Platform Momentum Accelerates with Explosive Growth

FORT WORTH, Texas, Oct. 10, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate, today announced continued momentum for Sports.com, following the phenomenal start of its live streaming coverage of Super League Kerala (“SLK”) Season 2.

The SLK matches have captured an estimated 500,000 views and Sports.com is on track to surpass one million with the second weekend of football. Audience momentum continues to accelerate as the platform expands its reach across India and into global markets.

This surge highlights Sports.com’s expanding international footprint and commercial growth opportunities across emerging sports markets. The company enters the second weekend of coverage with a rapidly growing audience base, strengthened sponsorship partnerships, and an expanding pipeline of content and monetization initiatives.

Details of how when and where to watch it

Thiruvananthapuram, October 10, 2025

The excitement continues in Super League Kerala Season 2, powered by Amul, as the second weekend promises another thrilling encounter between Thiruvananthapuram Kombans FC (TKFC) and Forca Kochi FC (FKFC). The match will take place at the historic Chandrasekharan Nair Stadium in Trivandrum, kicking off at 7:30 PM IST (10:00AM ET).

Fans can digitally stream the match live on Sports.com and will find the linear broadcasts on Sony Ten 2 & Ten 2 HD (English) and DD Malayalam (Malayalam). Anchors Sreeduth S Pillai and Robin Singh will host the studio show, while commentary will be provided by Vaswar Ghosh and Floyd Pinto (English) and Shyju Damodaran and Bineesh Kiran (Malayalam).

Marc Bircham, Director of SEGG Media, said:

“Sports.com’s success in India demonstrates our strategy in action — delivering premium, high-volume live sports experiences to a passionate and engaged global audience. The results speak for themselves: audience growth, brand visibility, and commercial momentum at scale. This is just the beginning of what will be a defining season for Sports.com.”

Tim Scoffham, CEO of Sports.com Media, added:

“We’ve had an incredible opening weekend with record viewership and engagement across Sports.com. As we move into the second weekend, we’re building sustainable long-term value by converting new audiences into loyal fans — driving growth through sponsorships, data, and premium digital experiences.”

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected]

Three matches draw big in-stadium crowds and robust online viewership

KERALA, India, Oct. 06, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate today announced a successful weekend of streaming of the opening weekend of the Super League Kerala (“SLK”) on the Sports.com platform. The matches delivered three action-packed fixtures and significant audience engagement across stadiums and digital platforms.

Weekend Match Results

• Game 1: Calicut FC vs Forca Kochi FC – 2-1, EMS Stadium, Calicut – 25,974
• Game 2: Malappuram FC vs Thrissur Magic FC – 1-0, Payyanad Stadium, Malappuram – 14,236
• Game 3: Thiruvananthapuram Kombans FC vs Kannur Warriors FC – 2-3, Chandrasekharan Nair Stadium, Thiruvananthapuram – 7,452

Sponsors & Partners

• Tournament Sponsors: Sports.com, Amul
• Broadcast Partners: Sports.com (streaming) and Sony (linear broadcast)

Audience Highlights

• Total digital viewers (weekend): 517,577
• Average Watch Time: 60 mins
• Top markets by viewership: India, UAE

Majed Al-Sorour, President of Sports.com, said: “The opening weekend proves the appetite for Sports.com’s vision. India is just the beginning. Our focus now is to expand aggressively across Saudi Arabia and the MENA region, creating a global hub for streaming, sponsorship, and fan-first entertainment.”

Marc Bircham, Board Director and Director of Acquisitions at Sports.com, added: “This weekend showcased the excitement and potential of the Super League Kerala. The atmosphere in the stadiums was electric, and the online response confirms there’s a massive audience for high-quality football content from Kerala. Partnering with SLK and Sony lets us bring these moments to fans everywhere, and this is just the start of Sports.com’s journey to scale football streaming globally.”

Tim Scoffham, CEO of Sports.com Media, commented: “Partnering with the Super League Kerala allows us to expand Sports.com’s footprint in one of the fastest-growing football markets in the world. This is about more than streaming — it’s about understanding our audience, enhancing fan value, and converting that insight into monetization and long-term shareholder growth.”

This upcoming weekend’s matches will see the implementation of the Sports.com platform user registration system. Registration and access to the content is free for users however it allows the Company to position the platform for monetization through sponsorships, advertising, and premium experiences over the course of the season.

With the start of the India Super League (“ISL”) delayed this season, the Super League Kerala is capitalizing on the opportunity to engage Indian and global football fans. The partnership with SLK is a cornerstone of Sports.com’s strategy to expand across India and MENA, accelerating audience growth in the Indian subcontinent and Middle Eastern territories.

About Sports.com

Sports.com is a next-generation sports media platform delivering premium original content, global distribution, and fan-first live experiences. Through scalable technology and innovative partnerships, Sports.com is redefining how the world connects with sports.

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

A Media Snippet accompanying this announcement is available by clicking on this link.

CALICUT, India, Oct. 02, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate today steams the Super League Kerala (“SLK”) match on Sports.com where defending champions Calicut secured a thrilling 2–1 victory over Kochi in the SLK rematch tonight at the EMS Stadium in Calicut, in front of a roaring crowd of more than 30,000 fans.

The decisive moment came late in the match, sealing Calicut’s win in a rematch of last year’s final. Marc Bircham, Director of SEGG Media and Head of Sports.com Acquisitions, presented the Man of the Match award on the pitch to an adoring, screaming crowd — a defining moment for both the league and Sports.com’s presence in Indian football.

Sports.com’s live streaming of the match was a huge success, with an overwhelming number of participants joining the platform from across India and around the world. This debut live broadcast marked an important milestone in Sports.com’s strategy to expand its global audience and deliver fan-first digital experiences.

Marc Bircham, Director of SEGG Media, said:
“Tonight’s match showed the very best of Indian football — passion, drama, and a packed stadium. To see 30,000 fans in Calicut and tens of thousands more engaging on Sports.com’s platform was incredible. This is just the beginning for us. The demand we’ve seen proves that Sports.com can bring Indian football to a truly global audience.”

The Calicut vs. Kochi clash is part of 33 fixtures in the Kerala Super League, with Sports.com as the exclusive global streaming partner, alongside Sony India’s TEN 2 broadcast coverage.

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].