Nasdaq:LTRYW
SEGG Media and Quadrant Unveil Speedway Collection in Landmark Apparel Launch
A Media Snippet accompanying this announcement is available by clicking on this link.
LONDON, July 31, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company owning Sports.com, Concerts.com, and Lottery.com, today announced the launch of the Quadrant Speedway Collection. The collection is the brand’s first major apparel drop since SEGG Media’s strategic investment into Veloce Media Group (“Veloce”) and Veloce’s acquisition of Quadrant, the creator-led motorsport and lifestyle brand co-founded by Formula 1 driver Lando Norris.
The Speedway Collection marks a high-impact activation of SEGG Media’s strategic investments in next-generation sports and entertainment platforms. The drop blends motorsport heritage with streetwear aesthetics. The collection was debuted by Lando Norris in the F1 paddock ahead of his pole position and podium finish at the Belgian Grand Prix last weekend.
Quadrant has always aimed to position itself at the centre of key motorsport subcultures, and this time, the brand embraced a more aggressive, rugged creative direction. Speedway, with its raw energy and exhilarating atmosphere, provided the perfect backdrop.
Matthew McGahan, Chairman & CEO of SEGG Media, said: “This is exactly what we envisioned when we backed Veloce and brought Quadrant into the SEGG Media family. The Speedway Collection gives our first taste of SEGG Media powering the next generation of sport, fashion, and fandom since the acquisition.”
Quadrant has emerged as one of the most influential brands targeting Gen Z and millennial audiences across motorsport, gaming, and digital content. With an audience reach of more than 750 million views per month and 55 million subscribers, Veloce’s platform gives Quadrant launches, such as the Speedway Collection, an unmatched global audience.
The Speedway drop also reflects SEGG Media’s long-term vision through Sports.com, its flagship platform aimed at reshaping how fans consume, engage with, and experience modern sport.
“Our investment in Veloce was driven by revenue and opportunity. Quadrant’s growth is proof of what happens when you align a powerful brand, a visionary founder like Lando Norris, and the resources to scale quickly. The Speedway launch is only the beginning of our journey with the unique brand,” added McGahan.
A discipline many within the team grew up watching, Speedway resonates deeply at Quadrant. Kings Lynn Speedway became the epicenter of creativity, shaping a collection defined by gritty textures and bold distressed finishes. The Speedway collection is available now exclusively at quadrant.gg. The collection celebrates the collision of racing, culture, and design.
As SEGG Media continues to grow its influence across motorsport, digital media, and entertainment, Quadrant’s evolution and continued success serve as a blueprint for how culturally relevant brands can thrive within the SEGG Media ecosystem.
About Veloce Media Group
Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.
Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.
In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community.
Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more.
To learn more, please visit: velocemediagroup.com
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
Nasdaq:LTRYW
SEGG Media-Backed Drivers Return to Historic Milwaukee Mile for Penultimate Weekend of the 2025 IndyCar Season
A Media Snippet accompanying this announcement is available by clicking on this link.
MILWAUKEE, Aug. 21, 2025 (GLOBE NEWSWIRE) — The SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”)-backed trio of Louis Foster, Callum Ilott, and Seb Murray are set to compete at the Milwaukee Mile this weekend as the 2025 NTT INDYCAR and INDY NXT by Firestone seasons head into their penultimate rounds.
The legendary Milwaukee Mile, the oldest operating motor racing circuit in the world, provides a unique challenge with its flat, one-mile oval that demands precision, patience, and strategy. With just two races remaining in the season, all three SEGG Media-supported drivers are aiming to close out the campaign on a high — proudly carrying the banners of Lottery.com and Sports.com on the global stage.
Louis Foster – Milwaukee Champion Returns
Louis Foster, 22, returns to the site of his title-clinching moment in 2024, when he sealed the INDY NXT by Firestone championship at Milwaukee with victory from pole. Now leading the INDYCAR Rookie of the Year standings by six points, Foster will take on the oval once again with Rahal Letterman Lanigan Racing in the No. 45 Droplight Honda.
This weekend, Foster’s car and helmet will prominently feature Sports.com branding, with logos positioned on the end plates of the front wing and across the chin of his race helmet, giving the brand maximum visibility in both on-track action and broadcast close-ups.
“Obviously, Milwaukee will always be a special place for us to go to,” said Foster, who is backed by Copart. “It wasn’t just the place we won a title, it was sharing that experience with my family, partners, and everybody who helped make that result possible. Now we come back in an IndyCar, and there’s a lot to be positive about in how our season has gone, but a lot of work to make things better too — and that’s OK, we’re not scared of that.”
Callum Ilott – Momentum Builder
Fresh off consecutive top-six finishes at Laguna Seca and Portland, Callum Ilott enters Milwaukee with PREMA Racing riding a wave of momentum. His back-to-back P6 results represent both a career-best and a landmark run for PREMA’s maiden INDYCAR series campaign.
Ilott’s helmet carries the most prominent Lottery.com branding position, with the logo placed front and center — ensuring global broadcast audiences and fans alike see SEGG Media’s flagship brand each time he’s on screen or interviewed trackside.
Seb Murray – Indy NXT Debut at Milwaukee
Rising Scottish star Seb Murray will experience Milwaukee for the first time in race conditions, competing with Andretti Cape in Indy NXT. Murray impressed during preseason testing at the track, setting top-10 times across both sessions.
Murray’s entry proudly showcases both SEGG Media brands:
• Lottery.com branding on the rear wing in the car’s most prominent position.
• Sports.com branding on the front wings.
• Both Lottery.com and Sports.com logos across his racewear and helmet, reinforcing SEGG Media’s visibility throughout the Indy NXT paddock.
Flags Flying High – SEGG Media’s Global Brands
With all three drivers carrying distinct and prominent placements for Lottery.com and Sports.com, SEGG’s brands will once again be front and center across IndyCar and Indy NXT this weekend. From rear wings to helmets, front wings to race suits, SEGG Media’s flags will fly high at Milwaukee and broadcast worldwide across Fox, FS1, FS2, and Sky Sports F1.
Weekend Schedule (ET / UK)
Saturday, August 23
- Practice 1 – 9:00 a.m. (2:00 p.m. UK) — FS2 / Sky Sports F1
- Qualifying – 2:00 p.m. (7:00 p.m. UK) — FS1 / Sky Sports F1
- Practice 3 – 4:30 p.m. (9:30 p.m. UK) — FS2 / Sky Sports F1
Sunday, August 24
- Race – 2:00 p.m. (7:00 p.m. UK) — FOX / Sky Sports F1
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected]
A Media Snippet accompanying this announcement is available by clicking on this link.
PORTLAND, Ore., Aug. 11, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”)- brands Lottery.com and Sports.com were flying high and prominently displayed across the NTT INDYCAR and INDY NXT by Firestone paddocks this weekend as SEGG Media-backed drivers delivered strong performances in the final road course race of the 2025 season at the BitNile.com Grand Prix of Portland.
Callum Ilott – P6 (PREMA Racing / IndyCar)
Driving the No. 90 PREMA Racing Chevrolet, Ilott delivered a stunning performance, climbing 18 positions from his P24 starting spot to finish sixth — matching his career-best result and securing PREMA’s fourth consecutive top-10 finish. The result also marked Ilott’s second consecutive P6 after his strong showing at Laguna Seca.
Both Ilott and teammate Robert Shwartzman started deep in the field (P24 and P25) but executed a bold alternate-tire strategy, pitting under the first caution and running red-sidewalled Alternate tires to the finish. Ilott kept himself in contention throughout the 110 laps, surviving multiple restarts and capitalizing on late-race incidents to secure another top-tier result.
“The team nailed the strategy and the pit stops. Gaining that many spots felt very similar to Laguna, and it’s great to have that consistency heading into the final rounds,” said Ilott.
Ilott’s helmet prominently featured the Lottery.com logo front and center, furthering SEGG Media’s on-screen visibility.
Louis Foster – P13 (Rahal Letterman Lanigan Racing / IndyCar
After qualifying P17 due to an untimely red flag, Foster’s race was compromised early when he was spun by another competitor on lap eight. Despite the setback, he recovered to finish 13th in the 27-car field, setting the seventh-fastest lap of the race and maintaining his lead in the 2025 INDYCAR Series Rookie of the Year standings with two races remaining.
“It was a tough weekend but could have ended up a lot worse given everything that happened,” Foster said. “We moved back up to P13 in the end so I’m happy with that. It’s a good result from where we were after the incident. It’s disappointing because it was another weekend where something outside of our control hurt our chances, but we’ll move on to the ovals.”
Foster’s Sports.com branding appeared on both front wing end plates of his car and on the chin of his helmet, delivering high-visibility broadcast moments throughout the event.
Seb Murray – P16 (Andretti Cape / Indy NXT)
In his Portland debut, Seb Murray started just outside the top 10 but was caught up in a Turn 1, Lap 1 incident that forced him down the order. Despite damage and tire degradation issues, he brought the car home in P16, gaining valuable race mileage ahead of the season’s final two rounds on ovals.
“We had a great launch but got tangled up in the Turn 1 crash and were forced to take the escape road. After that, I just didn’t really have the pace I needed, but we’ll regroup for the next two rounds,” Murray said.
Murray’s car carried Lottery.com branding prominently on the rear spoiler, Sports.com on the front wing upper plane, and both brands on his race suit, undergarments, and helmet — giving SEGG Media full-spectrum representation in the Indy NXT paddock.
SEGG Logo Placement Recap
- Louis Foster — Sports.com on both front wing end plates; Sports.com on chin of helmet.
- Callum Ilott — Lottery.com front and center on crash helmet.
- Seb Murray — Lottery.com on rear spoiler; Sports.com on front wing upper plane; both brands on undergarments and race suit; Lottery.com on helmet.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
Nasdaq:LTRYW
SEGG Media-Backed Talents Head to Portland for Final Road Course of 2025 INDYCAR Season
A Media Snippet accompanying this announcement is available by clicking on this link.
PORTLAND, Ore., Aug. 08, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”) announces that its sponsored drivers, Callum Ilott, Louis Foster, and Seb Murray, will return to action this weekend as the 2025 NTT INDYCAR and INDY NXT by Firestone series roll into Oregon for the Grand Prix of Portland. The event marks the final road course of the season before the series closes with a high-speed oval double-header.
The picturesque and tactical Portland International Raceway—a 12-turn, 1.964-mile natural road course—offers multiple overtaking zones but is also notorious for chaos at Turn 1’s ‘Festival Curves’, making clean execution critical to success.
LOGO PLACEMENT RECAP:
- Louis Foster (Rahal Letterman Lanigan Racing / IndyCar) — Sports.com logos are displayed on the two end plates of the front wing, and on the chin of his helmet.
- Callum Ilott (PREMA Racing / IndyCar) — Lottery.com logo is placed front and center on the crash helmet.
- Seb Murray (Andretti Cape / Indy NXT) — Lottery.com logo is featured prominently on the rear spoiler; Sports.com logo is on the upper plane of the front wing. Both Sports.com and Lottery.com logos appear on Seb’s undergarments and race suit, with Lottery.com also on the crash helmet.
CALLUM ILOTT
Ilott returns to a track where he made his IndyCar debut in 2021 and scored a top-ten finish in 2022. Now part of PREMA Racing, Ilott is looking to convert a series of consistent performances into a standout result in Portland.
“We’ve been steadily building momentum and Portland presents a great opportunity to pull together a complete weekend. The layout suits drivers who can find rhythm quickly, and the team has made great strides over the past few rounds,” said Ilott.
LOUIS FOSTER
The leading rookie of the 2025 INDYCAR series, Louis Foster enters the final road course of the year holding a firm grip on the Rookie of the Year standings. Foster has an impressive track record at Portland, having won two of the three races he’s contested at the venue during his junior career.
“This is a track I love. We’ve been qualifying well all season—now it’s about converting those starts into podium results. Avoiding lap one chaos in Turn 1 will be critical,” said Foster, who is supported by Copart and Sports.com, a division of SEGG Media.
Foster’s standout performances on road courses this year, including a pole position at Road America, have drawn attention from fans and analysts alike. With two ovals remaining, the British rookie has positioned himself as a rising star of American open-wheel racing.
SEBASTIAN MURRAY
Fresh off his career-best finish of P5 at Monterey, Seb Murray returns to action in the INDY NXT by Firestone series with confidence. This weekend marks his debut at Portland, and the young Scot is keen to carry momentum into the season’s final month.
“We’ve shown that we can fight inside the top five. The team’s been working flat out to get us into contention every weekend. I’ve never raced here before, but I’m looking forward to the challenge,” said Murray, who is sponsored by Lottery.com and backed by Andretti Global.
WEEKEND SCHEDULE (Eastern Time)
Friday, August 8
- 2:30 – IndyCar Practice 1 (FS2 / Sky Sports F1)
Saturday, August 9
- Noon – IndyCar Practice 2 (FS1 / Sky Sports F1)
- 2:30 – IndyCar Qualifying (FS1 / Sky Sports F1)
- 8:30 – IndyCar Practice 3 (FS2 / Sky Sports F1)
Sunday, August 10
- 3:22 – IndyCar Race Start (FOX / Sky Sports F1)
CHAMPIONSHIP STANDINGS
- Louis Foster – IndyCar Rookie of the Year leader
- Callum Ilott – P24 overall
- Seb Murray – Indy NXT rising talent with recent Top-5 finish
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
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