Industry News

NSoft Global Expansion

Published

6 years ago

January 10, 2020

NSoft made international growth one of its investment priorities for 2019 and the global expansion plan is smoothly reaching its targets on the world’s largest markets.
The company’s presence has steadily increased in accordance with the action plan and now, besides the HQ in Mostar and Maglaj office, NSoft has offices in Croatia, SAR, Costa Rica, and Singapore.

NSoft’s CEO, Igor Krezic commenting on the company’s strategic plan says: ‘’ NSoft has begun building successful teams outside its comfort zone in its core region. This ambitious global expansion plan is fueled by the industry’s recognition and awards that are following NSoft’s product innovations. When you think about the betting industry opportunities globally, there’s a massive market out there, a huge number of businesses that you can potentially reach out to.”

The core betting markets are “not tapped, but they’re definitely a little more saturated,” said Krezic: ‘’The company added a new sales force in 2019 that will be in charge of the emerging markets as well. The entire NSoft’s business team has grown exponentially, even over 200%’’, he noted.

Such overseas business development could not be realized merely by the efforts from a single HQ point. The significant manpower had to be hired, the one that can interact with foreign customers, participate in overseas exhibitions and conferences, and even build reliable acquaintances for cultivating sales channels, with the managers themselves traveling overseas.

NSoft’s HQ team has created different internal procedures, tools, and regulatory adherence principles in order to support the teams in NSoft branch offices.

Krezic noted that: “NSoft’s sales playbook for international expansion in future years includes investing in localization, like translating the platform into local languages, offering regionally specific payment methods and letting operators offer products in multiple currencies, as well as market regulatory adherence. The company also hires in the target countries — particularly business development staff.’’

In order to share its know-how, NSoft has, for example, organized conferences and events in Bosnia and Herzegovina. NSoft Days were an excellent opportunity for the existing clients to get familiar with novelties and upgrades of the company’s product portfolio. Aligning sales and marketing forces has led to increased customer care and more sensitivity to customer expectations.

Two years ago, NSoft’s data provisioning requirements have grown tremendously thus the entire full-fledged NSoft Data Service team has been introduced to the everyday operations and is on the client’s disposal. Having a single source of truth in the global market is now mandatory. The NDS team is currently operating a Data warehouse (DWH) capable of nearly real-time processing and ingesting millions of data points per second which then feed into NSoft’s analytics layer.

One of the ways through which data analytics provides value is by improving the existing product portfolio wherever possible. By providing services of statistical analysis, testing product logic, identifying malicious player behavior as well as positive player feedback, the NDS team aims to implement their findings and insights into bettering each of NSoft’s products.

Commenting on NSoft’s next stage of growth Krezic says: “ We change entertainment, security and health with technology. With global internet growth, this NSoft strategy of the global-local approach has become a viable option. NSoft has a model that is working consistently finding ways to tap into growing trends and keeping its ownership position in the betting industry’s innovations.”

Belatra

Belatra marks 33 years with April anniversary campaign

Published

5 hours ago

April 16, 2026

Wladimir P.

belatra-marks-33-years-with-april-anniversary-campaign

The slots supplier says its portfolio now exceeds 150 games and highlights recent LatAm expansion from its Buenos Aires base.

Belatra is marking its 33rd birthday with an anniversary campaign running throughout April, the iGaming slots developer said.

The company said it was founded in 1993 and has since transitioned from building gaming machines for land-based casinos to producing digital content. Belatra added that its portfolio has grown to more than 150 games.

Belatra also pointed to its strategic Latin American headquarters in Buenos Aires as a key base for regional partnerships and growth.

Misha Voinich, Head of Business Development at Belatra, said: “We’re only just getting started, but birthdays provide the perfect chance to reflect on our successes and the path that’s brought us here. From launching our innovative ‘multi-universe’ content strategy to our rapid expansion in Latin America, the successful launch of our first Crash game, and multiple high-profile industry award wins — we are always developing, creating, and evolving. 33 years of innovation, dedication, and gaming excellence — and the best is yet to come.”

Belatra did not provide additional detail on upcoming releases or the timing of any new product announcements beyond saying updates will land during April.

The post Belatra marks 33 years with April anniversary campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

iGaming Real Talk

iGaming Real Talk WhatsApp community passes 500 members

Published

6 hours ago

April 16, 2026

Wladimir P.

igaming-real-talk-whatsapp-community-passes-500-members

Founder Surya Palli positions the group as a real-time extension of the brand’s long-form podcast conversations.

iGaming Real Talk said its WhatsApp community has crossed 500 members, marking what the company described as a growth milestone for the group.

The community is positioned as a space for candid discussion among iGaming professionals, including operators, studios, affiliates, and suppliers. The company attributed the group’s growth to its structure, stating it operates with minimal moderation and allows promotions.

Surya Palli, Founder of iGaming Real Talk, said: “Reaching 500 members is a proud moment, but what matters more is the quality of the conversations happening inside the group every day. This community is built on trust, openness, and a genuine desire to help each other grow.

Our long-form podcasts can only cover so much at a given time, but the WhatsApp community is an always-on, real-time extension of those conversations. We’re just getting started.”

iGaming Real Talk said it plans to expand the community through exclusive content, industry interviews, and collaborative discussions.

Those interested in joining the iGaming Real Talk WhatsApp community can join here: https://chat.whatsapp.com/K2UoLJdluQdFJXvV1uDw6Z

The post iGaming Real Talk WhatsApp community passes 500 members appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

GR8 Tech

GR8 Tech updates casino bonuses, tournaments and integrations ahead of World Cup traffic

Published

6 hours ago

April 16, 2026

Wladimir P.

gr8-tech-updates-casino-bonuses,-tournaments-and-integrations-ahead-of-world-cup-traffic

Supplier says new bonus targeting, parallel tournaments and faster content delivery aim to convert sportsbook spikes into casino revenue.

GR8 Tech says it has updated its casino product ahead of anticipated World Cup-driven traffic, focusing on bonus tools, tournament mechanics, content delivery and provider feature integrations.

“A World Cup can bring a lot of new traffic, but that traffic only matters if you give players a reason to stay,” said Lusine Khudaverdyan, Head of Casino at GR8 Tech. “For casino, that means more flexible bonuses, engaging tournaments, strong content coverage, and provider features that help operators convert interest into repeat play.”

On bonuses, the company said it has introduced product-level wagering that lets operators target promotions across slots, live casino and instant games, or combine categories. On tournaments, GR8 Tech said operators can now use the same game across multiple parallel tournaments and allow players to join more than one at the same time.

GR8 Tech said it works with more than 200 casino providers and is investing in infrastructure to speed up content delivery. The company said new provider-specific content delivery solutions can be implemented in about 1 to 2 weeks, and that it is adding roughly a dozen integrations per quarter. It also pointed to a roadmap aligned with demand trends including instant and mini-game formats, which it said are relevant for crypto-oriented brands and younger audiences.

Beyond game access, GR8 Tech said its roadmap is prioritizing integration of provider features it believes can impact engagement, retention and GGR, with the aim of reducing gaps between provider capabilities and what operators can activate on the platform.

The post GR8 Tech updates casino bonuses, tournaments and integrations ahead of World Cup traffic appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.