Industry News
SoftGamings partners with Genii
Global trailblazer in the development of gaming platforms, SoftGamings, has struck a partnership with Genii to integrate content into their casino platform.
The diverse suite of Genii games available at SoftGamings includes more than 135 casino games developed with a specific focus on player interaction and engagement. The games have been developed through extensive research covering market trends, player demographics and operator analysis.
The genre of games made available to SoftGamings includes fruit slots, horror, fantasy, adventure, sci-fi and comedy. Geniiâs innovation in game development sets them apart from their competitors with unique features such as the mood-enhancing technology (best experienced when playing the Robin of Sherwood slot game), hot-and-cold features which provoke more player engagement, and game teasers to keep the playerâs entertained. Â
Dinesh Choudree (Director @ Genii) had the following to say, âThis partnership with SoftGamings is an exciting opportunity for Genii to showcase our games through an industry leader. SoftGamings is among the best in the business, with over 100 clients using their content, and over 10 years in the business.â
The Genii games cater for over 60 currencies, including numerous crypto solutions. Their cross-platform games are also offered in over 12 languages. Â
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About Genii:
Genii is committed to delivering creative and innovative casino games for the iGaming industry. Combining cutting edge real-time technology with out-of-the-box thinking, Genii are adding a new dimension to player engagement and entertainment. Licensed in multiple markets including the UK and Malta, their content portfolio caters for a vast array of languages and currencies, ensuring Genii can cater to any operatorâs requirements.
About SoftGamings:
SoftGamings is a B2B casino platform provider and gaming system aggregator. With over 10 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions: White Label, Turnkey, Self-Service, Bitcoin platform solutions, Bonus System Standalone feature, Sportsbook solution, Slots Bundle, Live Bundle, and Casino Games Integration. SoftGamingsâ strong IT team can also provide gamification possibilities â one of the major industry trends. Their product portfolio includes more than 100 gaming suppliers with over 3000 games.
Balkans
EGT Digital Wins âOnline Platform of the Yearâ for the Second Consecutive Year at the Golden Spadeâs Awards 2025
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EGT Digital celebrated a remarkable achievement at this yearâs Golden Spadeâs Awards, securing the prestigious title âOnline Platform of the Yearâ for its modular platform X-Nave for the second year in a row. The award was accepted by Georgi Mihaylov, Deputy CEO of EGT Digital, marking another milestone in the companyâs continued progress and commitment to technological excellence.
In 2025, X-Nave distinguished itself through the integration of EGT Digitalâs proprietary in-house AI core, developed entirely by the companyâs data science team. This innovation transformed X-Nave into a holistic, intelligent ecosystem with capabilities such as real-time player protection, predictive churn prevention, intelligent campaigns, personalized game recommendations, automated bonus optimization, and enhanced QA through simulated behavior. Combined with its modular structure â comprising the CRM Engine, Gaming Aggregator, Sport Product, and Payment Gateway â X-Nave continues to serve as one of the most advanced and reliable platforms in the industry.
Accepting the award, Georgi Mihaylov expressed his gratitude: âThese awards are an exceptional recognition of our work. On behalf of the EGT Digital team, a huge thank you, and I canât wait for us to come back again next year.â
Special Recognition for Industry Leadership
The Golden Spadeâs Awards also honored Mr. Vladimir Dokov, CEO of both EGT Digital and EGT, with the distinguished title âOutstanding Contribution to the Development of the Gaming Industry.â This accolade recognizes his long-term leadership, strategic vision, and significant impact on the growth and evolution of both the Bulgarian and global gaming sectors.
Mr. Dokov accepted the award with a message dedicated to his team:
âWhat we have achieved is not thanks to me, but thanks to our team of 4,300 people and this award belongs to them.â
A Milestone Year for the EGT Group
These recognitions highlight an exceptional year for both EGT Digital and EGT, reflecting their shared commitment to innovation, responsibility, and delivering impactful solutions for partners and players worldwide.
The post EGT Digital Wins âOnline Platform of the Yearâ for the Second Consecutive Year at the Golden Spadeâs Awards 2025 appeared first on European Gaming Industry News.
Carmen Alexander
Entainâs Pitching In Initiative Crowned Grassroots Sports Initiative of the Year
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Entainâs Pitching In initiative has beaten off fierce competition to be named Grassroots Initiative of the Year at the Global Football Industry Awards. Launched by Entain in 2020, the trailblazing initiative has made a huge impact at the non-league level of Englandâs national game.
Pitching In is the title sponsor of the Isthmian, Northern Premier and Southern Leagues â collectively known as the Trident Leagues â that comprise 264 clubs at Steps three and four of the non-league pyramid.
Pitching In, however, has always been about more than a flagship sponsorship. At the heart of the initiative is the ambition to enhance engagement between football clubs and their local communities. This led to Entain being the founding partner of the Trident Community Fund (TCF).
The TCF was launched to help clubs establish and expand community initiatives, maximising the remarkable impact that grassroots football clubs have on their local area. Every club in the Trident Leagues is encouraged to apply for a grant of up to ÂŁ5000 annually to support community initiatives. The TCF has now supported more than 150 such projects, helping to expand youth, womenâs and walking football, as well as supporting initiatives focusing on local upskilling, tackling anti-social behaviour and supporting local veterans and food banks.
In 2022, Pitching In launched the Volunteer Hub to provide a one-stop online portal for clubs to post volunteering vacancies and for local people to sign up and get involved.
Pitching Inâs contribution to the grassroots game has now been recognised at the Global Football Industry Awards, a landmark global ceremony which brings together industry giants and trailblazers from every corner of the football ecosystem.
Pitching In was up against the likes of McDonalds, Barclays, Adidas, Nike and Coca-Cola, who were among the other shortlisted nominees for the Grassroots Initiative of the Year prize. Hosted by football royalty â Jamie Carragher and Peter Crouch â the awards celebrate the visionaries, pioneers and change-makers powering world football from behind the scenes.
Stella David, CEO of Entain, said: âWe are delighted to see Pitching In recognised in this manner. Football is central to our business, which is why we feel it is so important to invest in the sport at the grassroots level, playing our part in bringing clubs and their communities closer together.
âWhen we started this project back in 2020, non-league clubs â and English football more generally â were staring into an uncertain future amid the Covid-19 pandemic.
âThe grants Pitching In provided at that time proved crucial and we have continued to grow our relationship with the more than 260 clubs, who are the backbone of the English game, over the time since. We love supporting grassroots football and are excited by how this partnership can grow and evolve further.
âWe would like to thank the Northern Premier League, Isthmian League and Southern League for their continued support, along with every single volunteer who gives up their time for their local football club. The game at this level could not run without you and Pitching In will continue to do what we can to highlight your invaluable contributions.â
Carmen Alexander from the Global Football Industry Awards added: âCongratulations to Entain and all 2025 Global Football Industry Award winners.
âOur judges were impressed by the commitment Entain has shown to grassroots football over a prolonged period of time and particularly the Trident Community Fund, which continues to make a tangible difference to non-league clubs across the country. Entain is very worthy of this recognition.â
The post Entainâs Pitching In Initiative Crowned Grassroots Sports Initiative of the Year appeared first on European Gaming Industry News.
Industry News
Sky Bet Relocates Headquarters to Malta
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Sky Bet has relocated its headquarters to Malta, a move that could cut its UK tax bill by tens of millions of pounds a year. The change will mean less money for the government at a time when the public finances are under strain.
The chancellor needs to increase tax revenues and is under pressure to levy higher duties on the betting industry â something the industry is aggressively campaigning against. Sky Bet, which describes itself as âthe UKâs No. 1 betting app,â has moved its sportsbetting business to the Maltese branch of a new UK company, SBG Sports Limited.
Flutter Entertainment PLC, Sky Betâs parent company, first told staff about the move in June, alongside a plan to make around 250 people in the UK redundant. At a meeting which was live-streamed across Flutterâs âUK and Irelandâ business, workers in Leeds, Sunderland, London, Dublin, Gibraltar, Porto and Cluj were told the relocation of Sky Bet to Malta was driven by a âneed to operate more efficientlyâ and to reduce costs.
Steve Birch, chief commercial officer of Sky Betting and Gaming, said that from November 1, âday-to-day commercial and marketing decision making will take place in Malta,â although Sky Betâs Leeds office would continue to be one of Flutterâs largest.
The post Sky Bet Relocates Headquarters to Malta appeared first on European Gaming Industry News.
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