A Media Snippet accompanying this announcement is available by clicking on this link.

LONDON, July 28, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming,   is proud to spotlight Lando Norris’ presence at the Belgian Grand Prix this past weekend, where the McLaren driver, Quadrant founder, and Veloce Media Group (“Veloce”) shareholder turned heads both on and off the track.

Norris, who had a strong weekend at Spa, putting his McLaren MCL39 on pole position and dealing with treacherous conditions to finish on the podium, had already made headlines before the lights went out on Sunday.

Arriving at the paddock on Thursday, Norris teased the release of the highly anticipated Quadrant Speedway collection, set to drop on July 31, showcasing new, never-before-seen clothing from the collection.

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The moment served as a high-profile endorsement of the brand Norris co-founded, underscoring his continued commitment to Quadrant’s explosive growth trajectory.

The upcoming apparel drop will be the first major release since Veloce’s acquisition of Quadrant. This announcement coincides with SEGG Media’s strategic investment in Veloce, which includes a Call Option Agreement that will bring both Veloce and Quadrant further under the SEGG Media umbrella if the option is exercised, making it one of the most culturally influential assets in global motorsport and gaming.

Moreover, the investment provides a vast audience migration opportunity for Sports.com, a division of SEGG Media. Veloce drives an audience of 750 million views per month and boasts over 55 million subscribers across its racing gaming media network and digital media channels.

Matthew McGahan, Chairman & Chief Executive Officer of SEGG Media, said: “Quadrant has always stood at the intersection of motorsport, content, gaming, and lifestyle, and what we saw this weekend was no exception. Lando’s visibility at Spa, paired with the Speedway collection’s imminent release, showcases exactly why Quadrant is such a powerful brand. It’s a natural addition to the SEGG Media portfolio, through our investment in Veloce, as we continue to scale rapidly.”

Quadrant’s Speedway drop will be available exclusively on July 31st and is expected to draw significant attention from fans of motorsport and streetwear. For investors and fans alike, it’s more than fashion – it’s a signal of where Gen Z and millennial culture is headed, and SEGG Media is leading the charge.

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About Veloce Media Group

Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.

Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.

In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community.

Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more.

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To learn more, please visit: velocemediagroup.com

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

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This press release was published by a CLEAR® Verified individual.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

A Media Snippet accompanying this announcement is available by clicking on this link.

MONTEREY, Calif., July 28, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming, brands Sports.com and Lottery.com were represented at legendary WeatherTech Raceway Laguna Seca, as drivers Callum Ilott, Louis Foster, and Sebastian Murray made their mark in the Java House Grand Prix of Monterey.

Ilott put in a sensational drive, surging from P24 on the grid to finish P6 — PREMA Racing’s best-ever result in the NTT INDYCAR Series. Executing a flawless strategy and holding off top-tier competition in the closing laps, Ilott’s drive demonstrated both maturity and masterclass control.

Louis Foster once again proved himself one of the fastest young drivers in IndyCar with a brilliant P7 in qualifying, continuing his streak of top-10 starts and cementing his status as one of the most consistent rookies in the field. Though an early incident dropped him to P17 in the race, Foster’s raw speed and commitment remain clear, and SEGG Media continues to back his exceptional potential.

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Meanwhile, in INDY NXT by Firestone action, Sebastian Murray made a phenomenal return following his major crash at Mid-Ohio. After a difficult first race, Murray delivered an extraordinary comeback drive in Race 2, finishing inside the top six and earning huge respect across the paddock. In a hectic race that saw four caution periods lasting a total of 15 laps and six penalties distributed across the field, Murray fought through the chaos and locked in the best finish of the day for the Andretti fleet in fifth—marking the best finish of his Indy NXT career.

Representing the Andretti Cape team this weekend, Murray once again took the green flag from his career-best starting position, hoping to lock in better results after Saturday’s gearbox issues. Despite multiple yellows, he maintained a clean race and rounded out the top five.

“It was awesome to close out the weekend with a top-five finish, which is our best result of the season,” said Murray. “After the setback with the gearbox yesterday, the team gave me a great car today. We had strong pace from start to finish and stayed out of trouble. A huge thanks to the entire team and my sponsors. We’ll carry this momentum into Portland.”

His performance resulted in outstanding brand exposure for Sports.com and Lottery.com, both on broadcast and across media coverage — further underlining why SEGG Media selected these rising stars to carry its identity.

“Seb’s comeback was remarkable,” said Matthew McGahan, Chairman and CEO of SEGG Media. “And the airtime our brands received as a result of his grit and performance hasn’t gone unnoticed. It’s exactly the kind of value we promised our shareholders and partners.”

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SEGG Media continues to build toward the future. The weekend’s success follows recent momentum from the completed acquisitions of Veloce and Quadrant, and SEGG’s partnership with the Kerala Super League in India. These moves are strengthening the Company’s global footprint in sports, motorsport, and live entertainment.

“SEGG Media is doing things differently,” added Marc Bircham, Director of Sports.com and Head of Global Motorsport Strategy. “This isn’t just about results – it’s about showing the market what smart investment in talent and IP looks like.”

With strong performances, high visibility, and a clear long-term strategy, SEGG Media’s motorsport strategy continues to deliver both on track and in value creation.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected]

MONTEREY, Calif., July 25, 2025 (GLOBE NEWSWIRE) —

A Media Snippet accompanying this announcement is available by clicking on this link.

SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced that all three Lottery.com and Sports.com-sponsored drivers, Callum Ilott, Louis Foster, and Sebastian Murray, will be competing at the Java House Grand Prix of Monterey on one the most iconic circuits in global motorsport: WeatherTech Raceway Laguna Seca.

From the legendary Corkscrew to its dramatic elevation changes and high-speed corners, Laguna Seca has long stood as a proving ground for racing’s best. For SEGG Media, this weekend is more than a race—it’s a showcase of talent, resilience, and the bright future of the SEGG Media Drivers Program.

Foster: Qualifying King Looks to Convert Pace into Points
Louis Foster, driving the #45 Droplight Honda for Rahal Letterman Lanigan Racing, has become one of the most consistent qualifiers on the IndyCar grid in 2025. His recent run includes an average starting position of 8.4 over the last five races, highlighted by a sensational pole at Road America and a P7 grid slot last time out in Toronto.

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Having previously dominated at Laguna Seca with a perfect double victory weekend in Indy NXT, Foster is aiming to translate that history into a breakthrough INDYCAR result.

“We’ve shown what we can do over one lap. Now it’s about executing a clean race, staying out of trouble, and grabbing a result we deserve,” Foster said ahead of the weekend.

Ilott: The Comeback King Returns to Site of Career-Best Finish
Callum Ilott returns to Laguna Seca, where he scored his career-best IndyCar finish of P5 in 2023. After a standout P8 at Toronto, Ilott is finding his rhythm in PREMA Racing’s debut INDYCAR season.

The British ace has delivered a string of gritty, smart drives—often outperforming the machinery under him. With momentum clearly shifting in his favor, Ilott is a serious threat for another top-10 or better this weekend.

“Laguna is a track that rewards aggression and patience in equal measure,” Ilott said. “We’re coming into it with confidence and data. It’s time to go racing.”

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Murray Cleared for Return: Resilience Meets Redemption
Sebastian Murray is back in action in INDY NXT after being medically cleared following his high-speed crash at Mid-Ohio. The 19-year-old Brit, racing for Andretti Cape, has been turning heads all season and is eager to get back behind the wheel at a venue that rewards finesse and bravery.

“We’re proud to see Seb back where he belongs—on track,” said Marc Bircham, Director of Sports.com, a division of SEGG Media. “He’s shown character beyond his years, and we’re excited to see what he can do at Laguna.”

SEGG Media on the Ground, Focused on 2026
SEGG Media leadership will once again be on-site, holding strategic meetings with RLL, PREMA, and Andretti Cape as part of its growing Young Drivers Academy Program for 2026 and beyond. The vision? To become the premier global incubator of elite racing talent across the INDYCAR, INDY NXT, and international series.

“With three exceptional drivers racing at one of the world’s great circuits, SEGG Media is over the moon,” said Matthew McGahan, Chairman and CEO of SEGG Media. “This weekend reflects the strength of our motorsport program, our brand presence, and our long-term commitment to nurturing talent at every level.”

Watch the Action
WeatherTech Raceway Laguna Seca – IndyCar & Indy NXT
– Friday, July 25: Practice Sessions
– Saturday, July 26: Qualifying
– Sunday, July 27: Indy NXT + IndyCar Races

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Catch the full race weekend on Sky Sports F1 in the UK and FOX/FS1/FS2 in the U.S.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].