Canada
Large majority of Ontarians who gamble are aware of the risks and take steps to protect themselves: Survey
The Responsible Gambling Council (RGC) is delivering outreach programs across Ontario to raise awareness of risks associated with gambling and how people can protect themselves. These public education initiatives are supported by a new RGC survey of Ontarians that explores attitudes and behaviours about gambling.
RGC teams are interacting with people in various community settings, including colleges, universities and sporting venues, to highlight that gambling always carries risk and the value of making a plan about limits prior to gambling.
“The good news emerging from our survey is that the large majority of Ontarians who gamble are aware of the potential harms and take steps to protect themselves,” says Shelley White, CEO of RGC. “However, the findings also reveal how easy it can be to get carried away in the moment and underscore the need to protect yourself from the risks. Our programs communicate specific messages depending on the age group. These include the importance of setting time and money limits before gambling, to avoid emotional or impulsive decision making.”
The Community Outreach program involves an interactive game called Reaction Lab – a digital experience that simulates how the brain responds to stimulus, similar to when a person gambles.
There is also a team visiting colleges and universities across the province to educate young adults about how gambling can heighten emotional states, making it difficult to make informed decisions while gambling. This bilingual interactive program is called Check Your (Re)flex / Testez Vos (Ré)flexes. Similar to the Community Outreach program aimed at all age groups, this youth-focused advocacy shares signs of problem gambling common to young people and offers important tips such as setting and sticking to money and time limits.
Key survey findings
RGC’s new survey, which polled 1,411 Ontarian gamblers last fall, sheds light on attitudes, emotional responses and behaviours related to gambling.
- 13.6 per cent of gamblers surveyed said at some point they gambled money they could not afford to lose.
- One in three (33 per cent) did not always consider the amount of money they were prepared to lose before they gambled.
- 31 per cent indicated they had spent more time gambling than they could afford at some point in the past six months.
- 49 per cent did not always consider the amount of time they were prepared to gamble prior to playing.
Key findings related to young adults:
The survey suggests young adults (18 to 24) are more vulnerable to the emotional rush of gambling, raising the threat level of high-risk behaviours.
- 58 per cent said they gambled because it makes them feel good at least sometimes.
- One in five (19.9 per cent) gambled to cope with depression or nervousness at least sometimes.
- 33 per cent gambled to get a “high” feeling at least sometimes.
- Over a quarter (26.5 per cent) gambled to forget their worries at least sometimes.
- 35 per cent gambled to cheer up when in a bad mood at least sometimes.
Other research shows 7.1 per cent of young adults have some type of gambling problem and nearly eight-in-10 Ontarians aged 18 to 24 (76.9 per cent) gambled in the past year.
Plan before you play
One of RGC’s key outreach messages for those who gamble is the value of having a plan in place prior to playing to manage potential risks before they appear. This involves setting strict loss and win limits and allocating a set amount of time in advance. When any of these planned limits are reached, the appropriate/best/ response is to walk away.
Part of a solid plan includes taking frequent breaks. It’s important to pause, reflect, and re-evaluate time or money spent. Setting a phone alarm makes for an easy reminder to take a break from gambling.
Another important message, particularly for young adults, is to be aware that one’s emotional state can impact decisions while gambling. Limiting alcohol or drugs, not gambling when depressed or worried and not using gambling as a way to feel better are all important ways to minimize risk.
Young people can gain valuable insights into the risks associated with gambling by visiting CheckYourReflex.ca and TestezVosRéflexes.ca
Methodology
Between November 28th and December 12th, 2019, the Responsible Gambling Council conducted a province-wide survey of Ontarian adults aged 18+. With the help of Delvinia’s AskingCanadians panel, a total of 2,011 online surveys were completed (including a sample of 1411 gamblers). The survey data was weighted to reflect Ontario’s age and gender distribution, according to most recent Census data. Based on a 95% confidence level, the survey results have a margin of error +/- 2.19%.
About RGC
The Responsible Gambling Council (RGC) is an independent non-profit organization dedicated to problem gambling prevention. RGC works to reduce gambling risks by creating and delivering innovative awareness and information programs, for a wide range of different groups including youth, young adults and the general public.
Canada
IGSA Welcomes New Partner Members: Focal Research and RGC Canada
As part of a new responsible gaming initiative, the International Gaming Standards Association (IGSA) has welcomed two new Partner Members, Focal Research Consultants and The Responsible Gambling Council, both from Canada.
IGSA President Mark Pace said: “IGSA is excited to welcome our new partners in Responsible Gaming. We are looking to work with organizations that are truly dedicated to doing good in the RG space. There is a lot of time, energy and money being spent in this area and we want to leverage the incredible work being done in an effort to amplify its positive effect.”
Tracy Schrans, Co-Founder and President of Focal Research, said: “We are pleased to partner with IGSA on this important initiative. Drawing on over three decades of applied research, responsible gambling evaluation, and player protection, we look forward to collaborating with IGSA members to advance practical evidence-based industry standards for keeping players safe.”
“Advancing industry standards for player protection depends on collaboration across the full ecosystem. With deep expertise in standards development, applied research, and harm prevention, RGC is pleased to work alongside IGSA members to develop practical, implementable standards that strengthen player protection in meaningful ways,” said Sarah McCarthy, CEO of the Responsible Gambling Council (RGC).
The post IGSA Welcomes New Partner Members: Focal Research and RGC Canada appeared first on Americas iGaming & Sports Betting News.
Boris Gartner
LALIGA Announces Multi-year Partnership with Polymarket
LALIGA North America has announced a multi-year partnership with Polymarket, the world’s largest prediction market, becoming the first European soccer league to do so.
As the Official and Exclusive Prediction Market Partner of LALIGA in the US and Canada, Polymarket will offer LALIGA fans the ability to engage with Spain’s premier soccer league and its stars at an unprecedented level.
“Soccer’s growth, especially in North America, is spearheaded by young, diverse and multicultural audiences who consume the game across multiple screens, so it’s our goal to continue to engage these demographics in new and unique ways. It’s imperative we go beyond traditional engagement efforts in order to bring these audiences closer to the beautiful game than ever before, and we couldn’t think of a better partner than Polymarket to achieve that,” said Boris Gartner, Relevent CEO & Partner.
For LALIGA North America, the partnership with Polymarket is a testament to the long-term investment and growth in the region as a result of the 20-year joint venture between LALIGA and Relevent launched in 2018. Polymarket joins a robust roster of regional partners including Walmart, Lowe’s, McDonald’s, Verizon, Remitly, and Panini, among others.
The multi-year partnership with Polymarket includes premium broadcast visibility, fan-focused digital and social programming, and exclusive fan experiences such as VIP match hospitality and virtual meet-and-greets with LALIGA legends. Polymarket will also receive exclusive rights to use LALIGA and club intellectual property in connection with LALIGA matches.
Through this partnership, LALIGA and Polymarket will collaborate to establish a responsible and transparent framework that promotes innovative fan participation while upholding the highest standards of sporting integrity, leveraging Polymarket’s recently announced next-generation sports integrity platform launched in partnership with Palantir Technologies and TWG AI.
“Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time. Partnering with LALIGA brings that level of interaction to one of the most passionate global fanbases and introduces a new, more dynamic way for North American audiences to engage with the league,” said Shayne Coplan, Founder and CEO of Polymarket.
Polymarket has rapidly established itself as the prediction market partner of choice for major sports leagues, having announced partnerships with MLB, NHL, UFC, and MLS, which includes serving as the exclusive and official prediction market for MLS Cup, MLS All-Star, and Leagues Cup.
The post LALIGA Announces Multi-year Partnership with Polymarket appeared first on Americas iGaming & Sports Betting News.
Bede Gaming
OLG Launches Innovative New React Native Mobile App with Bede Gaming
Bede Gaming is proud to continue its partnership with Ontario Lottery & Gaming Corporation (OLG), which is now delivering an enhanced experience to its OLG.ca mobile customers across the province after successfully transitioning to the Bede Gaming React Native App.
The upgraded app, built for fast and seamless omnichannel performance, provides an exceptional player experience that leverages a data-efficient design model.
With over 1 million monthly app users, the lightweight network delivery and core functionality of Bede’s technical solution ensures an accessible and high-quality player experience across devices, even during peak traffic periods.
Structured with a flexible foundation for future development, ongoing app enhancements will now be delivered quickly and consistently across device types. In addition, the new app uses one build for all devices, making it much more operationally efficient and cost effective, and far easier for the Ontario operator to implement and manage future changes.
The new agile solution is also highly scalable and customisable, offering the flexibility to build a bespoke mobile set-up that’s truly brand-tailored and easily self-managed by operator admins. With direct connection into Bede’s full platform capabilities, engaging in-house product suite, and catalogue of third-party integrations, the new app eliminates the need for additional integration steps, significantly improves speed to market, and enables a fast response to changing player behaviours and trends.
Given online gambling is regulated on a province-to-province basis in Canada, the new app will also help OLG continue to provide a responsible and compliant iGaming service through geolocation technology powered by mkodo’s GeoLocs product, leveraging robust location management tools to ensure a seamless and fully regulated experience for players across Ontario.
Following the transition to Bede’s React Native App, OLG has reported a smooth and successful launch, with a carefully planned rollout and no impact to the customer experience.
Dave Pridmore, Chief Gaming Officer at OLG, said: “We’re delighted with how quickly and efficiently the transition to Bede’s React Native app has been – and the fact there’s been no disruption for our existing OLG.ca players speaks volumes about the impressive teamwork shown on both sides. The intuitive experience built and well-considered support are representative of the high quality of work we’ve come to expect from our partners at Bede Gaming.
“As OLG continues to prioritise our players’ experiences and expectations, we look forward to implementing even more market-leading enhancements throughout our ongoing digital growth.”
Further phases of strategic enhancements applied to the app’s user journey will deliver continual user improvements, supporting a more streamlined customer experience that encourages returning traffic.
With increasing demand across the industry for seamless omnichannel gaming experiences, having this degree of personalisation, accessibility and smooth user journeys offers an increasingly significant role in player retention.
“The successful roll-out of our React Native App is testament to Bede’s continued commitment to our partnership with OLG and further proof of the passion we have for providing operational efficiencies to their team,” said Andrew Humphreys, Chief Product Engineering Officer at Bede Gaming. “I’m excited about the additional competitive value that our Bede App will be able to offer; our flexible and cost-efficient solution will empower OLG to expand their outreach and capabilities in the mobile-first market.”
The post OLG Launches Innovative New React Native Mobile App with Bede Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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