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William Hill crowned Sports Betting Operator of the Year at IGA Awards 2020

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William Hill won the prestigious award Sports Betting Operator of the Year 2020 at the IGA Awards.

The yearly gala event held at the Savoy in London gathered the industry to celebrate and recognise the major brands showing significant positive impact across a range of categories. For the second year in a row, William Hill received one of the most sought after headline awards – Sports Betting Operator of the Year.

The IGA jury defined the category winner;

“This award recognises the operator in the sports arena that has shown to lead the field, not only in capacity of customers, but in originality of betting, including mobile and tablet customers while offering a high level of customer service including importantly telephone service and online with marketing of the product, usability and growth. The range of sports betting is also an important factor to who will be decided as the winner in this highly competitive category.”

Patrick Jonker, CEO Mr Green Ltd, MD William Hill International comments: “The year could not have started in a better way. Last week our main Gaming brand Mr Green won the headline category Operator of the Year at the EGR Nordics Awards, and on Monday night our main Sports brand William Hill received the award for Sports Betting Operator of the Year. This shows how well positioned we are with two strong brands across our product offer. I could not be prouder of our teams, and I feel very excited knowing we have a great plan in place for 2020.”

 

About William Hill:

William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 114 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. It is also a licensed sports betting provider in numerous casinos in Mississippi, West Virginia, Pennsylvania, and Rhode Island and serves as the exclusive risk manager for the sports lottery in Delaware. William Hill also has licensed operations in The Bahamas, Italy, Spain and Sweden. Following the acquisition of MRG Group in March 2019 its international operations are now based in Malta with its Gibraltar hub continuing to focus on the UK market.

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Winter Sports Gets Unique Wildz Treatment

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Winter sports fans have a new reason to get excited. The Wildz Group has unveiled a bold and refreshing Winter Sports hub within the Wildz Sports portal, delivering a one-of-a-kind experience for fans of cold-weather competition.

From the high-speed drama of Ice Hockey and Speed Skating to the precision of Curling and Biathlon, the new hub brings together the world’s most thrilling winter disciplines. Ski Jumping, Alpine Skiing, Cross-Country, Luge, Nordic Combined and more are all showcased in one immersive space — alongside a dedicated Winter Sports tournament offering players the chance to win a share of €25,000.

Country-Focused Action with Seamless Betting

Wildz Sports is taking a unique approach by organising winter sporting events by country, allowing players to follow their national heroes all in one place. Whether you’re cheering for Team Canada, Finland, or beyond, fans can track events, enjoy live entertainment, and engage with insightful commentary tailored to their region.

Betting goes far beyond the basics. Players can access special betslips with boosted odds directly from the lobby, creating a smoother, more intuitive betting journey and adding extra excitement to every event.

Innovation Built Around “Get More”

Mark Simmonds, Head of Wildz Sports, explains the vision behind the new Winter Sports experience:

“At Wildz, our promise to players has always been to ‘Get More’, and this Winter Sports hub delivers exactly that. Over the coming weeks, punters can immerse themselves in their favourite winter sports as the world’s elite athletes compete at the highest level.

Our creative teams have built a content-rich environment with something for everyone. No matter where you’re playing from — Finland, Canada or elsewhere — you’ll enjoy the very best of winter sports action. We believe this approach speaks directly to the new generation of sports bettors.”

What Players Can Look Forward To

The Winter Sports hub offers a host of standout features, including:

  • NHL players returning to the Winter Games for the first time since Sochi 2014

  • A content-rich lobby with live streams and instant access to betslips

  • Value-packed promotions, such as free bets for every gold medal won and country-specific specials

  • Enhanced odds on major winter sports, plus niche markets for added excitement

  • Winter-themed slot games to keep the fun going between events

A Complete Sports & Entertainment Destination

Wildz Sports is the flagship sportsbook of the Wildz Group, offering a comprehensive selection of top-tier sporting events including football, basketball, golf and more. The platform features a dynamic live chat environment, guest streamers, and engaging commentary, all brought together through Wildz TV, the home of live sports insights and entertainment.

Importantly, all regular sports markets remain fully available alongside the Winter Sports hub, ensuring players can enjoy every sport, every season, all in one place.

The post Winter Sports Gets Unique Wildz Treatment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Ebaka Games

Ebaka Games secures first aggregator partner with Hub88 deal

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Ebaka Games has taken a major step in its growth journey by securing its first aggregator partnership with Hub88, officially ending its period of exclusivity with menace.com and opening up to new commercial opportunities.

The new agreement will see Hub88’s network of operators among the first to access Ebaka Games’ distinctive portfolio, known for its original mechanics and bold approach to instant-play gaming.

Through seamless integration via the Hub88 API, partner operators can quickly onboard Ebaka’s full suite of instant games. The portfolio is designed to stand out, featuring dynamic gameplay, striking visuals, proprietary Ebaka game modes, high-volatility mechanics, and generous multipliers. The studio’s focus is firmly on delivering instant entertainment and driving strong player engagement.

Commenting on the partnership, Ebaka Games CEO Vitalii Zalievskyi said:
“It is time to bring Ebaka Games’ genuinely thrilling content to players around the world, and partnering with Hub88 is an important step as we scale our operations. We’re excited that operators can now integrate our games so easily, and we look forward to building a strong, long-term partnership with Hub88 as we expand globally.”

The Hub88 deal marks the first phase of Ebaka Games’ wider distribution strategy. The studio has confirmed that additional partnerships are already in the pipeline, with its content set to roll out across major operators and leading aggregators in the near future.

The post Ebaka Games secures first aggregator partner with Hub88 deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Fantasy Sports

PrizePicks Returns to New York

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PrizePicks, the leading sports entertainment operator in North America, announced that it has launched its innovative peer-to-peer fantasy sports contest in New York. Players across the state can now compete in engaging leaderboard style fantasy sports games.

“Returning to New York is a testament to the state’s commitment to embracing innovative gaming products,” said Nick Zabriskie, SVP of Government Affairs, PrizePicks. “Players deserve a competitive landscape, allowing them to engage with their favorite contests in a regulated environment. We’re excited to bring our games back to sports fans who have eagerly been awaiting our return and to extend our footprint in the Empire State.”

In October, PrizePicks was awarded an interactive fantasy sports license by the New York State Gaming Commission. New York is the 16th state to formally ratify PrizePicks’s fantasy contests as games of skill under its interactive fantasy sports rules.

As PrizePicks continues to expand to new markets, investment into Responsible Gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the National Council on Problem Gambling (NCPG) for its Responsible Gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.

The post PrizePicks Returns to New York appeared first on Americas iGaming & Sports Betting News.

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