Industry News
The future is now: Betinvest’s VR slots can give operators the edge
As virtual reality (VR) becomes populated with more people, places, and games to play, Betinvest Chief Research and Development Officer, Igor Popov, explains how the company is utilising the technology not just to increase player entertainment and engagement, but also to provide solutions for the industry that are both cutting edge and cost-effective.
Futurist and Google director of engineering Ray Kurzweil has given humanity until 2045 before the lines between virtual reality and physical reality become so blurred that nobody will know the difference. But to reach that point, this virtual future must be built one brick at a time by the tech-experts of today. Some of these world-builders are creating virtual estate agents with fully viewable virtual properties, while others construct virtual showrooms with cars that can be taken out for a virtual test drive. Meanwhile, Betinvest’s Chief Research and Development Officer Igor Popov oversees a team of engineers and developers that are building the virtual future of the gaming industry.
“The gaming industry is one of the first to have been affected by VR: while companies are vying to win over players, virtual reality has provided several solutions to their needs,” he explained. “First of all, it has drawn in new players: people who never previously showed an interest in gaming or weren’t fans of any game in particular. The novel form of gaming excited the interest of not only regular gamers, but also those who are new to this world. Secondly, VR has broadened users’ experiences: it has given them the chance to play in a whole new dimension, with the feeling of being physically immersed in the game. You don’t just play the game – you’re in it. And thirdly, virtual reality has raised gaming standards: other online games are now in competition with VR games. Providers and operators are therefore improving their games, by introducing more complex graphics, adaptations for various devices, and better bonus offers so as not to lose their most loyal players.”
Over the last few years, Betinvest has seen the demand for VR products soar from both players and the wider industry. The challenge with VR, however, has always been its barriers to entry, whether it’s the cost, clunkiness, or the amount of time it takes to set-up. Since the release of the first modern VR headset in 2014, progress has been made in all regards, with Popov detailing how Betinvest has made sure their VR slots are as accessible as possible for players.
“In response to the requests of our players and key trends in the gaming industry, we have broadened our range of in-house online slot games with inbuilt VR technology,” he said. “To immerse themselves in slots with advanced graphics and a user-friendly interface, all players need to do is to connect their VR headset to any device with access to the internet, open their browser and start spinning. There’s no need to download the software or use any complicated devices – everything’s there so players can start their VR experience quickly and easily.”
The industry will see Betinvest’s VR slots for the first time at ICE London 2020, where the company will also show a special offer for land-based casino operators. With Betinvest, physical gaming venues can be virtually recreated so that operators can offer players the full experience of their casino to players anywhere in the world.
“Our team of developers can faithfully recreate the inside of a real casino in VR,” concluded Popov. “So, casino owners can bring in new players, and the players will be able to experience the real deal without even leaving home. Our VR casino is a cutting-edge solution which will help you expand your current gaming business.”
Industry stakeholders interested in trying out Betinvest’s games can visit the companies stand, S2-324, at ICE London 2020 on 4–6 February. A meeting can be arranged with the company at: https://www.betinvest.com/events/ice-london-2020/.
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.
Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
The post Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising appeared first on European Gaming Industry News.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
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Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans.
“I am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,” said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: “Petra’s extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.”
The post Petra Maria Poola Joins Xace as Group Commercial Director appeared first on European Gaming Industry News.
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