Affiliate Industry
Better Collective interim report January 1 – December 31, 2019

Highlights fourth quarter 2019
- Q4 Revenue grew by 61% to 19,579 tEUR (Q4 2018: 12,135 tEUR). Organic revenue growth was 24%.
- Q4 EBITA before special items increased 32% to 7,117 tEUR (Q4 2018: 5,382 tEUR). The EBITA-margin before special items was 36% including an expected downwards impact of 4%-points from the acquired US-businesses. Excluding the impact from US, the EBITA-margin before special items was 40%.
- Sports win margins were significantly lower than historic average. Compared to historic average, revenue and earnings were affected negatively by an estimated 2 mEUR in the quarter.
- New Depositing Customers (NDCs) exceeded 118.000 in the quarter (growth of 55%, most of which organic). This established a new quarterly company record.
- Bank financing with Nordea has been re-structured and Better Collective now has committed 3-year credit facilities of >80 mEUR with an extension option for one additional year.
- A directed new share issue of 4 million shares raised cash proceeds to the Company of 30 mEUR (312 mSEK) before transaction costs.
- Cash Flow from operations before special items was 7,532 tEUR (Q4 2018: 5,411 tEUR), an increase of 39%. The cash conversion was 96%. End of Q4, capital reserves stood at 90 mEUR consisting of net cash of 23 mEUR and unused bank credit facilities of 67 mEUR.
- A new version of the flagship product bettingexpert.com was launched.
Financial highlights full year 2019
- Revenue grew by 67% to 67,449 tEUR (YTD 2018:40,483 tEUR). Organic revenue growth was 26%.
- EBITA before special items grew by 69% to 27,231 tEUR (YTD 2018: 16,072 tEUR). The EBITA-margin before special items was 40% (YTD 2018: 40%). Excluding the acquired US-business the EBITA-margin was 43%.
- Cash Flow from operations before special items was 26,585 tEUR (YTD 2018: 15,158 tEUR), an increase of 75%. The cash conversion rate before special items was 91% (YTD 2018: 89%).
- New Depositing Costumers (NDCs) exceeded 431,000 (growth of 66%).
- Acquisitions completed in 2019 by Better Collective:
- 60% of the shares in Rical LLC (RotoGrinders Network) were acquired for 18 mEUR (21 mUSD). Better Collective will acquire the remaining 40% of shares in the period 2022-24 and a contingent consideration of 26.7 mEUR is recorded.
- Through the wholly-owned US subsidiary, the assets of Florida based Vegasinsider.com and Scoresandodds.com for a total transaction price of 18 mEUR (20 mUSD).
- All shares in the company owning and operating the site mybettingsites.co.uk for up to 2.4 mEUR.
- 19.99% of the shares in Mindway AI at 0.5 mEUR, who develops software solutions for the identification of at-risk and problem gambling behaviour.
Other significant events after the closure of the period
- January trading update: Revenue of approximately 7.2 mEUR (growth of 48%, of which organic growth 30% compared to January 2019). The sports win margin in January was significantly higher than historical average.
- Advanced negotiations for the potential acquisition of 100% of the shares in an e-sport company, who promotes and advertises sports betting operators, for up to 34 mEUR.
- On January 23, 2020, Better Collective hosted the first edition of bookmaker awards starting in Greece with its Greek flagship product Betarades.gr.
- Better Collective won the “Affiliate of the Year” at the EGR Nordics Awards 2020 and bettingexpert.com won the iGB Affiliate Award for Best Sports Betting Affiliate website.
Affiliate Industry
Amusnet Announces Partnership with Onlandia.org.ua

Amusnet, a top-tier gaming provider, has announced a new partnership with Onlandia.org.ua, a prominent Ukrainian iGaming affiliate. This collaboration is designed to leverage Onlandia’s extensive market reach and dedicated platform to amplify Amusnet’s brand presence and effectively drive engagement within the Ukrainian market.
The partnership will utilise Onlandia’s platform to feature exciting game content, exclusive interviews and run various activities. It will also ensure Ukrainian players have direct access to the latest news and updates from Amusnet.
“We are excited to partner with Onlandia.org.ua. By combining their expertise in audience engagement with our top-tier portfolio, we can drive substantial regional growth and strengthen brand visibility in this key focus market for Amusnet. This collaboration represents a strategic step toward expanding our footprint and delivering long-term value to operators and players,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.
“We are delighted to begin this partnership with Amusnet. We see them not just as developers, but as reliable partners who strive to ensure their games are presented fairly and transparently. This collaboration will allow us to continue providing high-quality content for Ukrainian players, helping them navigate the world of the gaming industry,” said a representative of onlandia.org.ua.
This partnership marks a significant step for Amusnet in reinforcing its commitment to the Ukrainian market and shaping the future of online gaming in the region.
The post Amusnet Announces Partnership with Onlandia.org.ua appeared first on European Gaming Industry News.
Affiliate Industry
Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination

Content Manager’s commitment to clear, reliable casino reviews earns recognition in one of the most competitive categories at the Affiliate Leaders Awards 2025.
Nikita Lukanenoks, Content Manager at Slotsjudge, has been nominated for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. The nomination highlights his contribution to the platform’s growth and puts Slotsjudge alongside some of the most recognised names in the iGaming industry.
Being shortlisted in such a competitive category as Affiliate Content Manager of the Year only highlights the growing influence of Slotsjudge in the iGaming space. The platform has steadily moved from a niche review site to a recognised industry player, attracting a wider audience and building trust among players. This growth has been driven by a clear focus on high-quality, informative content that keeps readers coming back and helps them make better decisions when choosing where and what to play.
Slotsjudge stands out for the way it combines clear, practical casino reviews with helpful guides that even beginners can easily follow. This approach has not only improved how players choose casinos, but has also boosted user engagement across the platform. In addition, strict editorial standards keep every review accurate, up to date, and written in plain, straightforward language, giving readers confidence in the information they find.
“For me, it is all about creating content that is genuinely useful to players. Whether someone is completely new or already experienced, they should find clear, honest information that helps them make better decisions. In an industry that is constantly changing, I believe staying transparent and adapting quickly is the best way to keep our readers’ trust.” — Nikita Lukanenoks, Slotsjudge.
A strong work ethic in content creation has always been central to Slotsjudge’s growth and solid reputation. By providing readers with relevant information, practical tips, and regular updates, the site continues to attract new visitors, while also rewarding returning players with regular perks like Wheel of Fortune. This approach has made Slotsjudge a trusted destination for players seeking the latest insights from the iGaming world.
High-quality content has become one of the main drivers of success in affiliate marketing. In a competitive space where players have countless options, clear and trustworthy information can make a significant difference. The nomination highlights how valuable a strong editorial approach is for building credibility, driving engagement, and building trust with readers.
The post Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination appeared first on European Gaming Industry News.
Affiliate Industry
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
Voting for the SiGMA Euro-Med Awards 2025 is now open.
The post ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.
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