Canada
Large majority of Ontarians who gamble are aware of the risks and take steps to protect themselves: Survey
The Responsible Gambling Council (RGC) is delivering outreach programs across Ontario to raise awareness of risks associated with gambling and how people can protect themselves. These public education initiatives are supported by a new RGC survey of Ontarians that explores attitudes and behaviours about gambling.
RGC teams are interacting with people in various community settings, including colleges, universities and sporting venues, to highlight that gambling always carries risk and the value of making a plan about limits prior to gambling.
“The good news emerging from our survey is that the large majority of Ontarians who gamble are aware of the potential harms and take steps to protect themselves,” says Shelley White, CEO of RGC. “However, the findings also reveal how easy it can be to get carried away in the moment and underscore the need to protect yourself from the risks. Our programs communicate specific messages depending on the age group. These include the importance of setting time and money limits before gambling, to avoid emotional or impulsive decision making.”
The Community Outreach program involves an interactive game called Reaction Lab – a digital experience that simulates how the brain responds to stimulus, similar to when a person gambles.
There is also a team visiting colleges and universities across the province to educate young adults about how gambling can heighten emotional states, making it difficult to make informed decisions while gambling. This bilingual interactive program is called Check Your (Re)flex / Testez Vos (Ré)flexes. Similar to the Community Outreach program aimed at all age groups, this youth-focused advocacy shares signs of problem gambling common to young people and offers important tips such as setting and sticking to money and time limits.
Key survey findings
RGC’s new survey, which polled 1,411 Ontarian gamblers last fall, sheds light on attitudes, emotional responses and behaviours related to gambling.
- 13.6 per cent of gamblers surveyed said at some point they gambled money they could not afford to lose.
- One in three (33 per cent) did not always consider the amount of money they were prepared to lose before they gambled.
- 31 per cent indicated they had spent more time gambling than they could afford at some point in the past six months.
- 49 per cent did not always consider the amount of time they were prepared to gamble prior to playing.
Key findings related to young adults:
The survey suggests young adults (18 to 24) are more vulnerable to the emotional rush of gambling, raising the threat level of high-risk behaviours.
- 58 per cent said they gambled because it makes them feel good at least sometimes.
- One in five (19.9 per cent) gambled to cope with depression or nervousness at least sometimes.
- 33 per cent gambled to get a “high” feeling at least sometimes.
- Over a quarter (26.5 per cent) gambled to forget their worries at least sometimes.
- 35 per cent gambled to cheer up when in a bad mood at least sometimes.
Other research shows 7.1 per cent of young adults have some type of gambling problem and nearly eight-in-10 Ontarians aged 18 to 24 (76.9 per cent) gambled in the past year.
Plan before you play
One of RGC’s key outreach messages for those who gamble is the value of having a plan in place prior to playing to manage potential risks before they appear. This involves setting strict loss and win limits and allocating a set amount of time in advance. When any of these planned limits are reached, the appropriate/best/ response is to walk away.
Part of a solid plan includes taking frequent breaks. It’s important to pause, reflect, and re-evaluate time or money spent. Setting a phone alarm makes for an easy reminder to take a break from gambling.
Another important message, particularly for young adults, is to be aware that one’s emotional state can impact decisions while gambling. Limiting alcohol or drugs, not gambling when depressed or worried and not using gambling as a way to feel better are all important ways to minimize risk.
Young people can gain valuable insights into the risks associated with gambling by visiting CheckYourReflex.ca and TestezVosRéflexes.ca
Methodology
Between November 28th and December 12th, 2019, the Responsible Gambling Council conducted a province-wide survey of Ontarian adults aged 18+. With the help of Delvinia’s AskingCanadians panel, a total of 2,011 online surveys were completed (including a sample of 1411 gamblers). The survey data was weighted to reflect Ontario’s age and gender distribution, according to most recent Census data. Based on a 95% confidence level, the survey results have a margin of error +/- 2.19%.
About RGC
The Responsible Gambling Council (RGC) is an independent non-profit organization dedicated to problem gambling prevention. RGC works to reduce gambling risks by creating and delivering innovative awareness and information programs, for a wide range of different groups including youth, young adults and the general public.
Alberta
Greentube goes live in Alberta as province opens regulated iGaming
Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.
Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.
The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.
The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.
Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes
Wand of Riches 2
, Rumble Riches
Haulin’ Gold
and Firecracker Frenzy
Money Toad
, as well as Silver Lux Big Win Spinner, Starlight Jackpots
Captain’s Catch
and Charming Lady’s Boom
.
David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.
“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”
The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Greentube strengthens Canadian presence with Alberta debut as market opens
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has gone live in Alberta as the Canadian province opens as a newly regulated iGaming market, providing a significant new opportunity for the supplier in North America.
The Alberta market opening marks a key moment for the Canadian iGaming industry, becoming only the second province to regulate after Ontario, and the open framework officially replacing the long-held monopoly previously held by Play Alberta.
Greentube’s go-live follows a rigorous regulatory and technical due diligence process, with the company securing registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province.
The development builds on Greentube’s established presence in Canada, where the company has been live in Ontario since 2022, and represents a significant step forward in its continued North American expansion strategy.
As part of the Alberta launch, players gain access to a curated selection from Greentube’s portfolio. The initial rollout includes Piggy Prizes
Wand of Riches 2
, Rumble Riches
Haulin’ Gold
and Firecracker Frenzy
Money Toad
, alongside established player favourites Silver Lux Big Win Spinner, Starlight Jackpots
Captain’s Catch
and Charming Lady’s Boom
.
The mix has been carefully selected to reflect Greentube’s newest releases and strongest-performing titles, ensuring broad appeal for Alberta audiences from day one.
David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.
“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”
The post Greentube strengthens Canadian presence with Alberta debut as market opens appeared first on Americas iGaming & Sports Betting News.
Canada
PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta
PENN Entertainment has announced the launch of theScore Bet Sportsbook & Casino in Alberta, as well as theScore Casino and Hollywood Casino standalone apps, further expanding the Company’s Canadian online gaming footprint and bringing its leading digital gaming brands to players across the province. These apps are now available across Alberta on iOS, Android, and are also available on the web.
The Alberta launch marks the next chapter in theScore Bet’s continued growth in Canada, building on its success in Ontario. Players in Alberta can now enjoy the uniquely integrated sports media and betting experience from two of Canada’s most trusted brands, theScore and theScore Bet, bringing live scores, news, stats, and betting together in one connected ecosystem.
In addition to sports betting, theScore Bet Sportsbook & Casino gives Alberta players access to a comprehensive online casino experience featuring hundreds of slots, table games, live dealer experiences, and exclusive games, including Blue Jays Blackjack.
Complementing theScore Bet Sportsbook & Casino experience, PENN is also launching standalone Hollywood Casino and theScore Casino apps in Alberta. Hollywood Casino, a popular online and retail casino brand, delivers a casino-first experience featuring an extensive portfolio of slots, table games, and live dealer content. For players who prefer a dedicated casino app, theScore Casino offers the same premium gaming experience, providing additional choice alongside the all-in-one theScore Bet Sportsbook & Casino app.
“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province. Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
Alberta customers can now enjoy:
• Same Game Parlays, player props, and live in-game betting.
• Seamless betting integration with theScore’s trusted sports news, scores, and data.
• Hollywood Casino’s extensive portfolio of slots, table games, and live dealer experiences, including Blue Jays Blackjack, the Dancing Drums series, and Sweet Bonanza series.
The post PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta appeared first on Americas iGaming & Sports Betting News.
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