Press Releases
DOGA Chief Executive on the Future of Denmark’s Gaming Code
Morten Ronde discusses the impact of new legislation with Casinoportalen.dk
The Danish Gaming Code of Conduct went into effect on July 2019, and since its implementation, has caused a significant change in the fortunes of many online wagering entities, including online casinos, slots sites and marketing agencies.
With the expressed aim of “strengthening consumer protection and ensuring gambling does not evolve from entertainment to addiction,” the new regulation covers everything from advertising rules to self-exclusion options.
And while all operators have implemented the “Reality Check” pop-up which tells players how much time and money they’ve spent, according to DOGA CEO Morten Ronde, “restrictions on the volume of advertisements” have still not become the reality.
“If we do not come up with a swift and appropriate response, politicians will take matters into their own hands – just like they have done in Italy,” he warned.
At the same time, Ronde also expressed concern that Denmark might witness more operators packing things up and leaving the market should further restrictions come into place.
Mr. Ronde was, however, optimistic regarding the future of regulation in other Nordic countries. “I think that over time it will be obvious to the local governments in Finland and Norway that open licensing of gambling products is the best way to keep control of the gambling market and to protect the consumers.”
For further information, please read the complete interview with Morten Ronde here.
About Casinoportalen.dk
Casinoportalen.dk is one of the leading online casino, slots and game review sites in Denmark. Launched in 2001, the site contains over 50 reviews of licensed online gambling site.
About Morten Ronde
Morten Ronde is the current Chief Executive of the Danish Online Gambling Association and is one of the parties involved in the drafting and implementation of the January 2019 Danish Gaming Code of Conduct.
Before joining the Danish Online Gambling Association, Morten earned a Master of Law degree from Copenhagen University and spent a dozen years as legal adviser to the Danish State Lottery.
Morten was appointed CEO of the Danish Online Gambling Association in December 2011.
Deal follows World Snooker Championship sponsorship and debut TV advertisement
UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.
The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).
Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.
Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.
Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”
The post Midnite ramps up brand-building activity with Sky Media partnership appeared first on European Gaming Industry News.
The post Kendoo strengthens Hold and Win portfolio with Pig Up appeared first on European Gaming Industry News.
Evoplay, the award-winning game development studio, has released Rush Riches, a feature-filled title set in a mining-themed Wild West landscape.
Set across a 5×5 reel layout with up to 3,125 ways to win, the game introduces the Rocks and Drops mechanic, where blocked reel spaces are removed when adjacent to winning combinations.
This creates a dynamic grid that expands with each win, unlocking more potential pay lines as the round progresses.
Clearing all rocks in the base game awards eight free spins, where two core features drive engagement. Silver Nuggets increase a progressive win multiplier starting at x1, while Gold Nuggets award additional free spins, extending the round and increasing overall win potential.
To improve access to the bonus round, the Bonus Chance feature is available, doubling the probability of triggering free spins in exchange for a higher stake.
Players can also opt for the Bonus Buy feature to enter the free spins mode directly.
With a 96.11% RTP and a maximum win of 10,000x the bet, Rush Riches combines immersive visuals, layered mechanics, and flexible feature access to support strong operator performance.
Ivan Kravchuk, CEO at Evoplay, said: “Rush Riches is built to offer both entertainment and value through engaging mechanics and a rewarding bonus structure.
“The Rocks and Drops system offers a fresh gameplay experience by blending multipliers and extended free spins, creating genuine depth. We’re excited to share this release with our partners and their players.”
The post Evoplay strikes gold with new release Rush Riches appeared first on European Gaming Industry News.
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