Nasdaq:LTRYW
Sports.com’s First Weekend Streaming the Super League Kerala Delivers Strong Kickoff
Three matches draw big in-stadium crowds and robust online viewership
KERALA, India, Oct. 06, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate today announced a successful weekend of streaming of the opening weekend of the Super League Kerala (“SLK”) on the Sports.com platform. The matches delivered three action-packed fixtures and significant audience engagement across stadiums and digital platforms.
Weekend Match Results
- Game 1: Calicut FC vs Forca Kochi FC – 2-1, EMS Stadium, Calicut – 25,974
- Game 2: Malappuram FC vs Thrissur Magic FC – 1-0, Payyanad Stadium, Malappuram – 14,236
- Game 3: Thiruvananthapuram Kombans FC vs Kannur Warriors FC – 2-3, Chandrasekharan Nair Stadium, Thiruvananthapuram – 7,452
Sponsors & Partners
- Tournament Sponsors: Sports.com, Amul
- Broadcast Partners: Sports.com (streaming) and Sony (linear broadcast)
Audience Highlights
- Total digital viewers (weekend): 517,577
- Average Watch Time: 60 mins
- Top markets by viewership: India, UAE
Majed Al-Sorour, President of Sports.com, said: “The opening weekend proves the appetite for Sports.com’s vision. India is just the beginning. Our focus now is to expand aggressively across Saudi Arabia and the MENA region, creating a global hub for streaming, sponsorship, and fan-first entertainment.”
Marc Bircham, Board Director and Director of Acquisitions at Sports.com, added: “This weekend showcased the excitement and potential of the Super League Kerala. The atmosphere in the stadiums was electric, and the online response confirms there’s a massive audience for high-quality football content from Kerala. Partnering with SLK and Sony lets us bring these moments to fans everywhere, and this is just the start of Sports.com’s journey to scale football streaming globally.”
Tim Scoffham, CEO of Sports.com Media, commented: “Partnering with the Super League Kerala allows us to expand Sports.com’s footprint in one of the fastest-growing football markets in the world. This is about more than streaming — it’s about understanding our audience, enhancing fan value, and converting that insight into monetization and long-term shareholder growth.”
This upcoming weekend’s matches will see the implementation of the Sports.com platform user registration system. Registration and access to the content is free for users however it allows the Company to position the platform for monetization through sponsorships, advertising, and premium experiences over the course of the season.
With the start of the India Super League (“ISL”) delayed this season, the Super League Kerala is capitalizing on the opportunity to engage Indian and global football fans. The partnership with SLK is a cornerstone of Sports.com’s strategy to expand across India and MENA, accelerating audience growth in the Indian subcontinent and Middle Eastern territories.
About Sports.com
Sports.com is a next-generation sports media platform delivering premium original content, global distribution, and fan-first live experiences. Through scalable technology and innovative partnerships, Sports.com is redefining how the world connects with sports.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

Nasdaq:LTRYW
SEGG Media Accelerates Audience Growth Past 14.5 Million Views and Launches the Sports.com App with Live Streaming Capabilities
A Media Snippet accompanying this announcement is available by clicking on this link.
FORT WORTH, Texas, Oct. 27, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or “the Company”), the global sports, entertainment, and gaming group, today announced the official launch of the new Sports.com App, now available for download on the Apple App Store® and other popular app marketplaces. The release marks a major step forward in the Company’s global sports-growth strategy, bringing fans closer to live and on-demand sports content across emerging markets.
The new Sports.com App consolidates SEGG Media’s expanding sports portfolio into an easy-to-use platform that offers live streams, highlights, and exclusive interactive features. The app serves as a next-generation social-sports hub designed to drive engagement, data capture, and monetization.
Fans downloading the new Sports.com App will be able to stream the next headline Super League Kerala match live on Tuesday, October 28, featuring Malappuram FC (Home) vs Thiruvananthapuram Kombans FC (Away), kicking off at 10:00AM ET (7:30 PM IST) from the Payyanad Stadium in Malappuram.
The launch follows a surge in audience engagement across SEGG Media’s network, highlighted by Super League Kerala’s Friday fixture on October 24, where Forca Kochi FC hosted Kannur Warriors FC at the Maharaja’s College Ground in Kochi. The match drew over 4.5 million new streams, taking total combined reach and interactions past 14.5 million.
“This rapid acceleration in viewership shows how fast mobile-first sports audiences are scaling,” said Tim Scoffham, CEO of Sports.com Media. “Launching the Sports.com App transforms that energy into a single ecosystem — connecting fans, leagues, and partners worldwide in real time.”
“We’re doubling down on what’s working: scalable content delivery, community-driven growth, and strong data foundations that translate into real commercial value,” Scoffham added. “This is only the beginning of a broader rollout that will bring live and localised sports to millions more fans.”
With the new Sports.com App now live, SEGG Media plans to onboard additional leagues and regional properties through 2026, strengthening its position as one of the fastest-rising global players in digital sports entertainment.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
For additional information, visit www.seggmediacorp.com.
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, contact media relations at [email protected]

Nasdaq:LTRYW
Sports.com Builds on 10 Million-View Milestone with Second Season of Hit LATAM Series Máximo Fútbol
SEGG Media Expands Original-Content Footprint as Sports.com Studios Greenlights Season Two
FORT WORTH, Texas, Oct. 23, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), the global sports, entertainment, and gaming conglomerate, today announced that Sports.com Studios LATAM will launch the highly anticipated second season of Máximo Fútbol following the resounding success of its debut season in Mexico.
The renewal comes on the back of exceptional audience engagement across Latin America and international markets, further solidifying Sports.com as a leading global destination for sports entertainment. Máximo Fútbol spotlights top athletes, teams, and rising stars within Mexico’s passionate football culture and quickly became one of the region’s most-watched original series on the Sports.com platform.
Season Two will introduce expanded storylines, new teams, and elevated production values — capturing the continued growth of Latin American football and its expanding influence on the global sports landscape. Filming is scheduled to begin in Q1 2026, with a premiere targeted for April 2026, just two months before the FIFA World Cup.
“Season One of Máximo Fútbol proved there’s a massive appetite for authentic, local sports storytelling,” said Tim Scoffham, CEO of Sports.com Media. “With local production, we’re doubling down on content that resonates globally while celebrating regional pride and passion. This next season builds on the engagement we’ve seen and sets the tone for our next phase of growth.”
Matthew McGahan, Chairman, President & CEO of SEGG Media, added:
“Sports.com is gaining real momentum. Following record-breaking viewership of the Kerala Super League and the breakout success of Máximo Fútbol in Mexico, our global platform is connecting communities from Asia to Latin America. This is precisely the kind of synergy that defines SEGG Media’s strategy — scalable content, local relevance, and global reach.”
Miguel Sanchez, Producer of Máximo Fútbol, commented:
“The audience response to Season One exceeded all expectations. Máximo Fútbol has evolved beyond a show — it’s a celebration of Mexico’s spirit, sport, and community. We’re thrilled to bring even more energy, drama, and inspiration in Season Two.”
The LATAM expansion follows SEGG Media’s accelerating global growth trajectory, including more than 10 million total views from the first three weeks of Kerala Super League matches across Sports.com’s international distribution network. Together, these successes highlight SEGG Media’s integrated, revenue-generating ecosystem which unites live sports, original programming, and interactive fan experiences within a single, scalable entertainment platform driving engagement with the goal of building shareholder value.
Season One of Máximo Fútbol is available today on Sports.com.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
For additional information, visit www.seggmediacorp.com.
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: Contact media relations at [email protected].

Nasdaq:LTRYW
Sports.com Surpasses 10 Million Views as Super League Kerala Captivates Global Audiences
KERALA, India, Oct. 21, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW)(the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group announces that viewership of Super League Kerala (“SLK”) related content has smashed through the 10 million views milestone across live broadcasts and digital distribution channels following the third weekend of matches. This is a testament to the growing popularity of both SLK and the rising influence of the Sports.com brand across global sports media.
The latest figures confirm Sports.com’s accelerating audience momentum, driven by dynamic storytelling, live streaming innovation, and fan engagement strategies that connect new audiences to emerging markets.
Marc Bircham, SEGG Board Member and Director of Sports.com, said, “The Super League Kerala is redefining what’s possible when elite sport meets next-generation digital innovation. The passion of the fans, the quality on the pitch, and the global reach we’re achieving through Sports.com prove how scalable and powerful this model is for emerging leagues.”
Mathew Joseph, Director and CEO of Super League Kerala, added, “Crossing 10 million views is a landmark moment for everyone — the clubs, the players, and the fans. Our partnership with Sports.com is transforming Kerala’s football scene and giving it an international stage.”
Building on this success, Sports.com will launch the new Sports.com app next week, empowering fans to stream live football, access premium behind-the-scenes content, and interact directly with their favorite teams and athletes – all within one seamless digital experience. The app launch represents a major leap forward in SEGG Media’s mission to redefine global sports entertainment through innovation, accessibility, and fan-first engagement.
As content viewership continues to surge, Sports.com is cementing its position as a go-to destination for premium live sports and original content from around the world. The platform’s growth underscores SEGG Media’s mission to connect fans globally through sport, technology, and entertainment – fueling its strategy to build one of the most dynamic sports ecosystems in digital media.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected]

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