Brazil
ProntoPaga Transforms its Operating Model in Brazil to Ensure Risk-Free Transactions
ProntoPaga, a leading payment solutions company in Latin America, announces a key transformation in its operating model for the Brazilian market.
By implementing a new model as a Technology Service Provider (TSP), ProntoPaga is setting an important milestone in the evolution of the payments industry in Brazil for the new regulated online betting market, generating a positive impact on transparency and security for operators.
This implementation takes place in a key context for the gambling sector in Brazil, where the market regulation is undergoing modifications. The new legislation, which will take effect on January 1, 2025, aims to increase control over gaming operators’ transactions, a sector that has been affected in previous years by irregular practices and tax fraud. In this scenario, ProntoPaga takes the initiative to operate under a model that ensures operators more security in the administration of their funds.
Operating Model: Payment Facilitator without Money Handling
Under the TSP structure, ProntoPaga does not manage funds in their own accounts in Brazil, instead, operator’s funds will always be in bank accounts in their own names. These accounts are opened in 3 banks, with mandates that allow these openings to be frictionless. ProntoPaga will act as a facilitator, providing its technology to process transactions securely, efficiently, and without risk.
Technology for Zero-Risk, Maximum Transparency Transactions
With a robust technological infrastructure, ProntoPaga is responsible for “routing” transactions intelligently from the operators’ accounts to banking entities, completing transactions without directly accessing the operator’s funds. This process offers operators a transparent, secure, and risk-free experience in the Brazilian market, since their funds are always intact and not mixed in bank accounts with other operator’s funds.
Trust in an Evolving Market
ProntoPaga’s adoption of the TSP model in Brazil responds to the need to adapt to a more regulated Brazilian market, where bad practices created significant irregularities. Before the new legislation, cases of tax fraud and other offenses tarnished the reputation of certain PSPs, leaving operators and clients exposed to unnecessary risks. This migration to a TSP model guarantees a clear separation between operators’ finances and payment processing, ensuring strict regulatory compliance and eliminating any risk associated with fund management. ProntoPaga will continue strengthening its presence in the region, providing cutting-edge technology that supports the evolution of payment markets and financial regulation.
Certifications and Regulations
ProntoPaga holds international certifications that guarantee the security, transparency, and reliability of its operations. Among these are PCI DSS (Payment Card Industry Data Security Standard) and ISO 27001 certifications, which validate and ensure that transactions are protected against fraud and cybersecurity threats. The company also holds certifications related to compliance and anti-money laundering (AML) and other regulations that govern and support the regulatory compliance of its operations in the countries where it operates. This is essential to provide security to its clients and partners, especially in markets with strict regulations like Brazil. These certifications, in addition to its advanced encryption and authentication technologies, reinforce its commitment to integrity and trust in each transaction in the markets where it operates.
Brazil
Delasport Ready for Brazil Expansion
Award-winning iGaming supplier Delasport has just positioned itself as the most progressive supplier to date by meeting the new Brazilian regulation requirements for Sports Betting and Online Casino. The global technology developer has taken all required measures to comply in terms of certifications, Data vault integration, payment providers, KYC, AML, and much more.
Delasport’s team of over 400 experts worldwide are advancing to deliver its renowned products and services to the Brazilian market. They have partnered with GLI (Gaming Laboratories International) – the leading certification lab approved by the Brazilian Ministry of Finance.
So far, Delasport is fully certified against GLI-33 and GLI-19 – the standards that have inspired regulators in Latin America and likely in Brazil. Additionally, the team is in the process of submitting the platform for certification against Brazilian technical standards. Delasport is also advancing rapidly through data quality testing of its integration with the SIGAP Datavault system.
Key Advantages
Operators that plan on entering the newly regulated Brazilian market will have numerous advantages if they partner with Delasport. They will be able to provide their players with personalization features like My Sportsbook, My Event Builder, My Combo, and My Casino that skyrocket revenues and retention.
Furthermore, Delasport’s KYC and AML provider is a market leader that guarantees the highest level of compliance for all operators that choose to go on this route.
Also, Delasport has already partnered with numerous PIX payment system operators and provides a real-time AI-powered Responsible Gambling system which can easily adapt to local regulations.
Another key advantage is the strong relationship with third-party casino suppliers that will soon be able to provide their exciting portfolios to this thrilling jurisdiction.
Last, but not least, operators will feel Delasport’s support from the get-go all the way to establishing themselves as a market leader. Delasport is knowledgeable of the cultural and regional differences within Brazil and can address all localization needs before they arise.
“Delasport stands on a solid foundation of experience, supplying Tier 1, Tier 2, and Tier 3 operators in highly regulated markets globally”, the company’s CCO Filippo Ferri comments. ‘This makes Delasport fully equipped to assist operators navigating complex platforms or adapting to modern jurisdictional requirements, such as Brazil’s.’
The supplier’s VP of Business Development Rosaire Galea Cavallaro adds: ‘It’s a great privilege to enter such a vast and exciting market with the confidence that we’ve gained at Delasport throughout the years. We’re looking forward to seeing our product in action in a new territory, achieving and maintaining solid margins for our partners, keeping the record of having double digit margins in sports betting and helping them scale with ease in both verticals to generate maximum revenue for their brands.’
Alok Institute
SBC Summit Rio to Close with a Bang as DJ Megastar Alok Headlines INFINITY Rio
SBC is raising the bar with Brazilian DJ megastar Alok headlining the unmissable INFINITY Rio party on 27 February at SBC Summit Rio 2025.
Building on the incredible success of the first INFINITY edition in Lisbon, Alok’s world-class talent, global fame, and electrifying sets will ensure yet another unforgettable night of high-energy music, creating an extraordinary closing experience as the industry’s biggest party, INFINITY, makes its Brazilian debut in Rio.
Rasmus Sojmark, CEO & Founder of SBC, said: “Having Alok, one of the most listened-to Brazilian artists and one of the most followed electronic stars, headlining INFINITY Rio demonstrates the size and scale of SBC Summit Rio. Our delegates are in for a true Tomorrowland experience, blending business networking with genuine world-class entertainment.”
The Riocentro Super Stage, a fresh addition to SBC Summit Rio, will shed its conference atmosphere to host the party, with Alok setting the tone for the Rio de Janeiro Carnival, starting the next day on the 28th of February.
“We’ve timed SBC Summit Rio 2025 perfectly so attendees can dive into business and then roll straight into the Carnival. And with Alok’s performance, there’s no better way to kick off the party,” Sojmark added.
Alok has roots in a family of musical pioneers—his parents, Ekanta and Swarup, are psytrance legends—which has helped him become a global name through the combination of Brazilian rhythms with innovative electronic dance music (EDM). His breakout single ‘Hear Me Now’, created alongside Bruno Martini and Zeeba, has racked up nearly 800 million streams on Spotify alone.
Recognized as a leading force in the Brazilian Bass genre, Alok’s powerful basslines and infectious beats have earned him consistent recognition as one of the world’s top DJs. Ranked 4th in DJ Mag’s Top 100 for three consecutive years (2021-2023), he remains a major force in the EDM world.
The DJ’s success goes beyond just his chart-topping music. With nearly 30 million monthly listeners on Spotify and 30 million Instagram followers, he has become a worldwide phenomenon. He has headlined some of the biggest festivals, including Tomorrowland, Ultra Music Festival, and Lollapalooza, and has collaborated with renowned artists such as Dua Lipa, Jason Derulo and Ed Sheeran.
In addition to his music, Alok has left his mark on popular culture by becoming a character in the popular battle royale game, Garena Free Fire. His impact on the industry has earned him spots on several prestigious charts, including Billboard’s Dance 100, Forbes Brazil’s 30 Most Influential Brazilians, and Spotify’s Top 100 Global.
Aside from his career, Alok is deeply committed to philanthropy. He founded the Alok Institute, which focuses on supporting education, environmental conservation, and social causes in Brazil. As Alok himself said: “Giving is the very purpose of life, and what makes me the happiest.” His efforts to give back extend to the music industry as well—he founded Controversia Records, a sub-label of Spinnin’ Records, and UP Club Records to promote emerging talent.
Sojmark believes that Alok is the perfect act to headline SBC’s second INFINITY: “The INFINITY brand was born in Lisbon, where we hosted our very first EDM-style festival concert featuring big names like Don Diablo, Miss Monique and Darude and the energy that night proved we had created something special. That success confirmed we’re on track, and now INFINITY Rio is taking it to the next level, with star talent like Alok leading the charge and setting a new standard for industry events.”
SBC Summit Rio has quickly established itself as the must-attend event for Brazil and has moved to Riocentro, one of Latin America’s largest convention centers, for its 2025 edition. February’s event is projected to attract more than 15,000 attendees.
Alongside this growth, the introduction of the Super Stage will elevate the attendee experience, while the Affiliate Leaders Summit and Payment Expert Summit brands—both of which debuted in Lisbon—are set to make their Rio debut.
Curious about Brazil’s biggest betting and iGaming event? Visit the official website for more details. Want to join us at the event and INFINITY Rio? Early Bird tickets are available now at R$2000 ( ~ $550 USD). Operators and affiliates can apply for complimentary tickets.
Brazil
Phyllyp Sedicias: Localisation will define the market leaders in Brazil
Localisation has become somewhat of a buzzword across the iGaming industry as of late. But for Phyllyp Sedicias, Country Director for Brazil at WA.Technology, localisation will be the key battleground for operators looking to stand out from the crowd in Brazil.
Brazil has, without a doubt, become one of the most exciting territories for gambling companies to expand their international footprint. And it’s easy to see why.
Boasting a population of more than 212 million people, combined with high rates of mobile and internet adoption and a strong cultural acceptance of gambling, it’s safe to say that the jewel in LatAm’s crown presents a shining opportunity.
With the regulated market expected to officially launch on 1 January, questions are starting to arise over player behaviours, trends, and how best to cater to the unique requirements of this market. We’re here to solve that.
From the types of products you offer to the way in which you engage with bettors, there are plenty of considerations that must be made before taking your first steps into this nascent market. If you want to make the best possible first impressions with players – you need unmatched personalisation and expertise. This is where knowledge of the local market and a strong B2B platform provider comes in handy – and it’s what we’re ready to be the best at as Brazil goes live.
Local knowledge
In short, WA.Technology prides itself on being one of the few B2B gambling providers with extensive local expertise in the Brazilian market. We have a team of more than 50 people based out of our two offices in Recife, all of whom have considerable experience in the iGaming space.
Among our team leaders in Brazil is our Director of Regulatory Affairs, who supports us in staying one step ahead of any legislative developments. In fact, we’re one of the few providers with a director dedicated solely to navigating Brazilian regulation, which puts us in an incredibly strong position to support our partners looking to enter this burgeoning market.
Having boots on the ground has a number of benefits. It gives us first-hand experience of the pain points and challenges that our partners might face, giving us a unique insight into how to adapt our product suite accordingly.
To give you an example, the topic of payment methods is one that many operators speak to us about. And our advice? Go local!
For those who have been following the Brazilian market closely, you might be aware of the growing popularity of Pix. Created by Banco Central do Brasil, Pix is an instant payment ecosystem that enables players to send or receive payment transfers via their mobile device in a matter of seconds.
In recent years, it has become the payment method of choice for many Brazilians, with many favouring this over more traditional e-wallets and other digital payment methods. So, for gambling operators, integrating Pix into your platform is no longer a convenience – it’s a necessity.
As a platform provider, we see potential in offering a localised, mobile-friendly solution incorporating local payment methods and innovations specific to that market. For us, this is what sets us apart from other providers on the market.
We have been tapping into our team’s extensive expertise in the iGaming experience, especially in the LatAm market, and working hard to bring that knowledge and expertise to operators across Brazil.
We’re not just localising payments, either. Localisation has shaped every element of our platform. At WA.Technology, we offer custom solutions that meet each customer’s specific needs. We want to avoid the “carte blanche” approach that you sometimes see from big-brand providers; instead, each of our solutions is tailored to the unique requirements of our operators. This is an area we excel at better than anyone else, and it’s fast making us the partner of choice for the regulated market.
What we offer is designed to make brands the best they can be. For those looking to enter Brazil, we have specifically adapted our portfolio to include products centred around popular verticals, such as sports, plus solutions that help operators drive acquisition and retention. These two areas will be major battlegrounds as more companies flood the market.
Having established solid partnerships with eight leading local operators already, WA.Technology has been working closely with our partners to understand the key player trends and products that can help operators scale their business within the Brazilian market. If you want the best, we’re here to deliver.
Driving acquisition
So, what do you need to stand out as an operator brand? With influencer marketing now off the table in Brazil following the government’s recent ban on X, formerly known as Twitter, you will need to focus your attention on affiliate marketing. However, navigating the world of affiliation can sound quite tricky from the outset.
Developed specifically for the Brazilian iGaming market, our WA.Affiliates solution will be particularly crucial for operators looking to gain an edge over the competition, and it’s easily the best available.
Equipped with affiliate tracking software, performance updates, and an integrated wallet, we firmly believe this will boost operators’ capabilities to interact with new players and enable sportsbooks and casinos to optimise their performance and drive long-term growth.
For many operators looking to enter Brazil, it might be an easy option to simply roll out a standard sportsbook or casino platform that offers a range of markets. This sounds great from the outset, but it will make it incredibly difficult to stand out from the floods of other operators offering similar, if not identical, products.
Of course, it goes without saying that Brazil is known for its inherent love of sports. You just have to look at the support for football teams across the country to see this in action. However, the challenge with traditional sports is that they are subject to rigid calendars, with only a handful of games taking place each week. As a result, players must wait several hours, if not days or weeks, between fixtures to place a bet. For operators, this makes it very difficult to maintain a strong engagement with sports bettors. It’s all about instant entertainment, and we’re here to deliver.
Again, it’s all about localisation – and WA.Technology is the solution to this problem. Specifically designed for bettors to test their sporting knowledge in a fun, engaging environment, WA.Fantasy is a tried and tested acquisition tool for both sportsbooks and casinos to cross-sell fantasy games to players and boost engagement and retention.
Featuring a range of Fantasy Sports, Pick’Em Player Props, and free-to-play predictor games, all designed for Brazil, WA.Fantasy gives players the chance to create teams, leagues, and private contests to add an additional element of competition and gamification to their gambling experience.
What next for Brazil?
While we still await further news on how the Brazilian market will pan out, one thing is for certain: WA.Technology is here to support our partners during every step of their expansion journey – especially if they’re serious about becoming an industry leader.
Our full spectrum of iGaming solutions puts us in an unmatched position to capitalise on the growth opportunities that the Brazilian market presents and enables us to drive our partners’ businesses to new heights as the region continues to evolve. We’re here to make our big brand partners the best out there, and if you’re serious about being the best, make sure to give us a call.
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