Industry News

NSoft Global Expansion

Published

6 years ago

January 10, 2020

NSoft made international growth one of its investment priorities for 2019 and the global expansion plan is smoothly reaching its targets on the world’s largest markets.
The company’s presence has steadily increased in accordance with the action plan and now, besides the HQ in Mostar and Maglaj office, NSoft has offices in Croatia, SAR, Costa Rica, and Singapore.

NSoft’s CEO, Igor Krezic commenting on the company’s strategic plan says: ‘’ NSoft has begun building successful teams outside its comfort zone in its core region. This ambitious global expansion plan is fueled by the industry’s recognition and awards that are following NSoft’s product innovations. When you think about the betting industry opportunities globally, there’s a massive market out there, a huge number of businesses that you can potentially reach out to.”

The core betting markets are “not tapped, but they’re definitely a little more saturated,” said Krezic: ‘’The company added a new sales force in 2019 that will be in charge of the emerging markets as well. The entire NSoft’s business team has grown exponentially, even over 200%’’, he noted.

Such overseas business development could not be realized merely by the efforts from a single HQ point. The significant manpower had to be hired, the one that can interact with foreign customers, participate in overseas exhibitions and conferences, and even build reliable acquaintances for cultivating sales channels, with the managers themselves traveling overseas.

NSoft’s HQ team has created different internal procedures, tools, and regulatory adherence principles in order to support the teams in NSoft branch offices.

Krezic noted that: “NSoft’s sales playbook for international expansion in future years includes investing in localization, like translating the platform into local languages, offering regionally specific payment methods and letting operators offer products in multiple currencies, as well as market regulatory adherence. The company also hires in the target countries — particularly business development staff.’’

In order to share its know-how, NSoft has, for example, organized conferences and events in Bosnia and Herzegovina. NSoft Days were an excellent opportunity for the existing clients to get familiar with novelties and upgrades of the company’s product portfolio. Aligning sales and marketing forces has led to increased customer care and more sensitivity to customer expectations.

Two years ago, NSoft’s data provisioning requirements have grown tremendously thus the entire full-fledged NSoft Data Service team has been introduced to the everyday operations and is on the client’s disposal. Having a single source of truth in the global market is now mandatory. The NDS team is currently operating a Data warehouse (DWH) capable of nearly real-time processing and ingesting millions of data points per second which then feed into NSoft’s analytics layer.

One of the ways through which data analytics provides value is by improving the existing product portfolio wherever possible. By providing services of statistical analysis, testing product logic, identifying malicious player behavior as well as positive player feedback, the NDS team aims to implement their findings and insights into bettering each of NSoft’s products.

Commenting on NSoft’s next stage of growth Krezic says: “ We change entertainment, security and health with technology. With global internet growth, this NSoft strategy of the global-local approach has become a viable option. NSoft has a model that is working consistently finding ways to tap into growing trends and keeping its ownership position in the betting industry’s innovations.”

Brand Ambassador

Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette

Published

16 hours ago

June 18, 2026

Wladimir P.

ronaldinho-visits-creedroomz-yerevan-studio-to-front-marble-cup-and-kickoff-roulette

CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.

In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”

Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”

On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”

CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”

The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Gamification

Soft2Bet launches MEGA Shoot World Cup gamification engine

Published

17 hours ago

June 18, 2026

Wladimir P.

soft2bet-launches-mega-shoot-world-cup-gamification-engine

Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.

The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.

MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.

Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”

The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

european igaming

Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead

Published

17 hours ago

June 18, 2026

Wladimir P.

kinetic-digital-data:-slingo.com-tops-e285,992-jackpot-as-classic-slots-lead

Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.

In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”

Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.

Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.

Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.

The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.