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Groove plant more seeds with 3 Oaks Gaming

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iGaming casino platform provider and aggregator Groove has partnered with 3 Oaks Gaming, a fast-growing distributor of iGaming content.

This collaboration is the latest in a multitude of successful partnerships that Groove has signed in the run-up to ICE2024, demonstrating the growing appeal of its aggregation offering to iGaming companies worldwide.

As a leading iGaming distributor with a focus on regulated markets worldwide, the addition of 3 Oaks Gaming content to Groove’s aggregation platform serves to enhance the value-proposition to its operator cluster. This strategic move will enable 3 Oaks Gaming to expand its presence in various regions, thereby enhancing its market reach.

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3 Oaks Gaming, an established distributor of iGaming content, has launched its comprehensive games portfolio on Groove’s aggregation platform, paving the way for the company to increase its reach in a number of regions with Hold and Win releases, Little Farm, 3 Hot Chillies, and 777 Coins, and the feature-filled scatter pays slot, Goddess of Egypt.

The integration sees 3 Oaks Gaming’s full selection of slots go live on Groove’s state-of-the-art aggregation solution GroovePlay, including games such as the Sun of Egypt series, Aztec Fire series, Gold Nuggets, Crystal Scarabs, Lady Fortune, African Spirit Sticky Wilds and Olaf Viking, amongst others.

Groove is now adding over 100 new games per month broadening the game portfolio available with a single-API integration to over 15,000 games, from a roster of more than 100 top content partners, including the new partnership with 3 Oaks Gaming.

Groove collaborates with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games, sweepstakes, sportsbook, virtual sports and lottery.

Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Through this tie-in with Groove we boost our credentials as a distributor set to expand its footprint across a plethora of operators and jurisdictions thanks to the new partnership. We have ambitious plans to expand globally so we are very excited about this deal as a central pillar of our strategy.”

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Yahale Meltzer, COO and co-founder at Groove, said: “This partnership with 3 Oaks Gaming underscores our relentless pursuit of expanding our offerings and delivering world-class content to the iGaming community. Our operator network is constantly looking for fresh content, not only in the form of the more than 100 new titles we add every month, but also in partner studio diversity where 3 Oaks Gaming has a unique set of player propositions.”

 

For further information visit the new web domain at www.groovetech.com

 

About Groove

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Offering an extensive game library of thousands of slots, table games and video pokers, Groove is headquartered in Israel. Groove was founded in 2016 by a group of professionals who all had the dream of creating an exclusive service so entrepreneurs could meet the growing gaming needs of the world. Expert managers control financial transactions with accuracy and foresight, and Groove’s top-notch customer service rivals, and in most cases beats, most multinational companies operating today. With integrated multiple streams from today’s top providers Groove powers market access with industry heavyweights and was named one of the 10 Most Innovative Technology Companies by IndustryERA

 

About 3 Oaks Gaming
3 Oaks Gaming is a fully established distributor of high-quality slot games for regulated markets across the globe. Creating games that marry innovative mechanics with a distinct graphical style, its approach to game development ensures that a 3 Oaks Gaming experience is unforgettable. The company’s wide range of games are available via a seamless API integration with full back-office support. For more information, visit the website at 3oaks.com

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

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  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

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The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

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  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

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Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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