Pronet Gaming concluded a highly successful presence at ICE Barcelona 2026, marking three dynamic days of brand storytelling and industry connection as the company unveiled its refreshed corporate identity to the global iGaming community.

ICE provided an ideal platform to reinforce Pronet Gaming’s position as a performance-driven B2B partner focused on growth, localisation, and solutions built through a real B2C operator lens. This was reflected in strong foot traffic and sustained engagement at the Pronet Gaming stand, which became a central hub for conversations with long-standing partners and new contacts from across regulated markets.

Unveiled in the weeks leading up to ICE, the refreshed brand is not a visual reset for its own sake, but a reflection of how Pronet Gaming has evolved as a business. As the company continues to support operators across increasingly competitive and regulated markets, the new identity brings greater clarity to its role as a performance-led partner.

The brand reinforces a simple principle: platforms perform best when they are built, optimised, and supported with the end player firmly in mind. This player-first thinking informs everything from product design and localisation to commercial decision-making and long-term growth strategy.

Pronet Gaming’s core product suite, including Casino, Sportsbook, and BetX Pro, was showcased as part of a fully integrated ecosystem designed to help operators launch efficiently and scale with confidence. BetX Pro, in particular, generated strong interest among attendees, with operators drawn to its peer-to-peer betting model, flexible configuration, and ability to support differentiated betting experiences in competitive markets. The refreshed brand helps articulate this holistic approach more clearly – aligning product, technology, and service under a single performance narrative.

A standout feature of the stand was the ProSaber VR activation. Beyond attracting crowds, the activation served as a conversation starter around immersion, user experience, and engagement – the same principles that underpin Pronet Gaming’s platform development and optimisation. Complementing the on-stand activity, signature cocktails, and premium giveaways helped create a welcoming and memorable environment that encouraged high-quality discussions beyond the usual show-floor pace.

ICE Barcelona also provided a timely platform to reinforce Pronet Gaming’s ongoing expansion across Asia. Since entering the region in 2024, the company has focused on deep localisation, regulatory alignment, and adapting platform functionality to local player behaviour. The refreshed brand provides a flexible, modern framework that scales across diverse markets while maintaining a clear performance focus.

Commenting on the event, Alex Leese, CEO of Pronet Gaming, said: “Our refreshed brand is a clearer expression of how we already work with operators. It’s rooted in performance, shaped by real B2C experience, and designed to support platforms that need to grow in complex, localised markets. Launching our new website and brand just before ICE gave us the perfect stage to show that story, and the conversations we had over the three days confirmed it’s resonating.”

As ICE Barcelona 2026 comes to a close, Pronet Gaming thanks everyone who visited the stand, joined the conversations, and helped make the event such a success. The team now looks ahead with strong momentum, continuing to build on its foundations across established and emerging markets, and preparing for the next chapter of growth alongside its partners.

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The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.

A Hub of Industry Activity

From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.

Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.

Media Spotlight and Thought Leadership

The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.

The Grand Finale: A Night to Remember

The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.

The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:

The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.

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