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William Hill crowned Sports Betting Operator of the Year at IGA Awards 2020

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William Hill won the prestigious award Sports Betting Operator of the Year 2020 at the IGA Awards.

The yearly gala event held at the Savoy in London gathered the industry to celebrate and recognise the major brands showing significant positive impact across a range of categories. For the second year in a row, William Hill received one of the most sought after headline awards – Sports Betting Operator of the Year.

The IGA jury defined the category winner;

“This award recognises the operator in the sports arena that has shown to lead the field, not only in capacity of customers, but in originality of betting, including mobile and tablet customers while offering a high level of customer service including importantly telephone service and online with marketing of the product, usability and growth. The range of sports betting is also an important factor to who will be decided as the winner in this highly competitive category.”

Patrick Jonker, CEO Mr Green Ltd, MD William Hill International comments: “The year could not have started in a better way. Last week our main Gaming brand Mr Green won the headline category Operator of the Year at the EGR Nordics Awards, and on Monday night our main Sports brand William Hill received the award for Sports Betting Operator of the Year. This shows how well positioned we are with two strong brands across our product offer. I could not be prouder of our teams, and I feel very excited knowing we have a great plan in place for 2020.”

 

About William Hill:

William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 114 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. It is also a licensed sports betting provider in numerous casinos in Mississippi, West Virginia, Pennsylvania, and Rhode Island and serves as the exclusive risk manager for the sports lottery in Delaware. William Hill also has licensed operations in The Bahamas, Italy, Spain and Sweden. Following the acquisition of MRG Group in March 2019 its international operations are now based in Malta with its Gibraltar hub continuing to focus on the UK market.

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Tom Horn Gaming launches Sweet Gold 3000 slot with 3,000x multipliers

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Tom Horn Gaming has unveiled Sweet Gold 3000, a new online slot due for general release on 16 June. The company positions the game as a high-volatility title with multipliers up to 3,000x and maximum exposure of 13,900x.

Sweet Gold 3000 runs a 6×5 scatter-pays setup and introduces Tom Horn Gaming’s BlastX™ feature alongside its cascade-style Shatter Wins mechanic, where consecutive wins continue through chain reactions. Random Gold Chocolate multiplier symbols can appear during spins with values from 2x to 3,000x, the company said.

The free spins feature is triggered by landing four or more scatter symbols and uses increasing multipliers. During the bonus round, players can unlock an additional five free spins by landing three extra scatters. A Free Spins Booster is also available for 1.5x the total bet, which Tom Horn Gaming says triples the chance of triggering free spins in the base game.

For players seeking direct access to bonus gameplay, the game includes Bonus Buy entry into Free Spins or Super Free Spins modes.

Ondrej Lapides, CEO at Tom Horn Gaming, said: “Sweet Gold 3000 is unlike anything else in our portfolio. We wanted to create a game that feels rebellious, energetic and visually striking while still delivering the high-intensity gameplay players are looking for today. The combination of urban graffiti culture, candy symbolism and huge multiplier potential gives the game a very distinctive personality that stands out instantly in casino lobbies.”

The post Tom Horn Gaming launches Sweet Gold 3000 slot with 3,000x multipliers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Hacksaw Gaming

Lottomart gets exclusive early access to Hacksaw Gaming’s Nitro Nights in the UK

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Lottomart has secured an exclusive early release of Hacksaw Gaming’s new slot, Nitro Nights, giving its UK players access ahead of the title’s wider market launch in two weeks.

The release is the first exclusive early-launch arrangement between Hacksaw Gaming and Lottomart, extending an existing content partnership between the two companies.

Nitro Nights is themed around an underground street-racing setting and carries a maximum win potential of 15,000x, according to the companies. Core mechanics include Burnout Mode, triggered by a Nitro symbol, which converts the symbol into a Wild Nitro symbol and awards Nudges, Wilds and Multipliers. The game also features a Nitrous Bar that can store up to 10 Nudges outside the grid.

The title includes three bonus features, ranging from free spins with progressive multipliers to increased chances of triggering Nitro symbols, alongside a hidden Epic Bonus feature.

Chris Ruddock, Commercial Director at Lottomart, said:

“Having Nitro Nights as our first Hacksaw Gaming exclusive early release is a significant moment for our partnership, and a clear sign of the value Hacksaw places on Lottomart. We’re excited to give our UK players first access to such an innovative and entertaining game.”

Nitro Nights is available now on the Lottomart platform.

The post Lottomart gets exclusive early access to Hacksaw Gaming’s Nitro Nights in the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BetVision

Genius Sports Edge pushes football margins up 17% ahead of the World Cup

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Genius Sports Limited has delivered another season of strong results across its football trading services ahead of the World Cup, with Edge driving a 16.6% increase in football margins for sportsbook operators during the 2025/26 domestic season.

Edge, Genius Sports’ automated margin optimisation software, continued to deliver meaningful margin uplift for sportsbooks throughout the campaign. By adjusting each operator’s odds based on liabilities across all market-types on a fixture-level, Edge margins across major competitions saw substantial growth, including the Champions League (+34%), Premier League (+22%), La Liga (+21%), Italy’s Serie A (+17%) and Ligue 1 (+16%).

Official data partnerships continued to underpin market-leading uptime across elite football competitions. The Premier League delivered 98% overall uptime with 158 matches exceeding 99% uptime, providing an average of five minutes and 19 seconds of additional availability per match compared to alternative suppliers. Italy’s Serie A achieved 97% uptime, representing a 3% improvement on the previous season. Ligue 1 also recorded uptime levels above 95%.

Throughout the 2025/26 season, Genius Sports continued to invest heavily in football trading innovation. This included migrating all 89,000 in-play football events to new Monte Carlo simulation models, enhancing Match State data with player-level information and expanding its player proposition market offering.

Genius Sports has further expanded its football offering, delivering player proposition markets including shots, shots on target, score or assist, fouls and goalkeeper saves across pre-match, in-play and betbuilder, with additional markets such as tackles and offsides set to launch before the 2026/27 season. The company also introduced a new stoppage-time predictor designed to deliver sharper pricing during the closing stages of matches, following a season that saw a record 139 injury-time goals scored.

BetVision, Genius Sports’ interactive live streaming solution, continued to demonstrate strong engagement throughout the season. Across key football competitions, BetVision delivered a 22% increase in customer retention compared to standard streaming experiences, including a 53% increase across Brazil’s Serie A, a 35% increase across the Turkish Super Lig and a 20% increase across Italy’s Serie A. Ligue 1 viewers also spent 22% longer watching content through the platform.

As operators prepare for the biggest football betting event in the world, the results highlight how Genius Sports’ football trading service continues to drive profitability, improve market availability and enhance customer engagement.

James McKiernan, Commercial Director at Genius Sports, said: “The 2025/26 season was another year of growth and investment across our football trading and engagement products. Edge delivered significant margin improvements across football, while the expansion of BetVision, official data coverage and advanced modelling helped operators maximise uptime and deepen customer engagement.”

The post Genius Sports Edge pushes football margins up 17% ahead of the World Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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