Nasdaq:LTRY
Lottery.com Launches New Content Production and Revenue-Generating Arm: Sports.com Studios
FORT WORTH, Texas, March 25, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, has announced the launch of Sports.com Studios (“SDCS”). SDCS will serve as the Company’s dedicated content creation arm, producing original content for the Sports.com platform along with generating revenue through content licensing and distribution to third parties. The first original productions from SDCS are expected in the third quarter of 2025.
Marc Bircham, Director of Sports.com and QPR legend, commented:
“We have always envisioned Sports.com creating its own original content for a global audience. In today’s crowded media landscape, brands face increasing challenges in reaching consumers. By launching Sports.com Studios, we are establishing a dedicated resource that will produce bespoke, high-quality content tailored to our audience. This initiative positions us as a premier sports content creator, producing compelling content that fans truly want to see. Sport has given me everything, and I know how powerful storytelling can be. With Sports.com Studios, we’re building something authentic that puts athletes and fans at the center.”
Cultivating Fan Engagement and Loyalty
Exclusive behind-the-scenes footage, player interviews and custom documentaries will offer audiences a personal in-depth look at their favorite teams, players and games. By offering fans deeper engagement with players, teams and leagues, SDCS will strengthen fan loyalty while driving increased interaction with the Sports.com brand. These initiatives will also unlock new revenue streams through advertising, sponsorships and pay-per-view content.
Establishing Brand Differentiation
Offering exclusive sports content allows Sports.com to carve out a distinct identity in the sports entertainment space. By delivering content that cannot be found elsewhere, SDCS aims to drive viewership, enhance subscription-based revenue and attract strategic brand partnerships.
Multiple Monetization Opportunities
The launch of Sports.com Studios will open or expand several revenue streams, including:
- Advertising & Sponsorships – High-quality, exclusive content is highly attractive to brands seeking to engage curated and engaged audiences.
- Subscription & Pay-Per-View Models – Platforms like Netflix and ESPN+ have demonstrated that premium sports content can successfully attract and retain paying subscribers.
- Merchandising & Licensing – Original, exclusive sports content will create demand for team-related merchandise, memorabilia, and other brand extensions.
Maximizing Social Media Reach & Virality
The production of tailored content for platforms like Instagram, TikTok and YouTube will boost brand visibility and audience engagement. Viral moments—whether behind-the-scenes footage, challenges, or iconic sports highlights—will drive widespread brand awareness and cultivate a dedicated, interactive fan base.
Leveraging a Data-Driven Content Strategy
SDCS will collect valuable insights on audience preferences, viewing habits and engagement patterns. This data will be leveraged to refine future content strategies, optimize marketing efforts and further enhance the fan experience. The audience data allows advertisers to optimize campaigns for better engagement by targeting specific demographics, interests and behaviors. The Company is committed to protecting user privacy and will implement data security protocols to ensure all data is responsibly managed and in compliance with relevant regulations.
Expanding Global Reach
SDCS will produce diverse content formats designed to appeal to a broad range of audiences ranging from short-form videos, curated to in-depth documentaries. SDSC aims to attract a broad, global audience by delivering exclusive, engaging content to sports consumers around the world. The Company has signed on three global ambassadors to promote SDCS to a global audience. Joining Bircham are Tamer Hassan and Ant Middleton.
Tamer Hassan, Lottery.com Director, legendary actor and sports advocate:
“This is more than just content—it’s culture. Sports.com Studios is giving fans a new way to connect with the sports and personalities they love. I’m proud to be a part of something that truly celebrates the spirit of sport.”
Ant Middleton, retired United Kingdom Special Forces (SBS) operator and the long time host of SAS: Who Dares Wins:
“Discipline, resilience, and high performance—those values are at the core of both elite sports and elite military units. I’m excited to bring that energy to Sports.com Studios and inspire audiences with stories that matter.”
Matt McGahan, Chairman and CEO of Lottery.com, stated:
“The value of original sports content extends far beyond entertainment—it fosters engagement, drives revenue, expands our audience reach and builds long-term emotional connections with fans. From the outset, one of our key objectives was to deliver high-quality, original content to sports audiences around the world. With the launch of Sports.com Studios, we are now able to achieve this vision while creating new revenue opportunities and increasing shareholder value. We are incredibly excited to see this venture take off.”
For more information, please visit www.lottery.com.
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 4, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For more information, please contact our media relations team at [email protected].
Nasdaq:LTRY
Sebastian Murray Makes Second INDY NXT by Firestone Start Driving No. 2 Car Sponsored by Lottery.com and Sports.com
Strong Qualifying for Andretti Cape Driver & Red-and-Black Branding Turn Heads
BIRMINGHAM, Ala., May 05, 2025 (GLOBE NEWSWIRE) — Rising open-wheel talent Sebastian Murray made his second INDY NXT by Firestone start this weekend at the Grand Prix of Alabama, driving the No. 2 Dream Racing Dubai Dallara for Andretti Cape, backed by Lottery.com Inc. (Nasdaq: LTRY, LTRYW) and Sports.com.
Key Highlights:
- Qualified P10 – Murray’s best qualifying result of the season so far
- Climbed to P8 during the race before an incident forced a drop in pace
- Finished P16, now P17 in the championship standings (27 points)
- Next stop: Double-header at Indianapolis Motor Speedway – May 9 & 10
Murray impressed in qualifying, starting P10 on the grid at the technically demanding Barber Motorsports Park. He was running inside the top ten and pushing toward the front until a snap in the rear of the car forced him off-track in Turn 8, damaging his tires and limiting his pace over the final 26 laps.
“Our race pace was really good up until we were involved in an incident,” said Murray. “We were sitting in P8, and it was going well — we were going to collect some solid points.”
“It’s unfortunate, but I think there are a lot of positives to take from the weekend,” he added. “The team has done a great job, so thank you to everyone at Andretti Cape. We’ll move on to Indy next week, and hopefully we can get some proper points.”
This race marked the official debut of Lottery.com and Sports.com branding on the No. 2 car and Murray’s race suit, with logos featured on the rear wing, front nose cone, and driver overalls — launching a full-season campaign that blends elite motorsport exposure with fan engagement and digital content.
Murray now prepares for a back-to-back test of endurance and precision at the Indianapolis Motor Speedway Road Course, with two INDY NXT races scheduled for May 9 and May 10.
“We’re incredibly proud of Sebastian Murray’s race,” said Marc Bircham, Director of Sports.com and Head of Sporting Acquisitions. “To qualify in the top 10 was an outstanding achievement. In my career, I’ve coached many young athletes, and the first few times on the big stage is nerve-racking. Seb showed great promise and made a gallant effort to move up to 8th position before the incident. Overall, we are pleased with his performance and are looking forward to seeing Sebastian progress as the season goes on. He’s definitely a driver for the future.”
“We were also delighted with the look of the car — the red and black design with Lottery.com and Sports.com branding stood out as the most attractive car on the grid.”
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/724aabd4-2a8b-4de7-ae2d-600625e48439
https://www.globenewswire.com/NewsRoom/AttachmentNg/32715559-f998-4b13-a748-cd122743c8be
This press release was published by a CLEAR® Verified individual.
CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].
Sports.com Delivers a Weekend of Elite Racing Access, Ferrari Garage Tours, and VIP Experiences
MIAMI, May 05, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) and Sports.com, in partnership with the WinTogether Trust, is proud to announce that Alan Aaron was the grand prize winner of the Donate to Win™ Miami Grand Prix Sweepstakes. Alan and his family enjoyed an extraordinary weekend of luxury, motorsport access, and exclusive behind-the-scenes experiences at the Miami Grand Prix (May 2–4, 2025).
The unforgettable prize package included:
- Thursday pit lane tour, observing pit stop practice followed by a chauffeured lap around the iconic Hard Rock F1 circuit.
- Friday hospitality dinner featuring current F1 drivers and motorsport industry leaders.
- Second-row seats all weekend including for Saturday’s qualifying and sprint race and Sunday’s main event, the Grand Prix, offering an unparalleled view of the action, the pre-race parade, and grid activity.
- A rare Ferrari Formula 1® garage tour, where the #44 Lewis Hamilton and #16 Charles Leclerc cars were seen in full race prep.
- VIP paddock access and personal escort by Lottery.com CEO Matthew McGahan and Sports.com Director Marc Bircham.
As a surprise gesture, Lottery.com and Sports.com CEO Matthew McGahan personally called Alan on Sunday morning and offered one final gift. Lottery.com had managed to secure two additional second-row Start/Finish line grandstand seats for Alan’s sons, Justin and Cameron. According to Alan in an email received this morning, “this absolutely made the weekend a very special event.” He added that his family is still in shock from the truly VIP experience.
Alan Aaron, sweepstakes winner said:
“Being inside the Ferrari garage, watching both cars being prepped, and experiencing the raw power of the engine run-up with official team guidance was unlike anything I’ve seen. My son and I were completely blown away. Huge thanks to Lottery.com and Sports.com for sponsoring the Donate to Win sweepstakes and making it all happen.”
Matthew McGahan, Lottery.com and Sports.com CEO added:
“This was a proud moment for us. It reflects exactly what we’re building with our brand—exclusive access, unforgettable moments, and a connection to meaningful causes. Alan and his son were exceptional guests, and we’re thrilled to have shared this journey with them. Thanks to Donate to Win for pulling this off in such a compacted timeframe.”
From left to right: Lottery.com and Sports.com CEO Matthew McGahan;
Justin Aaron; Sweepstakes Winner Alan Aaron; and
Sports.com Director Marc Bircham.
VIP On Field access at Hard Rock Stadium. From left to
right: Sweepstakes Winner Alan Aaron; Lottery.com and
Sports.com CEO Matthew McGahan; and Justin Aaron.
About the Campaign:
The Donate to Win™ Miami Grand Prix Sweepstakes marked Lottery.com’s first U.S.-based sponsored activation in over two years, signaling a major strategic milestone for the company. Proceeds supported cybersecurity education initiatives for Florida-based youth through the WinTogether Trust, a registered 501(c)(3) organization.
For full sweepstakes details, visit: www.donateto.win
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/8836623f-41e6-4bd6-9b27-785cb7beffd2
https://www.globenewswire.com/NewsRoom/AttachmentNg/70a242a0-a2ee-4456-b651-fb8f9ebe9de4
This press release was published by a CLEAR® Verified individual.
CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].
Nasdaq:LTRY
From Wall Street to the Pit Lane: Lottery.com and Sports.com Sponsor Rising INDY NXT Driver Sebastian Murray, Competing with Andretti Cape
Race Debut This Weekend at the Grand Prix of Alabama
FORT WORTH, Texas, May 02, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, announced a high-visibility sponsorship with rising motorsport talent Sebastian Murray, who competes in the 2025 INDY NXT by Firestone with the renowned Andretti Cape INDY NXT team.
Key Activation Highlights:
- Branding on rear wing (Lottery.com) and nose cone (Sports.com) of Murray’s No. 2 INDY NXT car
- Decals on the driver’s race suit for enhanced visibility
- Behind-the-scenes driver series “Rookie Road” produced by Sports.com Studios
- Social media activations across 13 remaining INDY NXT races
- Access to hospitality and networking opportunities available through Murray’s affiliation with Andretti Cape
The car will run this weekend with its new look featuring Lottery.com and Sports.com branding at the Grand Prix of Alabama, taking place May 2–4 in Birmingham, Alabama. Sebastian Murray will be driving the branded No. 2 Andretti Cape INDY NXT car featuring full Lottery.com and Sports.com sponsorship beginning this weekend and continuing through the rest of the season.
The sponsorship centers on Murray, one of the sport’s most exciting young drivers, and includes branding rights, digital content, and fan engagement activations made possible through his participation with Andretti Cape.
The sponsorship was introduced by Warren Macal, Founder of Prosperity Investment Management and a board member at Lottery.com.
Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com, commented:
“Sebastian Murray is a standout talent, and this sponsorship places Lottery.com and Sports.com right alongside his journey to the top of U.S. open-wheel racing. We’re investing in speed, story, and a new generation of fans.”
Sebastian Murray added:
“It is a huge honor to carry the Lottery.com and Sports.com brands. The support from Matthew, Warren, and the entire team fuels my drive to deliver on and off the track.”
“This relationship reflects Lottery.com’s strategic vision,” added Warren Macal, Founder of Prosperity and Director at Lottery.com. “Sebastian is a driver with enormous potential, and our brands will benefit from the visibility and access that comes with competing in the Andretti Cape environment.”
This announcement follows the launch of the Company’s sponsorship of Donate to Win’s™ Miami Sweepstakes, offering exclusive hospitality at the Miami Grand Prix this past weekend — part of a broader campaign to engage fans and elevate brand exposure.
About Lottery.com
Lottery.com is transforming how official lottery and sweepstakes games are played across the globe, combining cutting-edge technology with consumer-first innovation.
About Sports.com
Sports.com is a premier digital sports platform dedicated to delivering cutting-edge content, fan engagement and technological innovation in the sports industry. With a commitment to growing the global soccer and motorsports ecosystems, Sports.com partners with leading organizations and influencers to create unparalleled experiences for fans and professionals alike.
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c7e1738a-0840-4b4e-b7a8-94ae22ea1494
This press release was published by a CLEAR® Verified individual.
CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].
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