VALLETTA, Malta and LAS VEGAS, Nov. 30, 2025 (GLOBE NEWSWIRE) — Meridianbet, a leading sports betting and gaming operator and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has successfully launched the Meridian Missions, a proprietary player engagement and reward system designed to increase user retention and drive long-term profitability across its global betting and casino operations.

The platform transforms regular betting activity into a structured, points-based gamification experience where players unlock rewards by completing specific missions such as making deposits, playing featured games, and engaging with cross-product offerings. The system is designed to improve customer lifetime value and retention metrics across Meridianbet’s operations.

Direct Impact on Revenue Metrics and Unit Economics

The three-tier Missions system—Bronze, Silver, and Gold—creates clear behavioral incentives designed to increase both session frequency and average revenue per user (ARPU). Players earn progression points through deposits, gameplay volume, and cross-product engagement, with higher tiers unlocking premium rewards including free spins, more sports bonuses, exclusive merchandise, and personalized offers.

This deployment represents a focused effort to improve unit economics in an environment where customer acquisition costs continue rising across the iGaming sector.

The timing of the launch aligns with broader industry trends toward gamification and engagement-focused product development. Unlike standalone loyalty programs, Meridianbet’s approach integrates rewards directly into real-money wagering experiences, creating a hybrid model designed to deliver sustainable competitive advantages in mature and emerging markets alike.

The Missions platform launch represents a significant milestone in Meridianbet’s evolution from a traditional sports betting operator to a comprehensive entertainment technology provider focused on maximizing long-term customer relationships and sustainable profitability.

Direct Impact on Revenue Metrics and Unit Economics

The three-tier Missions system—Bronze, Silver, and Gold—creates clear behavioral incentives designed to increase both session frequency and average revenue per user (ARPU). Players earn progression points through deposits, gameplay volume, and cross-product engagement, with higher tiers unlocking premium rewards including free spins, enhanced sports bonuses, exclusive merchandise, and personalized offers.

This deployment represents a focused effort to improve unit economics in an environment where customer acquisition costs continue rising across the iGaming sector.

About Meridianbet

Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (NASDAQ: GMGI). Contact https://x.com/meridianbet_ofc and [email protected].

About Golden Matrix

Golden Matrix Group (NASDAQ: GMGI), based in Las Vegas, is a gaming technology company operating globally through B2B divisions (GMAG, Expanse Studios) that develop and license proprietary platforms, and B2C operations including RKings (UK competitions), Mexplay (Mexico online casino), and Meridianbet—a leading sportsbook licensed in 18 jurisdictions across Europe, Africa, and South America. Learn more at www.goldenmatrix.com.

A photo accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/f50dce1b-e6e0-4125-8926-882aba8830ad

VALLETTA, Malta and LAS VEGAS, Nov. 28, 2025 (GLOBE NEWSWIRE) — Aleksandar Milovanović, founder and largest shareholder of Meridianbet, has elected to convert $8 million of cash consideration owed to him into equity, further strengthening the Company’s balance sheet and demonstrating strong conviction in Golden Matrix’s long-term growth trajectory.

Under the terms of the conversion agreement Mr. Milovanovic voluntarily converted $8 million of 18-Month Non-Contingent Post-Closing Cash Consideration into 8 million shares of Golden Matrix common stock at a conversion price of $1.00 per share.

This transaction was completed pursuant to the Ninth Amendment to the Amended and Restated Sale and Purchase Agreement originally executed in connection with the Company’s transformational acquisition of Meridianbet.

This debt-to-equity conversion represents a significant strategic milestone that materially improves Golden Matrix’s financial position by:

• Eliminating $8 million in near-term cash obligations, preserving capital for growth initiatives and operational expansion
• Reducing leverage and enhancing financial flexibility during a period of accelerating business momentum
• Demonstrating disciplined capital allocation that prioritizes shareholder value creation
• Positioning the Company to capitalize on emerging market opportunities without the constraints of debt service

The conversion is particularly noteworthy as it represents Mr. Milovanović’s deliberate choice to increase his equity stake in Golden Matrix rather than receive cash. As one of the Company’s largest shareholders and a principal architect of the Meridianbet success story, Mr. Milovanović’s decision to further align his interests with public shareholders sends a powerful signal about the value creation potential he sees ahead.

Following this transaction, Mr. Milovanović beneficially owns approximately 93.3 million shares of Golden Matrix common stock, reinforcing his position as one of the Company’s most significant long-term stakeholders. His willingness to forgo immediate liquidity in favor of increased equity ownership underscores his conviction in the Company’s strategic direction and growth prospects.

About Meridianbet Group

Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (NASDAQ: GMGI).

About Golden Matrix Group

Golden Matrix Group, based in Las Vegas, NV, is an established B2B and B2C gaming technology company operating across multiple international markets. The B2B division develops and licenses proprietary gaming platforms to an extensive list of clients, while its B2C division operates RKings Competitions, a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico.

Meridianbet Group, founded in 2001 and acquired by Golden Matrix in 2024, is a leading online sports betting and gaming operator, licensed in multiple jurisdictions across Europe, Africa, and South America.

Forward-Looking Statements

Certain statements made in this press release contain forward-looking information within the meaning of applicable securities laws, including within the meaning of the Private Securities Litigation Reform Act of 1995 (“forward-looking statements”). Words such as “strategy,” “expects,” “continues,” “plans,” “anticipates,” “believes,” “would,” “will,” “estimates,” “intends,” “projects,” “goals,” “targets” and other words of similar meaning are intended to identify forward-looking statements but are not the exclusive means of identifying these statements.

Important factors that may cause actual results and outcomes to differ materially from those contained in such forward-looking statements include, without limitation, the ability of the Company to obtain the funding required to pay certain Meridianbet Group acquisition payments when due; the ability of the Company to successfully integrate the operations of the Meridianbet Group or Expanse Studios or any other acquired or merged entities into its operations; the ability to realize anticipated benefits and synergies of the acquisitions, if any, including potential financial and operational synergies and the ability of the combined businesses to grow; the Company’s ability to continue as a going concern; the Company’s ability to attract and retain qualified directors, officers, employees and personnel; changes in consumer preferences; changes in applicable laws or regulations; litigation or regulatory proceedings; general economic, financial, political, demographic and business conditions; future exchange and interest rates; and unforeseen events and circumstances.

Certain of these risks are set forth in greater detail in Golden Matrix’s filings with the SEC, including our annual report on Form 10-K for the fiscal year ended October 31, 2024, and subsequent quarterly reports on Form 10-Q, which are available at www.sec.gov. Except as required by law, the Company undertakes no obligation to update any forward-looking statements to reflect new information, events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events.

Contact: [email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1b029793-576a-46c6-bfda-5b258260912f

Reading Time: < 1 minute

Aleksandar Milovanović, founder and largest shareholder of Meridianbet, has completed a $500,000 cash-to-equity conversion under the Post-Closing Cash Consideration Conversion Agreement, as specified in the Eighth Amendment to the Amended and Restated Sale and Purchase Agreement with the parent company, Golden Matrix Group (GMGI).

The Eight Amendment was signed on August 29, 2025 and entered into force on September 9, 2025. The underlying SPA was signed June 27, 2023, and the acquisition closed on April 9, 2024 (effective April 1, 2024).

The conversion was executed in five scheduled tranches from September 9 to September 26, 2025.

With the final tranche today, the full $500,000 conversion is complete as agreed. These issuances were made as restricted shares pursuant to the SPA terms and do not affect the overall economics of the post-closing consideration.

The completion of the scheduled tranches converts cash obligations into equity as outlined in the agreement, without changing the overall post-closing economic terms. This process manages cash flow timing and maintains consistency with the agreed-upon shareholder structure.

About Meridianbet

Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group.

The post Meridianbet’s Largest Shareholder Aleksandar Milovanovic Completes $500,000 Cash-to-Equity Conversion Under Post-Closing Agreement with Parent Company appeared first on European Gaming Industry News.