Nasdaq:LTRYW
SEGG Media Charts a Bold Course into Web3 with $300M Digital Asset Initiative
FORT WORTH, Texas, Oct. 30, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”) today announced the launch of its Web3 and Digital Asset Strategy, a two-year roadmap to generate sustainable on-chain yield, accelerate tokenization across sports and entertainment, and embed blockchain infrastructure into its global media ecosystem.
The initiative follows the creation of the SEGG Media Crypto Advisory Board, which is being established to provide guidance for governance, risk management, and execution of the Company’s $300 million Digital Asset and Tokenization Program. This strategy positions SEGG Media among the first NASDAQ-listed companies to bridge traditional finance, sports entertainment, and blockchain-based revenue streams within a regulated framework.
Reimagining Growth Through Active Digital Asset Management
At the core of SEGG’s roadmap lies an 80/20 capital allocation model designed to balance stability, yield, and growth:
- 80% of deployed capital will be maintained as a multi-asset crypto treasury, with an initial emphasis on Bitcoin (BTC) given current market sentiment and institutional demand, generating validator-based income across Ethereum (ETH), Solana (SOL), and ZIGChain (ZIG).
- 20% will fund strategic acquisitions in sports, media, and gaming, expanding the Company’s recurring-revenue base, as well as expansion into tokenization of real-world sports assets & other Web3 capabilities to democratize retail investor participation.
SEGG Media also signed an MOU outlining the framework for strategic partnership with ZIGChain, a purpose-built blockchain for real-world asset tokenization. ZIGChain provides the technological infrastructure and digital investment expertise for the Company’s validator operations and tokenized asset programs.
This model aims to create recurring on-chain yield as the Company scales into a next-generation digital media and entertainment group. All income resulting from validator activities will be reported through SEC-compliant filings to ensure transparency and measurable shareholder value.
Beyond Passive Holdings: Building the Future of Sports and Entertainment Tokenization
SEGG Media’s Web3 roadmap goes beyond holding digital assets. Anchored by Sports.com and Concerts.com, the Company plans to develop a fully tokenized sports and entertainment ecosystem built on four core pillars:
- Digital Asset Treasury & Validator Yield – Sustainable, yield-generating multi-crypto operations.
- Sports and Entertainment Tokenization Ecosystem – Tokenized assets enabling fan ownership, athlete and artist IP monetization, and global engagement via ZIGChain.
- Sports and Entertainment Exchange Initiative – The world’s first “Stock Exchange for Sports and Music Lovers,” allowing fans to trade tokenized sports teams and bands or artists.
- Strategic Acquisitions – Deployment of validator income into cash-generative assets across sports, entertainment media, and gaming.
Execution Roadmap
The Company will execute the rollout through four phases:
- Phase 1 (0–1 months): SEGG Media Crypto Advisory Board activation, validator setup, and treasury seeding.
- Phase 2 (0–6 months): Tokenization pilots under Sports.com and Concerts.com with ZIGChain; integration of income from validator activities into corporate filings.
- Phase 3 (0–12 months): Expansion of the Sports and Entertainment Exchange platform and launch of tokenized fan assets.
- Phase 4 (12–18 months): Full Web3 convergence—multi-asset treasury, active validators, and tokenized revenue stack.
Leadership Commentary
“Our mission is to responsibly connect traditional markets with blockchain innovation,” said Matthew McGahan, Chairman, President & CEO of SEGG Media. “By emphasizing Bitcoin as the foundation of our treasury, we’re combining stability with scalability—using validator income to fuel growth, and growth to accelerate tokenization across our global media ecosystem.”
“Entering into an MOU with SEGG Media represents a milestone for blockchain adoption at the public-company level,” said Abdul Rafay Gadit, Founder of ZIGChain. “By leveraging ZIGChain’s real-world asset tokenization framework, SEGG Media is pioneering how institutional-grade infrastructure can power yield, transparency, and fan participation on a global scale.”
Marc Bircham, Director of SEGG Media added: “This strategy unites sports, technology, and digital finance within a regulated, scalable framework. It’s a blueprint for how listed companies can responsibly adopt Web3 while building lasting value for investors and fans alike.”
Governance and Transparency
The SEGG Media Crypto Advisory Board will provide guidance to SEGG’s Executive Management and Board of Directors on all treasury, validator, and tokenization operations, safeguarding institutional-grade governance and transparency.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
About ZIGChain
ZIGChain is a next-generation blockchain infrastructure designed for real-world asset (RWA) tokenization. Built for scalability, compliance, and composability, ZIGChain enables institutions to tokenize and trade traditionally illiquid assets securely and transparently. Through partnerships across finance, entertainment, and digital infrastructure, ZIGChain is redefining how real-world value is represented and exchanged on-chain.
For more information, visit www.zigchain.com.
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
A Media Snippet accompanying this announcement is available by clicking on this link.
Ant Middleton’s Reality Series ‘Special Forces Trilogy’ to Be Streamed Globally by Sports.com Studios
DUBAI, United Arab Emirates, Nov. 20, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”), the parent company of Sports.com Studios Ltd., has agreed to acquire a 51% majority stake in Ant Media & Productions, led by global TV phenomenon, military adventurer, and 2028 London mayoral candidate, Ant Middleton.
The proposed acquisition will see Sports.com Studios become the exclusive global streaming partner, excluding MENA, for the highly anticipated “Special Forces Trilogy” a 10-episode, high-octane reality series produced in collaboration with Ti22 Films and OSN.
Filming will take place across the stunning landscapes and landmark buildings of Dubai, home to icons such as the Burj Khalifa famously featured in “Mission Impossible: Ghost Protocol” and the Burj Al Arab. This strategic production choice not only amplifies the city’s global appeal but showcases its dynamic capabilities as a premier filming destination.
The series will put 20 civilian contestants through elite special forces-style challenges testing their physical and mental endurance, hosted by Ant Middleton. With filming set to commence soon, this is expected to be the last major television project by Middleton before he turns his full focus to the London Mayoral race, where his campaign has gained significant momentum.
Tamer Hassan, President of Sports.com Studios, commented:
“This is a milestone for Sports.com Studios. Ant and I have been good friends for many years, and I’ve always admired his work on ‘SAS: Who Dares Wins.’ I’m also thrilled to be narrating this series. It is a privilege to bring a project like this to life.”
Tim Scoffham, CEO of Sports.com Studios, said:
“Ant Middleton is a globally recognized talent and this partnership signals our commitment to producing world-class, high-impact content. We’re excited to stream this exclusively on Sports.com for our global audience.”
Matthew McGahan, Chairman & President of SEGG Media, added:
“This proposed acquisition represents yet another major milestone for SEGG Media in 2025. As we add outstanding assets like Ant Media & Productions to our balance sheet, we continue to build a powerful, globally relevant conglomerate in sports, media, and streaming. As Ant’s original content begins to come online through Sports.com, we expect the market to recognize the exceptional value we’ve created for shareholders.”
Special Forces Trilogy will air exclusively on OSNtv and OSN+ in the MENA region and be streamed globally on Sports.com in 2026.
Terms of the acquisition will be provided in a forthcoming Form 8-K filing.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
Move Accelerates Company’s AI-Driven Revenue Growth Plans
FORT WORTH, Texas, Nov. 13, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”) today announces it has signed a binding Letter of Intent (the “LOI”) to acquire Triggy.AI (“Triggy”), an artificial intelligence technology company specializing in dynamic ad‑revenue formats and gamified engagement solutions. The proposed acquisition is scheduled to close on or before November 28 and will represent a significant advancement in SEGG Media’s technology capabilities to strengthen recurring revenue, deepen audience engagement and scale monetization across its global digital ecosystem.
Founded more than five years ago by experienced gaming and sports‑technology entrepreneurs, Triggy has developed an advanced AI engine used by multiple international brands that drives engagement and advertising optimization for several international brands. Its proprietary platform delivers personalized, real‑time user interactions that increase dwell time, engagement, and conversion which contribute to predictable monthly recurring revenue from enterprise clients.
Integrating Triggy’s technology across SEGG Media’s portfolio, including flagship brands Sports.com, Lottery.com and Concerts.com, will strengthen the Company’s ability to deliver next-generation content formats, data‑driven advertising, and immersive fan experiences at scale.
Tim Scoffham, CEO of Sports.com Media Group and Lottery.com International, said:
“Dynamic and adaptive technology is essential to the future of SEGG Media. Adding Triggy enhances our ability to deliver responsive and personalized user experiences while equipping our partners with powerful monetization tools. This marks another major step in how we leverage AI to differentiate our digital ecosystem and unlock new revenue streams.”
Stefen Thurnberg, Founding Partner of Triggy, added:
“This is an exciting milestone for Triggy. Joining SEGG Media will give us the scale, reach, and strategic support to accelerate the evolution and impact of our technology across multiple global brands.”
Matt McGahan, President, CEO, and Chairman of SEGG Media, said:
“Artificial intelligence sits at the heart of SEGG Media’s long‑term strategy. Embedding AI into our core operations ensures we remain globally competitive, technologically differentiated, and focused on sustained shareholder value. Acquiring Triggy reinforces our commitment to investing in advanced technology that drives both innovation and profitability.”
The acquisition of Triggy will strengthen SEGG Media’s position at the intersection of sports, gaming, and entertainment technology. Triggy’s platform will serve as a foundational revenue engine powering higher CPMs, deeper user engagement, scalable SaaS-style recurring revenue, and cross-platform monetization opportunities across Sports.com, Concerts.com and Lottery.com.
About Triggy.AI
Triggy develops intelligent engagement and monetization tools for the sports and gaming industries. Its proprietary platform enables brands to drive audience participation and advertising performance through gamified content and adaptive interaction models.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
For additional information, visit www.seggmediacorp.com.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, contact media relations at [email protected].
FORT WORTH, Texas, Nov. 12, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”), parent company of Sports.com, today announced its latest development in its commercial outreach strategy through an agreement to place full-page advertisements in seven premier National Basketball Association (“NBA”) team yearbooks for the 2025/26 season.
The placements, managed through Professional Sports Publications, include high-visibility coverage with some of the NBA’s most iconic franchises: the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks.
This follows SEGG Media’s NFL 2025/26 Yearbook campaign, which featured advertisements across 25 NFL stadiums. The move underscores SEGG Media’s accelerating focus on embedding the Sports.com brand within the U.S. sports landscape, connecting directly with fans and potential investors across both the NFL and NBA.
“Sports.com’s presence across America’s biggest sports leagues demonstrates our commitment to expanding into our domestic home market,” said Matthew McGahan, Chairman, President & CEO of SEGG Media. “By executing brand placements within the NFL, NBA, and IndyCar — including our partnerships with three drivers on the U.S. IndyCar circuit — we are delivering precisely what shareholders expect: brand visibility within the most valuable and culturally significant sports ecosystems in the world. Looking ahead to 2026, Sports.com is particularly excited about its ambitions to expand into basketball. We are focused on developing sponsorships, streaming partnerships, and academy programs. The Company is exploring every aspect of this great sport, from behind-the-scenes storytelling to working collaboratively with professional leagues around the world. These opportunities align perfectly with our mission to position Sports.com as a leader in fan engagement, innovation, and immersive content within the global basketball arena.”
Marc Bircham, SEGG Media Board Director and Director of Sports.com, added: “SEGG Media is building a true sports media conglomerate. To do that, we must capitalize on strong U.S. sports IP like the NFL, NBA, and IndyCar. Following the exposure from our NFL campaign, expanding into the NBA is a natural next step. We are already developing behind-the-scenes content and other fan engagement activations for 2026 that are designed to extend our brand reach across multiple leagues, which would deliver value for shareholders and engage new audiences globally.”
With messaging now reaching both the NFL and NBA fans, SEGG Media and Sports.com continue to execute their broader strategy to make the Company one of the most visible sports, entertainment, and gaming brands listed on NASDAQ.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
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