Press Releases

NSoft Global Expansion

Published

7 years ago

January 10, 2020

NSoft made international growth one of its investment priorities for 2019 and the global expansion plan is smoothly reaching its targets on the world’s largest markets.
The company’s presence has steadily increased in accordance with the action plan and now, besides the HQ in Mostar and Maglaj office, NSoft has offices in Croatia, SAR, Costa Rica, and Singapore.

NSoft’s CEO, Igor Krezic commenting on the company’s strategic plan says: ‘’ NSoft has begun building successful teams outside its comfort zone in its core region. This ambitious global expansion plan is fueled by the industry’s recognition and awards that are following NSoft’s product innovations. When you think about the betting industry opportunities globally, there’s a massive market out there, a huge number of businesses that you can potentially reach out to.”

The core betting markets are “not tapped, but they’re definitely a little more saturated,” said Krezic: ‘’The company added a new sales force in 2019 that will be in charge of the emerging markets as well. The entire NSoft’s business team has grown exponentially, even over 200%’’, he noted.

Such overseas business development could not be realized merely by the efforts from a single HQ point. The significant manpower had to be hired, the one that can interact with foreign customers, participate in overseas exhibitions and conferences, and even build reliable acquaintances for cultivating sales channels, with the managers themselves traveling overseas.

NSoft’s HQ team has created different internal procedures, tools, and regulatory adherence principles in order to support the teams in NSoft branch offices.

Krezic noted that: “NSoft’s sales playbook for international expansion in future years includes investing in localization, like translating the platform into local languages, offering regionally specific payment methods and letting operators offer products in multiple currencies, as well as market regulatory adherence. The company also hires in the target countries — particularly business development staff.’’

In order to share its know-how, NSoft has, for example, organized conferences and events in Bosnia and Herzegovina. NSoft Days were an excellent opportunity for the existing clients to get familiar with novelties and upgrades of the company’s product portfolio. Aligning sales and marketing forces has led to increased customer care and more sensitivity to customer expectations.

Two years ago, NSoft’s data provisioning requirements have grown tremendously thus the entire full-fledged NSoft Data Service team has been introduced to the everyday operations and is on the client’s disposal. Having a single source of truth in the global market is now mandatory. The NDS team is currently operating a Data warehouse (DWH) capable of nearly real-time processing and ingesting millions of data points per second which then feed into NSoft’s analytics layer.

One of the ways through which data analytics provides value is by improving the existing product portfolio wherever possible. By providing services of statistical analysis, testing product logic, identifying malicious player behavior as well as positive player feedback, the NDS team aims to implement their findings and insights into bettering each of NSoft’s products.

Commenting on NSoft’s next stage of growth Krezic says: “ We change entertainment, security and health with technology. With global internet growth, this NSoft strategy of the global-local approach has become a viable option. NSoft has a model that is working consistently finding ways to tap into growing trends and keeping its ownership position in the betting industry’s innovations.”

Booming Games

Booming Games launches Henhouse Hustle: Hold and Win

Published

33 minutes ago

July 27, 2026

Wladimir P.

booming-games-launches-henhouse-hustle:-hold-and-win

New farm-themed slot adds Free Spins, Hold and Win, and optional bonus buys priced at 75x and 150x the bet.

Booming Games has launched Henhouse Hustle: Hold and Win, a new farmyard-themed slot featuring a Free Spins mechanic and a Hold and Win bonus. The supplier said the game runs on a 5×3 grid with 20 paylines and offers a maximum win potential of 6,000x.

In the base game, Golden Eggs are stored in a Collection Pot. Free Spins trigger when three Golden Eggs land on the middle reels, with their cash value moved above the reels at the start of the round. Booming Games said that cash value is awarded each time a Golden Egg lands during the feature.

During Free Spins, Boost symbols can increase Egg prizes to the next prize level from one to five times, while an Extra Spins symbol can award between one and five additional spins. The company said Boost symbols can increase to Prize Pot values of 10x-1000x, awarding Mini, Minor, Major and Grand prizes.

The Hold and Win round triggers with five or more Eggs and starts with three respins, with Egg symbols held in place and the respin counter resetting when additional Eggs land. The Grand Prize is awarded when all positions on the grid are filled with Eggs. The release also states that triggering with five or more eggs including three golden eggs activates a Combo Bonus, awarding both Hold and Win and Free Spins in a Super Bonus Round.

Booming Games said players can purchase either the Bonus or the Combo Bonus for 75x and 150x the bet amount respectively, which is guaranteed to trigger the Hold and Win feature. A Boost+ option can also be activated in the base game, increasing the bet amount by 1.25x and increasing the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Packed with a host of innovative new features which offer fast-paced, high stakes gameplay, Henhouse Hustle: Hold and Win is the latest example of Booming Games’ market-leading capabilities. The Fox acts as the antagonist, stealing Golden Eggs and adding a real sense of theatre to the game, which we’re confident will be a hit among players.”

The post Booming Games launches Henhouse Hustle: Hold and Win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

3 Street Sevens

Tom Horn Gaming sprays fresh excitement onto the reels with new slot 3 Street Sevens

Published

34 minutes ago

July 27, 2026

Wladimir P.

tom-horn-gaming-sprays-fresh-excitement-onto-the-reels-with-new-slot-3-street-sevens

Tom Horn Gaming is bringing the energy of the streets to the reels with the launch of 3 Street Sevens, a high-volatility video slot where vibrant graffiti aesthetics meet an action-packed Hold & Win experience.

Set against a gloomy urban underground, the game invites players to ‘Spray the reels. Chase the 7s.’ as colourful spray can symbols gradually paint the iconic sevens, building anticipation before unleashing one of seven unique Hold & Win bonus variations. Combining bold street art, cinematic animations and visible gameplay progression, the game delivers a fresh visual identity that is set to stand out in operator lobbies while giving players more ways to enjoy one of the most popular mechanics.

The game’s Hold & Win FeatureStorm introduces seven possible variations, each determined by the combination of spray symbols that trigger the feature. Green Collector spray symbols gather the values of all coins on the grid, Blue Multiplier sprays boost coin values by up to 10x, while Red Jackpot sprays award fixed jackpot prizes, ranging from Mini, Minor to Major and Grand Jackpot. These mechanics can appear individually or in combination, creating seven distinct bonus experiences that keep gameplay varied and replayability high. The ultimate FeatureStorm bonus brings all three special symbols together, producing rewarding combinations that can dramatically change the outcome of the feature.

Players looking for instant action can also take advantage of two Bonus Buy options. One offers a randomly selected Hold & Win bonus game with up to three active symbols, while the premium option guarantees the complete FeatureStorm experience with all three spray symbols active from the very first respin, giving players direct access to the game’s most rewarding feature combinations.

Commenting on the launch, Ondrej Lapides, CEO at Tom Horn Gaming, said: “3 Street Sevens is another strong addition to our portfolio, combining distinctive visuals with varied Hold & Win gameplay that keeps players engaged. For our operator partners, it offers a fresh, feature-rich title designed to stand out in the lobby and encourage repeat play.”

3 Street Sevens will be available to operators worldwide from 30 July.

The post Tom Horn Gaming sprays fresh excitement onto the reels with new slot 3 Street Sevens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

888

Gaming Corps signs UK launch deal with evoke brands William Hill, 888 and Mr Green

Published

34 minutes ago

July 27, 2026

Wladimir P.

gaming-corps-signs-uk-launch-deal-with-evoke-brands-william-hill,-888-and-mr-green

Partnership starts in the UK with an exclusive release of Bass Rewards Bonanza: The Golden Catch before expanding to other markets.

Gaming Corps has signed a content partnership with evoke plc to roll out its games across the operator’s brands including William Hill, 888 and Mr Green. The companies said the collaboration will begin in the UK before extending to additional markets.

The initial launch includes an exclusive release of Bass Rewards Bonanza: The Golden Catch. Gaming Corps describes the title as a high-volatility slot featuring Fish Money symbols, Collect mechanics, persistent “Multicrease multipliers” and a 10,000x top prize.

Following the exclusive, evoke is set to add more content from the Gaming Corps catalogue across slots and other formats, including table and mine games, plinko and multiplier titles, plus proprietary products and series such as Smash4Cash and Instant Blitz.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Some partnerships stand out because of their scale, while others carry added weight because of the brands involved. This one delivers on both.

“evoke sits behind some of betting and gaming’s most established brands. William Hill is woven into the fabric of the UK market, while 888 and Mr Green carry considerable recognition internationally. Bringing Gaming Corps content to names with that reach and heritage is a big moment for us.

“We have worked hard to earn opportunities of this calibre, and our focus now is on making the most of it, delivering content that connects with players and building a relationship that can become an important part of our broader ambitions.”

Lindsay Scholey, UK Gaming Content Manager at evoke said: “Gaming Corps has a clear creative identity and a portfolio that offers something different across several game formats. Bass Rewards Bonanza: The Golden Catch gives us an eye-catching exclusive to open the partnership, and we are excited to see how players respond as we introduce more of the studio’s content across our brands.”

The post Gaming Corps signs UK launch deal with evoke brands William Hill, 888 and Mr Green appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.