Industry News
EGT Multiplayer debut new portfolio at ICE as part of expansion into Asia and beyond
With brand new Live Baccarat and roulette tables set to make their debut alongside a host of exclusive products and solutions at this year’s ICE London, EGT Multiplayer is playing to win with its global growth strategy. As the company establishes itself further in Europe and looks to entirely new markets including Asia and the United States, the company’s Director of Sales & Marketing, Borislav Marinov, unveils their newest additions and explores what lies ahead for the changing table games market…
ICE London will host its largest edition yet in 2020, what’s new for EGT-Multiplayer this year?
ICE London is well known as the most significant international exhibition in the gaming industry, and it sets the industry standard for quality, innovation, and novelty. There is no place more suitable for manufacturers to show their newest products and solutions. EGT Multiplayer will use this chance to debut many new products and new generations of current series. New hardware and software will make their debut on our stand S4-350 at the ICE event. As well as five exclusive new roulette models and the brand-new R-line terminals, visitors will also be able to see the brand-new Live Baccarat and roulette tables and multi-games. Our most successful S-line series featuring our well-established HD terminals and UHD slot cabinets is also something that must be seen. We are very excited and looking forward to presenting them to our visitors!
What will be the key messages you want to drive home in 2020?
We started this new decade fulfilled with optimism and big ambitions. For this very first exhibition of the year, we prepared a wide range of new attractive additions to our portfolio. Comparing to the previous years, while we were trying to react to world trends, this year, we decided to take a different approach. We realise how important it is for us to have a wider variety of solutions that we can offer to the operators. With the new decade, we set a new trend for our self. It is all about highly effective hybrid casino solutions and excellent customer experience. We want to send a message to our customers that we are here to hear what they look for and to create it, especially for them. In other words, this year, we will offer a full portfolio of excellent products that completely can equip every casino with everything needed.
You mentioned EGT-MP will have a focus on key markets like Asia and Europe at ICE, how will you be targeting new business in these regions in the coming year?
For us, Europe is the most essential and primary target market. After all, there is where the EGT family was established, and we’ve grown to become one of the leading players on the continent!
In some of the markets, we already have a stable presence, and now we are focused on entering into others. Our strategy is to go further beyond and to raise our presence in the biggest and most important continent, which for us is Asia. There we are working with the partnership of a reliable local distributor. The focus for us so far and for the future is to create the most effective and attractive solutions that can satisfy the local expectations. We listen to the local players’ feedback and use it to upgrade our current products as well. We aim to create something new and to set a new trend there. So far, this is a winning strategy!
How will you start to focus your intentions in these markets?
We aim to grow as a company having now reached a point where we are recognised as a strong provider in the industry. Following the strategy of our group, we are participating in all of the major exhibitions like ICE London, G2E Macao and Vegas. Also, smaller but also important events and, of course, in the one held in our homeland BEGExpo. In our opinion, the markets that take the most wins in gaming are some of the countries in Central Asia. That is why we are focused on precisely those geographical areas.
What do you consider to be the big issues facing your sector in 2020?
I don’t think that there are specific issues for our sector in of itself. However, in terms of general issues, there is the lack of finding qualified personnel. Nowadays, when advanced technologies are well used in many industries, our sector is struggling to find enough experts. Most of the specialists are aiming to work for IoT companies or as self-employed freelancers, and every technology company is in a contest of hiring such professionals.
Despite this, I don’t think even this will affect our sector that much. I firmly believe that 2020 at the start of a new decade will be very successful and promising for all of us in the gaming industry.
How are you working to ensure your corporate strategy in the coming years weathers change and continues to build your brand?
So far, we have many successful tools to use to go though the difficulties that we meet and to deliver our corporate strategy. When it comes to issues like lack of experts, we have a different policy for people management. We strongly believe that everyone’s opinion is essential, and they have the full right to express it. The top management is always working along with all the employees, and we discuss and solve all the situations together.
For us everyone in our company is important which is why we are working tightly like a family, and we rely on each other. This is how we have built our brand so far, by involving all of us.
What will make 2020 a landmark year for EGT-MP itself?
We were originally a department of Euro Games Technology Ltd. and became an official subsidiary company in 2017 but our very first roulette made by the Multiplayer department was born a decade ago. So, this year we will celebrate the foundation of this project and the considerable success that we’ve achieved throughout these ten years of experience!
How would you describe the corporate DNA at EGT Multiplayer?
Well, for all these years, it has been a part of us. We are all more than just employees in this company. We are all involved more than usual, on a deeper level. I can tell this because I see how everyone is dedicated to their tasks, how they always think about how to improve their work or their product even during off-hours. That feeling. That passion. This is how I feel our DNA.
Can you discuss the EGT-MP expansion strategy a bit more, both internally and externally?
In terms of expansion, we plan to continue in the same spirit and double up our efforts. Our team is growing rapidly every single year. EGT Multiplayer is seeking and recruiting specialists to all of our departments as we speak and we are always on the lookout for a fresh perspective.
In terms of the portfolio – we are continually upgrading our existing products to fit customer needs even better while simultaneously creating new gen, advanced products. It’s a laborious process, but in the end, it is very fruitful, and it works perfectly for us. Our end goal is to have a 360-degree solution for our customers.
Looking forward to this new decade, what opportunities do you envisage for the multiplayer games sector?
Our opportunities are closely tied to players’ desires. The feedback that we receive from the casino operators is that multiplayers are becoming steadily more attractive to their customers, at places even substituting the established slot cabinets. We are prepared to leverage that situation with new advanced products both in terms of hardware and inspiring new software titles and features. With the rise of the new generation of players, new and more exciting products are on the rise as well, and we are more than ready to follow that trend.
A new generation of players is rising, and they demand modern products from all manufacturers. It the era of the fastest digital evolution it is our duty not to stay behind. In our work, we are not only working on new innovative features. We’re mixing modern with standard technologies, and we are producing a new type of hybrid solutions that we believe will be the real step into the future for us. Our aim is to integrate the standard table games mixed with slots so we can get the most impressive products.
Industry News
Vermantia Platform Offers Retail Operators a Comprehensive Solution Through Single Integration
Vermantia’s Aggregator Platform has earned numerous awards, establishing itself as an essential tool for retail operators. This unique platform seamlessly integrates diverse content with top-quality channels, offering retail operators a comprehensive solution through a single integration.
Vermantia, a pioneering technology company revolutionising the betting industry, offers a bespoke approach. It boasts a unique multi-vendor, multi-content platform delivering exclusive Virtual Sports Channels, premium international Live Sports, and Racing events, all accessible through a single API and Universal Scheduler. With an abundance of data, odds and videos spanning multiple virtual games, live sports, racing and information services, Vermantia ensures seamless integration with any bet acceptance system. Flexible delivery options include satellite broadcasting, ultra-low latency streaming and in-shop retail rendering solutions.
Content providers benefit from an API enabling them to deploy their entire product portfolio with a single integration. Meanwhile, operators gain access to, combine and schedule top-quality content from various vendors and product verticals through a unified integration. Vermantia’s platform features robust logging, reporting and financial monitoring capabilities, reflecting its commitment to customer and partner satisfaction through continuous technological advancements tailored to meet operators’ needs for superior content and performance.
This innovative Aggregator Platform has captured the attention of tier-one operators across Greece, Italy, the UK and beyond. Operators leverage the platform to produce and manage top-tier channels, including Virtual Games Channels, Live Racing and Live Sport Channels, customising them to their specific requirements. Vermantia’s platform solutions offer full flexibility, combining distribution, digital signage and content management tailored to each customer’s infrastructure.
Operators integrating Vermantia’s platform gain a competitive edge by enriching their live racing, sports and virtual channels with diverse, high-quality content through a single integration, a universal scheduler and robust reporting capabilities. In markets like Greece and Italy, partners now command over 50% of the market share, solidifying their leadership position in the industry.
Vermantia plays a crucial role in distributing content to retail operators, driving the development of innovative and engaging solutions. In the rapidly expanding retail market, access to seamless technological solutions gives operators a proven advantage, resulting in significant market share growth.
The post Vermantia Platform Offers Retail Operators a Comprehensive Solution Through Single Integration appeared first on European Gaming Industry News.
Leading gaming technology Group NOVOMATIC was an exhibitor at the international trade fair FIJMA from May 7-9, 2024, boasting a stand full of innovative products for the Spanish market. The Group’s local subsidiary NOVOMATIC Spain launched the brand new XTENSION LINK Volume 2, which was the star of the show.
The international gaming trade show FIJMA took place from May 7 to 9 at the IFEMA exhibition centre in Madrid, bringing together a large number of industry leaders. NOVOMATIC showcased an extensive range of products perfected for the Spanish market.
This arcade game was presented in the high performing BLACK EDITION II 1.49J cabinet and attracted a lot of attention from visitors, especially with its GOLDEN SPINS feature which ultimately increases the player’s chances of winning. The XTENSION LINK Volume 2 with its ten thrilling titles, Expanding Reels Feature and Free Games takes the player experience to new heights.
“This cabinet is the result of hard and innovative work that has addressed the needs of our distributors and operators in order to offer a versatile and attractive experience for their gaming establishments,” Jordi Pedragosa, Commercial Director of NOVOMATIC Spain, said.
Other new products on display were the ROYAL LINK, “The Royal Seal for Arcades”, which offers extraordinary quality and excellence for an attractive price, and the NOVO LINE POWER LINK GOLD, which has come to Spain with a revamped and enlarged collection of games. Within this diverse offer for arcades, more powerful models were showcased, such as IMPERA LINK Series 2, CASH CONNECTION Fusion, River Queen Roulette or CLOVER LINK Xtreme, the latter from APEX.
NOVOMATIC’s local subsidiary also presented a wide range of products, exuding a level of freshness and innovation that positively captivated visitors. The section dedicated to the bar segment saw versatility resonating throughout these two new launches: NOVO LINE Supra Cash, with its fascinating games library including three roulette titles and IMPERA Cash Fusion, where Progressive Jackpot titles are combined with IMPERA classics. The second edition of NOVO LINE Power Cash was also shown with a series of new titles. All these models were showcased in the Winner HD+ cabinet, an evolution that features the NV22 bill acceptor. The nearly 1400 m2 of floor space tailored to the company stood out for the excellent way in which the company’s innovative products were staged and presented. Lighting and other decorative elements, fused with cutting-edge technology, played an important role in capturing the attention of visitors, for whom there were plenty of gifts and activities to be enjoyed. Of all the stand’s events, the one that stood out was the “Beat the Champ” event by Chris Mark, world table soccer champion, with whom guests could battle in an exciting duel.
Bernhard Teuchmann, Managing Director of the Product and Technology Division, said: “Participating once again in FIJMA has been a unique experience that has given us the opportunity to strengthen relationships with our customers and show our commitment to innovation. Our most sincere thanks go to all those who worked on preparing and attending this event with the same passion and responsibility that form the essence of who we are.”
The post NOVOMATIC Launches XTENSION LINK Volume 2 at FIJMA appeared first on European Gaming Industry News.
CogniPlay has launched its new software product, which aims to provide a robust online sweepstakes or social gaming platform to its clients. The system is designed to be modular, allowing customers to tailor their brand and offering to what they believe will give them optimal performance.
The CogniPlay system has several key integrations which help to deliver the product, including games integrations with the likes of Pragmatic Play, BetSoft, Mascot Gaming and many more, giving them 100s of games for their clients. There are other integration options for their customers to pick from too, including affiliate programme software, CRM platforms and associated products, KYC, ID verification, Geo-IP systems, Gamification and customer support.
They also have a very long and extensive development pipeline which will see the product offering develop at pace, giving clients an extensive list of options and USPs, and of course giving players a great user experience as a result.
As well as the platform itself the CogniPlay team, due to their considerable experience, also offer a whole host of managed services, with almost a menu that clients can choose from to fill any gaps in their own skillsets or experience.
CogniPlay’s Chief Executive Officer Allan Turner said: “We are very proud to take the CogniPlay product to market and are excited that people who want to start a new social or sweeps brand can get in touch with us to see what we can do for them, or in fact established brands that are unhappy with their existing provider.
“Our underlying principles are that we want to provide the most flexible platform in the space, to enable our clients to create the product they want to have, not for us to dictate the product to them. The two other main areas of focus are that we want to be the most future-proof product on the market with plans for any regulatory or legal changes that may arise in the future, and that we have all the right safeguards in place to ensure that we look after both our clients and players with our responsible gaming setup. This of course means having the right tech and processes in the key areas of KYC, Geo-IP tech, anti-money laundering, fraud, risk assessment and ID verification.”
The post CogniPlay Launches New Social Casino Platform appeared first on European Gaming Industry News.
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