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Lottery.com Inc. Announces Ad-Supported Model to Diversify Sports.com Revenue Stream

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FORT WORTH, Texas, March 05, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, has announced it is completing updates to its platform to support a variety of ad formats on Sports.com. This new revenue stream will leverage Sports.com, one of the world’s most coveted sports domains, as a vehicle for brands with premium advertising and sponsorship opportunities to reach a highly valuable audience of sports consumers.

Sports.com is recognized for its strong brand equity and credibility within the global sports industry. Through this initiative, brands will gain enhanced visibility by featuring logos, marketing messages, and call-to-action campaigns across multiple advertising placements on the Sports.com website and app. By utilizing strategic marketing partnerships and advanced programmatic advertising, Sports.com is poised to become a dominant force in the sports media sector—delivering substantial value to advertisers and tapping into a new revenue stream for the Company. The development and launch of an ad-funded revenue model across the Sports.com website and app could also dovetail with a potential future UK football club acquisition, its stadium and team uniform and apparel sponsorship, as a further branding opportunity for advertisers.

With its global reach, Sports.com provides brands in automotive, health & fitness, and apparel—sectors that naturally align with sports audiences with access to loyal sports content consumers. Advertisers in these industries have successfully partnered with major sports platforms such as ESPN, TNT Sports, beIN SPORTS, and DAZN. An October 2024 report released by Effectv, the sales division of Comcast Advertising, determined that sports fans spend an average of 3.2 hours a week watching sports content.

After the 2024 successful streaming broadcasts of two professional boxing matches, Sports.com plans to fully integrate live event coverage and broadcasts of sporting events in select markets. Consumers are continuing to shift their viewing preferences for live sports from traditional broadcast to digital. The September 2024 EMARKETER Forecast reported that 55% of live sports viewership was on a digital platform in 2024. That number is projected to grow to 63% by the end of 2027.

Matthew McGahan, Chairman and CEO of Lottery.com, commented:
“The advertising and sponsorship landscape presents revenue opportunities for Sports.com. Partner brands can benefit from premium ad placements on our platform, leveraging our strong brand equity while generating value for their businesses. Sports content is brand-safe, as demonstrated by other major platforms that have successfully monetized all forms of sports content.”

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Mark Burcham, Director of Sports.com, added:
“With the expansion of Sports.com into sponsorships and advertising, we are creating a truly global destination for brands to reach high value consumers. Diehard sports fans have proven to be brand-loyal and less price sensitive which are attractive profiles for advertisers. This is an exciting time for Sports.com and we are committed to delivering value to both our partners and sports fans worldwide.”

The global sports industry generates more than $100 billion annually in advertising and sponsorship revenue. With its global reach, Sports.com is well-positioned to capitalize on this multi-billion-dollar market, creating a new and scalable revenue stream within the Lottery.com portfolio of brands.

For more information, please visit www.lottery.com or contact our media relations team.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 14, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

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This press release was published by a CLEAR® Verified individual.

CONTACT: For more information, please contact our media relations team at [email protected].

Nasdaq:LTRY

Lottery.com Secures Ninth Legal Dismissal

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FORT WORTH, Texas, April 11, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company” or the “Defendant”), a leading technology company in digital lottery and sports entertainment, today announced another significant legal victory on April 9, 2025 as the United States District Court for the Western District of Texas denied a motion for reconsideration brought by Yes Period, LLC. The case styled Yes Period, LLC d/b/a Serenity Software v. Lottery.com, Inc. d/b/a Sports.com Inc. d/b/a AutoLotto.com, Inc. (Case No. 1-23-CV-00616), originally dismissed without prejudice in November 2024, remains dismissed, marking the ninth lawsuit dismissed since the appointment of the Company’s new leadership team.

This outcome adds to the growing track record of successful litigation outcomes achieved under Lottery.com’s revitalized governance structure and legal strategy—delivering tangible results in clearing legacy challenges and restoring operational integrity.

Matthew McGahan, CEO of Lottery.com, stated:
Lottery.com is, of course, delighted with this outcome. It is yet another case we have fought, won, and had dismissed. This marks the ninth such dismissal since our new management and turnaround team were appointed—a clear signal to our shareholders that our strategy is working. We remain laser-focused on delivering long-term value, building trust in the capital markets, and positioning the business for sustainable growth.”

In the Court’s latest ruling, the Judge reaffirmed that the Plaintiff failed to prosecute its claims in a timely and compliant manner and found no justification to modify the original dismissal. This result reflects the Company’s efforts to resolve legal overhangs while preserving its resources and protecting shareholder interests.

Important Notice Regarding Forward-Looking Statements 

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This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 4, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].

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Nasdaq:LTRY

Three Lawsuits Against Lottery.com and Sports.com Dismissed With Prejudice

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FORT WORTH, Texas, March 28, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, announces the following favorable judgements from the United States District Court for the Western District of Texas – Austin Division (the “Court”):

  • The Court has ruled in favor of the Company granting with prejudice the Motion to Dismiss for Failure to State a Claim in the case styled Ryan Peterson v. Lottery.com, Inc. d/b/a Sports.com Inc. d/b/a AutoLotto.com, Inc. (Case No. 1-23-CV-646-RP). The final judgement was signed on March 27, 2025.
  • The Court has ruled in favor of the Company granting with prejudice the Motion to Dismiss for Failure to State a Claim in the case styled Brandon Marsh v. Lottery.com, Inc. d/b/a Sports.com Inc. d/b/a AutoLotto.com, Inc. (Case No. 1-23-CV-080-RP). The final judgement was signed on March 4, 2025.
  • The Court has ruled in favor of the Company granting with prejudice the Motion to Dismiss for Failure to State a Claim in the case styled Carl Wells v. Lottery.com, Inc. d/b/a Sports.com Inc. d/b/a AutoLotto.com, Inc. (Case No. 1-23-CV-081-RP). The final judgement was signed on January 25, 2025.

Matthew McGahan, Lottery.com Chairman and CEO commented:
“I am gratified by the Court’s ruling in the Company’s favor. Receiving these favorable judgments allows us to focus our resources on resuming gaming operations, building the Sports.com brand and most importantly delivering value to our shareholders. I am also delighted at the forward momentum our new management team is creating for Lottery.com. We’re successfully resolving legacy legal matters and shifting our attention towards steering the Company towards a new era of growth within an environment of accountability and transparency.”

In all three cases, the court ordered and adjudged that:

  • The Defendants’ Motions to Dismiss were granted;
  • The Plaintiffs’ Complaints were dismissed with prejudice;
  • All pending deadlines and hearings were terminated;
  • All other pending motions were denied as moot; and
  • The Clerk of the Court was directed to close the cases.

These rulings signify the final dismissal of all claims against the Company. As the cases were dismissed with prejudice, the Plaintiffs are barred from refiling the same claims in this form.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 4, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].

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Nasdaq:LTRY

Lottery.com Launches New Content Production and Revenue-Generating Arm: Sports.com Studios

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FORT WORTH, Texas, March 25, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, has announced the launch of Sports.com Studios (“SDCS”). SDCS will serve as the Company’s dedicated content creation arm, producing original content for the Sports.com platform along with generating revenue through content licensing and distribution to third parties. The first original productions from SDCS are expected in the third quarter of 2025.

Marc Bircham, Director of Sports.com and QPR legend, commented:
“We have always envisioned Sports.com creating its own original content for a global audience. In today’s crowded media landscape, brands face increasing challenges in reaching consumers. By launching Sports.com Studios, we are establishing a dedicated resource that will produce bespoke, high-quality content tailored to our audience. This initiative positions us as a premier sports content creator, producing compelling content that fans truly want to see. Sport has given me everything, and I know how powerful storytelling can be. With Sports.com Studios, we’re building something authentic that puts athletes and fans at the center.”

Cultivating Fan Engagement and Loyalty

Exclusive behind-the-scenes footage, player interviews and custom documentaries will offer audiences a personal in-depth look at their favorite teams, players and games. By offering fans deeper engagement with players, teams and leagues, SDCS will strengthen fan loyalty while driving increased interaction with the Sports.com brand. These initiatives will also unlock new revenue streams through advertising, sponsorships and pay-per-view content.

Establishing Brand Differentiation
Offering exclusive sports content allows Sports.com to carve out a distinct identity in the sports entertainment space. By delivering content that cannot be found elsewhere, SDCS aims to drive viewership, enhance subscription-based revenue and attract strategic brand partnerships.

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Multiple Monetization Opportunities
The launch of Sports.com Studios will open or expand several revenue streams, including:

  • Advertising & Sponsorships – High-quality, exclusive content is highly attractive to brands seeking to engage curated and engaged audiences.
  • Subscription & Pay-Per-View Models – Platforms like Netflix and ESPN+ have demonstrated that premium sports content can successfully attract and retain paying subscribers.
  • Merchandising & Licensing – Original, exclusive sports content will create demand for team-related merchandise, memorabilia, and other brand extensions.

Maximizing Social Media Reach & Virality
The production of tailored content for platforms like Instagram, TikTok and YouTube will boost brand visibility and audience engagement. Viral moments—whether behind-the-scenes footage, challenges, or iconic sports highlights—will drive widespread brand awareness and cultivate a dedicated, interactive fan base.

Leveraging a Data-Driven Content Strategy
SDCS will collect valuable insights on audience preferences, viewing habits and engagement patterns. This data will be leveraged to refine future content strategies, optimize marketing efforts and further enhance the fan experience. The audience data allows advertisers to optimize campaigns for better engagement by targeting specific demographics, interests and behaviors. The Company is committed to protecting user privacy and will implement data security protocols to ensure all data is responsibly managed and in compliance with relevant regulations.

Expanding Global Reach
SDCS will produce diverse content formats designed to appeal to a broad range of audiences ranging from short-form videos, curated to in-depth documentaries. SDSC aims to attract a broad, global audience by delivering exclusive, engaging content to sports consumers around the world. The Company has signed on three global ambassadors to promote SDCS to a global audience.  Joining Bircham are Tamer Hassan and Ant Middleton.

Tamer Hassan, Lottery.com Director, legendary actor and sports advocate:
“This is more than just content—it’s culture. Sports.com Studios is giving fans a new way to connect with the sports and personalities they love. I’m proud to be a part of something that truly celebrates the spirit of sport.”

Ant Middleton, retired United Kingdom Special Forces (SBS) operator and the long time host of SAS: Who Dares Wins:
“Discipline, resilience, and high performance—those values are at the core of both elite sports and elite military units. I’m excited to bring that energy to Sports.com Studios and inspire audiences with stories that matter.”

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Matt McGahan, Chairman and CEO of Lottery.com, stated:
“The value of original sports content extends far beyond entertainment—it fosters engagement, drives revenue, expands our audience reach and builds long-term emotional connections with fans. From the outset, one of our key objectives was to deliver high-quality, original content to sports audiences around the world. With the launch of Sports.com Studios, we are now able to achieve this vision while creating new revenue opportunities and increasing shareholder value. We are incredibly excited to see this venture take off.”

For more information, please visit www.lottery.com.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 4, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For more information, please contact our media relations team at [email protected].

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