Industry News
Yggdrasil and Black Cow strike strategic global game engine partnership

GDK platform integrated with Yggdrasil’s GATI to power YG Masters program allowing studios and game developers a rapid route to global markets
Yggdrasil has partnered with Black Cow in a deal that will see the open architecture specialists integrate its GDK platform into Yggdrasil’s new GATI solution – the power behind its successful YG Masters Program – enabling global and local studios and game developer partners with instant access to game engines and a rapid route to new markets.
The partnership is the first GDK partner for Yggdrasil’s new Publishing division, launched in January 2020, offering customers ‘the keys to its kingdom’enabling partners to cost effectively and with a short TTM (time to market) accelerate their business strategies, and revenue growth ambitions.
Black Cow will build game engines for best-of-breed studios who join the YG Masters program. They will achieve this by integrating their Games Development Kit (GDK) platform into Yggdrasil’s new Game Adaptation, Tools and Interface (GATI) solution.
Once complete, studios and game developers who were previously unable to deliver their own game engines, will have the fastest and most efficient route to building and distributing content via YG Masters.
The collaboration also means that Black Cow’s existing studio partners can quickly and easily become YG Masters partners, seamlessly porting their games and benefitting from wide distribution and industry leading marketing tools.
The original YGS Masters program has been significantly upgraded with the introduction of Yggdrasil’s GATI, a disruptor to the existing iGaming industry and part of the new Yggdrasil Publishing value proposition.
GATI is a preconfigured, regulation-ready content development toolkit that powers YG Masters, enabling studios and game developers to use a standardised technology solution to develop and distribute games anywhere in the world. This means partners can source, build and distribute content and crucially accelerate global reach, finding new ways to increase revenues.
Using GATI, YG Masters partners will be free to build game engines in any way, language or method with Black Cow’s proven GDK acting as one conduit for delivery should game studios want that support.
As part of its new strategic approach, Yggdrasil is franchising its entire business, from current and future content and industry-leading gamification to its advanced platform technology and new GATI product. This will enable partners to instantly create their own unique, end-to-end iGaming offering supported by, and in partnership with, Yggdrasil Publishing.
The roll out of the YG Franchise model will see strategic partners located in significant markets building games for their players that can also be sold back for global distribution via YG Masters at a stroke opening instant B2B opportunities. Franchise partners, thanks to the nature of standardised architecture and consistent game frameworks (GATI), will also be able to select games to offer their players from the YG Masters program. This is Decentralised Aggregation, a game-changing disruptive force that has the potential to revolutionise the content supply chain and business growth drivers.
The current three core value propositions for the Publishing arm are: YG Franchise (platform IP licensing) YG Masters (game development and distribution program), and YG Game IP (game IP licensing).
Stuart McCarthy, Head of Partner Strategy & Sourcing at Yggdrasil, said: “I’m delighted to be able to announce our partnership with Black Cow. Our revolutionary GATI solution allows studios and game developers to build directly onto our platform, thus benefitting from our global distribution, promotional tools and regulated market adaptors while taking control of their roadmap and retaining complete protection of their IP.
“By adding Black Cow’s proven gold standard GDK technology for studios looking for game engine build we believe we have created the perfect go-to solution for any game studio looking to quickly, efficiently and securely get their games to market.”
Tony Plaskow, Commercial Director at Black Cow Technology, said: “Black Cow is honoured and excited to be partnering with Yggdrasil in its new Publishing venture. By integrating our GDK into GATI we provide an efficient and rapid way for prominent game developers to build and distribute their games into Publishing’s valuable universe.”
Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – June 2-8

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Merkur Gaming is going to participate in this year’s Peru Gaming Show, taking place from June 18 to 19 at the Centro de Convenciones Jockey Plaza in Lima. Representatives from the company’s German headquarters and its local subsidiary, Merkur Gaming Peru, will be on site to present the latest product innovations and engage with customers and visitors alike. The main attraction at the Merkur Gaming stand will be the linked progressive jackpot system Clash Link. This system stands out for its wealth of unique jackpot mechanics, which keep the excitement level consistently high.
PENN Entertainment has launched a new PGA TOUR-branded Blackjack game in New Jersey and Ontario. PGA TOUR Blackjack, now available via online Hollywood Casino in New Jersey and theScore Casino in Ontario, is the first iCasino game featuring PGA TOUR branding across any platform. PGA TOUR Blackjack, created by PENN’s in-house game development studio, PENN Game Studios, offers classic blackjack gameplay, plus poker and pairs side bets. The golf-themed table features official PGA TOUR logos, custom playing cards, chips and golf-themed celebrations. The new title is available on the standalone Hollywood Casino and theScore Casino platforms and is also accessible through ESPN BET in New Jersey and theScore BET in Ontario.
International Game Technology PLC announced the launch of IGT PlayDigital’s MEGA VAULT offering – a new innovation on its player engagement solution. Powered by the IGT PlayDigital Engagement Platform, a customisable suite of player engagement tools, MEGA VAULT brings together its industry-renowned engagement tools—Prize Drops, Leaderboards, Marketing Jackpots and more—into a single promotional experience. Designed to maximise excitement, engagement and rewards, MEGA VAULT aims to deliver seamless high-impact campaigns that captivate players and drive long-term retention.
Partnerships
Zitro has installed its revolutionary CONCEPT cabinets at the Casino La Cima in Mérida, Yucatán. The CONCEPT cabinets feature the Magic Lighting system, which syncs lights and sound with gameplay for a fully immersive experience, and the largest Screen Deck button panel on the market, offering unmatched comfort and ease of use for players and operators. This launch is backed by some of Zitro’s most successful titles — Fortune Legacy, Legendary Sword and King Fu Frog — all proven crowd favourites known for their engaging mechanics and strong performance.
Aristocrat Interactive, under NeoGames US, signed a six-year contract with the Michigan Lottery to provide its full solution of iLottery product offerings, reaffirming its leadership in the U.S. iLottery industry. Under the contract, from July 2026, Aristocrat Interactive will provide services to the Michigan Lottery for six years, with six additional one-year extension opportunities. The relationship with the Michigan Lottery began in 2014 with the launch of its iLottery programme using NeoGames’ iLottery platform and games. This new deal will provide the Michigan Lottery with eInstant games, draw-based games and add-on offerings produced by Aristocrat Interactive’s NeoGames Studio, along with continuing to leverage the company’s iLottery technology. Aristocrat Interactive will also provide the Michigan Lottery with a new website and mobile application services with Gambyt – a software company specialising in the lottery, casino and sports betting industries.
The post Gaming Americas Weekly Roundup – June 2-8 appeared first on European Gaming Industry News.
Industry News
EGBA Announces Dates for This Year’s European Safer Gambling Week

The European Gaming and Betting Association (EGBA) has announced that this year’s European Safer Gambling Week will take place from November 17 to 23.
European Safer Gambling Week is an annual collaborative initiative to raise awareness about safer gambling in Europe and foster a strong culture of player protection. Organised by EGBA, the initiative serves as a platform to inform citizens about safer gambling and promote information and best practice-sharing between stakeholders across Europe’s gambling sector, including operators, regulators, technology providers, support organisations and experts-by-experience.
This year will be the fifth edition of the initiative and follows the unprecedented success of 2024, which saw 195 partners participate in a social media campaign across 26 countries reaching 3.1 million social media users with important safer gambling messages. There were also 20 events held during the week that gathered 3000 attendees.
Building upon this momentum, the 2025 edition will be underpinned by a social media campaign and an array of insightful workshops. These will aim to raise awareness about safer gambling, share best practices and tips, signpost crucial resources and services, and facilitate meaningful discussions about the latest developments in regulation and research.
Maarten Haijer, Secretary General of EGBA, said: “We’re pleased to announce the dates for European Safer Gambling Week 2025 and are excited to build on the exceptional momentum of last year’s campaign. The initiative has become Europe’s leading platform for safer gambling awareness and last year brought together a record coalition of 195 partners across 26 countries to promote player protection. This is a shared commitment and we invite organisations across the industry to join us for this year’s edition and help us foster a strong culture of safe and sustainable gambling in Europe.”
The post EGBA Announces Dates for This Year’s European Safer Gambling Week appeared first on European Gaming Industry News.
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