Meridianbet, part of the Golden Matrix Group, Inc., a leading online sports betting and iGaming company, has announced a strategic partnership with Integrity Compliance 360 (“IC360”), a prominent U.S.-based global sports integrity service provider.

The partnership comes as Meridianbet’s Brazilian subsidiary, Meridian Gaming Brasil SPE, progresses in the licensing process for its entry into the Brazilian market, and will reinforce the Company’s commitment to upholding the highest standards of integrity for its sports offering in line with global regulatory expectations and market best practices.

The license application, filed under request number 56.195.600/0001-07, positions Meridianbet among a select group of global operators set to participate in one of the most highly anticipated market launches in the global sports betting and iGaming industry.

“Our partnership with IC360 underscores our dedication to maintaining the highest levels of integrity and transparency in all markets we operate in, including Brazil,” said Zoran Milosevic, CEO of Meridianbet. “As we move closer to securing our license, this collaboration will ensure that we are fully equipped to meet the expectations of both regulatory bodies and our players in the world’s fastest-growing emerging betting and iGaming market.”

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“Brazil is expected to become the third-largest gaming market in the world, and this opportunity marks another key milestone for Golden Matrix, and further endorses our commitment to being a major player in the Brazilian Gaming Market” said Brian Goodman, CEO of Golden Matrix Group. “Brazil’s multifaceted approval process reflects the complexity and scale of this market, and we are excited about the tremendous potential that lies ahead. We aim to leverage our extensive international experience, advanced technology and innovative betting solutions to cater to the unique preferences of Brazilian customers, and our partnership with IC360 will help ensure we’re doing it both ethically and responsibly.”

“Meridianbet is one of the best-positioned players in the Brazilian sports betting market,” said Scott Sadin, COO of IC360. “We are excited to work with the experts of the local market who understand the importance of integrity. It is our privilege to provide them with the tools needed to create an even stronger culture of transparency, that together can be modeled and shared with Meridianbet’s international reach.”

Meridianbet’s partnership with IC360 comes at a critical time for the Brazilian market, as it undergoes regulatory transformation and positions itself as a global leader in the iGaming and sports betting industry.

Meridianbet’s application includes both sports betting and iGaming (online casino) under Brazil’s comprehensive licensing regime, positioning it as one of the few operators able to offer a full suite of gaming experiences to Brazilian players.

The Brazilian gambling industry is projected to generate $34 billion in sports betting turnover by 2028, with an onshore gross win of $2.8 billion, according to a report by the International Betting Integrity Association (IBIA).

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Golden Matrix Group announced that the Company is progressing in its efforts to expand its market presence, particularly with its anticipated entry into the U.S. iGaming market. The Company, through its subsidiary Expanse Studios, which specializes in the production and distribution of iGaming content, is currently in the process of applying for the New Jersey Casino Service Industry Enterprise license.

GMGI has initiated discussions with several licensed gaming operators in New Jersey. Once the licensing process is finalized and the necessary approvals are obtained, the Company plans to serve as a B2B provider of its proprietary Expanse Studios iGaming content to fully regulated and licensed online casino and sportsbook operators in the state of New Jersey.

The Company intends to build on its U.S. presence by applying for additional licenses and servicing operator agreements in states where iGaming has been regulated.

Additionally, GMGI’s wholly owned Expanse Studios division has secured an iGaming license for the Bulgarian market and is actively pursuing licenses in Croatia and Romania, key markets that will further expand Expanse Studios’ European footprint.

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Critical to its long-term growth strategy, GMGI, through its recently acquired subsidiary Meridianbet, is also focused on implementing its brand in other key markets, including Brazil, Peru, and South Africa.

As one of the select global operators with a pending federal license in Brazil, Meridianbet will be uniquely positioned to access Brazil’s substantial market, which is projected to grow to approximately $20 billion with a potential player base of 106 million by 2025 (Next.io, 2024). Based on current timelines, the licensing process in Brazil is expected to be completed by the end of December 2024, positioning Meridianbet as one of the companies likely to operate in the rapidly expanding market going forward.