Anticipated to Reach Millions of Viewers Worldwide including in the US Market

A Media Snippet accompanying this announcement is available by clicking on this link.

KOZHIKODE, India, Oct. 01, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate today announced the successful launch of its first-ever live streaming event on Sports.com with the highly anticipated SuperLeague Kerala (“SLK”). The partnership allows SLK to reach millions of football fans across India and worldwide, underscoring Sports.com’s rapid global expansion.

Majed Al-Sorour, President of Sports.com (former Managing Director of LIV Golf, Director of Newcastle United Football Club, and CEO of Golf Saudi), said: “This first live football stream is a defining moment for Sports.com. India represents one of the most dynamic growth markets in world football, but equally, I am excited about what lies ahead for us in Saudi Arabia and across the MENA region. The Kingdom has already proven itself as a global hub for sport, from football to boxing to golf, and Sports.com intends to play a major role in that journey. Just as DAZN has become a leader in Europe, our ambition is to build Sports.com into the go-to destination for fans across the Middle East and beyond.”

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As SLK’s exclusive streaming broadcast partner, SEGG Media joins forces with Sony India’s TEN 2, the official linear broadcast partner, to bring fans closer to the action throughout the tournament.

Last season, SLK had a reach of more than 131 million viewers across the 33-match season. Sponsorship revenue comes from several local brands including Amul, Eastern, Data News, Peekay Steels, Nivea, and Miralda.

The season’s opening match will be attended by SEGG Media Director and Director of Sports.com Acquisitions, Marc Bircham, who will join Kerala Super League’s key sponsors at the launch. Existing sponsorship agreements are projected to generate more than $2 million in revenue for SEGG Media starting in Q4 2025, highlighting the tournament’s strong commercial momentum.

The first game of the tournament is on Thursday 2^nd October with an electric opening two-hour ceremony starting at 17:45 Indian Standard Time, before kickoff at 19:45. Half time entertainment is performed by renowned and prominent Rapper Vedan who is a leading wrapper from Kerala and South India.

Mathew Joseph, Director & CEO of Super League Kerala, said: “This partnership with Sports.com elevates Super League Kerala to the global stage. With millions of fans set to engage with our matches worldwide, we are proud to showcase Kerala’s talent alongside international players with a passion for football through world-class distribution. Fans can look forward to 33 thrilling matches starting October 2.”

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Marc Bircham, Director of SEGG Media, added: “Streaming the Kerala Super League as our first live event is a massive milestone for the Sports.com platform. India is one of the most exciting growth markets for football, and with the IPL delayed this year, this is the perfect opportunity for us to capture the attention of both local communities and global audiences. Importantly, this is only the beginning — fans can expect much more to come as we continue to roll out live football and other major sporting events.”

Adding to the excitement, later in November one of the greatest footballers of all time, Lionel Messi, together with Argentina’s national team, will play in Kerala against India. Sports.com will stream the match live, making it accessible to fans across the globe.

This partnership also accelerates Sports.com’s audience growth across India and the wider MENA region — two cornerstone markets for the brand’s international strategy as it expands its digital footprint across Asia, the Middle East, and beyond.

With the IPL delayed this season, the SLK provides Sports.com with a unique opening to capture the attention of Indian communities and football fans regionally and globally.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

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Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

Lottery.com’s International Gaming Platform Launch Accelerates Revenue Outlook

FORT WORTH, Texas, Sept. 24, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate, today announced the official launch of its international gaming platform at https://international.lottery.com. Players outside of the U.S. can visit the site today, create an account, and sample many games for free.

The strategic decision to bring operations in house to launch Lottery.com International will maximize revenue potential. The gaming platform was an asset acquired as part of the Company’s purchase of Spektrum Ltd. earlier this year. Lottery.com International will deploy the gaming platform in the global markets across Europe, Africa, and other high-growth territories and is projected to deliver approximately $6,350,000 in the coming FISCAL year (2026); marking an acceleration to the Company’s revenue outlook and sustained balance sheet growth.

Matthew McGahan, Chairman of SEGG Media, said: “This is another example of how the Company’s buy-and build strategy is allowing us to execute at speed and scale. We are confident in our ability to generate revenue from international gaming operations in the near term, and our mission is clear: to deliver long-term value for our shareholders and redefine the gaming experience for customers worldwide. This is about delivering results, quarter after quarter, and positioning SEGG Media as a leader in global gaming, including lottery.”

Tim Scoffham, CEO of Sports.com Media Group and Lottery.com International, added: “This is not just a launch — it’s a momentum shift. Letting consumers across the globe try our gaming platform provides a risk-free opportunity to introduce Lottery.com to millions of players around the world. Our strategy is disciplined operations, strategic expansion, rapid market penetration and capitalizing on the enormous opportunity at the convergence of sports, entertainment, and gaming.”

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The Company’s international rollout represents a significant growth catalyss for the Company. By combining enhanced technology, local market execution, and SEGG Media’s buy-and-build approach, the Company is expected to scale revenues rapidly, drive higher multiples, and unlock shareholder value. Real money gaming will be made available to players on the platform in select jurisdictions starting in November. The Company will continue to allow players to enjoy free games in most markets as real money options are made available.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

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Investing in Women’s Sports: A Key Growth Strategy

LONDON, Sept. 24, 2025 (GLOBE NEWSWIRE) — SEGG Media (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a global leader in sports, entertainment, and gaming, today confirmed that Sports.com Media Group Ltd (“Sports.com Media”) has signed a Letter of Intent (“LOI”) to invest in women’s sports by acquiring all the assets of Racing Women Limited (“Racing Women”), the pioneering initiative dedicated to creating opportunities for female drivers in motorsport.

Under the LOI, Sports.com Media will become the rights holder to Racing Women and acquire a 51% controlling stake in a newly created entity that holds all the assets of Racing Women at a $1 million valuation, with options to expand to full ownership. The acquisition includes Racing Women’s intellectual property, and global rights, establishing the initiative as a core asset within SEGG Media’s motorsport expansion strategy.

With a growing fandom, record viewership, higher bids for media rights, increasing sponsorship spend, growing attendance at live women sporting events and geographic expansion, women’s sports is primed for hypergrowth. A March 8, 2025, Forbes article titled “Women’s Sports Growth is a Win for Investors, Brands and the Planet” states that a recent survey showed that women’s sport sponsorship is growing 50% faster than men’s major leagues and that 86% of sponsors say that their investment met or exceeded their expectations. The article also cites a study by S&P Global which reported that in Australia, every A$1 invested by a corporate sponsor into the visibility of women’s elite sport leads to over A$7 of customer value for the organization.¹  

“This acquisition underlines our confidence in the Racing Women platform and the extraordinary talent it is cultivating,” said Matthew McGahan, Chairman, President & CEO of SEGG Media. “By bringing Racing Women into the SEGG family, we are not only securing shareholder value but also positioning the Sports.com brand at the forefront of women’s motorsport worldwide.”

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The decision to acquire Racing Women follows a landmark weekend at Donington Park, where the inaugural Sports.com Nations Trophy showcased the strength, determination, and potential of eight Racing Women competitors from seven nations. Austria’s Jorden Dolischka emerged as the first Nations Trophy Champion with 40 points, securing a funded drive at the Radical Gulf Cup opener in Abu Dhabi on November 1–2, 2025.

Graeme Glew, Founder of Racing Women said, “Having championed women’s entry into the world of motorsport since 2003, this is the best news we’ve had in a long time. When I founded Formula Woman 24 years ago, the world wasn’t quite ready for young women to take their place on the grid. Today, with women’s empowerment and STEM initiatives driving change across motorsport, Sports.com is the perfect partner for Racing Women to accelerate growth and inspire engagement with women worldwide. I couldn’t be more excited.”

The move builds on SEGG Media’s growing influence in global motorsport throughout 2025. The Company has sponsored two IndyCar drivers and one Indy NXT driver; while also making an investment into Veloce Media Group and Quadrant, whose combined esports and motorsport platforms generate over 500 million monthly digital views. With Jamie Chadwick driving for Veloce Racing and serving as its pioneering female ambassador, SEGG Media will create synergies by introducing Racing Women to Veloce’s ecosystem, unlocking powerful pathways for female drivers to gain global exposure and sponsorship.

By combining acquisition-led growth, premier sponsorships, and investment in women’s sport, SEGG Media continues to deliver initiatives that resonate with fans, partners, and investors — further strengthening its role as a force in sports, entertainment, and gaming.

About Racing Women LLC
Racing Women is a global movement built on two decades of experience empowering women in motorsport. Its mission is to inspire, support, and develop the next generation of female champions through opportunity, training and community.

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About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

^{_____________________
1 Poole, Claire “Women’s Sports Growth is a Win for Investors, Brands and the Planet,” Forbes, March 8, 2025, https://www.forbes.com/sites/clairepoolesp/2025/03/08/womens-sports-growth-is-a-win-for-investors-brands-and-the-planet/}

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

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