Press Releases
William Hill crowned Sports Betting Operator of the Year at IGA Awards 2020
William Hill won the prestigious award Sports Betting Operator of the Year 2020 at the IGA Awards.
The yearly gala event held at the Savoy in London gathered the industry to celebrate and recognise the major brands showing significant positive impact across a range of categories. For the second year in a row, William Hill received one of the most sought after headline awards – Sports Betting Operator of the Year.
The IGA jury defined the category winner;
“This award recognises the operator in the sports arena that has shown to lead the field, not only in capacity of customers, but in originality of betting, including mobile and tablet customers while offering a high level of customer service including importantly telephone service and online with marketing of the product, usability and growth. The range of sports betting is also an important factor to who will be decided as the winner in this highly competitive category.”
Patrick Jonker, CEO Mr Green Ltd, MD William Hill International comments: “The year could not have started in a better way. Last week our main Gaming brand Mr Green won the headline category Operator of the Year at the EGR Nordics Awards, and on Monday night our main Sports brand William Hill received the award for Sports Betting Operator of the Year. This shows how well positioned we are with two strong brands across our product offer. I could not be prouder of our teams, and I feel very excited knowing we have a great plan in place for 2020.”
About William Hill:
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 114 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. It is also a licensed sports betting provider in numerous casinos in Mississippi, West Virginia, Pennsylvania, and Rhode Island and serves as the exclusive risk manager for the sports lottery in Delaware. William Hill also has licensed operations in The Bahamas, Italy, Spain and Sweden. Following the acquisition of MRG Group in March 2019 its international operations are now based in Malta with its Gibraltar hub continuing to focus on the UK market.
BETER
BETER to make US exhibition debut at SBC Summit Americas 2026
BETER, one of the award-winning providers of live streams, live data, and odds for esports and sports betting content, will exhibit at SBC Summit Americas for the first time.
The company will be attending at Stand 813, marking a major milestone in the company’s expansion across the United States.
SBC Summit Americas 2026 takes place from June 9–11 at the Broward County Convention Center in Fort Lauderdale, Florida, bringing together more than 10,000 industry professionals and over 400 exhibitors.
BETER will be welcoming delegates interested in enhancing their sportsbook offerings with fast-paced content and cutting-edge solutions at Stand 813.
Since entering the regulated US market in 2025, BETER has secured regulatory approvals and licenses in nine states, including Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, Illinois, and Kentucky.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide, offering up to 50 markets per event and an average operator margin of 7.5%+.
Its esports portfolio includes the ESportsBattle product featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis content and the BSKT Cup basketball league.
In addition, BETER provides its Esports Odds Feed, offering market-leading odds with the highest uptime across 450+ tournaments globally, covering more than 40,000 pre-match and live events annually, all powered by a team of in-house expert traders.
All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, and sports federations.
The company’s rapid impact across the US market, alongside the strong performance of its products and the quality of its data, has earned it two nominations at the prestigious SBC Awards Americas 2026 – Rising Star in Sports Betting and Live Gaming & Betting Product.
Gal Ehrlich, CEO of BETER, said: “We have made significant progress in establishing BETER as a trusted provider in the United States over the past 12 months.
Our participation in this exhibition marks an important milestone as we make our official debut in the region, showcasing the strength and scalability of products that are already proven globally.
“We are excited to present our full product suite to a US audience for the first time and warmly invite all attendees to visit us at Stand 813 to meet the team and explore partnership opportunities.”
Chuck Robinson, CRO at BETER, added: “Our presence at SBC Summit Americas reflects the strong momentum behind our content and solutions, as well as the growing demand from operators for high-performance esports and sports betting products.
“As we expand further across regulated US markets, we see significant opportunities to deepen partnerships and drive innovation in fast-betting experiences. We look forward to connecting with both existing partners and new ones at our stand.”
“Book a meeting with BETER team”, says the company.
The post BETER to make US exhibition debut at SBC Summit Americas 2026 appeared first on Americas iGaming & Sports Betting News.
Brazil
Evoplay accelerates Brazilian expansion with F12.bet.br partnership
Evoplay, the award-winning game development studio, has partnered with F12.bet.br, further expanding its presence in Brazil’s fast-evolving regulated market.
The partnership will see the selection of Evoplay’s popular titles, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens, made available to Brazilian players via F12.bet.br’s online casino.
F12.bet.br is an emerging force in Brazil’s online gaming and sports betting sector. The company delivers a range of digital betting and interactive entertainment services, aligning with the country’s developing regulatory framework and growing demand for licensed online gaming experiences.
By partnering with local operators such as F12.bet.br, Evoplay continues to strengthen its position in one of the industry’s most promising regions, reinforcing its commitment to delivering engaging, localised content to players across Latin America.
Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.
“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”
Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with.
“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”
The post Evoplay accelerates Brazilian expansion with F12.bet.br partnership appeared first on Americas iGaming & Sports Betting News.
BetCentury
The Mill Adventure grows Swedish market presence thanks to BetCentury
The Mill Adventure has launched FunkySpins.com in Sweden, marking the debut brand for BetCentury, an operator group founded by former Kindred CEO Henrik Tjärnström.
The company said the launch is the first in a series of casino brand roll-outs planned through its collaboration with BetCentury. The Mill Adventure is providing a turnkey platform that includes AI-driven SmartLobbies, personalisation tools and real-time business intelligence.
The Mill Adventure said its platform is fully compliant with Swedish regulatory requirements, including responsible gambling frameworks and alignment with Spelinspektionen standards.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Launching FunkySpins with BetCentury further strengthens our position in Sweden and highlights the flexibility of our platform in highly regulated markets.
“Our turnkey solution enables partners to move quickly from concept to launch, combining advanced personalisation, automated lobby management and real-time data insight within a fully compliant framework.”
Henrik Tjärnström, Co-founder at BetCentury, said: “Going live with FunkySpins through The Mill Adventure’s robust platform gives us the strong technological foundation we need to bring our vision to market effectively.
“Their platform allows us to move fast, continuously refine the player experience and scale with confidence in a competitive, regulated environment.”
The post The Mill Adventure grows Swedish market presence thanks to BetCentury appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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