Latin America
Zitro Strengthens Its Presence In Latin America With The Opening Of New Offices In Colombia
The significant growth of Zitro’s business in Colombia, driven by the overwhelming success of Link King and Link Me Video Slots, has led the company to establish a new office in Bogotá and expand its commercial team with the hiring of Diana González, the new Sales Manager of Zitro Colombia.
The increase in human and material resources in Colombia responds to the company’s expansion plans, for which the Latin American market is fundamental, as Alejandra Burato, Regional Director of Zitro for Latin America states: “The vertiginous growth of Zitro throughout the region, and in particular in Colombia, has led us to the decision to strengthen our human, commercial and technical structure, as well as to open a new office in the capital city of the country. We can only thank our customers for the great commitment they have made and make with Zitro. We will try to live up to the confidence they have in us, giving them through Diana González and her team the excellent support and service that characterize Zitro.
For her part, Diana González assumes with enthusiasm and optimism her new position: “I am excited to be part of the Zitro team, a company with a range of truly formidable and successful products already demonstrated in the region. Our Video Slots Link King and Link Me have become reference products in Latin America and in the Colombian market, with which we are fully committed. Our goal is to guarantee Colombia’s operators not only great products but also the best commercial attention and unsurpassed technical support.”
The new office of Zitro Colombia is located at Avenida Dorado No. 69-63 5th floor office 512 – Tower 26 Business Center, Bogotá. Get in touch with Dianna Gonzalez by contacting her via email: [email protected] or telephone: +57/1/6672574.
Betsson
Betsson Becomes Title Sponsor of Summer Pro Padel 2026 in Argentina
Betsson has become the title sponsor of Summer Pro Padel 2026, one of the major sporting events of the summer in Argentina. The international tournament takes place from Friday, January 16 to Sunday, January 18, in Mar del Plata, Argentina.
The three-day event will bring together some of the world’s top padel players, further reinforcing Mar del Plata’s position as a key destination for high-profile summer sports events. Designed to combine elite competition with an engaging live experience, the tournament will feature two teams of seven players, competing across three daily matches scheduled during prime-time evening hours.
Betsson’s title sponsorship reflects the company’s continued investment in the global growth of padel and its broader sports strategy in Latin America, where the sport continues to attract strong fan engagement and participation.
“We are proud to further strengthen our presence within the padel ecosystem through this partnership. Argentina is a priority market for us and following our successful collaboration with Premier Padel Buenos Aires last year and the continued growth of padel in the country, this sponsorship represents a natural next step,” said Ronni Hartvig, Chief Commercial Officer at Betsson Group.
Betsson has actively supported padel for many years through international sponsorships, brand ambassadors, and proprietary initiatives such as the Betsson Padel Tour, an amateur circuit launched in Sweden. These initiatives reflect the company’s long-term approach to supporting the sport at both professional and grassroots levels.
With its international player lineup, structured competition format, and strong local and global visibility, Betsson Summer Pro Padel 2026 is set to become a key highlight of the Argentine summer sports calendar.
The post Betsson Becomes Title Sponsor of Summer Pro Padel 2026 in Argentina appeared first on Americas iGaming & Sports Betting News.
Latest News
XSOLLA LAUNCHES MERCADO PAGO IN URUGUAY GIVING DEVELOPERS ACCESS TO 60M+ ACTIVE USERS
New Integration with Uruguay’s Leading Digital Wallet Enables Fast, Secure, and Familiar Transactions for Players Across Latin America
Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced the launch of Mercado Pago as a new local payment method in Uruguay. The integration strengthens Xsolla’s presence in Latin America, enabling developers to deliver trusted, mobile-first payment experiences to players in one of the region’s most digitally advanced markets.
Uruguay continues to rank among Latin America’s leaders in digital adoption, with players expecting seamless and familiar payment experiences. As the country’s most popular digital wallet, Mercado Pago serves more than 60 million active users across Latin America, accounting for approximately 77% of wallet-based online payments in the region.
The new integration delivers key benefits for both developers and players:
- Familiar, trusted payments: Mercado Pago is the leading wallet brand across Latin America, offering confidence and recognition at checkout.
- Multiple funding options: Players can pay using linked cards, bank accounts, or wallet balances within a single, unified experience.
- Automated subscriptions: Mercado Pago enables effortless recurring payments that drive retention and make billing easier for developers and players alike.
- Real-time confirmations: Transactions process instantly, reducing friction and increasing conversion rates.
- Regional reach: Developers can extend coverage beyond Uruguay to other markets where Mercado Pago is widely adopted, including Brazil, Chile, and Mexico.
“Mercado Pago is one of Latin America’s most trusted financial platforms,” said Chris Hewish, President at Xsolla. “By integrating it in Uruguay, we’re giving developers a powerful way to meet players where they are with the local payment methods they already use and trust.”
With the addition of Mercado Pago, Xsolla continues to expand its global payment ecosystem, enabling developers to reach a wider audience, increase successful transactions, and grow their revenue across key markets worldwide.
For more information about Xsolla’s payment solutions and how to enable Mercado Pago, please visit: xsolla.pro/mercado-pago
The post XSOLLA LAUNCHES MERCADO PAGO IN URUGUAY GIVING DEVELOPERS ACCESS TO 60M+ ACTIVE USERS appeared first on Americas iGaming & Sports Betting News.
EveryMatrix
Matias Montero joins EveryMatrix as Managing Director for Latin America
Matias Montero has been appointed EveryMatrix Managing Director for Latin America with responsibility for growing the group’s footprint and establishing a regional hub across the continent.
Montero has two decades industry experience including more than five years as Chief Operating Officer and Chief Revenue Officer at Vibra Gaming, one of Latin America’s most respected games and platform solutions suppliers.
While at Vibra he was part of the founding management team that expanded its LatAm regional reach increasing proprietary games development, while also launching a solutions division offering local operators bespoke platform technology.
Based in Buenos Aires, Argentina, Montero will report to Daniel Clark, Group Commercial Director, bringing with him a proven record of success in sales and product development, marketing and business growth.
Daniel Clark, Group Commercial Director, EveryMatrix, said: “We’re delighted Matias has joined our global commercial team as we grow our presence in Latin America with local expertise across a multitude of disciplines.
“Our approach to market building always starts with engaging the industry’s best and brightest local talent and I’m confident that with Matias’s experience, connections and deep knowledge he will rapidly grow our turnkey platform product offering across territories we have identified as vital to our success.”
Matias Montero, Managing Director, LatAm, EveryMatrix, said: “I’m thrilled to join the company and timing could not be better with many local and international brands needing to scale up their operations as player volumes and demands for richer experiences increase, regulation continues to evolve and more innovation is required to stand out.
“This is precisely where EveryMatrix comes in with proven turnkey platform technology solutions that consistently generate results for the world’s biggest brands, overcoming operators’ biggest challenges and taking customers to the next level. Everything is possible and I look forward to growing our presence across the region.”
The post Matias Montero joins EveryMatrix as Managing Director for Latin America appeared first on Americas iGaming & Sports Betting News.
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