Latin America
Zitro Illusion And Allure, Rising Values In Mexico

Nobody wants to be left behind in Mexico after seeing how the new cabinets Illusion and Allure have taken venues by storm with their games Bashiba Link, 88 Link Lucky Charms and 88 Link Wild Duels. Since its official presentation in Las Vegas, many of the most important Casinos in the country already have them. The new company to include these incredible games is the prestigious Orus Group.
“Our casinos stand out for always being at the forefront of technology incorporating the latest market trends to offer our customers unique experiences. In Zitro we find an ideal partner with whom we share many values on the path to excellence,” said the heads of Orus Group.
“Passion is the engine of Zitro and it is what moves us to continue creating exceptional games and improve with each launch. Illusion and Allure are the latest developments that demonstrate the very high capacity and talent of our creators who have achieved, in record time, something that is only possible by having a tremendously united and motivated team. I am very grateful to the confidence that Orus Group has placed again in Zitro and in our latest innovations,” says Johnny Viveiros Ortiz, founder of Zitro.
188BET
CyberArena Officially Rebrands from 188BET to taptap

CyberArena, a global leader in online gaming and interactive entertainment, has announced the official rebranding of its flagship platform from 188BET to taptap, effective July 1, 2025. This marks a bold evolution in the company’s journey, reinforcing its mission to provide modern, secure, and seamless gaming experiences for audiences around the world.
The transition to taptap represents more than a name change it introduces a refreshed brand identity designed to meet the demands of today’s fast-moving, mobile-first users. Combining cutting-edge technology with global design sensibilities, taptap elevates the user experience while preserving the trust, familiarity, and excitement that millions of users have come to expect.
“taptap reflects our forward-thinking approach and our commitment to providing intuitive, high-performance gaming for global players. While the brand is new, the values remain: reliability, innovation, and exceptional entertainment,” said a CyberArena spokesperson.
What’s Changing?
• New Brand Identity: 188BET is now officially taptap
• Enhanced User Interface: A modern, mobile-first design for faster navigation and improved performance
• Refreshed Look and Feel: Updated visual elements that reflect taptap’s global outlook and digital-first philosophy
What Stays the Same?
• Your Account: All login credentials, balances, and play histories remain fully intact
• No Registration Needed: Existing users can continue using their accounts as normal
• Full Game Line-Up: All services, promotions, and favorite games are available without interruption
A Comprehensive Global Gaming Experience
• With the launch of taptap, users will continue to enjoy access to a complete portfolio of entertainment, including:
• Sports and Esports Interactive Play
• Live Gaming and RNG Table Games
• Virtual Sports, Lottery, and Skill-Based Games
• Tournaments, Promotions, and Exclusive Global Campaigns
Whether on desktop or mobile, taptap is engineered to deliver smooth, reliable performance, backed by industry-leading security protocols and 24/7 multilingual customer support.
A Global Vision for the Future of Online Gaming
CyberArena’s rebrand to taptap is a strategic step forward in shaping the future of digital gaming. Built with scalability and international expansion in mind, the platform combines next-generation usability with a strong foundation of trust, compliance, and responsible entertainment.
“This rebranding represents a renewal of our promise to global users. As taptap, we will push boundaries, embrace innovation, and set new standards for excellence in online gaming,” added the spokesperson.
The post CyberArena Officially Rebrands from 188BET to taptap appeared first on Gaming and Gambling Industry in the Americas.
Karina Moral Senior Business Development Manager at Zenith
Zenith offers LatAm unbeatable rates for PGSoft games

Asia’s award-winning B2B provider to offer LatAm some of best commercial terms available
Zenith, Asia’s premier iGaming platform provider and a leading B2B ecosystem enabler, has today announced a pivotal move set to transform the iGaming landscape across the world: the provision of PGSoft games at unbeatable rates via its award-winning OneAPI platform and a direct integration through GamesAPI.
As the world’s largest distributor of PGSoft games, Zenith’s position means it can leverage the most competitive commercial terms for operators throughout the LatAm continent.
This strategic initiative directly addresses the soaring demand for PGSoft titles, which have become immensely popular in the region, with fan favourites like Fortune Tiger dominating engagement charts, particularly in Brazil.
PGSoft’s portfolio resonates deeply with LatAm players due to its mobile-first design, culturally relevant themes, and engaging gameplay mechanics. By offering these high-demand games at unrivalled rates, Zenith empowers its partners to significantly boost player acquisition and retention, thereby accelerating their revenue generation in a highly competitive market.
Zenith’s latest strategic offering underscores the provider’s rapid and sustained expansion across Latin America, building on recent, significant partnerships. Zenith’s OneAPI platform, recognised as SiGMA Asia’s Best Aggregator in both 2023 and 2025, provides a seamless, single-integration gateway to an expansive library of over 10,000 games from 150+ global and local studios.
This comprehensive solution, bolstered by Zenith’s robust, localised server infrastructure across LatAm, ensures optimal performance, minimal latency, and a superior player experience for even the most popular and high-traffic titles.
Karina Moral, Senior Business Development Manager at Zenith, commented: “As the world’s largest distributor of PGSoft games, we’re now able to offer truly unbeatable rates to our LatAm partners via both OneAPI and GamesAPI.
“This is a game-changer, giving operators direct access to incredibly popular content at the best commercial terms on the continent. Combined with our robust localised infrastructure and recent partnerships like CP Games and Jugamax, Zenith is firmly committed to driving sustainable growth across Latin America.”
As Zenith continues to deepen its footprint in Latin America, it remains dedicated to delivering a comprehensive, end-to-end ecosystem of solutions tailored to the unique dynamics of the region’s diverse markets.
The post Zenith offers LatAm unbeatable rates for PGSoft games appeared first on Gaming and Gambling Industry in the Americas.
BETesporte
Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.
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