Industry News
Gamban Partners with Lloyds Banking Group
To Help Customers Block Access to Online Gambling with Gamban
Since 2015, Gamban has gone from strength to strength, setting the standard in gambling blocking software. Gamban is the smartest and most effective software for blocking gambling sites and applications. First-hand experience of problem gambling, combined with the most talented minds in the field of self-exclusion software have resulted in the most effective cross-platform solution for creating friction and aiding willpower in the fight against gambling addiction.
We’re extremely excited to announce a partnership between Lloyds Banking Group and Gamban, enabling Lloyds, Bank of Scotland and Halifax customers access to Gamban. This is in addition to the Lloyds Banking Group Gambling Transaction Freezes which customers can activate from within the mobile banking app, providing an additional layer of protection from potential gambling harm.
“We know that gambling related harm can have serious and long term impacts on our customers and we are committed to making sure they can easily access a wide range of support. In addition to our card controls that allow the freezing of gambling transactions we are delighted to have developed a pilot with Gamban offering our customers three months free access to their software, providing another level of protection” Elyn Corfield, Managing Director, Consumer Finance, Lloyds Banking Group
Gambling addiction is a complex problem and offering vulnerable customers a multi-layered form of protection is the best approach to help people control gambling activity. By blocking transactions and access to online gambling, people can more effectively tackle their relationship with gambling.
Lloyds Banking Group has been working closely with experts in the field of gambling support to ensure that customers have easy access to a wide range of help and support options.
“It’s very positive to see forward-thinking banking institutions such as Lloyds Banking Group rise to the challenge of protecting vulnerable customers from gambling addiction through barriers such as spend control and collaboration with market-leading gambling-blocking technology, Gamban.” – Jack Symons, Founder, Gamban
Initial integration of Gamban within Lloyds Banking Group banking offering was completed towards the end of January 2020 and a significant number of people have already activated the blocking protection, protecting iOS, Android, Windows and MacOS devices from thousands of gambling sites and applications.
More information on the Lloyds Bank Gambling Support: https://www.lloydsbank.com/help-guidance/customer-support/help-with-gambling.asp
Affiliate Succes
Gamblers Connect Marks Its Fifth Anniversary
Gamblers Connect, the acclaimed iGaming media and affiliate platform, is marking its fifth anniversary and currently ranks as one of the most prominent affiliate media brands in the iGaming sector.
Gamblers Connect was established with a distinct purpose: to create a transparent, player-centric platform. What started as a simple idea rapidly transformed into something much more important. In its inaugural year, the company had already obtained its initial industry accolade. Since that time, Gamblers Connect has kept broadening its services by introducing new sections, tools, and features, while consistently achieving significant milestones and enhancing its visibility at prominent industry events, conferences, and speaking engagements.
The launch of the Responsible Gambling Index enhanced the platform’s offerings, serving as a unique assessment tool that has become a key aspect, encompassing both game providers and casino operators.
This advancement has been evident in industry accolades, featuring several awards and nominations at major events, such as Casino Affiliate of the Year, News Affiliate of the Year, Crypto Affiliate of the Year, and Best Affiliate of the Year.
In the last five years, Gamblers Connect has transformed past the conventional affiliate framework. The platform currently functions as a comprehensive iGaming media brand, generating a wide variety of editorial content, industry news, interviews, and B2B-related coverage, catering to both players and industry stakeholders.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “2026 marks not just an anniversary, but a clear step forward. The launch of the GC Contributors Program, the introduction of the iHub, and an entirely new platform currently in development signal where Gamblers Connect is headed — deeper into the industry, more ambitious in scope, and built for what the next five years demand.”
The post Gamblers Connect Marks Its Fifth Anniversary appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FANS World Cup
Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup
Kiron Interactive has unveiled FANS World Cup, a fast-paced football betting product designed to keep players engaged during the 2026 international tournament, particularly in between live matches when traffic typically dips.
Built on Kiron’s Goal Premier Engine, FANS World Cup integrates seamlessly into existing operator deployments with no additional cost or technical requirements.
The game features international teams competing in matches that resolve in just 60 to 90 seconds, giving players frequent opportunities to bet during breaks in the live schedule. By offering standalone mini-matches, the platform helps operators maintain player activity and reduce drop-off between fixtures.
Using familiar national teams ensures players stay connected to the real tournament, keeping the football context consistent rather than losing engagement between matches.
FANS World Cup covers all core betting markets, including full-time result, correct score, goalscorers, and card outcomes. Operators can also configure jackpot features and bonus multipliers to match their preferred risk profiles.
Steven Spartinos, Co-CEO of Kiron Interactive, commented:
“Tournament traffic comes in waves, and the challenge is keeping players engaged in between matches. FANS World Cup addresses that by offering short, exciting match cycles while staying connected to the teams fans are already following. It helps operators maintain steady engagement throughout the full tournament schedule.”
The post Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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