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Zitro Anticipates A Shockingly Cool ICE 2020 In London

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Wider Choice, Bigger Success! Under this claim Zitro will once again showcase its vast and steadily growing product library of successful Video Slot and Video Bingo games and solutions at the Ice Totally Gaming Show in London.

Centre stage will be taken by the various distinctive cabinet models that have been specifically designed to maximize the potential of Zitro’s gaming content and provide extraordinary gaming experiences as well as to create a diversified and attractive landscape on the casino floor. The portrait-type cabinet ILLUSION incorporates an impressive 43-inch Ultra HD curved monitor and a 21.5-inch digital topper. ALLURE on the other hand comes with three 27-inch Full HD Screens as well as the ‘Synchroscreens’, a powerful multimedia system integrated by the superior monitors that create an incredible immersive experience. Both cabinets were presented for the first time at the G2E 2019 trade show in Las Vegas and have since been installed in multiple Casinos all over the world, showing amazing results. Zitro’s popular Fusion cabinet, in both its upright and slant version, will also be showcased with more and even better content. All three cabinet types, ILLUSION, ALLURE and FUSION are compatible with Zitro’s powerful digital button panel ‘SmartDeck’.

In terms of content at ICE, the incredible multigame Link “Double Link” on the ILLUSION cabinet will have its worldwide debut. This fascinating new game will blow players’ mind as it offers new functionalities never seen before on a Link game! Get ready for double the fun with Double link!

Visitors will feel the impact when they arrive at the stunning ‘Shock Lounge’ at Zitro’s booth. Inaugurated for the first time at the end of 2019 in a Casino in Mexico, this shockingly cool area contains a broad and proven game library such as Link Shock, 88 Shock, Link Me Shock, Link Shock II and 88 Link Shock; a game library which is growing exponentially. All of these games are interconnected to the same mystery progressive jackpot. The biggest advantage of this area is that players can select their favourite game, but with the possibility to win the mystery shock prize that is triggered with an amazingly high frequency, providing more entertainment and rewards.

In addition, Zitro will present the winning combination of its multiway multigames with extra charged Link Bonuses like Bashiba on Illusion, or 88 Link Wild Duels and 88 Link Lucky Charms on Allure. And if that isn’t enough, the floor will also shine with Zitro’s classic Link multigames with a panoramic sign: Link King, Link Me and Link Shock, now with even more games, together with the popular LAP’s Blazing Pearls and Guns & Gold as well as its standalone game Hot Deal, now with 20 games.

Being the world leader in Video Bingo, visitors will also be able to enjoy Zitro’s newest Video Bingo game releases as well as new online content of both Video Bingo and Video Slots presented in its Zitro Interactive area for both B2B as well as B2C customers through its social Casino Let’s WinUp!.

Johnny Viveiros Ortiz, Founder and passionate leader of Zitro commented that: “It was only three years ago when we showcased our first Video Slot Machines at ICE Totally Gaming 2017. Now we do not only have a vast and steadily growing game library and hardware selection, but we also have the recognition of all major casino operators throughout the world, as they have experienced first-hand the success of our Video Slots and/or Video Bingo products, positioning us, as we strove to become, a global leader in the gaming industry. This unprecedented success story is only possible thanks to the absolute best team, of which I am fortunate to lead.”

Zitro can be found at booth number N6-160 at Ice Totally Gaming at the Excel Centre in London, from February 4th to 6th.

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EGT Digital Wins “Online Platform of the Year” for the Second Consecutive Year at the Golden Spade’s Awards 2025

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EGT Digital celebrated a remarkable achievement at this year’s Golden Spade’s Awards, securing the prestigious title “Online Platform of the Year” for its modular platform X-Nave for the second year in a row. The award was accepted by Georgi Mihaylov, Deputy CEO of EGT Digital, marking another milestone in the company’s continued progress and commitment to technological excellence.

In 2025, X-Nave distinguished itself through the integration of EGT Digital’s proprietary in-house AI core, developed entirely by the company’s data science team. This innovation transformed X-Nave into a holistic, intelligent ecosystem with capabilities such as real-time player protection, predictive churn prevention, intelligent campaigns, personalized game recommendations, automated bonus optimization, and enhanced QA through simulated behavior. Combined with its modular structure – comprising the CRM Engine, Gaming Aggregator, Sport Product, and Payment Gateway – X-Nave continues to serve as one of the most advanced and reliable platforms in the industry.

Accepting the award, Georgi Mihaylov expressed his gratitude: “These awards are an exceptional recognition of our work. On behalf of the EGT Digital team, a huge thank you, and I can’t wait for us to come back again next year.”

Special Recognition for Industry Leadership

The Golden Spade’s Awards also honored Mr. Vladimir Dokov, CEO of both EGT Digital and EGT, with the distinguished title “Outstanding Contribution to the Development of the Gaming Industry.” This accolade recognizes his long-term leadership, strategic vision, and significant impact on the growth and evolution of both the Bulgarian and global gaming sectors.

Mr. Dokov accepted the award with a message dedicated to his team:

“What we have achieved is not thanks to me, but thanks to our team of 4,300 people and this award belongs to them.”

A Milestone Year for the EGT Group

These recognitions highlight an exceptional year for both EGT Digital and EGT, reflecting their shared commitment to innovation, responsibility, and delivering impactful solutions for partners and players worldwide.

The post EGT Digital Wins “Online Platform of the Year” for the Second Consecutive Year at the Golden Spade’s Awards 2025 appeared first on European Gaming Industry News.

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Entain’s Pitching In Initiative Crowned Grassroots Sports Initiative of the Year

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Entain’s Pitching In initiative has beaten off fierce competition to be named Grassroots Initiative of the Year at the Global Football Industry Awards. Launched by Entain in 2020, the trailblazing initiative has made a huge impact at the non-league level of England’s national game.

Pitching In is the title sponsor of the Isthmian, Northern Premier and Southern Leagues – collectively known as the Trident Leagues – that comprise 264 clubs at Steps three and four of the non-league pyramid.

Pitching In, however, has always been about more than a flagship sponsorship. At the heart of the initiative is the ambition to enhance engagement between football clubs and their local communities. This led to Entain being the founding partner of the Trident Community Fund (TCF).

The TCF was launched to help clubs establish and expand community initiatives, maximising the remarkable impact that grassroots football clubs have on their local area. Every club in the Trident Leagues is encouraged to apply for a grant of up to £5000 annually to support community initiatives. The TCF has now supported more than 150 such projects, helping to expand youth, women’s and walking football, as well as supporting initiatives focusing on local upskilling, tackling anti-social behaviour and supporting local veterans and food banks.

In 2022, Pitching In launched the Volunteer Hub to provide a one-stop online portal for clubs to post volunteering vacancies and for local people to sign up and get involved.

Pitching In’s contribution to the grassroots game has now been recognised at the Global Football Industry Awards, a landmark global ceremony which brings together industry giants and trailblazers from every corner of the football ecosystem.

Pitching In was up against the likes of McDonalds, Barclays, Adidas, Nike and Coca-Cola, who were among the other shortlisted nominees for the Grassroots Initiative of the Year prize. Hosted by football royalty – Jamie Carragher and Peter Crouch – the awards celebrate the visionaries, pioneers and change-makers powering world football from behind the scenes.

Stella David, CEO of Entain, said: “We are delighted to see Pitching In recognised in this manner. Football is central to our business, which is why we feel it is so important to invest in the sport at the grassroots level, playing our part in bringing clubs and their communities closer together.

“When we started this project back in 2020, non-league clubs – and English football more generally – were staring into an uncertain future amid the Covid-19 pandemic.

“The grants Pitching In provided at that time proved crucial and we have continued to grow our relationship with the more than 260 clubs, who are the backbone of the English game, over the time since. We love supporting grassroots football and are excited by how this partnership can grow and evolve further.

“We would like to thank the Northern Premier League, Isthmian League and Southern League for their continued support, along with every single volunteer who gives up their time for their local football club. The game at this level could not run without you and Pitching In will continue to do what we can to highlight your invaluable contributions.”

Carmen Alexander from the Global Football Industry Awards added: “Congratulations to Entain and all 2025 Global Football Industry Award winners.

“Our judges were impressed by the commitment Entain has shown to grassroots football over a prolonged period of time and particularly the Trident Community Fund, which continues to make a tangible difference to non-league clubs across the country. Entain is very worthy of this recognition.”

The post Entain’s Pitching In Initiative Crowned Grassroots Sports Initiative of the Year appeared first on European Gaming Industry News.

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Sky Bet Relocates Headquarters to Malta

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Sky Bet has relocated its headquarters to Malta, a move that could cut its UK tax bill by tens of millions of pounds a year. The change will mean less money for the government at a time when the public finances are under strain.

The chancellor needs to increase tax revenues and is under pressure to levy higher duties on the betting industry – something the industry is aggressively campaigning against. Sky Bet, which describes itself as “the UK’s No. 1 betting app,” has moved its sportsbetting business to the Maltese branch of a new UK company, SBG Sports Limited.

Flutter Entertainment PLC, Sky Bet’s parent company, first told staff about the move in June, alongside a plan to make around 250 people in the UK redundant. At a meeting which was live-streamed across Flutter’s “UK and Ireland” business, workers in Leeds, Sunderland, London, Dublin, Gibraltar, Porto and Cluj were told the relocation of Sky Bet to Malta was driven by a “need to operate more efficiently” and to reduce costs.

Steve Birch, chief commercial officer of Sky Betting and Gaming, said that from November 1, “day-to-day commercial and marketing decision making will take place in Malta,” although Sky Bet’s Leeds office would continue to be one of Flutter’s largest.

The post Sky Bet Relocates Headquarters to Malta appeared first on European Gaming Industry News.

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