Latin America
Orenes Group Incorporates Zitro´s Illusion And Allure To Its Mexican Casinos
Grupo Orenes, a world reference operator in the industry, has reached a magnificent agreement with Zitro to include the revolutionary ILLUSION and ALLURE Video Slot cabinets to their Mexican Casinos.
Orenes Group has stated: “As a reference company in the entertainment industry, we are committed to offering our customers the highest quality by incorporating the most advanced technologies. We are strongly committed to winning products, that set trends in gaming and undoubtedly ALLURE and ILLUSION are two of them”.
Johnny Viveiros Ortiz, founder of Zitro has pointed out that, “the great commitment that Grupo Orenes has made in our new cabinets fills us with pride as a company for the trust that, once again, this important Group places in Zitro, in our products, in Mexico and worldwide”.
ILLUSION and ALLURE cabinets are trendsetters in the gaming rooms where they are being installed. Its design allows them to be the cabinets that occupy less space in the room, with an extremely wide and spacious interior for greater player comfort and many more benefits to the operator. ILLUSION ignites passion with the Bashiba multigame while ALLURE is creating a trend with games like 88 Link Wild Duels and 88 Link Lucky Charms.
Latest News
FBM Foundation helps Rio Grande do Sul communities with substantial donation from FBM Brazil
In a heartfelt display of solidarity, the FBM Foundation has announced a significant milestone in its ongoing commitment to humanitarian causes through FBM Brazil’s support.
A generous donation of 500 grocery baskets, 500 personal hygiene kits, and 9,000 liters of water will be delivered and distributed to struggling communities in Rio Grande, Brazil. This effort will be carried out in partnership with Central Única das Favelas (CUFA) in Porto Alegre, with J&T Express Brazil and Correios Sedex Brasil providing transportation.
The most recent and devastating Rio Grande natural disasters, that provoked floods, landslides, and extreme weather events, have left communities grappling with immense challenges, from widespread displacement to the destruction of homes, infrastructure, and livelihoods.
Given the context of these calamities and the urgent need to assist these families, FBM Foundation’s donation emerged as a powerful alliance dedicated to promoting positive change in communities worldwide. With FBM Brazil’s substantial contribution, the organisation aims to make an impact in supporting these communities.
Beyond financial assistance, FBM Foundation recognizes the power of awareness and advocacy in driving meaningful change. Through strategic communication efforts, the organisation aims to raise awareness for additional support from like-minded individuals and organizations.
At the heart of this donation lies a shared vision of creating a brighter, more inclusive world for all. By supporting Rio Grande do Sul, FBM Foundation reaffirms its commitment to making a tangible difference in the lives of those in need.
“As a foundation deeply rooted in Brazilian heritage, FBM Foundation takes pride in its origins and the rich cultural background of Brazil. We have a legacy shaped by the spirit of proximity, compassion, and innovation, so we want to honour its Brazilian roots while embracing a global perspective in its solidarity endeavours”, shares Renato Almeida, Director at the FBM Group.
As we continue this journey of solidarity, FBM Foundation invites individuals and entities alike to join hands in creating a brighter future for all. Through collective actions, we can uplift communities, inspire change, and leave a lasting impact on the world.
3 Oaks Gaming
Why is LatAm such an important market for 3 Oaks Gaming?
3 Oaks Gaming is beginning to establish itself across regulated European markets, but now it has a focus on gaining a footprint in the rapidly evolving Latin American region.
We spoke to 3 Oaks Gaming’s Account Manager LatAm, Henrique De Simoni, about the distributor’s plans for LatAm and the overall appeal of the region.
3 Oaks has recently signed multiple deals in LatAm. How did those deals come about and are there plans for any more partnerships in those territories?
It is fantastic to sign a range of deals across LatAm, initially in Colombia and Mexico before sealing a number of agreements in Brazil. Colombia, in particular, is now a mature jurisdiction and entering the market there first ahead of other regulated territories was something that we felt was a sensible move for us.
Luckia and BetPlay are two of Colombia’s foremost operators, with a huge network of suppliers under their remit. To sign deals with those two giants undoubtedly bolsters our reputation within the region.
We also have Bet7K and F12.bet with our portfolio in Brazil and many more operators that are almost ready to go live in the next semester.
Overall, we have connected with multiple casino platform providers, such as Vibra Solutions, Alea, Hub88 and Salsa Technology, extending the reach of our content across the continent and we are excited at what the future holds for us with these partnerships.
Why were Colombia and Mexico first on 3 Oaks’ list when entering LatAm?
Colombia and Mexico emerged as the top choices for several compelling reasons. Firstly, both countries exhibit substantial market potential, with burgeoning populations eager for new and exciting gaming experiences. Additionally, the regulatory landscapes in Colombia and Mexico have been evolving positively, offering conducive environments for the expansion of the gaming industry. This regulatory stability provides a solid foundation upon which we can build our operations and establish long-term success.
Despite Colombia’s rapid maturity within the gaming sector, our thorough analysis identified continued high potential for growth. By securing certification for our games in Colombia, we’ve positioned ourselves to capitalise on the evolving landscape and seize lucrative business opportunities.
Mexico is now the second market in terms of volume, internet betting traffic and great demographic numbers related to gambling in LatAm. This opportunity of offering casino games for Spanish speaking countries that adores sports is something that challenges us and makes the industry more competitive in terms of generating the best premium slots.
What other LatAm regions are 3 Oaks targeting over the next 12 months?
With some provinces in Argentina already regulated, such as the capital Buenos Aires, this is a key market for us as we look to expand across the continent. Argentina has shown substantial numbers in the iGaming market and can easily become the third largest country in terms of GGR.
However, we are also looking at other regions in LatAm as we try and finalise further partnerships here so watch this space as our journey continues!
With Brazil on the cusp of regulation, how do you think the space will pan out over the next 12 months and what plans does 3 Oaks have for the region?
It’s no secret that Brazil has been our number one target and we are thrilled to be live in the jurisdiction through a number of agreements already. Certain analysts predict that the market is expected to be worth over US$3 billion by 2028, which is an astonishing prediction, but also an incredibly exciting one.
We will see an increase of mature companies trying to expand in Brazil and can expect to reach the biggest operators with our approach and outstanding customer experience. We have premium slots, a team that believes in the market and everything to make our brand visible for our Brazilian customers.
These numbers ensure Brazil will be the jewel in Latin America’s crown once it fully regulates, and thanks to the deals we have in place, we feel we are well positioned for future growth when regulation finally kicks in.
Alonso Huiman
Pragmatic Play Launches Live Casino Offer at Atlantic City
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
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