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Nasdaq:LTRYW

SEGG Media and David Lloyd Announce Groundbreaking $14M U.S. Expansion Deal

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New Boca Raton Sports.com All-Sports Arena Will Combine Elite Fitness, Co-Working Innovation, and World-Class Design

A Media Snippet accompanying this announcement is available by clicking on this link.

LONDON, July 09, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming, today announced it has signed a binding Letter of Intent (“LOI”) with David Lloyd, one of the most iconic names in British and European sport and wellness. The terms of the LOI allows SEGG Media to acquire the rights to David Lloyd’s All-Sports Arena in Boca Raton, FL at a $14 million valuation. The agreement marks the launch of the David Lloyd brand into the U.S. market.

The LOI was signed by David Lloyd and Matthew McGahan, Chairman and CEO of SEGG Media, on July 9th during Wimbledon, inside the prestigious Members’ Enclosure. David Lloyd, a member of the All England Lawn Tennis and Croquet Club, personally invited McGahan as his guest for this symbolic occasion. McGahan described the moment as “an honor and a privilege, marking a historic milestone for SEGG Media, the Sports.com brand and David Lloyd himself.”

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A First-of-Its-Kind Destination for Sport, Business and Innovation

The facility – a 100,000 square-foot brick-built arena already completed in the heart of Boca Raton – will be branded as “Sports.com All-Sports Arena, designed by David Lloyd.” The venue will be the first of its kind in Florida, blending state-of-the-art sporting infrastructure with cutting-edge co-working and business amenities.

Key features include:

  • Indoor padel, basketball, and pickleball courts; climbing walls; and AI-driven golf simulators
  • A full-service premium gymnasium designed to David Lloyd’s specifications
  • Approximately 10,000 square-foot luxury co-working space, inspired by Dubai’s successful “Nook” model
  • Private offices, boardrooms and business services for sports professionals and entrepreneurs
  • A unique street food concept, curated and fronted by renowned celebrity chef Todd English

David Lloyd: A Legacy of Excellence in Fitness and Tennis

David Alan Lloyd is a former professional tennis player, Davis Cup captain, and a lifelong leader in British sport. He founded David Lloyd Leisure in 1982 and opened the first club that year. Today, the brand operates 130 premium health, fitness and racquets clubs — including 101 in the UK and 29 across Europe — and serves over 710,000 members. The business was acquired by Whitbread PLC in 1995 and has since become one of the most recognized names in the health and fitness industry.

Lloyd’s leadership helped shape the careers of many British tennis stars, including Tim Henman, whom he mentored to the world’s top 10. He is also a former chairman of Hull City A.F.C. and Hull FC.

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“This is more than just a gym – it’s a sports and business ecosystem,” said Matthew McGahan, Chairman and CEO of SEGG Media.

“To partner with a legend like David Lloyd, and to bring this level of quality and ambition to the U.S. market, is a major step forward for Sports.com and for our shareholders.”

David Lloyd added:

“After a lifetime in sport and club development, I’ve waited for the right moment and the right partner to bring my vision to the U.S. This partnership with SEGG Media’s Sports.com brand opens the door to an entirely new era. I couldn’t be more excited to launch in Boca Raton – and this is just the beginning.”

Global Rollout Strategy Across U.S. and Middle East

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This Boca Raton launch marks the first in a bold international rollout strategy. SEGG Media and David Lloyd are actively preparing expansion plans across major U.S. cities and the Middle East, leveraging Sports.com’s global digital audience and David Lloyd’s operational excellence.

With additional facilities in development, Sports.com All-Sports Arenas, designed by David Lloyd, are poised to become a dominant force in premium sports infrastructure worldwide. The model is fully scalable, with the potential to deliver high-margin returns through a unique blend of sport, wellness, community and entrepreneurship.

David Lloyd’s projections are that the Boca facility will deliver over $6 million in EBITDA in its first year of operations. With additional facilities in development, Sports.com All-Sports Arenas, designed by David Lloyd, are poised to become a dominant force in premium sports infrastructure worldwide.

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

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About David Lloyd

David Lloyd is one of the most respected figures in global sport and fitness. As the founder of David Lloyd Leisure, he pioneered the luxury health club model across the UK and Europe. His name is synonymous with elite training, family lifestyle, and transformative wellness destinations.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

Nasdaq:LTRYW

SEGG Media Corporation Launches: Ushering in a New Era of Sports, Entertainment and Gaming Innovation

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A Media Snippet accompanying this announcement is available by clicking on this link.

FORT WORTH, Texas, July 08, 2025 (GLOBE NEWSWIRE) — In a landmark corporate transformation, Lottery.com Inc. has officially rebranded as SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (the “Company” or “SEGG Media”) — Sports Entertainment Gaming Global Media — completing one of the most dynamic turnarounds in recent history. Effective immediately, SEGG Media will begin trading under its new ticker symbol: SEGG.

This milestone marks more than a name change. It signals a definitive close to legacy issues, paving the way for a new era of growth across sports, media and ethical gaming. With the support of shareholders, employees, and strategic partners, SEGG Media is now structurally and financially positioned to emerge as a modern-day global sports and entertainment conglomerate.

Strategic Architecture: One Group, Three Pillars
SEGG Media operates through three distinct yet synergistic verticals:

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  • Sports.com – The global home of sport: Live immersive streaming, sim racing, football, motorsports, eSports, youth driver programs and athlete-driven content. Sports.com Studios, Sports.com Media, and Nook will operate under the sports vertical;
  • Entertainment – The live experience layer: AI-driven event streaming, music media, hybrid entertainment, fashion and fan engagement platforms. Upon completion of the acquisition of DotCom Ventures, Inc., Concerts.com and TicketStub.com will operate under this vertical; and 
  • Lottery.com – The ethical gaming engine: International lotteries, iGaming, instant wins, sports betting and charity-aligned gaming initiatives. Domestic and global lottery operations, Tinbu, and WinTogether will operate under the gaming vertical.

Together, these pillars form a foundation designed for global expansion, fan engagement and long-term shareholder value creation.

A New Generation Sports & Entertainment Conglomerate
SEGG Media is built for the next generation — a fan-first business model designed to combine immersive media, cash-generative assets and technology-forward experiences. The Company will bring all sports under one roof, while expanding into music, lifestyle, and fashion.

With original content, influencer campaigns, and innovative storytelling documentaries and series produced by Sports.com Studios, SEGG Media aims to redefine how audiences connect with clubs, athletes, teams and leagues. This includes the acquisition and revitalization of trophy assets like football clubs and race teams, unlocking their value through smart structuring, media exposure and global fan penetration.

The Turnaround Journey
Over the last 24 months, SEGG Media has:

  • Stabilized operations and balance sheet integrity
  • Appointed world-class leadership and advisors
  • Expanded into new verticals with asset-backed acquisitions
  • Secured a $300M equity line of credit

The rebrand and restructure represent the final act of the turnaround — and the opening act of a global growth story.

Shareholder Focus & Financial Strategy
SEGG Media’s next phase is built around:

  • Revenue-focused execution and brand scalability;
  • Responsible use of credit and non-dilutive facilities; and
  • Creating long-term shareholder value through increased market capitalization as a result of strategic acquisitions of cash-generative assets.

What’s Coming Next
Expect major updates in:

  • Launch of Sports.com branded facilities in international and domestic markets;
  • Global expansion in motorsports, eSports and sim racing;
  • Introduction of fashion and lifestyle verticals; and
  • Premium storytelling from Sports.com Studios

“This is a generational moment. SEGG Media isn’t just the end of a chapter — it’s the birth of a next-generation business,” said Matthew McGahan, Chairman of SEGG Media Corporation. “We’re ready to compete with giants, with sharper tech, a youthful fan base and ethical values at the core. To every shareholder who stood with us — thank you. The turnaround is complete. The mission begins now.”

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating digital assets such as Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

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Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

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Nasdaq:LTRY

Grit, Gains, and Setbacks for Lottery.com and Sports.com Drivers in Fourth of July Weekend Battle at Mid-Ohio

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A Media Snippet accompanying this announcement is available by clicking on this link.

LEXINGTON, Ohio, July 07, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or “the Company”), a leading technology company transforming the intersection of gaming, sports and entertainment, today announced their drivers’ results from the Mid-Ohio Sports Car Course. In sweltering summer conditions, the trio of Lottery.com and Sports.com-sponsored drivers took on one of the most technical and physically demanding road courses on the NTT INDYCAR SERIES and INDY NXT by Firestone calendars. With 90 laps of elevation, strategy, and heat, the Fourth of July holiday weekend brought both breakthroughs and heartbreaks to the paddock.

Callum Ilott
Car No. 90 – PREMA Racing (INDYCAR SERIES)
Finished: P13 | Best Result of the Season | Sponsored by: Lottery.com

Callum Ilott delivered a superb recovery drive from P24 on the grid to P13, notching his best result of the 2025 season in a race that tested both patience and performance. After being forced off-track to avoid an incident at the start, the PREMA Racing driver went off-strategy, switching early to alternate red-sidewall tires under the first caution.

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Ilott executed a well-managed three-stop strategy, making his final pit stop on lap 82 and pushing hard in the closing stages to gain multiple positions.

“A really strong race. We had a bit of contact at the beginning and I was just put in a bad position on the outside,” said Ilott. “We gambled and did an early stop onto the Reds. The first stint wasn’t anything special, but once we came in and got going again on the next set of Reds, it was super fast. The car was really strong. We maximised everything from P24 — great pit stops and solid strategy.”

Louis Foster
Car No. 45 – Rahal Letterman Lanigan Racing (INDYCAR SERIES)
Finished: P14 | Rookie of the Year Leader | Sponsored by: Sports.com

Louis Foster continued his impressive rookie season by qualifying in P6—his third Fast Six shootout appearance this year—and finishing 14th in a challenging fuel-saving race. Despite not having a fresh set of tires for his final qualifying run, Foster again proved his one-lap speed and now holds an average starting position of 12.2 across a 27-car field.

In the race, Foster was initially in contention for a top-10 before a pit stop stall cost valuable time. Nonetheless, his strong performance earned him top rookie honours on the day and moved him into the lead of the Rookie of the Year standings.

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“I think I did a good job saving fuel,” Foster said after the race. “That was the first time I did a proper fuel save race so that was good experience for me. Top rookie in the race by some margin. There are worse days for sure, but it’s disappointing.”

Sebastian Murray
Car No. 2 – Andretti Global (Indy NXT)
Started: P18 | DNF (Lap 4) | Championship Standing: P10 (140 points)
Sponsored by: Sports.com

Rookie Seb Murray’s weekend ended early after making contact on Lap 4 with teammate Ricardo Escotto, causing race-ending damage. After a strong opening phase where Murray climbed from P18 to P12, the collision brought a premature end to what had been a positive start.

“A super unfortunate end to today. I’m not really sure what happened — we’ll have to watch the replays and look at the data — but I’m just glad everyone’s okay,” said Murray. “A massive thank you to the AMR Safety team. They were on the scene incredibly quickly. Obviously, apologies to the team. It was a good weekend until the incident, and we were hoping to work our way forward.”

Matthew McGahan, Chairman & CEO of Lottery.com and Sports.com, commented:

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“We’re incredibly proud of how our drivers have performed this season so far. From pole positions to breakthrough race results, Louis, Callum, and Seb have truly delivered. This Fourth of July weekend, the Lottery.com and Sports.com brands were flying the flag — with strong visibility on the cars and in the paddock throughout a high-profile holiday event.

“It was also exciting to see Callum and Louis racing wheel-to-wheel for P13 and P14 — both fighting hard but keeping it clean, which speaks volumes about their professionalism and respect. Keep it shiny side up, race smart, and above all, stay safe. We’re behind you every step of the way.”

Marc Bircham, Main Board Director of Lottery.com and Sports.com, added:

“The performances so far this season have been nothing short of staggering. The entire Lottery.com and Sports.com family wishes Louis, Callum, and Seb the very best as the season heats up. Mid-Ohio was a test, and now we look forward to Iowa and beyond with pride and confidence.”

About Lottery.com

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The Lottery.com Inc. (Nasdaq: LTRY, LTRYW) family of brands — including Sports.com, Tinbu and WinTogether, comprise a unified ecosystem that integrates gaming, entertainment and sports. Follow the Company on XInstagram and Facebook.

This press release was published by a CLEAR® Verified individual.

CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected]

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Nasdaq:LTRY

Fourth of July Weekend: Lottery.com and Sports.com Drivers Revved Up for Mid-Ohio Challenge

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A Media Snippet accompanying this announcement is available by clicking on this link.

LEXINGTON, Ohio, July 04, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or “the Company”), a leading technology company transforming the intersection of gaming, sports and entertainment, today announced that the Lottery.com and Sports.com-sponsored driver trio returns to action this weekend for Round Nine of the 2025 NTT INDYCAR SERIES and INDY NXT by Firestone Championships at one of the sport’s most historic and technical venues: the Mid-Ohio Sports Car Course.

Set in the rolling hills of Ohio, the 13-turn, 2.258-mile permanent road course is known for its flowing layout, blind corners, and punishing precision. Mid-Ohio has long been a proving ground for future champions, and with five races in July, this event marks the beginning of a pivotal stretch for both title contenders and rookies alike.

Louis Foster
Car No. 45 – Rahal Letterman Lanigan Racing (INDYCAR)
Sponsored by: Sports.com

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After claiming his first career pole position at Road America, Louis Foster heads into RLL’s home race at Mid-Ohio with renewed confidence and focus. The British rookie has impressed with his speed throughout the season, boasting an average starting position of 12.89 across nine races.

“I’m really proud to represent RLL at such an important race for the team,” said Foster. “I won here in Indy NXT in 2023, so it’s a track with good memories for me. There’s nowhere to hide at Mid-Ohio, especially in this level of competition. But if we keep qualifying like we have, and execute races cleanly, there’s no reason we can’t come away with a big result.”

Currently just two points off the lead in the Rookie of the Year standings, Foster sees the intense July schedule as a chance to build momentum and consistency.

Foster added, “Of course, while the qualifying results have been good, the races have been a challenge. There’s so much to get right in INDYCAR. But we’ve been working hard with the team and engineers, and now we’re into a rapid-fire run of races. It’s time to build something.”

Callum Ilott
Car No. XX – PREMA Racing (INDYCAR)
Sponsored by: Lottery.com

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Callum Ilott returns to Mid-Ohio looking to carry forward the gains made at Road America, where he secured his best result of the season with P15. The track is a known battleground, famous for its technical challenge, and will feature 90 laps this year—10 more than in 2024.

This marks PREMA Racing’s first visit to Mid-Ohio with the new INDYCAR hybrid power unit, placing extra emphasis on the weekend’s two practice sessions to gather crucial data.

“Mid-Ohio is a real driver’s track—lots of flow, elevation, and little room for error. The team’s still building experience with the hybrid package, so Friday and Saturday are key to getting up to speed,” said Ilott. “Last year the race could be won from anywhere, so it’s about keeping options open and nailing the strategy.”

PREMA made adjustments to its approach following winter changes to Turn Four and the Esses section, and Ilott aims to improve on his personal best result at this circuit.

“Road America showed we’re moving in the right direction. I’m excited to see what we can unlock here with the right setup and clean stints.”

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Sebastian Murray
Car No. 2 – Andretti Global (INDY NXT)
Sponsored by: Sports.com

Seb Murray will make his Mid-Ohio debut this weekend with Andretti Cape, coming off the back of a strong Road America performance where he surged from P14 to P11 and was named Jostens’ Biggest Mover. That race marked his best road course finish in Indy NXT so far.

The 2.258-mile circuit will provide another test for the Scottish rookie, with high-speed sections, elevation changes, tight technical corners and a narrow racing ribbon demanding full focus.

As the Indy NXT field tightens heading into a busy July calendar, Murray’s recent form positions him as one to watch in this next phase of the championship.

Broadcast Schedule – Mid-Ohio Sports Car Course
Watch Live in the USA and UK

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Friday, July 4
– Practice 1: 4:30 PM ET / 9:30 PM UK (FS2 / Sky Sports F1)

Saturday, July 5
– Practice 2: 10:30 AM ET / 3:30 PM UK (FS1 / Sky Sports Mix)
– Qualifying: 2:30 PM ET / 7:30 PM UK (FS1 / Sky Sports F1)

Sunday, July 6
– Race Start: 1:22 PM ET / 6:22 PM UK (FOX / Sky Sports Mix)

Lottery.com and Sports.com continue to accelerate global brand momentum by backing the next generation of elite racing talent. With consistent performances and growing exposure across the U.S. and Europe, the Mid-Ohio weekend is another vital step in an ambitious season-long campaign.

Matthew McGahan, Chairman & CEO of Lottery.com and Sports.com, commented:

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“We’re incredibly proud of how our drivers have performed this season so far. From pole positions to breakthrough race results, Louis, Callum, and Seb have truly delivered. As we head into this special Fourth of July weekend, we’re cheering them on to keep the momentum going. Keep it shiny side up, race smart, and above all, stay safe. We’re behind you every step of the way.”

Marc Bircham, Lottery.com Director and Sports.com Director of Acquisitions, added:

“The performances so far this season have been nothing short of staggering. The entire Lottery.com and Sports.com family wishes Louis, Callum, and Seb the very best this weekend. Mid-Ohio is a driver’s track, and we know these three are ready to deliver. Let’s go get it—safe, fast, and focused.”

About Lottery.com

The Lottery.com Inc. (Nasdaq: LTRY, LTRYW) family of brands — including Sports.com, Tinbu and WinTogether, comprise a unified ecosystem that integrates gaming, entertainment and sports. Follow the Company on XInstagram and Facebook.

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This press release was published by a CLEAR® Verified individual.

CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].

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