Press Releases
William Hill crowned Sports Betting Operator of the Year at IGA Awards 2020
William Hill won the prestigious award Sports Betting Operator of the Year 2020 at the IGA Awards.
The yearly gala event held at the Savoy in London gathered the industry to celebrate and recognise the major brands showing significant positive impact across a range of categories. For the second year in a row, William Hill received one of the most sought after headline awards – Sports Betting Operator of the Year.
The IGA jury defined the category winner;
“This award recognises the operator in the sports arena that has shown to lead the field, not only in capacity of customers, but in originality of betting, including mobile and tablet customers while offering a high level of customer service including importantly telephone service and online with marketing of the product, usability and growth. The range of sports betting is also an important factor to who will be decided as the winner in this highly competitive category.”
Patrick Jonker, CEO Mr Green Ltd, MD William Hill International comments: “The year could not have started in a better way. Last week our main Gaming brand Mr Green won the headline category Operator of the Year at the EGR Nordics Awards, and on Monday night our main Sports brand William Hill received the award for Sports Betting Operator of the Year. This shows how well positioned we are with two strong brands across our product offer. I could not be prouder of our teams, and I feel very excited knowing we have a great plan in place for 2020.”
About William Hill:
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 114 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. It is also a licensed sports betting provider in numerous casinos in Mississippi, West Virginia, Pennsylvania, and Rhode Island and serves as the exclusive risk manager for the sports lottery in Delaware. William Hill also has licensed operations in The Bahamas, Italy, Spain and Sweden. Following the acquisition of MRG Group in March 2019 its international operations are now based in Malta with its Gibraltar hub continuing to focus on the UK market.
Baltics
HIPTHER Baltics: Vilnius 2026 Agenda Sets the Stage for the Region’s Next Era of iGaming Regulation & Fintech Integration
The agenda for HIPTHER Baltics: Vilnius 2026 has officially been revealed, marking a defining moment for the Baltic region’s iGaming, fintech, and regulatory landscape.
Taking place on 21 April 2026 at the Hilton Garden Inn Vilnius City Centre, the conference launches HIPTHER’s new Baltics-focused series, a bold evolution designed to bring deeper, jurisdiction-specific insight and high-level dialogue to one of Europe’s fastest-transforming digital markets.
At its core, the Vilnius edition is built around a powerful theme:
“iGaming Regulation & Fintech Integration” — a convergence shaping the future of compliance, payments, and digital innovation across the region.
A Defining Moment: Lithuania’s Regulatory Reset
Lithuania is entering a new phase — one where rapid fintech growth meets tightening regulatory expectations.
The agenda reflects this shift directly, capturing a market transitioning from accessibility to accountability, structure, and long-term sustainability. From post-MiCA realities and stricter AML frameworks to evolving iGaming controls, Vilnius becomes the place where these changes are not just discussed — but decoded.
The Agenda: One Day, Two Stages, Zero Filler
The newly released agenda delivers a high-density, decision-maker-focused experience, designed for professionals who need clarity.
Across two parallel tracks — Compliance & Operations Lab and TechXperience Stage — the program cuts straight to the pressure points shaping the industry:
On the Compliance & Operations side:
- Gambling Regulation in the Baltics: Enforcement, Gaps, and Political Pressure
- Post-MiCA Survival: Maintaining Your License Under the 2026 Strictures
- The Bank Pivot: SME Lending, EMI Stability & Financial Resilience
- AML 2.0 & MiCA in Practice: Building Compliance That Actually Works
- The iGaming Ad Ban: Survival Strategies in a “No Marketing” Era
On the TechXperience Stage:
- Next-gen Payments: A2A, Open Banking & Cross-border Infrastructure
- AI in Product & Workforce Transformation
- Blockchain Beyond the Hype: Infrastructure, Tokenization & Settlement
- Esports, Gaming & Digital Communities: Building Next-Gen Ecosystems
- AI in Product, Risk & Compliance: From Buzzwords to Deployment + Agentic AI & Data-Driven Organizations
Going beyond theoretical insight, this Agenda is a working blueprint for navigating what’s already unfolding.
Curated Networking & Meaningful Connections
The refreshing morning break and delicious complimentary lunch, will be followed by an evening social gathering at Jazz Cellar 11 –– offering rum, jazz, conversations, and the kind of networking that somehow becomes more productive after the formal agenda ends.
Spotlight on Speakers: The People Driving the Change
The Vilnius stage brings together a carefully selected lineup of regulators, compliance and fintech leaders, legal experts, and technology innovators — the very people operating at the frontlines of transformation.
These are just some of the speakers to take the stage:
- Rainer Osanik – Head of Fiscal Information and Intelligence Department in the Estonian Ministry of Finance
- Ineta Mačinskienė – CEO of Walletto
- Edgaras Abromavičius – President of the Lithuanian Esports Federation and Head of Esports and Gaming at the Lithuanian Football Federation
- Marija Nudga – Senior Lawyer at Tonybet and Legal Expert in iGaming & Fintech Compliance
- Kristina Vabinskaitė – Financial Markets Policy Department of the Ministry of Finance of Lithuania
- Saulius Racevicius – CEO of Pace App and Board Member of the Fintech Hub LT
From professionals securing MiCA licenses and building risk frameworks, to experts advising on international licensing, AML systems, and cross-border fintech operations, the speaker lineup reflects real, hands-on expertise.
These are the leaders and experts shaping how regulation and innovation coexist in real time.
Zoltan Tündik, Co-Founder and Head of Business at HIPTHER, stated about the Vilnius 2026 Agenda:
“Our dedicated Baltics series this year kickstarts in Vilnius and marks a strategic pivot in how we approach regional excellence. Having spent nearly two decades in the media and news sphere, we’ve learned that general insights are no longer enough; the market now demands jurisdiction-specific precision. Lithuania stands at a fascinating crossroads where fintech maturity meets a rigorous regulatory reset. Our 2026 agenda is designed to decode this convergence, helping leaders navigate the post-MiCA landscape and tighten iGaming frameworks. As we celebrate 10 years of HIPTHER impact, Vilnius represents our commitment to staying ahead of the curve, providing the high-level, boutique environment necessary for the industry’s most critical conversations.”
Boutique by Design — Powerful by Nature
HIPTHER Baltics: Vilnius 2026 is intentionally built as a boutique, high-value experience:
- A senior-level audience of decision-makers
- Focused, high-quality networking opportunities
- A premium central Vilnius setting designed for meaningful interaction
The format ensures that conversations don’t get lost in scale — they gain depth, relevance, and momentum.
Join the Conversation in Vilnius
The agenda is now live — and with it, the opportunity to be part of a room where regulation, technology, and strategy converge.
Explore the full agenda & secure your spot: https://hipther.com/events/vilnius/
Because in a year defined by regulatory change, the real advantage belongs to those in the room.
The post HIPTHER Baltics: Vilnius 2026 Agenda Sets the Stage for the Region’s Next Era of iGaming Regulation & Fintech Integration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Crypto
Paysafe launches Pay with Crypto solution to meet US iGaming market demand
Paysafe (NYSE: PSFE), a global payments platform, today announced the launch of Pay with Crypto, a new crypto payment method for iGaming operators and daily fantasy sports brands in the U.S. market. Powered by MoonPay, the leader in global crypto payments and stablecoin infrastructure, Pay with Crypto allows iGaming brands’ customers to use their preferred stablecoin or cryptocurrency to effortlessly fund their player accounts, where permitted.
With a reported ~70.4m American adults owning cryptocurrency and with Paysafe’s own research indicating that 83% of U.S. players have appetite for crypto payments, the company has responded to meet this demand with Pay with Crypto. Whether a player wants to fund their iGaming account using USD Coin (USDC), another stablecoin, or any major cryptocurrency, Paysafe’s new payment option for operators’ cashiers enables their crypto deposit to be rapidly converted to U.S. dollars to allow play.
After selecting Pay with Crypto and their preferred stablecoin or cryptocurrency, players simply connect their crypto or custodial wallet to fund the deposit, with the MoonPay Commerce Checkouts technology also supporting transactions via QR code using users’ phones. Once transactions have been verified, Pay with Crypto instantly converts crypto deposits into U.S. dollars to fund the player account.
The flexibility embedded in the Pay with Crypto solution also extends to operators, which can choose to settle payments almost instantly in stablecoins in their business’s crypto wallet, or settle in U.S. dollars or any major fiat currency through MoonPay’s Virtual Accounts powered by Iron.
Operators can upgrade their cashiers with Pay with Crypto through a single, streamlined integration of the Paysafe Gateway, which has been developed specifically for iGaming and leverages the company’s 30 years’ global experience. With the Gateway already boasting frictionless card payments, the Skrill digital wallet, the PaysafeCash eCash solution, a Pay by Bank product, and 30+ local payment methods, the addition of Pay with Crypto sees Paysafe continue to diversify its offering to meet evolving transactional preferences.
Zak Cutler, President of Global Gaming at Paysafe, said: “Galvanized by the growing popularity of stablecoins, cryptocurrency is evolving in the U.S. from an investment asset into a unit of value for payments, and we’re seeing this shift gather pace in the country’s iGaming market. Against this backdrop, we’re delighted to unveil Pay with Crypto, a forward-thinking solution that strongly positions U.S. operators for their customers’ changing transactional preferences – the future of how they pay when they play.”
Ivan Soto-Wright, Founder and CEO of MoonPay, commented: “Crypto rails are making payments faster and more efficient, and our job is to close the gap between this technology and real-world utility. People shouldn’t have to convert their digital assets just to make a purchase – they want to use what they already have. Paysafe brings that experience to more people through trusted, regulated platforms.”
AFLE
AFLE and SCCG Management Announce Strategic Partnership to Build Gaming and Fan Engagement Ecosystem Ahead of Inaugural Season
The American Football League Europe (AFLE) and SCCG Management, a leading advisory firm in the global gaming industry, have announced a strategic partnership ahead of the league’s inaugural season in May 2026. As part of the agreement, SCCG Management Founder and CEO Stephen Crystal has been appointed Senior Vice President Gaming of the AFLE, where he will lead all gaming-related business development and commercial partnership initiatives.
Building a gaming strategy from the ground up
Together, the AFLE and SCCG Management will develop and execute a comprehensive gaming and sports betting strategy for the league. This includes the establishment of official betting partnerships, affiliate programs, and sponsorship-driven revenue opportunities designed to strengthen fan engagement and support the long-term commercial growth of the league and it‘s eight member clubs.
Leading the way in gaming expertise
SCCG Management brings more than 34 years of experience in the global gaming industry, with offices across North America, Latin America, Africa, Asia, Europe and Brazil. The firm works with over 130 client-partners across diverse iGaming verticals and specializes in strategic growth, sports wagering and technology-driven fan experiences.
In his new role, Stephen Crystal will focus on securing and managing relationships across sportsbooks, gaming operators, affiliate networks and betting media partners, while ensuring full alignment with regulatory frameworks across European markets.
A league built for the modern era
The AFLE is a newly formed professional American football league dedicated to building a sustainable, team-driven competition across Europe. With franchises in Germany, Austria, Poland, Switzerland, France, Italy and the United Kingdom, the league is designed for scalability, media integration and international fan engagement from day one. Operating under an investor-backed structure with collaborative input from all league stakeholders, the AFLE was founded on principles of transparency, long-term development and professional governance.
That foundation makes gaming integration a natural next step. As global demand for sports betting content continues to grow, the AFLE is positioned to embed gaming partnerships directly into its commercial strategy from inception, creating new revenue streams while expanding it‘s reach to fans across European markets.
What the partnership means to both sides
Stephen Crystal, Founder and CEO of SCCG Management, said: “This is a rare opportunity to help build a professional sports league with gaming and fan engagement fully integrated into its foundation. AFLE has the structure, vision, and market timing to become a major force in international sports. We’re excited to lead the development of its gaming ecosystem and establish partnerships that drive meaningful, long-term value for the league and its stakeholders.”
Moritz Heisler, COO and Managing Director of the AFLE, added: “Partnering with SCCG Management is a significant step in building the commercial infrastructure of the AFLE from day one. Gaming and sports betting are a natural part of modern fan engagement, and having Stephen Crystal lead this space gives us the right expertise and industry network to do it properly. We are building a league for the long term, and these kinds of strategic partnerships are exactly what will make that possible.”
With the inaugural season just weeks away, this partnership marks an important step in the AFLE’s commercial journey. Together, the AFLE and SCCG Management are laying the groundwork for a gaming ecosystem that is built to grow alongside the league and deliver lasting value for fans, clubs and partners across Europe.
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