Nasdaq:LTRY
Lottery.com Inc. Announces Ad-Supported Model to Diversify Sports.com Revenue Stream
FORT WORTH, Texas, March 05, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery and sports entertainment, has announced it is completing updates to its platform to support a variety of ad formats on Sports.com. This new revenue stream will leverage Sports.com, one of the world’s most coveted sports domains, as a vehicle for brands with premium advertising and sponsorship opportunities to reach a highly valuable audience of sports consumers.
Sports.com is recognized for its strong brand equity and credibility within the global sports industry. Through this initiative, brands will gain enhanced visibility by featuring logos, marketing messages, and call-to-action campaigns across multiple advertising placements on the Sports.com website and app. By utilizing strategic marketing partnerships and advanced programmatic advertising, Sports.com is poised to become a dominant force in the sports media sector—delivering substantial value to advertisers and tapping into a new revenue stream for the Company. The development and launch of an ad-funded revenue model across the Sports.com website and app could also dovetail with a potential future UK football club acquisition, its stadium and team uniform and apparel sponsorship, as a further branding opportunity for advertisers.
With its global reach, Sports.com provides brands in automotive, health & fitness, and apparel—sectors that naturally align with sports audiences with access to loyal sports content consumers. Advertisers in these industries have successfully partnered with major sports platforms such as ESPN, TNT Sports, beIN SPORTS, and DAZN. An October 2024 report released by Effectv, the sales division of Comcast Advertising, determined that sports fans spend an average of 3.2 hours a week watching sports content.
After the 2024 successful streaming broadcasts of two professional boxing matches, Sports.com plans to fully integrate live event coverage and broadcasts of sporting events in select markets. Consumers are continuing to shift their viewing preferences for live sports from traditional broadcast to digital. The September 2024 EMARKETER Forecast reported that 55% of live sports viewership was on a digital platform in 2024. That number is projected to grow to 63% by the end of 2027.
Matthew McGahan, Chairman and CEO of Lottery.com, commented:
“The advertising and sponsorship landscape presents revenue opportunities for Sports.com. Partner brands can benefit from premium ad placements on our platform, leveraging our strong brand equity while generating value for their businesses. Sports content is brand-safe, as demonstrated by other major platforms that have successfully monetized all forms of sports content.”
Mark Burcham, Director of Sports.com, added:
“With the expansion of Sports.com into sponsorships and advertising, we are creating a truly global destination for brands to reach high value consumers. Diehard sports fans have proven to be brand-loyal and less price sensitive which are attractive profiles for advertisers. This is an exciting time for Sports.com and we are committed to delivering value to both our partners and sports fans worldwide.”
The global sports industry generates more than $100 billion annually in advertising and sponsorship revenue. With its global reach, Sports.com is well-positioned to capitalize on this multi-billion-dollar market, creating a new and scalable revenue stream within the Lottery.com portfolio of brands.
For more information, please visit www.lottery.com or contact our media relations team.
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 14, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For more information, please contact our media relations team at [email protected].
Nasdaq:LTRY
Lottery.com and Sports.com Featured at Gateway with Triple-Driver Sponsorship Across IndyCar and IndyNXT
ST. LOUIS, June 12, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (NASDAQ: LTRY, LTRYW) (“Lottery.com” or “the Company”), a leading technology company alongside its Sports.com brand, collectively transforming the intersection of gaming, sports and entertainment, announces its continued and expanded sponsorship across both the NTT IndyCar and IndyNXT by Firestone series with its partnered drivers—Callum Ilott , Louis Foster and Sebastian Murray prepare to take on the World Wide Technology Raceway (Gateway) oval this Saturday night.
This marks the first time that both Lottery.com and Sports.com branding will be featured across three race entries in a single weekend—an extraordinary show of support for young talent and a strategic moment for brand visibility on one of the season’s marquee oval events.
Louis Foster – Rahal Letterman Lanigan Racing (NTT IndyCar Series)
Fresh from leading laps in Detroit and surviving one of the biggest accidents of his career, Louis Foster returns to Gateway with unfinished business. The reigning IndyNXT champion, who won all three oval events in last year’s campaign in IndyNXT, brings a wealth of oval experience to the Rahal Letterman Lanigan Racing’s entry in IndyCar.
Following a newly extended and expanded partnership, Foster will now feature the Lottery.com logo on his crash helmet and Sports.com branding on the front wing endplates of his RLL car through the end of the 2025 season. The branding aligns the Foster partnership with the Company platforms’ long-term motorsport ambitions.
“I’m incredibly proud to be carrying the Lottery.com and Sports.com logos this weekend at Gateway. It’s a track I love, and I’m determined to repay their faith in me with a strong result,” said Foster.
Callum Ilott – PREMA Racing (NTT IndyCar Series)
British racing star Callum Ilott returns to Gateway ready to showcase the front-running pace he’s been building throughout the season with PREMA Racing. Despite a wheel incident in Detroit, Ilott has consistently demonstrated Top 10 potential and now takes on the high-speed oval with renewed determination.
Ilott continues to represent Lottery.com with high-visibility helmet branding, prominently featured across all race sessions this weekend. His professionalism and composure have made him an ideal partner for the brand’s IndyCar strategy in 2025.
“Callum brings a sharp focus and professionalism to every race weekend, and we’re proud to be aligned with him as PREMA continues its impressive debut season in IndyCar,” said Matthew McGahan, CEO of Lottery.com and Sports.com.
Sebastian Murray – No. 2 Dream Racing Dubai (IndyNXT by Firestone)
Rising Scottish talent Sebastian Murray returns to the site of IndyNXT’s unique challenge, ready to build on his career-best P6 finish in Detroit. In just his fifth race appearance in the IndyNXT series, Murray is continuing to turn heads, now sitting 11th in the overall driver standings.
Backed by Lottery.com and Sports.com, Murray will once again carry the brands across his helmet, race suit, front and rear wing endplates, and rear wing panel—a comprehensive visual partnership that continues to position him as a key ambassador for the Company’s platforms’ next-gen motorsports strategy.
“This weekend marks a major milestone for our Company and both the Lottery.com and Sports.com brands,” said McGahan, “To have all three of our partnered drivers competing at Gateway under the lights—across both IndyCar and IndyNXT—is something we’re extremely proud of. Our commitment to supporting emerging and elite talent is matched by the unprecedented visibility we’re achieving for our brands on a national stage. We believe strongly in these athletes and in the sport.”
About Lottery.com
The Lottery.com Inc. (NASDAQ: LTRY, LTRYW) family of brands — including Sports.com, Tinbu and WinTogether, comprise a unified ecosystem that integrates gaming, entertainment, and sports. Follow the Company on X, Instagram and Facebook.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/0d390058-4f90-430c-9b03-cc71a594db70
https://www.globenewswire.com/NewsRoom/AttachmentNg/7584759a-e4e6-45eb-8691-d1f4ee66771e
https://www.globenewswire.com/NewsRoom/AttachmentNg/26c9061b-baaa-4452-907f-78513e1d9ea7
This press release was published by a CLEAR® Verified individual.
CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].
FORT WORTH, Dallas, June 11, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (NASDAQ: LTRY, LTRYW) (“Lottery.com” or “the Company”), a leading technology company transforming the intersection of gaming, sports and entertainment, today announces its growth strategy for Nook Holdings Limited (“Nook”), the UAE-based sports and wellness incubator located at One JLT, Dubai. The Company is expected to complete its acquisition of a ninety percent (90%) ownership stake in Nook on or before June 30, 2025.
The Company has unveiled a strategic, multi-market rollout plan for its Sports.com-branded co-working and incubation model. This forms part of the Company’s broader platform growth strategy designed to drive international brand presence, cash generation through tangible asset acquisitions. Nook will be rebranded under Sports.com upon completion of the transaction.
“This is not a one-off transaction — this is a scalable blueprint,” said Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com. “For several months, we’ve been clear that Lottery.com and Sports.com are executing an aggressive buy-and-build strategy. We operate a modular model that enables us to bolt on high-potential, cash-generative businesses that expand both brands quickly and globally.”
This execution aligns with the stated intent behind Lottery.com’s $100 million financing facility with Generating Alpha. The financing facility provides the Company with growth capital to target strategic acquisitions of businesses that possess tangible assets and demonstrate strong recurring revenue potential along with support existing operations. Nook generated $354,000 in net profit in FY 2024 and is projecting a 38% increase to $490,000 in 2025.
The Company has confirmed that its second Sports.com incubator hub will be located in Al Quoz, a high-growth district near DIFC and the Burj Khalifa, within a major new leisure complex. The site is expected to open in Q4 2025 and will serve as a regional anchor for the Company’s operations in the Middle East.
Al Quoz Sports.com/Nook Hub refreshment area (rendering)
Further locations have been identified for international expansion, including:
- Riyadh and Jeddah, Saudi Arabia
- Abu Dhabi, UAE
- Greater Miami, Florida area
“This is a long-term platform play,” said Mark Bircham, Director of Lottery.com and Head of Acquisitions at Sports.com. “We’re creating a repeatable model that connects high-growth markets to a shared infrastructure. With the right businesses in place, the potential to scale across multiple verticals is enormous.”
Each Sports.com hub is designed to serve as a launchpad for sports, health, wellness, and entertainment startups. By integrating these ventures into the broader Sports.com ecosystem, the Company aims to unlock new monetization channels and deliver long-term shareholder value.
About Lottery.com
The Lottery.com Inc. (NASDAQ: LTRY, LTRYW) family of brands — including Sports.com, Tinbu and WinTogether, comprise a unified ecosystem that integrates gaming, entertainment, and sports. Follow the Company on X, Instagram and Facebook.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, expectations related to the investigation of short selling or potential naked short selling, including the Company’s analysis, its ability to take appropriate corrective action, or any potential investigations by regulators; any future findings from ongoing review of the Company’s internal accounting controls; additional examination of the preliminary conclusions of such review; the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq; the Company’s ability to regain compliance with the Bid Price Requirement; the Company’s ability to regain compliance with Nasdaq Listing Rules; the Company’s ability to become current with its SEC reports; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5663c41c-637f-4966-9bbc-1aa1ffac0be2
This press release was published by a CLEAR® Verified individual.
CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].
DUBAI, United Arab Emirates, June 11, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (NASDAQ: LTRY, LTRYW) (“Lottery.com” or “the Company”), a leading technology company transforming the intersection of gaming, sports and entertainment, announces the signing of an amended Stock Purchase Agreement (“SPA”) for its planned acquisition of Nook Holdings Limited (“Nook”), a pioneering sports, health and wellness incubator based in Dubai, United Arab Emirates.
The acquisition, valued at approximately $2.5 million USD, is an all-cash deal, underscoring Lottery.com’s strategic commitment to global growth and innovation in sports and wellness. Upon completion, the Company will control ninety percent (90%) of Nook. The deal is expected to close on or before June 30, 2025.
Inside the Nook Co-Working Space
Founded by Ravi Bhusari, Nook has become a cornerstone of the UAE’s sports and wellness ecosystem. Over the past five years, it has fulfilled its ongoing mission to support startups and small businesses establish operations, obtain licenses, register for VAT and gain community support. Its exclusive partnership with Dubai’s DMCC Free Zone and its high-visibility location at One JLT have made it the go-to destination for sports entrepreneurs in the region.
Nook is located at One JLT in Dubai
Ravi Bhusari, Founder of Nook, commented:
“This will be a defining moment for Nook. We have worked hard over the past few years to build a space that truly serves the needs of the sports and wellness community. Partnering with Sports.com, a visionary brand with global ambitions, unlocks tremendous opportunities for our members”
Sports.com: A Global Launchpad for Sports Startups
Upon completion of the acquisition, the Company will operate segments of its international sports business from within the Nook premises at One JLT, transforming the space into a gateway for sports innovation, investment and integration. The site will continue to function as both a premium co-working space and a business incubator, connecting early-stage sports businesses with the broader Sports.com ecosystem.
Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com, stated:
“Nook is not just a workspace — it’s a thriving community of sports and wellness entrepreneurs. It aligns perfectly with our vision for Sports.com as a global platform for innovation and impact. With a successful track record of generating profitable revenue and a stellar reputation, it is the ideal location to continue the global presence of the Sports.com brand. We’re excited to work closely with the businesses already operating inside Nook and help them scale faster, smarter and embrace a global mindset.”
Mark Bircham, Director of Lottery.com and Head of Acquisitions at Sports.com, added:
“I’ve had the privilege of working closely with the Nook team over the past six months to bring this deal to completion. The quality of the businesses operating at Nook and the energy of the ecosystem they’ve built made it absolutely worth the wait. We are ready to roll up our sleeves and begin supporting these companies with everything Sports.com has to offer — from networking and licensing to potential investment and acquisition. This is just the beginning.”
About Lottery.com
The Lottery.com Inc. (NASDAQ: LTRY, LTRYW) family of brands — including Sports.com, Tinbu and WinTogether, comprise a unified ecosystem that integrates gaming, entertainment, and sports. Follow the Company on X, Instagram and Facebook.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, expectations related to the investigation of short selling or potential naked short selling, including the Company’s analysis, its ability to take appropriate corrective action, or any potential investigations by regulators; any future findings from ongoing review of the Company’s internal accounting controls; additional examination of the preliminary conclusions of such review; the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq; the Company’s ability to regain compliance with the Bid Price Requirement; the Company’s ability to regain compliance with Nasdaq Listing Rules; the Company’s ability to become current with its SEC reports; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/95fd0752-c86d-4af3-852f-a229f4c126dc
https://www.globenewswire.com/NewsRoom/AttachmentNg/e0dc33ad-74ea-458f-a28b-deff17c7b2c7
This press release was published by a CLEAR® Verified individual.
CONTACT: For more information, please visit www.lottery.com or contact our media relations team at [email protected].
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