Nasdaq:LTRYW
Sports.com Studios and GOATS Entertainment Forge Strategic Partnership to Monetize Iconic Sports IP

A Media Snippet accompanying this announcement is available by clicking on this link.
LOS ANGELES, Aug. 07, 2025 (GLOBE NEWSWIRE) — Sports.com Studios Ltd, the original content division of SEGG Media Corporation (Nasdaq: SEGG, LTRYW), has entered into a revenue-driven co-production partnership with GOATS Entertainment (Greatest Of All Time)(“GOATS”) — the premium storytelling brand co-founded by award-winning filmmaker Kevin Kaufman and veteran entertainment executive Joe DiMuro.
This high-value alliance will transform the legacies of the world’s greatest athletes into cash-generative content assets, combining premium docuseries, exclusive merchandise, global fan activations, and immersive storytelling. The collaboration is designed to drive high-margin revenue streams across OTT, e-commerce, experiential and licensing platforms.
“Launching Sports.com Studios with GOATS is an exciting start for our production arm and marks the first of many original content initiatives on our roadmap,” said Tamer Hassan, President of Sports.com Studios. “We’re committed to delivering compelling, world-class content to our rapidly growing global fanbase.”
The partnership taps into GOATS Entertainment’s unparalleled archive, which includes over 90,000 iconic sports photographs by legendary photographer Walter Iooss Jr. and exclusive filmed interviews with more than 25 of the greatest athletes in history, including Kobe Bryant, Tiger Woods, Joe Montana, and Chris Evert.
The initial projects announced as result of the partnership are:
- Footballers Live. A docuseries following the on and off-field lives of professional footballers.
- SAS Unscripted with Ant Middleton: A military competition series where teams from various countries face off in intense Special Forces challenges designed to test their physical, mental, and emotional abilities. Middleton returns to evolve the SAS format he created more than 10 years ago. Filming takes place in the UAE highlighting the region’s challenging desert, mountain, and urban terrains.
“We’re not just co-producing stories — we’re co-producing monetizable IP rooted in cultural capital,” said Joe DiMuro, Co-Founder & CEO of GOATS Entertainment. “This partnership positions Sports.com Studios at the intersection of sports legacy and modern commercial media.”
“By joining forces with SEGG Media and the Sports.com brand, we’re unlocking the full value of an unmatched catalog of content and athlete access — in ways that are both scalable and creatively elevated,” added Kevin Kaufman, Co-Founder of GOATS and director of the acclaimed ESPN docuseries GOATS: The Greatest of All Time.
Revenue-Generating Initiatives Include:
- Monetized docuseries and limited specials featuring iconic athletes
- Exclusive streaming rights and platform integration within Sports.com’s immersive digital ecosystem
- Limited-edition merchandise and collectibles tied to GOATS IP
- Branded content, licensing opportunities, and premium ad inventory
- Live events, screenings, and experiential activations across key global markets (e.g. Dubai, LA, NYC)
“Understanding our audience and delivering original content is core to building viral engagement and profitable user acquisition,” said Tim Scoffham, CEO of Sports.com Media. “This partnership with GOATS directly supports our revenue-first strategy and global expansion ambitions.”
About GOATS Entertainment
GOATS Entertainment is a sports media and intellectual property company co-founded by Kevin Kaufman and Joe DiMuro. It owns the filmed and photographic IP behind the acclaimed GOATS docuseries and the legendary sports photography archive of Walter Iooss Jr., who serves as Non-Executive Chairman.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
Nasdaq:LTRYW
SEGG Media Unveils Next-Generation Corporate Website, Showcasing Completion of Turnaround and Launch of Growth Phase

FORT WORTH, Texas, Aug. 29, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a sports, entertainment and gaming conglomerate that owns Sports.com, Concerts.com, and Lottery.com, today announced the launch of its newly redesigned corporate website, seggmediacorp.com, a dynamic digital hub that signals the completion of the Company’s turnaround and the beginning of its next phase of aggressive growth.
The new site highlights SEGG Media’s evolution into a content-first, high-growth media platform with a bold focus on fan engagement, younger audiences, and immersive digital experiences. By centralizing access to the Company’s portfolio — including Sports.com, Concerts.com, and Lottery.com — the website positions the Company as a modern, transparent, and forward-thinking brand built for scale.
“This launch is about more than a new look — it’s about connecting with the next generation of audiences,” said Matthew McGahan, Chairman, President & CEO of SEGG Media. “We have restructured the Company into a lean, innovative, and globally relevant media company. Our new digital front door reflects that transformation and positions us to engage fans, capture younger demographics, and deliver sustainable shareholder value.”
Key Features Driving Growth and Engagement
- Unified Corporate Identity – A clear, consistent narrative linking the Company’s verticals and growth strategy.
- Investor Transparency – A streamlined portal for stakeholders, underscoring SEGG Media’s commitment to accountability and long-term value creation.
- Fan Engagement & Culture – Dedicated sections spotlighting leadership, talent, and content designed to inspire the next generation of fans.
- Ecosystem Integration – Direct access to SEGG’s global portfolio of brands, reinforcing the Company’s strategy to scale across sports, live entertainment, and digital media.
This digital relaunch marks the final stage of SEGG Media’s turnaround, which included restructuring, new market entries, and the monetization of key assets like Sports.com. The Company now stands as a forward-thinking, content-driven powerhouse, leveraging technology and cultural relevance to capture new markets, engage younger audiences, and deliver shareholder returns.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
Nasdaq:LTRYW
SEGG Executives In Nashville for NTT INDYCAR and INDY NXT by Firestone Season Finale to Finalize 2026 Elite Driver Program

A Media Snippet accompanying this announcement is available by clicking on this link.
NASHVILLE, Tenn., Aug. 29, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a sports, entertainment and gaming conglomerate that owns Sports.com, Concerts.com, and Lottery.com, will close out the 2025 NTT INDYCAR and INDY NXT by Firestone season in Nashville this weekend with both a strong on-track presence and to finalize its innovative and strategic Elite Driver Program for the next racing season.
SEGG Media executives attending the Music City season finale include:
- Matthew McGahan, Chairman, President & CEO of SEGG Media
- Marc Bircham, Main Board Director of SEGG Media and Head of Sports.com Acquisitions
- Warren Macal, Board Director of SEGG Media
- Gregory Potts, COO of SEGG Media
- Patrick Ogle, Director of Concerts.com
The leadership team will use the weekend to finalize sponsorship deals, advance the rollout of the 2026 SEGG Elite Driver Program, and highlight integration across Sports.com, Lottery.com, and Concerts.com in motorsports, media, and live entertainment.
“Being present at the season finale in Nashville is not just about celebrating racing excellence — it’s about securing SEGG Media’s place at the forefront of motorsports and entertainment for 2026 and beyond,” said Matthew McGahan, Chairman, President & CEO of SEGG Media. “Our Elite Driver Program is designed to mentor and elevate the next generation of talent, while delivering global brand exposure with experienced drivers that are household names. The innovative and comprehensive driver program will create value for our shareholders.”
On-track representation includes three SEGG Media-backed drivers:
- Callum Ilott (“The Comeback Kid”) — riding momentum after back-to-back P6 finishes, Ilott looks to close the season on another high with PREMA Racing.
- Louis Foster (“Fast Foster”) — competing with Rahal Letterman Lanigan Racing in striking new black and gold livery. Foster’s car features the Sports.com logo prominently on the end caps of the front wing, ensuring strong brand visibility throughout the weekend. Known for his remarkable comebacks, Foster most recently fought through the field at Portland to finish P13 after contact from another competitor.
- Seb Murray — making his Nashville Superspeedway debut with Andretti Cape Indy NXT, running a refreshed livery that integrates SEGG Media’s brands: Lottery.com branding across the sidepods, Sports.com on the rear wing, and additional Lottery.com decals along the midsection of the car. Murray impressed in pre-event testing with pace just outside the top-10.
“It’s the last race this weekend, the last chance to deliver a strong result for RLL and all of our partners who have made this season possible,” said Louis Foster. “The team and I are laser-focused on finishing strong. It’s a long off-season, so it would be great to end on a high.”
Nashville Superspeedway Schedule (ET / UK):
- Saturday, August 30
- Practice 1: 10:30 (15:30 UK) – FS2 / Sky Sports Mix
- Qualifying: 14:00 (19:00 UK) – FS2 / Sky Sports F1
- Practice 3: 16:30 (21:30 UK) – FS2 / 22:30 UK Sky Sports F1
- Sunday, August 31
- Race: 14:00 (19:00 UK) – FOX / Sky Sports F1
The Music City finale brings down the curtain on a milestone season for both Andretti’s IndyCar and Indy NXT teams, and for SEGG Media as it continues building momentum across motorsports, entertainment, and shareholder value creation.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
Nasdaq:LTRYW
SEGG Media: A Burgeoning New Era of Growth and Long-Term Shareholder Value Creation

FORT WORTH, Texas, Aug. 29, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a sports, entertainment and gaming conglomerate that owns Sports.com, Concerts.com, and Lottery.com, today announced that the Company has entered the next phase of its progression, marked by a strengthened capital structure and an strategic roadmap of accretive acquisitions and global brand expansion.
SEGG Media, with three of the most coveted domain names in the world and recent tech development and acquisitions, is now poised to go to market with its innovative platforms designed specifically to gain market share in each of the major sectors its engaged in: sports, entertainment and gaming. The Company not only anticipates sustainable revenue growth, it also expects to complete a number of target acquisitions through the next two fiscal quarters, which will accelerate the Company’s market penetration, active user base and revenue recognition. Supported by $450 million in committed financing from United Capital Investments London and Generating Alpha, the Company is executing a bold pipeline of acquisitions and partnerships designed to expand its footprint across sports, live entertainment, iGaming, and digital media, all designed to create maximum shareholder value.
“We are beyond hitting milestones at this point at SEGG Media. We are making landmark strides and achieving fundamentally transformational business deliverables that will produce revenue and profits,” said Matthew McGahan, Chairman & CEO of SEGG Media. “We have deliberately rebuilt this Company into a forward-thinking, user-first enterprise. It’s all come together nicely, and I am confident that our shareholders will find the decisions we made during our turnaround, are now delivering meaningful earnings results. It is not simply about delivering long-term shareholder value. We want to surge and produce results now.”
Momentum Drivers
- Strategic Acquisitions – Active negotiations and deals underway with leading platforms including Veloce Media Group, Nook Holdings, and additional global sports and entertainment assets.
- Capital Strength – Backed by $450M in committed growth facilities to accelerate expansion and strengthen balance sheet resilience.
- Global Expansion – Focused on immersive fan engagement, AI-driven experiences, and new international markets in Europe, the Middle East, and the Americas.
- Shareholder Returns – A growth strategy centered on revenue generation, disciplined acquisitions, and innovative platforms designed to unlock long-term value.
Unlike peers that restructure defensively, SEGG Media’s execution of its growth strategy reflects an offensive and proactive approach to rapidly gain market share — showing confidence in its model and commitment to building a world-class, publicly traded sports, entertainment, and gaming powerhouse.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release has statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For more information, visit www.seggmediacorp.com or contact media relations at [email protected].
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