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NSoft Global Expansion

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NSoft made international growth one of its investment priorities for 2019 and the global expansion plan is smoothly reaching its targets on the world’s largest markets.
The company’s presence has steadily increased in accordance with the action plan and now, besides the HQ in Mostar and Maglaj office, NSoft has offices in Croatia, SAR, Costa Rica, and Singapore.

NSoft’s CEO, Igor Krezic commenting on the company’s strategic plan says: ‘’ NSoft has begun building successful teams outside its comfort zone in its core region. This ambitious global expansion plan is fueled by the industry’s recognition and awards that are following NSoft’s product innovations. When you think about the betting industry opportunities globally, there’s a massive market out there, a huge number of businesses that you can potentially reach out to.”

The core betting markets are “not tapped, but they’re definitely a little more saturated,” said Krezic: ‘’The company added a new sales force in 2019 that will be in charge of the emerging markets as well. The entire NSoft’s business team has grown exponentially, even over 200%’’, he noted.

Such overseas business development could not be realized merely by the efforts from a single HQ point. The significant manpower had to be hired, the one that can interact with foreign customers, participate in overseas exhibitions and conferences, and even build reliable acquaintances for cultivating sales channels, with the managers themselves traveling overseas.

NSoft’s HQ team has created different internal procedures, tools, and regulatory adherence principles in order to support the teams in NSoft branch offices.

Krezic noted that: “NSoft’s sales playbook for international expansion in future years includes investing in localization, like translating the platform into local languages, offering regionally specific payment methods and letting operators offer products in multiple currencies, as well as market regulatory adherence. The company also hires in the target countries — particularly business development staff.’’

In order to share its know-how, NSoft has, for example, organized conferences and events in Bosnia and Herzegovina. NSoft Days were an excellent opportunity for the existing clients to get familiar with novelties and upgrades of the company’s product portfolio. Aligning sales and marketing forces has led to increased customer care and more sensitivity to customer expectations.

Two years ago, NSoft’s data provisioning requirements have grown tremendously thus the entire full-fledged NSoft Data Service team has been introduced to the everyday operations and is on the client’s disposal. Having a single source of truth in the global market is now mandatory. The NDS team is currently operating a Data warehouse (DWH) capable of nearly real-time processing and ingesting millions of data points per second which then feed into NSoft’s analytics layer.

One of the ways through which data analytics provides value is by improving the existing product portfolio wherever possible. By providing services of statistical analysis, testing product logic, identifying malicious player behavior as well as positive player feedback, the NDS team aims to implement their findings and insights into bettering each of NSoft’s products.

Commenting on NSoft’s next stage of growth Krezic says: “ We change entertainment, security and health with technology. With global internet growth, this NSoft strategy of the global-local approach has become a viable option. NSoft has a model that is working consistently finding ways to tap into growing trends and keeping its ownership position in the betting industry’s innovations.”

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Gaming Corps launches Instant Blitz scratchcard-style game vertical

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Gaming Corps, the Sweden-based publicly listed game developer, has launched Instant Blitz, a new scratchcard-inspired product vertical. The first title, also called Instant Blitz, is now live.

Instant Blitz plays across four rounds on a 3×6 active grid, where clusters of three or more matching symbols pay prizes that are added to a central Prize Pot. The grid can expand up to 6×6 via Lightning symbols, while Wheel symbols trigger a bonus with guaranteed rewards ranging from 5x to 1,000x the stake.

Other feature symbols include Multiplier, which doubles the total Prize Pot win, and Extra Rounds, which adds two additional rounds.

Alexandros Mavroudis, Product Owner at Gaming Corps, said: “Instant Blitz is an exciting launch for us because it introduces a new way of thinking about scratchcard-style content. We wanted to create something that keeps the immediacy players expect from the format but adds more structure and points of anticipation within a single session. The result is a game that feels fast and accessible on the surface but has far more going on underneath.”

Gaming Corps said the release supports low entry stakes, with bets starting from as little as 5p, positioning Instant Blitz as an option for operators looking to add lower-stake instant win content alongside other formats.

The post Gaming Corps launches Instant Blitz scratchcard-style game vertical appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Eeze promotes Aarti Carl, Kurt Vella and Shaun Cini in leadership reshuffle

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Eeze has promoted three executives into senior leadership roles as the casino supplier scales its operations and reorganises key functions.

Aarti Carl has been appointed Chief People Officer to lead a newly repositioned People Function. Eeze said the function was previously HR and has been redefined to reflect a focus on culture, employee experience and organisational development.

Kurt Vella has been named Chief Legal Officer, responsible for overseeing Eeze’s global legal and compliance strategy.

Shaun Cini has been promoted to Vice President of Finance. Eeze said Cini will continue supporting strategic decision-making.

Lai Fatt Chiang, Chief Executive Officer at Eeze, said: “These appointments reflect both the strength of our internal talent and our commitment to building a leadership team that can support our continued growth.

“Aarti, Kurt, and Shaun have each made a significant impact on the business, and I am confident they will continue to play a key role in shaping our future.”

The post Eeze promotes Aarti Carl, Kurt Vella and Shaun Cini in leadership reshuffle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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QTech Games names Iryna Alabuhina Head of Commercial for Europe

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Former Hub88 senior account manager joins as QTech targets expanded European operator partnerships.

QTech Games has appointed Iryna Alabuhina as Head of Commercial – Europe, tasking her with expanding the company’s commercial footprint across the region.

Alabuhina joins from Hub88, where she served as Senior Account Manager working with operators across multiple international markets. Before that, she held business development and platform-management roles at SOFTSWISS, and later joined Evolution, where she focused on managing CIS clients and platforms.

QTech Games CEO Philip Doftvik said: “We’re delighted to have secured Iryna’s broad expertise and sharp sales skills for this dedicated commercial-lead role at QTech, as we continue to strengthen and scale up our influence across Europe. Aside from her fantastic experience, Iryna is a great cultural fit with QTech and a person with the right mindset that will help us grow even faster.

“We’re thrilled with Iryna’s fast start as a team player and leader, especially as QTech crosses the threshold of our next growth cycle, consolidating our incumbent position as the dominant aggregator for emerging markets.”

Alabuhina said: “I’m excited to join QTech Games as Head of Commercial for Europe, focusing on strengthening existing partnerships and driving new business growth. QTech is an aggregator renowned for its team morale and collaborative ethos, not to mention some defining points of delineation in the aggregation space – whether that’s its raft of tech-led product developments, rapid-fire integrations, simple invoicing structure, or offset pricing. I was also struck by QTech’s unique commercial model, rich portfolio and enterprising mindset.

“I’m now looking forward to broadening our horizons and partner-base still further, as I head up a talented commercial team for Europe, assembling the best online games and taking them to market across some territories of great potential.”

QTech Games is the top game aggregator for developing markets and a vital industry leader in game exploration. Its remarkable selection of continually updated content is highlighted by 200+ suppliers, more than 5,000 casino games, and over 1,000 live tables – and still growing! Consequently, this is integrated with a continuously growing international presence, exclusive gaming tools and services, and cutting-edge AI technology to enhance its partners’ offerings and improve their customer experience.

The post QTech Games names Iryna Alabuhina Head of Commercial for Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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