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William Hill crowned Sports Betting Operator of the Year at IGA Awards 2020

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William Hill won the prestigious award Sports Betting Operator of the Year 2020 at the IGA Awards.

The yearly gala event held at the Savoy in London gathered the industry to celebrate and recognise the major brands showing significant positive impact across a range of categories. For the second year in a row, William Hill received one of the most sought after headline awards – Sports Betting Operator of the Year.

The IGA jury defined the category winner;

“This award recognises the operator in the sports arena that has shown to lead the field, not only in capacity of customers, but in originality of betting, including mobile and tablet customers while offering a high level of customer service including importantly telephone service and online with marketing of the product, usability and growth. The range of sports betting is also an important factor to who will be decided as the winner in this highly competitive category.”

Patrick Jonker, CEO Mr Green Ltd, MD William Hill International comments: “The year could not have started in a better way. Last week our main Gaming brand Mr Green won the headline category Operator of the Year at the EGR Nordics Awards, and on Monday night our main Sports brand William Hill received the award for Sports Betting Operator of the Year. This shows how well positioned we are with two strong brands across our product offer. I could not be prouder of our teams, and I feel very excited knowing we have a great plan in place for 2020.”

 

About William Hill:

William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 114 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. It is also a licensed sports betting provider in numerous casinos in Mississippi, West Virginia, Pennsylvania, and Rhode Island and serves as the exclusive risk manager for the sports lottery in Delaware. William Hill also has licensed operations in The Bahamas, Italy, Spain and Sweden. Following the acquisition of MRG Group in March 2019 its international operations are now based in Malta with its Gibraltar hub continuing to focus on the UK market.

Frooty Troupe – Game On

GAMOMAT powers up its Frooty Troupe series with new release Frooty Troupe – Game On!

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GAMOMAT, one of the leading online game developers and independent content providers, is powering up the next Frooty Troupe adventure with the launch of Frooty Troupe – Game On!

At the heart of Frooty Troupe – Game On! is an expanding symbol feature that draws on GAMOMAT’s classic Book-style mechanics, reworked without the need for a Book symbol or Free Games trigger. It all means Free Games-style excitement can be unlocked in the base game: when a Bonus Symbol — a regular symbol with a special background — lands as part of a winning combination, the reel is fully covered by that symbol, and potential wins are paid on all possible lines based on how many reels have the matching symbol at the end of the spin.

While gameplay takes centre stage, the second release in the vibrant slot series follows the feel-good beach vibes of Frooty Troupe – Sun Splash, but this time heads back in time with a retro-themed game featuring familiar fruity characters. This nostalgic adventure comes alive thanks to a retro-inspired, 8-bit soundtrack that ramps up as players progress through different levels.

Melony, Graprielle, Plumbert, Orangela, Lemord and the cherry twins Cherrchill & Cherrlotte have their hands on the joystick as they explore an arcade world ready to battle for high scores and success.

GAMOMAT is releasing Frooty Troupe – Game On! via its Remote Gaming Server, G-RGS, and through the Bragg HUB, ensuring seamless distribution across regulated markets.

The post GAMOMAT powers up its Frooty Troupe series with new release Frooty Troupe – Game On! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PG Soft unlocks its hidden gem: mystical Mayan Destiny

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PG Soft, a world-class digital mobile games company, has unveiled its latest hidden gem from its portfolio, Mayan Destiny.

Set deep within the Mayan Empire, this 3-reel, 3-row video slot features the Wheel of Fate, awakened by the high priestess Ixil under the Sun God’s blessing. Players join the night of the ritual, where roaring flames will reveal visions of destiny and hidden gold. A pulsating tribal rhythm intensifies the quest of uncovering its hidden secrets and golden prizes.

The Prize Wheel Symbol rests at the heart of the game which appears during any main game spin. When the Prize Wheel Symbol spins, it shows either a 1x, 2x or 5x instant prize based on the amount of bet.

When the Bonus Feature is activated, a large wheel with 2x, 4x, 10x, and Double tiles appears on the screen. When players land on a prize tile, it returns its value before it turns black. When players hit the Double tile, all of the prizes are doubled and all the black tiles are restored, with values that can go up to 1,000 times their original value. When the pointer lands on a black tile, the bonus feature ends.

Each additional Prize Wheel symbol that lands on “Double” during the triggering spin, all prizes will  be doubled at the start of the Bonus Feature, giving players a powerful head start on the path to the game’s x10,000 maximum win.

PG Soft’s spokesperson commented: “Mayan Destiny takes players on a magnificent journey into one of the most captivating civilisations the world has ever known. The upgradeable Bonus Feature wheel is the crowning jewel in the game where players can watch their prizes build and grow with every spin.”

The post PG Soft unlocks its hidden gem: mystical Mayan Destiny appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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5 for 25

Sporting Risk launches Mega Builder, 5-for-25 promotion to ramp up World Cup excitement

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Sporting Risk, the sports analytics firm focusing on predictive models that create top-tier pricing and betting content, has broadened its product lineup before the World Cup with the introduction of Mega Builder and 5 for 25. Both innovative solutions aim to streamline bet creation and enhance player involvement for operators.

Mega Builder enables players to merge numerous low-odds choices within one match, incorporating combinations from all 11 players on each team or all 22 players on the field. In contrast to conventional multi-match accumulators, Mega Builder focuses the action on a single game, simplifying real-time bets, speeding up settlements, and enhancing engagement as several legs stay active throughout the game.

5 for 25 is a streamlined same-game pick’em product where players select five outcomes for a fixed return of 25 – no calculations, no complexity, just a clear and easy-to-understand proposition. Behind the scenes, a smart selection engine balances variety and correlation controls to ensure compelling, coherent combinations every time.

Andy Phillips, SportingRisk CBDO, commented: “These launches ahead of the World Cup reflect our focus on building intelligent, player-first products that remove friction while delivering commercial value for operators. Mega Builder and 5 for 25 simplify complex mechanics and turn them into engaging, intuitive experiences that players instantly understand.”

The post Sporting Risk launches Mega Builder, 5-for-25 promotion to ramp up World Cup excitement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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