IL0010826191
SharpLink Gaming Acquires 10% Equity Stake in Armchair Enterprises, Owner of CryptoCasino.com, for $500,000 Cash and Right of First Refusal to Acquire Controlling Interest
Investment Signals SharpLink’s Strategic Expansion Into
High Growth, Global Crypto Gaming Market
MINNEAPOLIS, Feb. 24, 2025 (GLOBE NEWSWIRE) — SharpLink Gaming, Inc. (Nasdaq: SBET) (“SharpLink” or the “Company”), an online performance-based marketing company serving the U.S. sports betting and iGaming industries, today announced that the Company has acquired a 10% equity stake in U.K.-based Armchair Enterprises Limited (“Armchair”), which owns and operates CryptoCasino.com. The acquisition was made for $500,000 in cash, along with a right of first refusal to acquire a controlling interest in Armchair.
SharpLink’s investment in Armchair demonstrates its strategy to become the first Nasdaq-listed company focused on crypto gaming. Rob Phythian, Chairman and CEO of SharpLink, stated, “Over the past year, our leadership team and highly engaged Board of Directors have dedicated significant resources and time to identify the best growth opportunities for our Company. Our goal is to strategically leverage our existing performance-based marketing platform and industry relationships to achieve deeper and more lucrative penetration into the digital gaming and sports betting markets.
“Throughout this process, we carefully evaluated more than two dozen compelling opportunities and determined that the combination of market expansion, cost efficiency, security and player demand makes crypto gaming one of the most promising growth opportunities in the online gaming industry today. Furthermore, we believe that the steps we have already taken — and will continue to take — to execute a well-defined plan centered on the exponential growth of crypto gaming, positions SharpLink to become a future leader in this space. We aim to deliver strong, positive cash flow and sustainable long-term value for our stockholders.”
Launched in October 2024, CryptoCasino.com is an innovative online gaming platform that partners with some of the world’s leading gaming studios. It utilizes blockchain technology to provide users with a secure, transparent and engaging next-generation gaming experience. The platform plans to offer over 6,000 online slots and table games, a live dealer casino, a premium sportsbook, an eSports betting hub and a racebook, among other features. CryptoCasino.com accepts a wide range of cryptocurrencies, including Bitcoin, Ethereum, Litecoin and more, catering to various user preferences globally while ensuring enhanced security, transparency and anonymity for players.
CryptoCasino.com offers both traditional registration and Web3 connectivity. By connecting instantly with wallets like MetaMask and Trust Wallet, players can easily deposit and withdraw funds within seconds. In addition, CryptoCasino.com serves over one billion unique Telegram users by providing a Telegram Casino integration, which allows anyone to join and start playing with just one click.
The global crypto gaming market is expected to grow significantly, fueled by the increasing adoption of blockchain technology and the rising demand for decentralized gaming platforms. A report by Fortune Business Insights predicts that the online gambling market will reach $158.20 billion by 2028, with blockchain-based gaming experiencing a compound annual growth rate (CAGR) of 12.5% from 2023 to 2028. Particularly, crypto casinos are gaining popularity due to their enhanced security, privacy, and transparency features. (Source: Fortune Business Insights, “Online Gambling Market Size, Share & Industry Analysis,” 2023)
Phythian continued, “After careful consideration, we identified several key factors that convinced us that expanding into crypto gaming was the right decision for us and our shareholders. Among the factors that informed our decision-making processes were:
- The crypto gaming industry is rapidly growing, with more players opting for blockchain-based casinos due to their transparency, security, and quick transactions. This positions SharpLink as an early mover, ready to benefit from the expected industry expansion.
- Cryptocurrency transactions usually have lower fees and faster processing times compared to traditional payment methods, which benefits both the company and its users.
- As more players and operators move towards decentralized gambling, early pioneers like SharpLink can secure a competitive edge over traditional operators.
“We are actively advancing our efforts to acquire control of Armchair Enterprises and CryptoCasino.com as efficiently and timely as possible, and we are squarely focused on continued execution of our expansion strategy. As we progress through 2025, we look forward to sharing further details about our exciting plans and future goals,” concluded Phythian.
About SharpLink Gaming, Inc.
Headquartered in Minneapolis, Minnesota, SharpLink is a trusted marketing partner to leading sportsbooks and online casino gaming operators worldwide. Through its iGaming affiliate marketing network, PAS.net, SharpLink focuses on driving qualified traffic and player acquisitions, retention, and conversions to U.S.-regulated and global iGaming operator partners worldwide. In fact, PAS.net won industry recognition as the European online gambling industry’s Top Affiliate Website and Top Affiliate Program for four consecutive years by igamingbusiness.com and igamingaffiliate.com. SharpLink also owns and operates a portfolio of direct-to-player, state-specific, affiliate marketing websites designed to attract, acquire, and drive local sports betting and online casino gaming traffic to its valued partners which are licensed to operate in each respective state. For more information, please visit www.sharplink.com.
Forward-Looking Statements
This release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business through strategic growth opportunities, the Company’s ability to acquire controlling interest in Re-Invent Limited at some point in the future, the potential benefits of the Company’s products, services and technologies and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company’s ability to achieve profitable operations, government regulations of online betting, customer acceptance of new products and services, the demand for its products and its customers’ economic condition, the impact of competitive products and pricing, the lengthy sales cycle, proprietary rights of the Company and its competitors, general economic conditions and other risk factors detailed in the Company’s annual report and other filings with the SEC. The Company does not undertake any responsibility to update the forward-looking statements in this release.
CONTACT INFORMATION:
INVESTOR AND MEDIA RELATIONS
[email protected]

IL0010826191
SharpLink Plans to Deploy $200M of ETH on Consensys’ Linea via ether.fi and EigenCloud to Unlock Enhanced Ethereum DeFi Yields
Deployment will include combined ether.fi and EigenCloud institutional-grade staking and restaking offerings, providing DeFi yield and incentives, as well as exposure to emerging AI workloads secured by Ethereum.
SharpLink’s ETH is held and deployed through Anchorage Digital Bank, setting a new benchmark for ETH treasury strategies.
Minneapolis, MN, Oct. 28, 2025 (GLOBE NEWSWIRE) — SharpLink Gaming, Inc. (Nasdaq: SBET), one of the world’s largest corporate holders of Ether (“ETH”) and prominent industry advocate of Ethereum adoption, today announced a collaboration to deploy ETH from its corporate treasury onto Linea, a zkEVM Layer 2 network bootstrapped by Consensys. SharpLink plans to allocate $200 million in ETH for deployment on Linea in a risk-managed manner over a multi-year commitment period. As a public entity operating at the forefront of Digital Asset Treasury (“DAT”) innovation, SharpLink is leveraging Linea’s institutional-grade infrastructure to make its ETH even more productive by unlocking scalable, secure and composable ways to optimize onchain yield.
This deployment on Linea brings together leading ecosystem participants in an innovative collaboration that allows SharpLink to capture highly competitive, differentiated, risk-adjusted, ETH-denominated returns. The strategy is supported by institutional-grade risk management, leveraging the scale of its digital asset treasury with the custodian protections of Anchorage Digital Bank, SharpLink’s qualified custodian. The yield combines native Ethereum yield, restaking rewards from securing EigenCloud Autonomous Verifiable Services (AVSs), and direct Linea and ether.fi partner incentives, all within a compliant Layer 2 infrastructure.
Joseph Chalom, Co-CEO of SharpLink, stated, “As one of the largest public holders of ETH, we manage our treasury with institutional rigor and discipline. This deployment enables us to access the best of Ethereum’s staking, restaking and DeFi yield, while maintaining the institutional safeguards our stockholders expect. We are proud to be among the early institutional adopters of Linea’s infrastructure, which leads the Ethereum Layer 2 ecosystem in terms of its standards for composability, scalability and security. This is a foundational step in our broader strategy to responsibly generate enhanced staking yield and optimize treasury performance in a way that maximizes stockholder value, and marks the beginning of a much larger effort.”
Collaboration Establishes New Institutional Pathway to DeFi Yield on Linea
This innovative partnership positions Linea as an emerging home for institutional ETH capital and EigenCloud as a trusted source of ETH-denominated yield. Moreover, it reinforces SharpLink’s institutional approach to actively managing and deploying its treasury assets. This also reflects SharpLink’s strategy to advance the Ethereum ecosystem, prioritizing institutional risk management while leveraging Ethereum’s leading position in capital liquidity, trust and security.
“Ethereum is becoming the programmable foundation for a new generation of financial markets,” noted Joseph Lubin, Founder and CEO of Consensys, Co-Founder of Ethereum and Chairman of SharpLink. “Linea was built to ensure that ETH is not just used but made more productive with every deployment. Through this initial innovative collaboration, SharpLink’s ETH will earn enhanced native yield through Linea’s ecosystem partners, ether.fi and EigenCloud. It’s a model we believe other institutions will adopt as they look for safe, efficient ways to operate onchain.”
Mike Silagadze, CEO of ether.fi, stated, “We are honored to be a primary staking solution for SharpLink’s Treasury ETH. At scale, ETH treasury managers need trusted, efficient venues to put their assets to work — and these companies are setting the standard for doing so with both trust and operational excellence. We will continue to focus on bringing the best risk adjusted returns to institutions.”
“SharpLink’s commitment positions them at the foundation of a verifiable economy that’s just beginning to scale. Together with Consensys and Linea, they’re enabling EigenCloud to make possible a new generation of services secured by ETH, like verifiable AI, insured DeFi and trustless infrastructure that together expand the total addressable market for Ethereum. As this economy grows, so do yield opportunities for the institutional capital securing these apps, agents and services. What excites me about this deployment is not just what it delivers today, but what it enables tomorrow. We’ve created infrastructure for a new class of applications that couldn’t be built without this combination of platforms,” added Sreeram Kannan, Founder and CEO of Eigen Labs.
Nathan McCauley, CEO and Co-Founder of Anchorage Digital, noted “Ethereum’s institutional era demands infrastructure that’s every bit as secure and regulated as traditional finance. At Anchorage Digital, we’re proud to power SharpLink’s staking solution on Linea—proving that innovation and compliance can and should move in lockstep.”
Deployment Optimized for Institutional ETH Yields Using Linea and DeFi Infrastructure
Linea provides financial institutions with a secure, Ethereum-aligned foundation to execute high-volume operations while benefiting from faster settlement, lower fees and composability with the broader Ethereum ecosystem. Linea’s architecture is designed to accommodate complex institutional workflows while preserving Ethereum’s credible neutrality.
This innovative deployment marks the beginning of a broader partnership between SharpLink and Consensys to co-develop institutional, composable capital markets primitives. Together, the two companies aim to pioneer new models for onchain capital raises, programmable liquidity tools and tokenized equity strategies, helping shape a capital markets paradigm where assets are always-on, interoperable and globally accessible.
About SharpLink Gaming, Inc.
SharpLink Gaming, Inc. (Nasdaq: SBET) is one of the world’s largest publicly traded companies to adopt ETH as its primary treasury reserve asset – a move that aligns the Company with the future of digital capital and gives investors direct exposure to Ethereum, the world’s leading smart-contract platform and second largest digital asset. Learn more at www.sharplink.com.
About Consensys
Consensys is the leading Ethereum software company, building the infrastructure, tools, and protocols that power the world’s largest decentralized ecosystem. Founded in 2014 by Ethereum co-founder Joseph Lubin, Consensys has played a foundational role in Ethereum’s growth, from pioneering products like MetaMask, Linea and Infura to shaping protocol development and staking infrastructure. Today, Consensys continues to lead Ethereum’s evolution through strategic R&D, and direct contributions to network upgrades like the Merge and Pectra. With a global product suite, and deep roots across the ecosystem, Consensys is uniquely positioned to accelerate Ethereum’s role as the trust layer for a new global economy, one that is decentralized, programmable, and open to all. Consensys is a strategic advisor to and an investor in SharpLink. To learn more, visit consensys.io.
About EigenCloud
EigenCloud is the world’s first verifiable cloud, enabling developers to build applications, AI products and AI agents that are provably trustworthy. Built on top of the EigenLayer restaking protocol, EigenCloud extends Ethereum’s security across the digital and even physical world, allowing developers to verify any input, event, or computation using cryptoeconomic guarantees. With primitives like EigenAI for verifiable inference, EigenCompute for secure offchain execution, and EigenDA for high-throughput data availability, EigenCloud introduces verifiability-as-a-service to launch a new era of cloud computing. Its services are backed by over $20B in staked assets, with more than 190 Autonomous Verifiable Services (AVSs) in development and 40+ live on mainnet. For more information, visit eigencloud.xyz.
About Anchorage Digital
Anchorage Digital is a global crypto platform that enables institutions to participate in digital assets through trading, staking, custody, governance, settlement, stablecoin issuance, and the industry’s leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, which is licensed by the Monetary Authority of Singapore; Anchorage Digital NY, which holds a BitLicense from the New York Department of Financial Services; and self-custody wallet Porto by Anchorage Digital. Anchorage Digital principal trading services are provided through A1 Ltd. Anchorage Digital agency trading services offered to N.Y. clients exclusively through Anchorage Digital New York. The company is funded by leading institutions, including Andreessen Horowitz, GIC, Goldman Sachs, KKR and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York City; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
About ether.fi
ether.fi is a leading non-custodial DeFi protocol that institutions and investors use to stake, restake, and spend their ETH, BTC, and stablecoins. This combination has allowed ether.fi to be the leading DeFi banking alternative. With over $11 billion in total value locked, ether.fi enables users to securely save, grow, and spend using their crypto assets. For details, visit ether.fi.
SharpLink’s Forward-Looking Statement
Statements in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, and these forward-looking statements are subject to various risks and uncertainties. Such statements include, but are not limited to, the execution of the Company’s treasury strategy and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company’s ability to enter into a definitive agreement with Consensys related to deployment of its ETH assets on Linea, the Company’s ability to successfully deploy its ETH assets on Linea and generate onchain yield, the Company’s ability to achieve profitable operations, fluctuations in the market price of ETH that will impact the Company’s accounting and financial reporting (see accounting rules discussed below), government regulation of cryptocurrencies and online betting, changes in securities laws or regulations, customer acceptance of new products and services, the demand for its products and its customers’ economic condition, the impact of competitive products and pricing, the lengthy sales cycle, proprietary rights of the Company, changes in applicable laws or regulations, and its competitors, general economic conditions and other risk factors detailed in the Company’s annual report and other filings with the SEC. Under U.S. generally accepted accounting principles, entities are generally required to measure certain digital intangible assets at fair value, with changes reflected in net income each reporting period. Changes in the fair value of crypto assets could result in significant fluctuations to the balance sheet and income statement results. Additionally, for other certain types of crypto assets that are considered digital intangible assets, the Company uses the historical costs less impairment model. This model may require the Company to record an associated impairment charge reflected in net income as a result of a decrease in the market price of the digital intangible assets below the cost value at which the Company’s digital intangible assets are carried on its balance sheet. Any forward-looking statements contained in this press release speak only as of the date hereof, and the Company does not undertake any responsibility to update the forward-looking statements in this press release.
Contacts:
SharpLink: Media: [email protected]; Investor Relations: [email protected]
Consensys: [email protected]

IL0010826191
SharpLink Reports Total ETH Holdings Rise to 859,853 as of October 19, 2025; Total ETH and Cash Holdings of $3.5 Billion
Minneapolis, MN, Oct. 21, 2025 (GLOBE NEWSWIRE) — SharpLink Gaming, Inc. (Nasdaq: SBET) (“SharpLink” or the “Company”), one of the world’s largest corporate holders of Ether (“ETH”) and prominent industry advocate of Ethereum adoption, today announced that as of October 19, 2025, SharpLink’s total ETH holdings increased to 859,8531, reflecting the Company’s continued commitment to strengthening its balance sheet through the accumulation of ETH. In addition, on October 17, 2025, the Company raised gross proceeds of $76.5 million, before factoring placement agent fees and other related expenses.
“Our top priority remains creating value for shareholders through disciplined execution and a relentless focus on accretive ETH accumulation,” stated Joseph Chalom, SharpLink’s Co-CEO. “The capital raise completed last week was executed at a premium to NAV. Shortly thereafter, we took advantage of attractive market conditions to acquire ETH at prices lower than when we raised the capital. This sequence was immediately accretive to shareholders and showcases the precision of our strategy.”
Key Highlights for the Week Ending October 19, 2025:
- Purchased 19,271 ETH at a cost average of $3,892 per ETH
- Total ETH holdings increased to 859,8531
- Total staking rewards climbed to 5,671 since launching our treasury strategy on June 2, 20252
- ETH Concentration4 increased to 4.0, up 100% since June 2, 2025
- Approximately $36.4 million in cash and equivalents on hand
Weekly ETH and Capital Summary
| Reflected in 000’s) | 10/19/25 | |
| Beginning Balance | 840.1 | |
| ETH Acquired | 19.3 | |
| ETH Staking Rewards3 | 0.5 | |
| Ending Balance | 859.9 | |
| Avg ETH Purchase Price | $ | 3,892 |
| ETH Concentration4 | 4.0 | |
| Shares Issued (m) | 4.5 | |
| Gross Proceeds ($m) | $ | 76.5 |
1 Total ETH holdings are comprised of 601,143 native ETH and 258,710 ETH as-if redeemed from LsETH.
2 Total staking rewards are comprised of 2,237 native staking rewards and 3,434 as-if redeemed LsETH staking rewards.
3 Staking rewards earned for the week ending October 19, 2025 are comprised of 326.4 native staking rewards and 132.5 as-if redeemed LsETH staking rewards.
4 To enhance transparency into the Company’s yield performance, SharpLink tracks a reporting metric called “ETH Concentration.” This metric is calculated by dividing the number of ETH, including the as-if redeemed LsETH, SharpLink holds by each 1,000 assumed diluted shares issued and outstanding (“Assumed Diluted Shares Outstanding”). Assumed Diluted Shares Outstanding represents the sum of (i) SharpLink’s actual shares of common stock issued and outstanding as of the end of each reporting period, inclusive of disclosed ATM sales, plus (ii) the additional shares that would be issued upon the assumed exercise or settlement of all outstanding warrants, pre-funded warrants, stock option awards, and restricted stock units. Notably, Assumed Diluted Shares Outstanding is not calculated using the treasury stock method. It does not account for equity award vesting conditions, stock option exercise prices, or contractual restrictions limiting the convertibility of debt instruments. Additionally, it excludes any assumed share repurchases that would ordinarily be considered under the treasury stock method. Cash-converted basis assumes full cash deployment into ETH at week-ending closing price.
All references herein to “as-if redeemed LsETH” represents ETH as-if redeemed from LsETH on October 19, 2025 based on the LsETH conversion factor at midnight UTC on that date.
About SharpLink Gaming, Inc.
Headquartered in Minneapolis, Minnesota, SharpLink Gaming, Inc. (Nasdaq: SBET) is one of the world’s largest publicly traded companies to adopt ETH as its primary treasury reserve asset – a move that aligns the Company with the future of digital capital and gives investors direct exposure to Ethereum, the world’s leading smart-contract platform and second largest digital asset. Learn more at www.sharplink.com.
Forward-Looking Statement
Statements in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, and these forward-looking statements are subject to various risks and uncertainties. Such statements include, but are not limited to, goals and expectations regarding the Company’s strategy and other statements accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company’s ability to repurchase shares of SharpLink’s common stock, if any, in the open market through its stock repurchase program, potential use of the Company’s ATM facility, the Company’s ability to achieve profitable operations, fluctuations in the market price of ETH that will impact the Company’s accounting and financial reporting (see accounting rules discussed below), government regulation of cryptocurrencies and online betting, changes in securities laws or regulations, customer acceptance of new products and services, the demand for its products and its customers’ economic condition, the impact of competitive products and pricing, the lengthy sales cycle, proprietary rights of the Company, changes in applicable laws or regulations, and its competitors, general economic conditions and other risk factors detailed in the Company’s annual report and other filings with the SEC. Under U.S. generally accepted accounting principles, entities are generally required to measure certain digital intangible assets at fair value, with changes reflected in net income each reporting period. Changes in the fair value of crypto assets could result in significant fluctuations to the balance sheet and income statement results. Additionally, for other certain types of crypto assets that are considered digital intangible assets, the Company uses the historical costs less impairment model. This model may require the Company to record an associated impairment charge reflected in net income as a result of a decrease in the market price of the digital intangible assets below the cost value at which the Company’s digital intangible assets are carried on its balance sheet. Any forward-looking statements contained in this press release speak only as of the date hereof, and the Company does not undertake any responsibility to update the forward-looking statements in this press release.
CONTACT:
SharpLink’s Investor Relations Contact:
Sean Mansouri, CFA or Aaron D’Souza | Elevate IR
Phone: (720) 330-2829
Email: [email protected]
SharpLink’s Media Contact:
Email: [email protected]

IL0010826191
SharpLink Bolsters Senior Executive Team with Appointments of Industry-Leading Institutional and Digital Asset Experts
FalconX and Bridgewater Alum Matthew Sheffield Named Chief Investment Officer
Former Bain Capital Crypto Head of Marketing Mandy Campbell
Named Chief Marketing Officer
Consensys and J.P. Morgan Veteran Michael Camarda Named Chief Development Officer
Minneapolis, MN, Oct. 20, 2025 (GLOBE NEWSWIRE) — SharpLink Gaming, Inc. (Nasdaq: SBET) (“SharpLink” or the “Company”), one of the world’s largest corporate holders of Ether (“ETH”) and prominent industry advocate of Ethereum adoption, today announced the expansion of its senior leadership team with three key appointments that further strengthen and enhance SharpLink’s executive bench of world class institutional and digital asset experts. Specifically, SharpLink has named industry veterans Matthew Sheffield as Chief Investment Officer, Mandy Campbell as Chief Marketing Officer and Michael Camarda as Chief Development Officer – all of whom will report directly to the Company’s Co-Chief Executive Officer Joseph Chalom, effective immediately.
Commenting on the new appointments, Chalom stated, “The caliber of talent joining SharpLink underscores the strength of our vision and building the most trusted and institutional management team in the digital asset treasury space. Matt, Mandy and Michael each bring world-class expertise and proven track records at the intersection of digital assets and institutional finance.”
Executive Leadership Appointments
Matthew Sheffield, Chief Investment Officer
Sheffield brings extensive institutional trading and digital asset investment experience to SharpLink. Most recently, he served as Head of U.S. Spot Trading at FalconX, a leading institutional digital asset prime brokerage and trading firm. In that capacity, he led a team of traders running one of the largest OTC desks in the industry, played a key role deploying the firm into digital asset treasury investments and started their digital asset treasury strategic advisory initiative.
Earlier in his career, Sheffield worked at Bridgewater Associates, one of the world’s largest and most respected institutional asset managers, where he contributed to the development, improvement and implementation of systematic trading strategies across global rates and credit markets.
At SharpLink, Sheffield will help lead the firm’s capital markets strategy, capital deployment, yield optimization and strategic investment initiative aimed at enhancing ETH Concentration and maximizing ETH’s treasury performance.
Mandy Campbell, Chief Marketing Officer
Campbell joins SharpLink from Bain Capital Crypto, where she led marketing for their dedicated digital asset and early-stage crypto venture funds, and collaborated with portfolio teams. Prior to Bain Capital, Campbell led content and brand operations for OKX, where she drove growth of the global crypto exchange during a period of accelerated expansion. Earlier roles include strategic positions at GitHub, Lyft and Facebook, where she scaled creative and content functions, and helped forge brand identity in competitive markets.
At SharpLink, Campbell will lead the Company’s global brand strategy, marketing and communications efforts across institutional, retail, and crypto-native audiences.
Michael Camarda, Chief Development Officer
Camarda previously joined SharpLink from Consensys, one of the world’s leading Ethereum software companies and SharpLink’s valued strategic partner, where he led corporate development initiatives across capital raising, mergers and acquisitions, and venture capital investments. Earlier in his career, Camarda worked at J.P. Morgan, where he held positions in both the Investment Banking Division and the firm’s principal investments group. There, he advised clients on capital raises and M&A transactions and executed venture capital and growth equity investments on behalf of the bank. This blend of institutional finance and onchain expertise uniquely positions Camarda to help bridge the gap between traditional capital markets and decentralized finance.
At SharpLink, Camarda is responsible for building and scaling SharpLink’s capital markets and corporate development strategy, including the design and execution of innovative financing structures, tokenization initiatives, and institutional partnerships.
Strategic Focus
SharpLink’s strategy centers on accretive ETH acquisition and active treasury management designed to outperform passive ETH exposure vehicles. Through staking, restaking and innovative DeFi engagement – and by leveraging the deep expertise of our strategic partner Consensys – the Company aims to deliver superior ETH-denominated returns, enhanced capital efficiency and robust risk-adjusted performance.
The expanded senior leadership team will help SharpLink execute its long-term plan to scale its treasury platform, strengthen institutional partnerships and earn global distinction as the leading publicly traded DAT company offering investors direct, transparent exposure to the value, yield and innovation of the Ethereum ecosystem.
About SharpLink Gaming, Inc
Headquartered in Minneapolis, Minnesota, SharpLink Gaming, Inc. (Nasdaq: SBET) is one of the world’s largest publicly traded companies to adopt ETH as its primary treasury reserve asset – a move that aligns the Company with the future of digital capital and gives investors direct exposure to Ethereum, the world’s leading smart-contract platform and second largest digital asset. Learn more at www.sharplink.com.
Forward-Looking Statement
Statements in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, and these forward-looking statements are subject to various risks and uncertainties. Such statements include, but are not limited to, the Company’s anticipated benefits of new leadership appointments, expectations and responsibilities with respect to Matthew Sheffield’s appointment as new Chief Investment Officer, Mandy Campbell’s appointment as Chief Marketing Officer and Michael Camarda’s appointment as Chief Development Officer, goals and expectations regarding the Company’s strategy and other statements accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company’s ability to repurchase shares of SharpLink’s common stock, if any, in the open market through its stock repurchase program, potential use of the Company’s ATM facility, the Company’s ability to achieve profitable operations, fluctuations in the market price of ETH that will impact the Company’s accounting and financial reporting (see accounting rules discussed below), government regulation of cryptocurrencies and online betting, changes in securities laws or regulations, customer acceptance of new products and services, the demand for its products and its customers’ economic condition, the impact of competitive products and pricing, the lengthy sales cycle, proprietary rights of the Company, changes in applicable laws or regulations, and its competitors, general economic conditions and other risk factors detailed in the Company’s annual report and other filings with the SEC. Under U.S. generally accepted accounting principles, entities are generally required to measure certain digital intangible assets at fair value, with changes reflected in net income each reporting period. Changes in the fair value of crypto assets could result in significant fluctuations to the balance sheet and income statement results. Additionally, for other certain types of crypto assets that are considered digital intangible assets, the Company uses the historical costs less impairment model. This model may require the Company to record an associated impairment charge reflected in net income as a result of a decrease in the market price of ETH below the cost value at which the Company’s ETH are carried on its balance sheet. Any forward-looking statements contained in this press release speak only as of the date hereof, and the Company does not undertake any responsibility to update the forward-looking statements in this press release.
CONTACT:
SharpLink’s Investor Relations Contact:
Sean Mansouri, CFA or Aaron D’Souza | Elevate IR
Phone: (720) 330-2829
Email: [email protected]
SharpLink’s Media Contact:
Email: [email protected]

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