Canada
Hawks Talon GC Announces the Return of Award-Winning ‘Talon Takeover’ Content Series
Live Stream Series Hosted by Hawks Talon GC Will Begin at 2 p.m. This Friday, June 17 with Rap Artist Lil Pump as First Guest
Hawks Talon GC, the official NBA 2K League Affiliate of the Atlanta Hawks, announced that the award-winning content series, Talon Takeover, will return for its second season on Friday. The live streams feature celebrity guests, entertainers, and influencers playing NBA 2K22 with Hawks Talon GC. The first episode of the new season will take place this Friday, June 17 and feature rap artist Lil Pump. Celebrities and other well-known artists are scheduled to appear throughout the upcoming season.
The first season of Talon Takeover, launched during NBA 2K League Season Four, featured well-known hip-hop artists and producers Metro Boomin, Latto, Sonny Digital, Lil Durk and more. The Talon Takeover content series earned the NBA 2K League’s Team Business Award for Best Livestream Program in March 2021.
“We can’t wait to have Talon Takeover back and to game with some great and talented people,” said Wesley Acuff, Hawks Talon Gaming’s Director of Esports. “Kicking the second season of Takeover off with Lil Pump is going to be a lot of fun for us and for fans.”
Signature colorful dreads flailing, ominous ink on display and superhero-sized charisma in plentiful supply, Lil Pump (born August 17, 2000) tore through hip-hop like a tornado, amassing over 2 billion audio and video streams and counting. Lil Pump’s breakout hit “Gucci Gang” is an RIAA triple-platinum smash that topped singles charts across North America and Europe, streaming to #2 on the US Spotify Chart and #12 on the Global Chart, while garnering over 857 million combined YouTube views for its climactic, larger-than-life video. “I Love It”, his collaboration with Kanye West, was #6 on the Billboard Hot 100, and is certified Double Platinum by the RIAA and has numerous Platinum certifications globally.
In 2022, Lil Pump looks to deliver to fans the highly anticipated album “Lil Pump 2.” This currently features the singles “All The Sudden” and “1st Off.” As a mythical character, Pump has always been able to sustain relevancy through the core audience he’s built up over the years. Anticipate a lot of big-name artists to be featured on “Lil Pump 2,” and expect him to continue touring the globe.
Talon Takeover will be streamed live on the team’s Twitch channel. The stream will begin at 2 p.m. ET on Friday, June 17.
To stay up to date on Hawks Talon Gaming Club, visit HawksTalonGC.gg and follow the team’s social channels on Twitter, Instagram and Facebook.
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Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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