Canada
Large majority of Ontarians who gamble are aware of the risks and take steps to protect themselves: Survey
The Responsible Gambling Council (RGC) is delivering outreach programs across Ontario to raise awareness of risks associated with gambling and how people can protect themselves. These public education initiatives are supported by a new RGC survey of Ontarians that explores attitudes and behaviours about gambling.
RGC teams are interacting with people in various community settings, including colleges, universities and sporting venues, to highlight that gambling always carries risk and the value of making a plan about limits prior to gambling.
“The good news emerging from our survey is that the large majority of Ontarians who gamble are aware of the potential harms and take steps to protect themselves,” says Shelley White, CEO of RGC. “However, the findings also reveal how easy it can be to get carried away in the moment and underscore the need to protect yourself from the risks. Our programs communicate specific messages depending on the age group. These include the importance of setting time and money limits before gambling, to avoid emotional or impulsive decision making.”
The Community Outreach program involves an interactive game called Reaction Lab – a digital experience that simulates how the brain responds to stimulus, similar to when a person gambles.
There is also a team visiting colleges and universities across the province to educate young adults about how gambling can heighten emotional states, making it difficult to make informed decisions while gambling. This bilingual interactive program is called Check Your (Re)flex / Testez Vos (Ré)flexes. Similar to the Community Outreach program aimed at all age groups, this youth-focused advocacy shares signs of problem gambling common to young people and offers important tips such as setting and sticking to money and time limits.
Key survey findings
RGC’s new survey, which polled 1,411 Ontarian gamblers last fall, sheds light on attitudes, emotional responses and behaviours related to gambling.
- 13.6 per cent of gamblers surveyed said at some point they gambled money they could not afford to lose.
- One in three (33 per cent) did not always consider the amount of money they were prepared to lose before they gambled.
- 31 per cent indicated they had spent more time gambling than they could afford at some point in the past six months.
- 49 per cent did not always consider the amount of time they were prepared to gamble prior to playing.
Key findings related to young adults:
The survey suggests young adults (18 to 24) are more vulnerable to the emotional rush of gambling, raising the threat level of high-risk behaviours.
- 58 per cent said they gambled because it makes them feel good at least sometimes.
- One in five (19.9 per cent) gambled to cope with depression or nervousness at least sometimes.
- 33 per cent gambled to get a “high” feeling at least sometimes.
- Over a quarter (26.5 per cent) gambled to forget their worries at least sometimes.
- 35 per cent gambled to cheer up when in a bad mood at least sometimes.
Other research shows 7.1 per cent of young adults have some type of gambling problem and nearly eight-in-10 Ontarians aged 18 to 24 (76.9 per cent) gambled in the past year.
Plan before you play
One of RGC’s key outreach messages for those who gamble is the value of having a plan in place prior to playing to manage potential risks before they appear. This involves setting strict loss and win limits and allocating a set amount of time in advance. When any of these planned limits are reached, the appropriate/best/ response is to walk away.
Part of a solid plan includes taking frequent breaks. It’s important to pause, reflect, and re-evaluate time or money spent. Setting a phone alarm makes for an easy reminder to take a break from gambling.
Another important message, particularly for young adults, is to be aware that one’s emotional state can impact decisions while gambling. Limiting alcohol or drugs, not gambling when depressed or worried and not using gambling as a way to feel better are all important ways to minimize risk.
Young people can gain valuable insights into the risks associated with gambling by visiting CheckYourReflex.ca and TestezVosRéflexes.ca
Methodology
Between November 28th and December 12th, 2019, the Responsible Gambling Council conducted a province-wide survey of Ontarian adults aged 18+. With the help of Delvinia’s AskingCanadians panel, a total of 2,011 online surveys were completed (including a sample of 1411 gamblers). The survey data was weighted to reflect Ontario’s age and gender distribution, according to most recent Census data. Based on a 95% confidence level, the survey results have a margin of error +/- 2.19%.
About RGC
The Responsible Gambling Council (RGC) is an independent non-profit organization dedicated to problem gambling prevention. RGC works to reduce gambling risks by creating and delivering innovative awareness and information programs, for a wide range of different groups including youth, young adults and the general public.
affiliate marketing
CasinoCanada partners with LolaJack Casino to expand Canadian visibility
CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.
Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.
CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”
LolaJack Casino is operated by WinLeads and was established in 2026.
The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”
The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.
The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.
Ben Wood CCO at Playson
Playson strengthens North American footprint with Caesars Entertainment partnership
Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario
Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.
Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.
Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.
Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”
The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.
Canada
Peter & Sons signs St8 deal to distribute slots in Ontario and the UK
The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.
Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.
The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.
Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”
David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”
The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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