Industry News
ORYX Gaming launches Data Analytics Platform

Supplier to showcase new product at ICE London 2020
ORYX Gaming, a Bragg Gaming Group company, has launched a new Data Analytics Platform that can be used as a module integrated into third-party player account management systems (PAM) or as an addition to the ORYX iGaming Platform.
The advanced platform allows real-time collection and analysis of data from internal as well as third-party systems, enabling operators to gain a better understanding of its customers and effectively segment, target and engage them by triggering activities based on behaviour and preferences.
Real-time data is collected and processed from the ORYX iGaming Platform, ORYX Hub, and the ORYX Sportsbook as well as from third-party transactional systems, management systems, content providers, service providers, products and websites.
This offers operators a data-powered, cutting-edge and flexible solution to drive player engagement, conversion, retention, loyalty and player value.
The platform comes with an analytical sandbox tool, which enables operators to deep dive into the data and develop advanced player segmentation, loyalty schemes and recommendations, all driven by machine learning algorithms.
The Data Analytics Platform is the foundation of the ORYX Player Engagement Platform, which ORYX is set to launch, and will offer highly advanced features, such as targeted promotions, multi-channel campaign management, as well as real-time event management, a system for direct player engagement.
Matevz Mazij, Managing Director of ORYX Gaming, said: âHaving a scalable data analytics platform which governs highly granular data is the cornerstone for an enhanced gameplay experience.
âThe ORYX Data Analytics Platform takes gaming operations to the next level as it enables a deep understanding of players and allows operators to engage them in real-time and maximise the player value.â
To find out more about the ORYX Data Platform and the Player Engagement Platform, visit the ORYX team at ICE London 2020 at Stand N1-343 between February 4th and 6th.
Industry News
AskGamblers Surpasses 700,000 Registered Members

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AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.
The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.
Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.
Dijana RadunoviÄ, General Manager at AskGamblers, said: âReaching the milestone of 700,000 registered players is remarkable. Itâs great to see new players coming in daily, but the fact that they remain active is whatâs truly special!â
The post AskGamblers Surpasses 700,000 Registered Members appeared first on European Gaming Industry News.
Industry News
Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision

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Irina Rusimova, Amusnetâs Chief Commercial Officer, gave a video interview at ICE Barcelona 2025, the premier iGaming event, sharing insights on the companyâs business priorities and future strategic vision. The event provided an ideal platform for Amusnet to showcase its latest innovations and set the tone for the year ahead. With a strong presence across the Online Casino, Live Casino, and Land-Based verticals, the company reaffirmed its position as a leading all-casino solutions provider.
âIn 2025, our strategic focus remains on expanding in key markets across Europe and Latin America. Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences,â said Irina Rusimova.
âWe started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market. We aim to deepen our market position by offering localized content and collaborating with local operators.
âWe will continue reinforcing our relationships with international partners to ensure Amusnetâs games reach diverse audiences worldwide.â
As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. It will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnetâs first-ever slot cabinet series, crafted to meet the highest standards of the global land-based casino industry, and discover Crazy Red, a highly anticipated cascade slot featuring the âtumbling reelsâ mechanic, vibrant characters and exciting features.
The post Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision appeared first on European Gaming Industry News.
Industry News
BetBlocker Launches Italian Version of its App

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BetBlocker has launched the Italian version of its app.
âItalian is the fifth language that weâve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,â the Company said.
âGambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.
âBetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francescoâs work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.â
The post BetBlocker Launches Italian Version of its App appeared first on European Gaming Industry News.
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