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Louis Foster Leads the Charge as Sports.com and Lottery.com Drivers Deliver in Iowa

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Seb Murray sidelined, Callum Ilott fights hard, and Louis Foster strengthens Rookie of the Year lead ahead of Toronto street circuit showdown.

A Media Snippet accompanying this announcement is available in this link.

NEWTON, Iowa, July 14, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced the results from a weekend of intensity, growth, and high-impact visibility for SEGG’s flagship brands, Sports.com and Lottery.com, at Iowa Speedway. As the Sukup INDYCAR race weekend concluded, all eyes now turn to Toronto – where SEGG Media is poised to continue its upward trajectory on one of the most iconic street circuits in North America.

Andretti Global’s Louis Foster underlined his credentials as IndyCar’s top rookie, maintaining his lead in the Rookie of the Year standings. The 21-year-old qualified 12th and 16th for the weekend’s two races, continuing his season average of 12.5 in a 27-car field despite weather disruptions that cut short practice.

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In Race 1, Foster showed speed and composure, pushing through the field and coming alive after a mid-race aero balance change. “It was good to get a good result on an oval, it matched roughly what we did at the Indy 500,” said Foster. “We were there on pace, on merit. The pit stops were phenomenal by the team, and I think we could’ve finished top 10 with a more comfortable balance.”

Race 2 brought another clean drive and valuable points as Foster worked forward again and managed race strategy perfectly. “Not many drivers stayed consistent across both races, so I’m happy that we did,” he said. “We fought hard for the positions we earned.” His oval average now stands at an impressive 13.33.

In the NTT INDYCAR Series, Callum Ilott showed strong form in both qualifying and race pace before a late-race incident ended his charge prematurely. Despite a penalty and contact, Ilott’s recovery drive from deep in the pack highlighted the resilience of both driver and team.

PREMA Racing delivered a breakthrough result as Robert Shwartzman stormed to a career-best P9 finish – the team’s highest placement of the 2025 campaign so far. After battling through setbacks, Shwartzman capitalized on strategy, tire management and raw pace to crack the top ten in commanding style.

Though adversity struck in the Indy NXT paddock as Seb Murray was not medically cleared to compete in Sunday’s race, the Andretti Cape driver remained on-site, proudly supporting the team from trackside and ensuring strong continued presence for Sports.com through fan engagement and broadcast exposure.

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Sports.com and Lottery.com continued to gain market visibility with on-car branding, in-paddock engagement, and major television coverage throughout the weekend. Louis Foster’s stellar drive will be celebrated in a separate release following one of his strongest INDYCAR performances to date.

The SEGG Media drivers now shift focus to Toronto, where the combination of tight city corners, passionate fans, and global media presence provides the perfect stage for the next chapter in the Sports.com and Lottery.com motorsport and brand expansion journey.

“Louis, Callum, and Seb continue to elevate the visibility and value of our brands across North America,” said Matthew McGahan, Chairman of SEGG Media. “This weekend was a strong statement, and we’re looking forward to continuing the charge in Toronto.”

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

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For additional information, visit www.seggmediacorp.com.

This press release was published by a CLEAR® Verified individual.

CONTACT: Contact media relations at [email protected].

Nasdaq:LTRYW

Triple Threat: Sports.com and Lottery.com Drivers Ready to Dominate Iowa Speedway

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Ilott, Foster, and Murray return for high-octane IndyCar and Indy NXT action as the only doubleheader weekend of the season kicks off

A Media Snippet accompanying this announcement is available by clicking on this link.

NEWTON, Iowa, July 11, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced that the Lottery.com and Sports.com-sponsored driver trio will be competing at the “Fastest Short Track on the Planet” this weekend. The race is set to deliver high-speed drama as both the NTT INDYCAR Series and INDY NXT by Firestone return for a high-stakes weekend at the Iowa Speedway. The 0.875-mile tri-oval will host INDYCAR’s only doubleheader of the season, alongside the second oval race of the year for INDY NXT – putting drivers and teams under intense physical and mental pressure.

PREMA Racing enters the weekend looking to build on its recent momentum. After testing at the Iowa oval in late June, the team is optimistic about its prospects across both races. British star Callum Ilott, who has a best finish of P11 at Iowa, returns alongside teammate Robert Shwartzman, who continues to gain confidence on ovals following a strong performance earlier this season.

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“Iowa Speedway is an intense track and there is no room for error,” said Piers Phillips, CEO of PREMA Racing INDYCAR. “Short ovals bring a different kind of challenge. We’ve prepared well and we’re going into this weekend with a positive mindset and some valuable data from our recent test.”

Meanwhile, Andretti Global enters the weekend on a high after Dennis Hauger claimed the team’s historic 300th win last weekend at Mid-Ohio. With 10 victories, nine poles, and 26 podiums at Iowa across its INDYCAR and INDY NXT programs, the Andretti camp remains a dominant force at the famed oval.

In Indy NXT, Seb Murray prepares for just the second oval start of his career. After a solid debut at WWTR earlier this year where he finished 12th, and a productive test at Iowa in June, the Andretti Cape driver looks to take another major step forward.

“This is another learning weekend for Seb,” said Marc Bircham, Director of Sports.com. “He’s shown real grit and growth on ovals already this year. With Andretti’s pedigree at Iowa and Seb’s mindset, we’re confident he’ll deliver another strong showing.”

Weekend Schedule (All times ET)
Friday, July 11
3:30 – Free Practice

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Saturday, July 12
12:00 – INDYCAR Qualifying (2-lap average: Lap 1 for Race 1 grid, Lap 2 for Race 2 grid)
5:20 – INDYCAR Race 1

Sunday, July 13
1:20 – INDYCAR Race 2

How to Watch
Live Timing: indycar.com/timing
Broadcast: NBC / Peacock (U.S.), Sky Sports (U.K.), IMS Radio Network

Track Details
Track Type: Oval (Tri-Oval)
Length: 0.875 miles / 1.408 km
Laps: 275 (INDYCAR Races 1 & 2)
Conditions: Physically and mentally demanding with sub-18 second lap times and tight margins for error

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

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This press release was published by a CLEAR® Verified individual.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

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Nasdaq:LTRYW

SEGG Media and David Lloyd Announce Groundbreaking $14M U.S. Expansion Deal

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New Boca Raton Sports.com All-Sports Arena Will Combine Elite Fitness, Co-Working Innovation, and World-Class Design

A Media Snippet accompanying this announcement is available by clicking on this link.

LONDON, July 09, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming, today announced it has signed a binding Letter of Intent (“LOI”) with David Lloyd, one of the most iconic names in British and European sport and wellness. The terms of the LOI allows SEGG Media to acquire the rights to David Lloyd’s All-Sports Arena in Boca Raton, FL at a $14 million valuation. The agreement marks the launch of the David Lloyd brand into the U.S. market.

The LOI was signed by David Lloyd and Matthew McGahan, Chairman and CEO of SEGG Media, on July 9th during Wimbledon, inside the prestigious Members’ Enclosure. David Lloyd, a member of the All England Lawn Tennis and Croquet Club, personally invited McGahan as his guest for this symbolic occasion. McGahan described the moment as “an honor and a privilege, marking a historic milestone for SEGG Media, the Sports.com brand and David Lloyd himself.”

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A First-of-Its-Kind Destination for Sport, Business and Innovation

The facility – a 100,000 square-foot brick-built arena already completed in the heart of Boca Raton – will be branded as “Sports.com All-Sports Arena, designed by David Lloyd.” The venue will be the first of its kind in Florida, blending state-of-the-art sporting infrastructure with cutting-edge co-working and business amenities.

Key features include:

  • Indoor padel, basketball, and pickleball courts; climbing walls; and AI-driven golf simulators
  • A full-service premium gymnasium designed to David Lloyd’s specifications
  • Approximately 10,000 square-foot luxury co-working space, inspired by Dubai’s successful “Nook” model
  • Private offices, boardrooms and business services for sports professionals and entrepreneurs
  • A unique street food concept, curated and fronted by renowned celebrity chef Todd English

David Lloyd: A Legacy of Excellence in Fitness and Tennis

David Alan Lloyd is a former professional tennis player, Davis Cup captain, and a lifelong leader in British sport. He founded David Lloyd Leisure in 1982 and opened the first club that year. Today, the brand operates 130 premium health, fitness and racquets clubs — including 101 in the UK and 29 across Europe — and serves over 710,000 members. The business was acquired by Whitbread PLC in 1995 and has since become one of the most recognized names in the health and fitness industry.

Lloyd’s leadership helped shape the careers of many British tennis stars, including Tim Henman, whom he mentored to the world’s top 10. He is also a former chairman of Hull City A.F.C. and Hull FC.

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“This is more than just a gym – it’s a sports and business ecosystem,” said Matthew McGahan, Chairman and CEO of SEGG Media.

“To partner with a legend like David Lloyd, and to bring this level of quality and ambition to the U.S. market, is a major step forward for Sports.com and for our shareholders.”

David Lloyd added:

“After a lifetime in sport and club development, I’ve waited for the right moment and the right partner to bring my vision to the U.S. This partnership with SEGG Media’s Sports.com brand opens the door to an entirely new era. I couldn’t be more excited to launch in Boca Raton – and this is just the beginning.”

Global Rollout Strategy Across U.S. and Middle East

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This Boca Raton launch marks the first in a bold international rollout strategy. SEGG Media and David Lloyd are actively preparing expansion plans across major U.S. cities and the Middle East, leveraging Sports.com’s global digital audience and David Lloyd’s operational excellence.

With additional facilities in development, Sports.com All-Sports Arenas, designed by David Lloyd, are poised to become a dominant force in premium sports infrastructure worldwide. The model is fully scalable, with the potential to deliver high-margin returns through a unique blend of sport, wellness, community and entrepreneurship.

David Lloyd’s projections are that the Boca facility will deliver over $6 million in EBITDA in its first year of operations. With additional facilities in development, Sports.com All-Sports Arenas, designed by David Lloyd, are poised to become a dominant force in premium sports infrastructure worldwide.

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

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About David Lloyd

David Lloyd is one of the most respected figures in global sport and fitness. As the founder of David Lloyd Leisure, he pioneered the luxury health club model across the UK and Europe. His name is synonymous with elite training, family lifestyle, and transformative wellness destinations.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

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Nasdaq:LTRYW

SEGG Media Corporation Launches: Ushering in a New Era of Sports, Entertainment and Gaming Innovation

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A Media Snippet accompanying this announcement is available by clicking on this link.

FORT WORTH, Texas, July 08, 2025 (GLOBE NEWSWIRE) — In a landmark corporate transformation, Lottery.com Inc. has officially rebranded as SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (the “Company” or “SEGG Media”) — Sports Entertainment Gaming Global Media — completing one of the most dynamic turnarounds in recent history. Effective immediately, SEGG Media will begin trading under its new ticker symbol: SEGG.

This milestone marks more than a name change. It signals a definitive close to legacy issues, paving the way for a new era of growth across sports, media and ethical gaming. With the support of shareholders, employees, and strategic partners, SEGG Media is now structurally and financially positioned to emerge as a modern-day global sports and entertainment conglomerate.

Strategic Architecture: One Group, Three Pillars
SEGG Media operates through three distinct yet synergistic verticals:

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  • Sports.com – The global home of sport: Live immersive streaming, sim racing, football, motorsports, eSports, youth driver programs and athlete-driven content. Sports.com Studios, Sports.com Media, and Nook will operate under the sports vertical;
  • Entertainment – The live experience layer: AI-driven event streaming, music media, hybrid entertainment, fashion and fan engagement platforms. Upon completion of the acquisition of DotCom Ventures, Inc., Concerts.com and TicketStub.com will operate under this vertical; and 
  • Lottery.com – The ethical gaming engine: International lotteries, iGaming, instant wins, sports betting and charity-aligned gaming initiatives. Domestic and global lottery operations, Tinbu, and WinTogether will operate under the gaming vertical.

Together, these pillars form a foundation designed for global expansion, fan engagement and long-term shareholder value creation.

A New Generation Sports & Entertainment Conglomerate
SEGG Media is built for the next generation — a fan-first business model designed to combine immersive media, cash-generative assets and technology-forward experiences. The Company will bring all sports under one roof, while expanding into music, lifestyle, and fashion.

With original content, influencer campaigns, and innovative storytelling documentaries and series produced by Sports.com Studios, SEGG Media aims to redefine how audiences connect with clubs, athletes, teams and leagues. This includes the acquisition and revitalization of trophy assets like football clubs and race teams, unlocking their value through smart structuring, media exposure and global fan penetration.

The Turnaround Journey
Over the last 24 months, SEGG Media has:

  • Stabilized operations and balance sheet integrity
  • Appointed world-class leadership and advisors
  • Expanded into new verticals with asset-backed acquisitions
  • Secured a $300M equity line of credit

The rebrand and restructure represent the final act of the turnaround — and the opening act of a global growth story.

Shareholder Focus & Financial Strategy
SEGG Media’s next phase is built around:

  • Revenue-focused execution and brand scalability;
  • Responsible use of credit and non-dilutive facilities; and
  • Creating long-term shareholder value through increased market capitalization as a result of strategic acquisitions of cash-generative assets.

What’s Coming Next
Expect major updates in:

  • Launch of Sports.com branded facilities in international and domestic markets;
  • Global expansion in motorsports, eSports and sim racing;
  • Introduction of fashion and lifestyle verticals; and
  • Premium storytelling from Sports.com Studios

“This is a generational moment. SEGG Media isn’t just the end of a chapter — it’s the birth of a next-generation business,” said Matthew McGahan, Chairman of SEGG Media Corporation. “We’re ready to compete with giants, with sharper tech, a youthful fan base and ethical values at the core. To every shareholder who stood with us — thank you. The turnaround is complete. The mission begins now.”

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating digital assets such as Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

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Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

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