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PlayUp Enters Colorado Sports Betting Market

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The online Sports Betting Entertainment and Technology Company PlayUp, has announced that it has successfully secured market access in Colorado and will enter the market later this year. Colorado is the first US market for PlayUp to kick off its Online Sports Betting solution and has recently announced that it has market access rights in multiple US states and will continue to secure more across America.

PlayUp’s online products are already live in Australia, New Zealand and India and very soon in the US. Besides Sports Betting, PlayUp also offers wagering on Horse Racing, Daily Fantasy Sports (DFS) and Esports. The company is the largest DFS provider in Australia and has over 300,000 registered users outside the USA with plans to continue its success story in America. The US headquarters has been established in Nevada earlier this year.

“We are very excited to have partnered with Bull Durham Casino” said Dr Laila Mintas, CEO of PlayUp US. “Bull Durham is always looking for new ways to engage their local audience with their great products and social events. We are very happy to add online sports betting to those services to entertain the Colorado sports fans.”

Doug James, General Manager at Bull Durham Casino said: “I am proud to announce that Bull Durham Casino will partner with Australian owned sports betting company PlayUp. We are eager to commence offering online sports betting as well as other innovative online products that PlayUp can offer to our players at Bull Durham Casino, and all Coloradans interested in using the newest technology available in sports betting.”

Dr Laila Mintas added: “We selected Colorado as the first US state to enter as we believe it has great potential, with a population of almost 6 million people that traditionally love sports. The Sports Betting market in Colorado has a potential market size of $300 million USD. As we are an online-only brand, our products are very scalable, especially in times of social distancing.”

 

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Endorphina Now Licensed B2B Gaming Supplier in Ontario

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Endorphina Limited, a leading provider of certified online slot games, has successfully obtained a Gaming-Related Supplier registration in Ontario, Canada, one of the most regulated iGaming markets globally.

The registration, issued by the Alcohol and Gaming Commission of Ontario (AGCO), authorizes Endorphina to supply its gaming content to licensed operators within the province. This milestone marks an important step in the company’s long-term expansion strategy focused on regulated markets, strengthening its presence in North America and enhancing its global footprint.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina continues to invest in the development of proprietary online slot games, delivering innovative content tailored to the evolving requirements of international markets.

With a portfolio of 200+ premium slots, the company has built strong partnerships with 6,000+ operators worldwide. It holds an active presence in over 50 jurisdictions, ensuring compliance in regulated markets across Europe, Latin America, and beyond.

With the Ontario registration, the company is well-positioned to expand partnerships with licensed operators and further solidify its reputation as a trusted B2B supplier in the global iGaming industry.

 

The post Endorphina Now Licensed B2B Gaming Supplier in Ontario appeared first on Americas iGaming & Sports Betting News.

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Endorphina secures AGCO supplier registration in Ontario

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Endorphina Limited has obtained a Gaming-Related Supplier registration in Ontario, Canada, allowing the company to supply its online slot content to licensed operators in the province.

The registration was issued by the Alcohol and Gaming Commission of Ontario (AGCO). Ontario is one of North America’s most closely regulated online gambling markets.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina said it has a portfolio of 200+ slots, partnerships with 6,000+ operators, and an active presence in more than 50 jurisdictions. The company positions the Ontario approval as part of its broader expansion strategy in regulated markets.

The post Endorphina secures AGCO supplier registration in Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Marks Strategic Entry into North America with Ontario Licence

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Amusnet is entering the North American market after securing a Gaming-Related Supplier–Manufacturer Registration from the AGCO in Ontario, Canada, marking a strategic milestone in the group’s global expansion.

Licensing grants Amusnet access to Ontario’s regulated iGaming market, which is one of the most established and fast-growing jurisdictions in North America, known for its robust regulatory framework and strong long-term growth potential.

It will allow the supplier to offer online gaming content to licensed operators in the province, officially establishing its presence in the region. Amusnet will initially roll out its iGaming portfolio, with the option to expand into Land-based solutions at a later stage.

Ontario’s regulatory framework emphasises strict compliance, ensuring that all suppliers adhere to high standards in technology, security and player protection. This makes Ontario a key benchmark market for companies entering North America. The new registration further confirms that Amusnet has successfully met these rigorous requirements for integrity and regulatory compliance, enabling it to distribute its content across the province.

“Securing the AGCO licence is an important milestone for Amusnet and reflects our long-term commitment to operating in fully regulated markets. Our entry into Ontario represents a key strategic step into North America, which is a high-priority region with strong long-term growth potential. We look forward to partnering with local operators and building a sustainable presence in the market,” said Ivo Georgiev, CEO of Amusnet.

The post Amusnet Marks Strategic Entry into North America with Ontario Licence appeared first on Americas iGaming & Sports Betting News.

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