Industry News
Gamanza confirms two more Swiss customers and heads for ICE to showcase new product innovations and real-time CRM
Gamanza will exhibit at ICE London 2020 following confirmation of two more platform deals with clients in Switzerland. Gamanza returns to the exhibition with an innovative suite of iGaming products and an exciting roadmap for 2020. Visitors to Gamanza’s stand at N4-247 will be introduced to The iGaming Superstore and the software provider’s new developments and innovations in key product areas…
Account Platform & Data Vault
Gamanza presents its cutting-edge platform built around several microservices, which allows for easy adaptation and scalability. Visitors to ICE London 2020 can also learn about Gamanza’s proprietary Data Vault (or “DSD”) for reporting to authorities. A certified DSD is a requirement in a number of regulated markets including the Netherlands, Spain, Denmark and Switzerland. Gamanza offers its proprietary data vault as an integrated service to the platform, or as a standalone service.
Real-time CRM & Gamification
Gamanza is a pioneer in the development of gamification for iGaming at an operator level and will showcase its customisable software at ICE London 2020. Gamanza’s software allows operators to apply a layer of gamification to all product verticals and introduce points, levels, achievements, missions, tournaments, branded currency and reward shops. Visitors can see the gamification software in action, as well as a first look at Gamanza’s new
real-time CRM, which has been purpose-built for iGaming.
Sportsbook
ICE also provides the ideal platform for Gamanza to present its new Sportsbook venture with sports betting industry experts, OddsCraft. The company specialises in the development of algorithm based risk and margin management models. Visitors can also try out a number of innovative new bet types and a unique free to play game format designed to boost acquisition and retention during Euro 2020.
Casino Games
Gamanza is ISO27001 certified for design, development, testing, hosting and distribution of online casino games. The in-house studio at Gamanza is currently working on a number of bespoke projects and a series of new games for launch in 2020.
Gamanza is backed by prestigious land-based casino Grand Casino Baden, the first legal online casino to go live in Switzerland under the new regulations. The team invites existing and potential partners to visit the Gamanza stand at N4-247, enjoy a drink and learn more about the opportunity in Switzerland, as well as the potential of Gamanza as a technology partner in regulated iGaming markets.
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gamification
Soft2Bet launches MEGA Shoot World Cup gamification engine
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
european igaming
Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead
Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.
In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”
Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.
Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.
Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.
The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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