Nasdaq:LTRYW
Sports.com Expands Brand Into the NBA, Extending SEGG Media’s U.S. Sports Footprint
FORT WORTH, Texas, Nov. 12, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”), parent company of Sports.com, today announced its latest development in its commercial outreach strategy through an agreement to place full-page advertisements in seven premier National Basketball Association (“NBA”) team yearbooks for the 2025/26 season.
The placements, managed through Professional Sports Publications, include high-visibility coverage with some of the NBA’s most iconic franchises: the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks.
This follows SEGG Media’s NFL 2025/26 Yearbook campaign, which featured advertisements across 25 NFL stadiums. The move underscores SEGG Media’s accelerating focus on embedding the Sports.com brand within the U.S. sports landscape, connecting directly with fans and potential investors across both the NFL and NBA.
“Sports.com’s presence across America’s biggest sports leagues demonstrates our commitment to expanding into our domestic home market,” said Matthew McGahan, Chairman, President & CEO of SEGG Media. “By executing brand placements within the NFL, NBA, and IndyCar — including our partnerships with three drivers on the U.S. IndyCar circuit — we are delivering precisely what shareholders expect: brand visibility within the most valuable and culturally significant sports ecosystems in the world. Looking ahead to 2026, Sports.com is particularly excited about its ambitions to expand into basketball. We are focused on developing sponsorships, streaming partnerships, and academy programs. The Company is exploring every aspect of this great sport, from behind-the-scenes storytelling to working collaboratively with professional leagues around the world. These opportunities align perfectly with our mission to position Sports.com as a leader in fan engagement, innovation, and immersive content within the global basketball arena.”
Marc Bircham, SEGG Media Board Director and Director of Sports.com, added: “SEGG Media is building a true sports media conglomerate. To do that, we must capitalize on strong U.S. sports IP like the NFL, NBA, and IndyCar. Following the exposure from our NFL campaign, expanding into the NBA is a natural next step. We are already developing behind-the-scenes content and other fan engagement activations for 2026 that are designed to extend our brand reach across multiple leagues, which would deliver value for shareholders and engage new audiences globally.”
With messaging now reaching both the NFL and NBA fans, SEGG Media and Sports.com continue to execute their broader strategy to make the Company one of the most visible sports, entertainment, and gaming brands listed on NASDAQ.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

Nasdaq:LTRYW
Sports.com Named Title Sponsor at Soccerex Miami 2025
Marc Bircham, Director of Acquisitions for Sports.com Confirmed as Speaker
MIAMI BEACH, Fla., Nov. 06, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”) announces that Sports.com is the Title Sponsor of Soccerex Miami 2025, taking place November 12–13, 2025, at the Miami Beach Convention Center.
A senior SEGG delegation led by Matthew McGahan, Chairman, President & CEO of SEGG Media, will attend alongside Tim Scoffham, CEO of Sports.com Media, and. Marc Bircham, Director of Sports.com and Head of Sports Acquisitions. Bircham will also appear as a guest speaker in a headline discussion exploring leadership, talent development, and the global business of football.
Global Branding and Presence
The Sports.com logo and brand will be prominently featured throughout the Miami venue including stage branding, walk‑and‑repeat backdrops, signage across the hall, and co‑branding on the official Soccerex website. Attendees will recognise the brand via its presence on the official event website and across Soccerex’s digital assets. Event information is available at Soccerex Miami 2025
This marks the flagship Sports.com sponsorship of the year.
Building Momentum from Earlier Events
This Miami edition represents the culminating flagship conference of the year for the brand. It follows successful events earlier this year with Sports.com engaged as event partner / sponsor in Istanbul and then Amsterdam.
- In April 2025 Sports.com was announced as Headline Event Partner for Soccerex Europe 2025 in Amsterdam (May 19–21).
- Sports.com entered a multi‑year global partnership with Soccerex to serve as title sponsor for major events including Miami.
As such, this is the third event in the sequence and the marquee moment for the brand in 2025.
Elite Clubs and Global Football Leaders Unite
Soccerex Miami 2025 will welcome representatives from leading clubs including Liverpool FC, Brentford FC, FC Dallas, Miami FC, Inter Miami CF, and New York City FC, alongside a host of MLS clubs, international federations and global guest speakers drawn from across the professional game.
The three‑day event will convene the sport’s top executives, investors and innovators to shape the roadmap toward the 2026 FIFA World Cup, with in‑depth sessions on club ownership, data & AI, women’s football, fan engagement, and cross‑border investment.
Quotes
Majed Al‑Sarour, President of Sports.com, said: “Partnering with Soccerex Miami as Title Sponsor reflects Sports.com’s mission to unite the global football community through innovation, media and technology. Having worked with world‑class organisations such as Newcastle United and Al‑Nassr FC, I understand how pivotal these global gatherings are in shaping the sport’s future and Sports.com is proud to be at the forefront.”
Matthew McGahan, Chairman, President & CEO of SEGG Media, added: “Our partnership with Soccerex Miami represents a key milestone in SEGG’s mission to bridge sports, entertainment and technology on a global scale. As Title Sponsor, we’re not just supporting football’s biggest conversations, we’re helping create them.”
Marc Bircham, Director of Sports.com, commented: “It’s an honor to speak at Soccerex Miami. Sports.com is passionate about developing the game and creating new opportunities for players and fans worldwide.”
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
About Sports.com
Sports.com is SEGG Media’s flagship global sports media platform, connecting fans, athletes and brands through live events, original content and next‑generation fan engagement.
About Soccerex
Soccerex is the world’s leading football‑business event, bringing together clubs, leagues, federations, investors and brands to network, transact and innovate. Soccerex Miami 2025 will take place November 11–13 at the Miami Beach Convention Center.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

Nasdaq:LTRYW
SEGG Media’s Racing Women Make History at the Yas Marina Circuit with First-Ever Female Podium in 2025/26 Gulf Radical Cup
Sports.com Content Surpasses 45 Million Views
A Media Snippet accompanying this announcement is available by clicking on this link.
ABU DHABI, United Arab Emirates, Nov. 03, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”), today celebrates a landmark achievement as Racing Women driver Jorden Dolischka became the first woman in history to stand on the Gulf Radical Cup podium at the Formula One Yas Marina Circuit.
The weekend marked a breakthrough moment for women in motorsport as Dolischka and teammate Léna Galyó competed head-to-head against sixteen seasoned male racers, proving that elite female drivers can compete and succeed on completely level terms.
Dolischka delivered an outstanding performance on delivering the fast lap of the day at 1:58.0 lap. She then delivered an unforgettable comeback in Saturday’s Sprint Race 1 after an electrical issue forced her to start from the back of the grid. She carved through the field to finish sixth, before securing third place in the second sprint, a history-making podium that underscored both her raw pace and resilience. To round off an outstanding weekend, Dolischka started Sunday’s endurance race from P4 and, after a tough start dropped her to seventh, fought back in true Racing Women style to finish fourth overall.
Léna Galyó, in only her second Radical event and first solo race, overcame technical setbacks with composure beyond her years. Despite early fuel-pump issues, she fought back to claim two Top-10 finishes, capping a weekend that confirmed her potential as a serious contender for the future.
Matthew McGahan, Chairman, President & CEO of SEGG Media, commented:
“This weekend was not about men versus women. It was about talent versus talent. Jorden and Léna went wheel-to-wheel with sixteen experienced male drivers and proved they belong at the front. Their performances at Yas Marina are a powerful statement that when female racers are given equal machinery and opportunity, they can compete and win at the very highest level. That’s exactly what SEGG Media and Sports.com stand for: empowering athletes without boundaries and showcasing real competition to a global audience.”
Graeme Glew, CEO of Racing Women, added:
“We’re immensely proud of both Jorden and Léna for their extraordinary performances this weekend. Racing Women is rapidly becoming a global symbol of opportunity and inclusion within motorsport. As part of the SEGG Media ecosystem, we’re excited to expand Racing Women’s global presence. Achievements like this accelerate recognition for female competitors everywhere, and we look forward to completing the acquisitions of Sports.com and Racing Women within November.”
The Sports.com production team captured every moment from Abu Dhabi, streaming live on the Sports.com app and across Racing Women’s social channels. The event drew tens of thousands of viewers across the Middle East, further expanding SEGG Media’s global footprint, which has now surpassed 45 million cumulative live-stream views since launch.
About Racing Women LLC
Racing Women is a global movement built on two decades of experience empowering women in motorsport. Its mission is to inspire, support, and develop the next generation of female champions through opportunity, training and community.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
For additional information, visit www.seggmediacorp.com.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, contact media relations at [email protected].

Nasdaq:LTRYW
SEGG Media’s Racing Women Hit the Track at Yas Marina as Sports.com Surpasses 30 Million Views
A Media Snippet accompanying this announcement is available by clicking on this link.
ABU DHABI, United Arab Emirates, Oct. 31, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”), today announced that two Racing Women drivers will compete this weekend in Round 1 of the 2025/26 Gulf Radical Cup at Yas Marina Circuit marking another milestone in the company’s expanding influence across global motorsport and women’s racing.
The SEGG Media and Sports.com team are on the ground in Abu Dhabi this weekend with Racing Women as part of their ongoing worldwide coverage of elite motorsport. Fans can watch the entire event live and exclusively on the new Sports.com App, available for devices running iOS or Android™.
Representing the Racing Women program are:
- Jorden Dolischka (20, Austria) – Car #20
- Léna Galyó (17, Hungary) – Car #28
Dolischka and Galyó were standout performers in the Racing Women Nations Trophy at Donington Park in September, where Dolischka captured the overall title. Both now make their international debut in a highly competitive grid of 18 racers where they are the only female entrants. Both women posted top 10 times during testing runs with Dolischka running the quickest of all 18 entrants.
This global showcase follows an exceptional growth week for SEGG Media, which has surpassed 16 million combined social and live-stream views since the new app launched on Monday, October 27 and reached a 30 million cumulative views since launching its streaming platform earlier this month. These achievements underscore SEGG Media’s accelerating international audience reach and momentum.
Matthew McGahan, Chairman, President & CEO of SEGG Media, commented:
“Seeing Jorden and Léna line up on the grid in Abu Dhabi is a proud moment for everyone involved in Racing Women and SEGG Media. Their success reflects our mission to create genuine pathways for women in motorsport and to prove that talent knows no boundaries. Crossing 30 million viewers this month reinforces our belief that there is a global appetite for the kind of stories and competition SEGG Media is delivering to fans worldwide.”
The Gulf Radical Cup marks the next step in Racing Women’s international journey as SEGG Media continues to expand its investment in female racing talent, global brand visibility, and shareholder value through its fast-growing motorsport and live-streaming ecosystem.
In addition to the highly anticipated first event of Racing Women with Sports.com this weekend, this week Sports.com has also streamed two live Super League Kerala events via the new app, with the third game showing today at 10:00 AM ET (7:30 PM IST) between Forca Kochi FC and Thrissur Magic FC at the Manarajas Stadium in Kochi. The viewership and audience base on Sports.com is growing at every event aired and the new app provides a new viewing platform.
About Racing Women LLC
Racing Women is a global movement built on two decades of experience empowering women in motorsport. Its mission is to inspire, support, and develop the next generation of female champions through opportunity, training and community.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected]

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