Industry News
Enteractive expands partnership with Gaming Innovation Group to integrate three flagship brands into (Re)Activation Cloud®
Enteractive has signed a deal which will see Gaming Innovation Group’s (GIG) flagship brands Rizk, Guts and Kaboo integrate with Enteractive’s reactivation platform.
The online gaming brands will enhance their reactivation performance through the addition of the Enteractive’s (Re)Activation Cloud® plug-and-play service.
The (Re)Activation Cloud® is driven by human interaction and boosts the operator’s P&L by activating inactive players. This is done by having personalised conversations on the brand’s behalf, which begins where the CRM processes end. High touch interactions require empathy and high awareness of human complexity which is lacking in automated services.
Enteractive’s tool will augment the GiG brands’ player retention rates but at the same time further strengthen the focus and work on responsible gaming that has been earlier communicated by GiG.
Ross Parkhill, GiG, Director of B2C Casino, said: “”We expanded our partnership with Enteractive’s reactivation cloud to cover all brands and markets. Their responsible approach, the ease of integration and a solid ROI make this partnership one which we see adding value well into the future.”
The expansion with GIG’s core brands are the latest addition to the growing number of Gaming brands, with clients such as Betsson, Kindred, Casumo and Aspire Global. Gaming groups across Europe are attracted to Enteractive’s ability to re-engage with inactive players in a scalable and personal way.
Mikael Hansson, Enteractive Founder and CEO, said: “We are delighted that GIG has selected us to assist them in further strengthening their focus on their great B2C brands Rizk, Guts and Kaboo. We look forward to helping them achieve their targets through the deployment of our tools.”
Pioneers in player (Re)Activation, Enteractive partners with operators to increase retention and player loyalty, by engaging with players on a 1-on-1 conversation. All (Re)Activation methods used are GDPR and G4 compliant, and all data processed is highly secured.
GR8 Tech is implementing a series of platform-wide enhancements designed to help operators maximize performance during the year’s biggest sporting event. With the World Cup expected to drive massive traffic, repeated betting surges, and intense competition for player acquisition, these updates focus on the areas that most directly impact operator results. The improvements aim to help partners convert more traffic, retain more players, and extract greater value throughout the entire tournament journey.
“World Cup traffic by itself does not guarantee better results. What matters is how well operators can turn that attention into acquisition, conversion, retention, and long-term player value,” said Denys Parkhomenko, Chief Product Officer at GR8 Tech. “That is where our focus is right now. We are enhancing the sportsbook experience, expanding engagement and loyalty tools, and advancing our crypto capabilities to help partners make the most of the biggest opportunity of the year.”
Key Areas of Focus
1. Sportsbook
The sportsbook is receiving a comprehensive upgrade, including redesigned navigation for easier event discovery, improved campaign visibility, and enhanced Bet Builder functionality. Additional updates include quick-access, player-specific markets and new Odds Boost features, balancing player appeal with margin control.
2. Engagement and Retention
GR8 Tech is expanding its loyalty and bonus systems with a VIP-focused program, automated bonus mechanics, more flexible bonus selection, and enriched casino and sports-related engagement tools. The update also includes updated tournament settings and the introduction of new game content to enhance player retention.
3. Crypto
The company is strengthening its crypto offering with early-stage player segmentation based on wallet transaction history, more flexible VIP and risk management before first deposit, and smoother wallet-based payments, including ramp payments and direct top-ups via WalletConnect and other wallets.
Across the platform, these updates are designed to help operators capitalize on the World Cup’s peak traffic, delivering measurable improvements at every stage of the player journey. Detailed release notes will follow, highlighting specific product enhancements and the developments shaping GR8 Tech’s World Cup-ready platform.
GR8 Tech – Platform for Champions
GR8 Tech is an award-winning provider of high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Its portfolio includes Crypto Turnkey and Hyper Turnkey solutions, ULTIM8 Sportsbook, Infinite Casino Aggregation, and the proprietary affiliate management platform Aff.Tech.
With a geo-specific, operator-first approach, GR8 Tech delivers practical innovations that drive measurable results quickly and efficiently. Trusted by top operators worldwide, the company has over 100 successful deployments and multiple industry recognitions, including Platform Provider of the Year at the SBC Awards 2025.
The post GR8 Tech Unveils Major Platform Enhancements Ahead of the World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Jackpot.com announced the launch of Jackpot Rewards, a new loyalty program designed to reward players for their engagement with the platform. The program is the first loyalty program offered by a lottery courier tailored to the lottery industry. It allows customers to earn points on every order while unlocking special challenges, exclusive promotions, and other perks. Players can redeem their points to order more tickets and get more chances to win.
The program introduces a new layer of excitement and engagement for Jackpot.com customers, encouraging regular play while providing meaningful value through ongoing promotions and milestone achievements.
“Jackpot Rewards is an important step forward in how we reward and engage our players. Our goal has always been to build the most player-friendly lottery platform in the market. With Jackpot Rewards, we’re creating a differentiated experience where every order counts toward something bigger – whether that’s unlocking new promotions, completing challenges, or earning rewards just for playing,” said Akshay Khanna, CEO of Jackpot.com.
The program reflects Jackpot.com’s continued focus on enhancing the player experience through innovation and loyalty-driven features. By combining points accumulation with dynamic challenges and promotions, Jackpot Rewards introduces a gamified system that rewards engagement and builds deeper connections with players.
Jackpot Rewards will initially be available to players in Ohio, Massachusetts, Arkansas, Colorado, and Arizona, with additional markets expected to be added over time.
The post Jackpot.com Launches First of its Kind Loyalty Program, “Jackpot Rewards” appeared first on Americas iGaming & Sports Betting News.
The Association of Gaming Equipment Manufacturers (AGEM) announced that its membership elected a new Board of Directors at its 2026 Annual Meeting. AGEM Board Chair Ryan Comstock, Acting Chief Executive Officer at Ainsworth Game Technology, was not up for election as he transitions into the second year of his two-year term as Chair and led the meeting which approved one-year terms on the Board of Directors for:
• Elaine Hodgson, DIRECTOR (President / CEO, Incredible Technologies)
• Lauralyn Sandoval, DIRECTOR (Vice President of Gaming Strategy & Business Development, Aristocrat Gaming)
• Phil O’Shaughnessy, DIRECTOR (Vice President, Global Communications, Government Relations & Sustainability, IGT)
• Steve DiMasi, DIRECTOR (Senior Vice President of Global Government Affairs & Business Development, Light & Wonder)
• Randy Gilbert, SECRETARY (Chief Executive Officer, TableTrac)
• Thomas Jingoli, TREASURER (President & Chief Operating Officer, Konami Gaming).
The AGEM Board of Directors also approved one-year terms as ex-officio/non-voting members on the Board of Directors for:
• Cassie Stratford, EX-OFFICIO DIRECTOR (Senior Vice President, Legal Operations & Compliance–Boyd Gaming Corporation; Global Gaming Women Advisory Board Member)
• Bob Parente, EX-OFFICIO DIRECTOR & ASSISTANT TREASURER (Executive Vice President & Chief Business Development Officer, Light & Wonder).
The post AGEM Announces Board Of Directors Elected at 2026 Annual Meeting appeared first on Americas iGaming & Sports Betting News.
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