launching last year so including the game in the Spinback promotion was an obvious move. We have no doubt that the game will become an even bigger hit with both existing and new customers.

“The loyalty programme has achieved significant results in bringing additional layers of excitement to the games we know our players love and we look forward to seeing engagement further increase following the Temple Tumble promotion.” 

Relax Gaming provides customers with a portfolio of over 1000 casino games, including high-quality aggregated content from selected Silver Bullet and Powered By partners, together with innovative products from its in-house studios.

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The 8th AskGamblers Awards Officially Enters the Voting Stage

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AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.

The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.

As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.

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The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.

Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.

Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”

“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.

Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.

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Flexion Reports Revenue Increase of 9% for 2024

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Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.

Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.

“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.

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Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.

In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.

“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.

“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.

The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.

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Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024

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The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.

In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.

Dijana Radunović, General Manager at AskGamblers, said: “It’s amazing to see the trust players put in us year after year, and we’re able to repay them by helping them recover their funds from operators or solve other related issues. We’ve had another successful year, with a few records broken and amazing milestones achieved and we can’t wait to see what lies in store in the years ahead.”

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