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UK’s BGC calls for Online Harms Bill to crackdown on black-market unregulated gambling operators endangering children

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Standards body BGC Calls for government to use Online Harms Bill to crackdown on unregulated gambling operators

Analysis conducted for the new standards body, the Betting and Gaming Council which represents UK regulated operators, reveals consumers are exposed to large numbers of unlicensed operators (38%) through search results for key gambling terms on major search engines.

  • 4 in 10 search results for key gambling terms on major search engines are unlicensed black-market operators
  • Danger that children are accessing illegal websites with no strict ID and age verification measures unlike U.K. licensed operators.
  • 27 million visits from UK IP addresses to black—market gambling sites
  • Estimated 200,000 people in U.K. have used illegal gambling sites in past 12 months

The BGC calls on the government to ensure that the Online Harms Bill, soon to be introduced in parliament, includes action to crack down on platforms who profit from unregulated, black market gambling operators.

There is a particular danger that children are accessing these websites where there are no strict ID and age verification measures deployed by U.K. licensed operators. New strict age verification procedures introduced in May 2019 for UK licensed operators require full verification of name, age and address before anyone can open an online account or place a bet.

The regulatory Advisory Board for Safer Gambling (formerly RGSB) warned in 2018 that internet service providers, app stores, search engine companies, and other relevant providers should be vigilant to the possibility of third party use of their products to provide illegal gambling to children and young people, and should be proactive in preventing it.

The sizeable proportion of gamblers using unlicensed operators reveals that the size of the active ‘black market’ in the UK today is worth around £1.4bn in stakes.

Web traffic statistics suggest that there are 27 million visits from UK IP addresses. Some unlicensed websites block customers from the U.K. but many of those can be circumvented using VPNs (Virtual Private Networks).

Michael Dugher, Chief Executive of the BGC, said: “Search platforms are promoting black-market gambling operators for profit, putting the British consumers, including children, at risk. None of the UK’s strict licensed safeguards are in place on these illegal sites.

“Regulated bookies and online operators have a strict zero tolerance approach to underage gambling, yet unlicensed operators are free to prey on vulnerable consumers.

“We welcome the Government’s Online Harms Bill. But it also provides the Government with a chance to clamp down on the black-market and help protect punters who want a flutter in a safe environment.”

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Tom Horn Gaming rolls out new slot Reborn of Zeus 3000 with multipliers up to x3000

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Tom Horn Gaming has unveiled Reborn of Zeus 3000, a high-volatility video slot designed around multiplier-driven gameplay and explosive win potential of up to 13,900x the bet.

The 6×5 reel title features scatter pays mechanics and targets players who crave fast-paced, high-impact slot experiences.

Multiplier-Fueled Cascading Wins
Set atop Mount Olympus, players follow Zeus as he drives the action through lightning-charged mechanics. The BlastX™ system powers the Shatter Win feature, generating consecutive cascading wins from a single spin. Random multiplier symbols, reaching up to 1,000x, combine at the end of each BlastX™ sequence, amplifying total wins and underpinning the game’s high-volatility profile.

Free Spins and Super Free Spins
Win potential escalates further in Free Spins and Super Free Spins, where dynamic multipliers create a strong sense of progression, offering up to 3,000x wins during the Super Free Spins round. Players can fast-track bonus access via the Free Spins Booster at higher stakes or opt for Bonus Buy options at 100x or 500x the bet.

Designed for Engagement and Retention
The game combines chained win sequences and increasing multipliers to extend sessions and maintain high-value moments, catering to players seeking high-volatility thrills. Its design ensures strong performance across multiple markets.

Ondrej Lapides, CEO at Tom Horn Gaming, said:
“Reborn of Zeus 3000 sets a new standard for gameplay and player experience. By blending smooth, responsive mechanics with robust math and massive win potential, we’ve created a title that truly stands out in today’s market. Every element is crafted to keep players fully engaged, and we’re excited to see its performance across our partner networks.”

Reborn of Zeus 3000 will be available to partners starting 14 April 2026.

The post Tom Horn Gaming rolls out new slot Reborn of Zeus 3000 with multipliers up to x3000 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers

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PopOK Gaming has launched its latest title, Matatu Juu, a fast-paced crash game that brings the vibrant energy of urban commutes to the gaming world. Inspired by the lively “Matatu” culture, the game challenges players to chase escalating multipliers, with the potential for wins of up to 10,000x.

High-Stakes, Player-Controlled Action
At the heart of Matatu Juu is the intuitive Cashout mechanic, giving players full control to decide the perfect moment to secure their rewards before the inevitable crash. Timing and strategy define the thrill, creating a tense, adrenaline-filled experience with every spin.

Key Features:

  • Massive Multiplier Potential: Chase multipliers soaring up to 10,000x for life-changing wins.
  • Player-Centric Control: Cash out at your own pace—play safe or go all-in for the ultimate payout.
  • Seamless Gameplay: A clean, engaging interface that’s easy for newcomers but addictive for experienced players.
  • Vibrant Urban Theme: A colorful, energetic design that blends cultural flair with modern gaming mechanics.

“With Matatu Juu, we wanted to capture the thrill of a fast-paced commute and turn it into a rewarding gaming journey,” said Luiza Melikyan, Head of Business Development at PopOK Gaming. “Combining simple crash mechanics with huge win potential keeps players on the edge of their seats from start to finish.”

Matatu Juu is now available for integration, offering operators a high-engagement title perfectly suited for players seeking instant-win, social-style gaming experiences.

The post PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Coin Dragon

Kendoo unleashes fiery treasure-filled adventure with Coin Dragon

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Kendoo, the fast-growing slot provider, has launched Coin Dragon, a new 5×3 slot that invites players to unlock ancient riches through blazing coins, mystery symbols, and two dynamic bonus features.

Combining familiar mechanics with fresh twists, Coin Dragon is designed to appeal to a wide audience, blending classic Hold and Win gameplay with evolving symbol interactions that enhance both engagement and win potential.

At the core of the game is the Golden Bonus Game, triggered by Bonus symbols. This Hold and Win feature locks symbols in place while respins continue, giving players the chance to fill the reels and maximise rewards. Each Bonus symbol carries a value that accumulates throughout the round, while Collect symbols gather all visible values to significantly boost total winnings.

Adding further excitement, Mystery symbols introduce an element of unpredictability by transforming into Bonus, Jackpot, or Collect symbols, with their values revealed at the end of the feature. Multipliers can also appear, offering 2x, 3x, or 5x boosts, with the ability to stack for even greater payouts.

Coin Dragon also features the Dragon Bonus Game, activated by landing six Wilds. During this feature, Wilds lock in place as respins continue, while Jackpot symbols can appear within winning combinations, awarding Mini, Minor, or Major prizes. Filling the entire grid unlocks the Grand Jackpot, worth up to 1,000x the bet—a prize that can be won in both bonus features.

To elevate the gameplay further, Mystery Wilds may appear during the Dragon Bonus Game, transforming into either Wild or Jackpot symbols and revealing their full value at the end of the round.

For players looking to jump straight into the action, a Buy Bonus option is available, offering instant access to one of the game’s key features.

Kate Romanenko, Commercial Director at Kendoo, said:
“Coin Dragon builds on mechanics players already enjoy, while introducing new layers through Mystery symbols and dual bonus modes. The combination of the Golden Bonus Game and Dragon Bonus Game delivers a balanced experience, offering both steady progression and exciting win potential within a clear and engaging structure.”

Coin Dragon is now available for demo and real play across all Kendoo partner platforms.

The post Kendoo unleashes fiery treasure-filled adventure with Coin Dragon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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