Gambling in the USA

A Record 26 Million Americans Will Wager on Super Bowl LIV

Published

4 years ago

January 28, 2020

Approximately 3 million more American adults say they will wager on this year’s Super Bowl than last year, according to new data released today by the American Gaming Association (AGA). The AGA estimates Americans will wager approximately $6.8 billion on the NFL championship game between the Kansas City Chiefs and San Francisco 49ers.

Key findings from the survey, conducted by Morning Consult, include:

More than one-in-ten American adults plan to bet on Super Bowl LIV.
Of the 26 million Americans who will wager on the Super Bowl, close to 4 million will place a bet in person at a brick-and-mortar sportsbook, a 25 percent increase from last year.
Nearly 5 million will place a bet through an online or mobile platform, either through a licensed, legal operator or an illegal offshore book, a 19 percent increase from last year.
Millions more will wager with a bookie, in a pool or squares contest, or casually with family or friends.
52 percent say they will bet on the Kansas City Chiefs, while 48 percent will bet on the San Francisco 49ers.

“With 14 operational markets and another seven close behind, Americans have never before had so many opportunities to wager on the Super Bowl in a safe and legal manner, and clearly, they are getting in on the action,” said Bill Miller, president and CEO of the American Gaming Association. “With increased visitation to legal sportsbooks, we are successfully drawing bettors away from the predatory illegal market.”

Viewership for NFL games rose five percent in 2019, up another five points from the year before. This is yet another example of how the NFL will earn approximately $2.3 billion annually due to increased fan engagement from sports betting. Previous AGA research found that 75 percent of NFL bettors say they are more likely to watch a game they have bet on, and sports bettors are more interested in the NFL than any other professional sports league.

“I have absolute confidence that Americans didn’t start betting on sports when the Professional and Amateur Sports Protection Act was overturned,” continued Miller. “What makes this year’s Super Bowl remarkable is that more fans than ever before will have the reassurance that the integrity of their bets on the big game will be preserved. The continued expansion of legal sports betting—to the detriment of the illegal market—truly benefits all stakeholders, from enhanced fan engagement for teams to added tax revenue for state and local economies.”

These findings, along with the AGA’s outlook for sports betting in 2020, will be discussed on a media call today at 11 a.m. ET.

Background

Since the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act in May 2018, more than $17 billion has been legally wagered on sports.
Fourteen states now offer legal, regulated sports betting, with six more states and the District of Columbia poised to open legal markets in the coming months.
AGA research found that more than 38 million American adults planned to bet on the NFL’s 100^th season.

Methodology

Morning Consult conducted the online survey on behalf of the American Gaming Association between Jan. 21-22, 2020, among a national sample of 2,200 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.

About the AGA

The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers, and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

Gambling in the USA

Gaming Americas Weekly Roundup – May 6-12

Published

1 hour ago

May 14, 2024

Niji Narayan

gaming-americas-weekly-roundup-–-may-6-12

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Texas Lottery players are bracing for a chance to have an instant hit when they play four new scratch ticket games that launched on May 6. The HIT family of games, ranging in price from $1 to $20, features more than $220 million in total combined cash prizes with top prizes ranging from $5000 to $1 million. In addition, the HIT family is paired with the Sedona Day of Luck Promotion, offering players with non-winning tickets a chance to win a luxurious trip to Sedona, Arizona.

International Game Technology announced that its subsidiary, IGT Global Solutions Corporation, has signed a five-year contract with the Atlantic Lottery Corporation (Atlantic Lottery), to implement high-performing features and exciting new games for players in Atlantic Canada. As part of the agreement, IGT will deploy its advanced cloud-based remote game server (RGS) and at least 16 digital instant games each year.

Bragg Gaming Group announced that Neill Whyte has been appointed as Chief Commercial Officer, effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team. Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s B2B iGaming Division.

In an exciting development for sweepstakes operators across the US, CasinoWebScripts has announced a significant milestone: the release of more than 200 in-house developed sweepstakes casino games. This achievement highlights the company’s commitment to innovation and its dedication to providing high-quality, engaging gaming experiences without the burden of monthly revenue sharing.

Partnerships

SCCG Management announced a strategic partnership with Globe Gaming Limited, aiming to significantly extend its global reach with a focus on the European market. This collaboration marks a significant milestone in SCCG’s efforts to broaden its influence in the gaming and sports entertainment sectors internationally.

NBC Sports will continue to present the Kentucky Derby on NBC and Peacock through 2032, as Churchill Downs Incorporated (CDI) and NBC Sports announced a multi-year extension of their partnership. The extension of the NBC Sports-Churchill Downs relationship – which began with the 2001 “Run for the Roses” – will make NBC the longest running home of the Kentucky Derby, as NBCUniversal will become the first media company to present the most prestigious event in horse racing for three decades (32 editions of the Kentucky Derby from 2001-32).

WinnaVegas Casino Resort, a premier destination in Western Iowa, announced the extension of its partnership with Quick Custom Intelligence (QCI), a leading provider of advanced analytics solutions for the gaming industry. This renewal underscores WinnaVegas’ commitment to leveraging cutting-edge technology and superior support to drive business success.

The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026. The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, Kentucky from May 16-19. This agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor.

The post Gaming Americas Weekly Roundup – May 6-12 appeared first on European Gaming Industry News.

casino games

CasinoWebScripts Hits Milestone with 200 Sweepstakes Casino Games for the US Market

Published

4 days ago

May 10, 2024

GamingAmericas.com

CasinoWebScripts’ unique approach allows operators to rent these state-of-the-art games for a fixed monthly fee, eliminating revenue share, GGR% fees, and usage limitations. This model ensures that operators can offer top-tier entertainment to their players while enjoying predictable, straightforward billing.

Further enhancing their sweepstakes software, CasinoWebScripts has introduced an array of features tailored specifically to the needs of the US market. Players can now earn free coins for various activities such as verifying their email, confirming their phone number, and inviting friends. Additionally, the introduction of a VIP program and a complex Affiliate Program brings more value to the player experience, with customizations that resonate with the US audience.

To ensure a seamless operation for its clients, CasinoWebScripts has also created strategic partnerships with prestigious third-party providers for essential services like KYC, credit card processing, and anti-fraud measures. These collaborations have resulted in a fully integrated solution that allows operators to run their business smoothly, without worrying about missing components.

Oscar Stevens, Product Manager at CasinoWebScripts, said: “Achieving this milestone reflects our team’s dedication and commitment to excellence and innovation. Our suite of over 200 sweepstakes games and the comprehensive features we’ve rolled out are designed to set our clients apart in the competitive US market. We are committed to providing solutions that are not only user-friendly but also ensure a secure and engaging gaming environment for players.”

DraftKings

EveryMatrix live on DraftKings in the US with Supremeland Gaming

Published

6 days ago

May 8, 2024

GamingAmericas.com

everymatrix-live-on-draftkings-in-the-us-with-supremeland-gaming

EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.

The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.

Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.

EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.

It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.

“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”

Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”