Canada
Large majority of Ontarians who gamble are aware of the risks and take steps to protect themselves: Survey
The Responsible Gambling Council (RGC) is delivering outreach programs across Ontario to raise awareness of risks associated with gambling and how people can protect themselves. These public education initiatives are supported by a new RGC survey of Ontarians that explores attitudes and behaviours about gambling.
RGC teams are interacting with people in various community settings, including colleges, universities and sporting venues, to highlight that gambling always carries risk and the value of making a plan about limits prior to gambling.
“The good news emerging from our survey is that the large majority of Ontarians who gamble are aware of the potential harms and take steps to protect themselves,” says Shelley White, CEO of RGC. “However, the findings also reveal how easy it can be to get carried away in the moment and underscore the need to protect yourself from the risks. Our programs communicate specific messages depending on the age group. These include the importance of setting time and money limits before gambling, to avoid emotional or impulsive decision making.”
The Community Outreach program involves an interactive game called Reaction Lab – a digital experience that simulates how the brain responds to stimulus, similar to when a person gambles.
There is also a team visiting colleges and universities across the province to educate young adults about how gambling can heighten emotional states, making it difficult to make informed decisions while gambling. This bilingual interactive program is called Check Your (Re)flex / Testez Vos (Ré)flexes. Similar to the Community Outreach program aimed at all age groups, this youth-focused advocacy shares signs of problem gambling common to young people and offers important tips such as setting and sticking to money and time limits.
Key survey findings
RGC’s new survey, which polled 1,411 Ontarian gamblers last fall, sheds light on attitudes, emotional responses and behaviours related to gambling.
- 13.6 per cent of gamblers surveyed said at some point they gambled money they could not afford to lose.
- One in three (33 per cent) did not always consider the amount of money they were prepared to lose before they gambled.
- 31 per cent indicated they had spent more time gambling than they could afford at some point in the past six months.
- 49 per cent did not always consider the amount of time they were prepared to gamble prior to playing.
Key findings related to young adults:
The survey suggests young adults (18 to 24) are more vulnerable to the emotional rush of gambling, raising the threat level of high-risk behaviours.
- 58 per cent said they gambled because it makes them feel good at least sometimes.
- One in five (19.9 per cent) gambled to cope with depression or nervousness at least sometimes.
- 33 per cent gambled to get a “high” feeling at least sometimes.
- Over a quarter (26.5 per cent) gambled to forget their worries at least sometimes.
- 35 per cent gambled to cheer up when in a bad mood at least sometimes.
Other research shows 7.1 per cent of young adults have some type of gambling problem and nearly eight-in-10 Ontarians aged 18 to 24 (76.9 per cent) gambled in the past year.
Plan before you play
One of RGC’s key outreach messages for those who gamble is the value of having a plan in place prior to playing to manage potential risks before they appear. This involves setting strict loss and win limits and allocating a set amount of time in advance. When any of these planned limits are reached, the appropriate/best/ response is to walk away.
Part of a solid plan includes taking frequent breaks. It’s important to pause, reflect, and re-evaluate time or money spent. Setting a phone alarm makes for an easy reminder to take a break from gambling.
Another important message, particularly for young adults, is to be aware that one’s emotional state can impact decisions while gambling. Limiting alcohol or drugs, not gambling when depressed or worried and not using gambling as a way to feel better are all important ways to minimize risk.
Young people can gain valuable insights into the risks associated with gambling by visiting CheckYourReflex.ca and TestezVosRéflexes.ca
Methodology
Between November 28th and December 12th, 2019, the Responsible Gambling Council conducted a province-wide survey of Ontarian adults aged 18+. With the help of Delvinia’s AskingCanadians panel, a total of 2,011 online surveys were completed (including a sample of 1411 gamblers). The survey data was weighted to reflect Ontario’s age and gender distribution, according to most recent Census data. Based on a 95% confidence level, the survey results have a margin of error +/- 2.19%.
About RGC
The Responsible Gambling Council (RGC) is an independent non-profit organization dedicated to problem gambling prevention. RGC works to reduce gambling risks by creating and delivering innovative awareness and information programs, for a wide range of different groups including youth, young adults and the general public.
BetMGM
Incentive Studios launches four real-money games with BetMGM in Ontario
Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.
The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.
The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers
Tonybet has launched its World Cup Card Collection campaign for Canadian customers in time for the start of the 2026 World Cup, with a $150,000 CAD prize fund on offer.
Tonybet’s Canadian playerbase (excluding Ontario) will have the chance to collect a wide range of card packs through the tournament by successfully completing a number of sportsbook and casino-related quests on a weekly basis.
There are 51 cards in total to collect, including 48 standard digital cards – one for each participating World Cup nation – and three unique physical cards available in gold, silver and bronze.
Each card collected possesses a coin value which can be used in exchange for a variety of bonus rewards to be used across the Tonybet platform. Meanwhile, winners of the three unique physical cards will also claim cash prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze, as well as receiving the one-of-a-kind, handcrafted cards.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.
“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”
The post Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers appeared first on Americas iGaming & Sports Betting News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO
B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.
The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.
As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.
The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.
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