Meridianbet
Meridianbet Secures Historic Sponsorship Deal with FC AEL Limassol, Marking Support for 100th Sports Club Worldwide
LIMASSOL, Cyprus, July 12, 2024 (GLOBE NEWSWIRE) — Meridianbet, one of the continent’s oldest and leading sports betting brands licensed in operating in 18 markets of Europe, Africa and Americas, announced it has recently signed the largest sponsorship agreement in Cypriot football history with FC AEL Limassol.
This news comes only a few days after the Company secures Peru and South Africa sports betting license.
This landmark deal highlights Meridianbet’s strategic initiatives to strengthen its brand presence and community engagement in key markets, marking its support for the 100th sports club globally.
Investing in Community and Sports Excellence
This sponsorship agreement underscores Meridianbet’s decades-long local presence and unwavering support for paramount sports in Cyprus. As a company headquartered in Limassol, Meridianbet has consistently demonstrated its commitment to the local community, fostering a robust player base and supporting both professional and grassroots sports. This strategic partnership with AEL Limassol is anticipated to enhance brand visibility and loyalty among local and regional audiences.
Andreas Georgiou, Chairman of AEL Limassol, emphasized the significance of this partnership: “The partnership with Meridianbet represents the largest commercial agreement in our football department’s history, heralding a new chapter filled with optimism for the future. This collaboration is expected to drive substantial financial benefits and enhance the club’s competitive edge.”
Strategic Collaboration for Long-term Growth
Chrysothemi Valanidou, CEO of Meridianbet Cyprus, highlighted the strategic importance of this collaboration: “As one of the top betting companies globally, our sponsorship of AEL Limassol is part of our broader strategy to promote sports and fair play. We anticipate this partnership will not only elevate the club’s performance but also enhance Meridianbet’s market position and brand equity.”
Years – Long Commitment to Social Responsibility
Theodora Petrou, Head of Online Operations at Meridianbet Cyprus, elaborated on the company’s sponsorship mission: “Our strategy involves close cooperation with team officials to organize various events, including charitable initiatives. This partnership aligns with our corporate social responsibility goals, aiming to contribute positively to society and sports.”
Driving Brand Recognition and Market Expansion
The unveiling of the new team kit, featuring the Meridianbet logo prominently on the front, marks a significant milestone in the company’s branding efforts. The collaboration with Macron and the involvement of prominent players Rafael Mamas and Vasilis Papafotis in the launch event further solidifies Meridianbet’s commitment to excellence and innovation in sports sponsorship.
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 17 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile.
For more information, visit https://ir.meridianbet.com
YouTube – https://www.youtube.com/@MeridianbetIR
Twitter – https://twitter.com/meridianbet_ofc
Email: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/13639169-eb82-4546-adeb-b8fc0aea2fe4
Meridianbet
Meridianbet Redefines Sports Sponsorship with Europe’s First Emblem Integration Deal with BC Crvena Zvezda
VALLETTA, Malta, Nov. 21, 2024 (GLOBE NEWSWIRE) — Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda.
Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club’s emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet’s growth trajectory and global market positioning.
Breaking New Ground – Key Facts
- First permanent logo integration in European basketball
- Strong, ongoing partnership with a top-tier Euroleague club
- Strategic amid NBA’s expanding interest in Europe
This partnership is not just a branding milestone but a reflection of Meridianbet’s long-term vision to reshape the future of sports sponsorship. Operating across 18 global markets and supporting over 100 professional and amateur sports clubs, Meridianbet demonstrates a forward-looking approach that integrates its brand into the core identity of its partners, fostering mutual growth and innovation.
Legacy Meets Innovation
This partnership unites two titans: Meridianbet, with 23 years of leadership in digital gaming, and Crvena Zvezda, a basketball dynasty with deep cultural significance for the entire Southeast Europe. As European basketball undergoes transformation and anticipates further global integration, this collaboration exemplifies how traditional sports values can harmonize with cutting-edge business strategies.
By embedding its brand into Crvena Zvezda’s crest, Meridianbet transcends conventional sponsorship, creating a long-term alliance that underscores its commitment to innovation, market leadership, and a shared vision for growth within the rapidly evolving sports landscape.
Group – Wide CSR Statement
Beyond the court, this move highlights Meridianbet’s broader ethos as part of Golden Matrix Group. As outlined in GMGI’s recent Q3 report, the company prioritizes investments in corporate social responsibility (CSR), funding grassroots sports initiatives, supporting youth education programs, and fostering sustainable development. Meridianbet’s sponsorships extend beyond financial transactions, representing a commitment to tangible community impact and long-term partnerships.
This strategic partnership also signals Meridianbet’s growing global ambitions. As part of Golden Matrix Group, the company continues to expand its presence in key markets while reinforcing its reputation as an innovator in sports betting and gaming. With proprietary technology and personalized customer experiences at its core, Meridianbet positions itself as a global leader deeply rooted in the communities it serves.
Crvena Zvezda’s fans, known for their passionate support, now carry a crest that combines legacy with innovation. For Meridianbet, this partnership is more than a branding exercise—it’s a statement of intent, a commitment to shaping the future of sports sponsorship in Serbia and beyond.
A New Era for European Basketball
Crvena Zvezda’s crest, now a blend of tradition and innovation, represents the convergence of two forces driving change in European sports. For Meridianbet, this initiative is not just a sponsorship—it’s a strategic declaration to shape the future of sports partnerships on a global scale.
As part of Golden Matrix Group, Meridianbet continues to expand its global footprint while pioneering next-generation solutions in sports betting and gaming. With proprietary technology and an unwavering commitment to personalized customer experiences, the company remains at the forefront of an industry poised for exponential growth.
About Golden Matrix Group
Golden Matrix Group, based in Las Vegas, NV, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across multiple international markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets.
About Meridianbet
Founded in 2001 and acquired by Golden Matrix in April 2024, Meridianbet Group is a well-established online sports betting and gaming group, licensed and/or currently operating in 17 jurisdictions across Europe, Africa, and South America. Meridianbet’s successful business model utilizes proprietary technology and scalable systems, thus allowing it to operate in multiple countries and currencies and with an omni-channel approach to markets, including retail, desktop online, and mobile.
Contact: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6b32238b-79fd-4bf2-bb5b-d191d8b6e5d3
Brian Goodman CEO of Golden Matrix
Golden Matrix Group Inc. Reports Strong Q3 2024 Earnings and Continued Operational Growth
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Revenue Growth: Q3 2024 consolidated revenue increased by 85% to $41 million, with year-to-date revenue up 55% to $105.3 million, driven by consistent performance across key markets.
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Gross Profit Increase: Gross profit grew 39% in Q3 to $22.4 million, with year-to-date gross profit rising 24% to $61.8 million, reflecting improvements in operational efficiency and product margins.
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AEBITDA: Adjusted EBITDA for Q3 reached $4.3 million, reflecting resilient performance across multiple revenue channels with marginal impacts from currency fluctuations across subsidiaries.
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Balance Sheet Strength: As of September 30, 2024, Golden Matrix maintained a robust financial position with over $38.4 million in cash and equivalents and short-term debt of $17.5 million. Shareholder equity also grew 60% to $94 million, reinforcing the Company’s ability to pursue strategic growth initiatives.
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Meridianbet Strong Growth Continues: Meridianbet’s Q3 revenue grew 16% YoY, led by a 19% online increase and 6% in retail. Deposits rose to $61.9M (+13% QoQ), with new registrations up 23% to 125K. Online casino GGR margin hit 3.37% (+21% turnover), sports betting rose 7.4% YoY with GGR at 9.5%, retail sports GGR at 10.3% (record 14.1% in August), and retail slots up 17.5% YoY.
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Expansion of GMAG Platform: The GMAG B2B aggregator platform saw substantial growth, with wagering volume increasing 84% to $1.4 billion. Enhanced customer retention tools and the addition of high-margin games have driven engagement and profitability.
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Classics for a Cause Acquisition: This newly acquired Australian business added $2.1 million in revenue and $503,000 in EBITDA within two months, expanding Golden Matrix’s market reach and contributing to overall profitability.
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Mexplay Growth: Mexplay, the Company’s online casino in Mexico, reported a 56% increase in active players and a rise in gross gaming revenue to $15 million, underscoring growth potential in Latin America.
Meridianbet
Meridianbet Launches AI-Powered “I’m Feeling Lucky” Online Casino Feature, Setting New iGaming Industry Standard
- Revolutionary feature combines spontaneous game discovery with AI-driven personalization
- Early adoption shows 40% increase in new game exploration
- Projected to drive 15% increase in player lifetime value
- Seamlessly integrated with Meridianbet’s AI Casino Recommender
VALLETTA, Malta, Nov. 01, 2024 (GLOBE NEWSWIRE) — Meridianbet, a leading European online gaming operator and part of the Golden Matrix Group Inc. (NASDAQ:GMGI), announces the launch of its innovative “I’m Feeling Lucky” feature across its global player platform.
This AI-powered feature directly addresses user acquisition costs and retention metrics, two key drivers of profitability in the iGaming sector.
The “I’m Feeling Lucky” feature transforms the online casino experience by offering instant access to expertly curated games based on player preferences and AI-driven recommendations. This innovative solution addresses a common challenge in online gaming – choice overwhelm – while maintaining the excitement of spontaneous discovery.
Advanced AI Integration
Building upon Meridianbet’s recently launched AI Casino Recommender 2.0, the “I’m Feeling Lucky” feature employs sophisticated machine learning algorithms to ensure that even randomized selections align with player preferences.
Key features include:
- Intelligent Game Selection: Games are randomly chosen from a pre-filtered pool based on player preferences and historical data
- Adaptive Learning System: Continuous refinement of recommendations based on player interactions
- Seamless Platform Integration: Consistent functionality across web and mobile platforms
The expected output is:
- An average 25% reduction in customer acquisition costs
- 40% improvement in player retention rates
- Real-time optimization of game offerings based on player behavior
Proven Player Engagement Results
Initial data from beta testing demonstrates exceptional performance:
- 47% increase in game discovery rates
- 35% reduction in time-to-play for new users
- 28% increase in average session duration
- 31% boost in cross-category gameplay exploration
Full Focus on Gaming Experience
The “I’m Feeling Lucky” feature represents Meridianbet’s commitment to innovation in the online gaming space. By combining spontaneity with advanced AI recommendations, the Meridianbet division of the Golden Matrix Group is creating an entirely new way for players to discover and enjoy our extensive game portfolio while significantly improving their overall gaming experience.
About Meridianbet
Established in 2001, Meridianbet, part of the Golden Matrix Group Inc. (NASDAQ:GMGI) portfolio, stands as a leading online sports betting and gaming group. With B2C licenses in 18 jurisdictions across Europe, Africa, and South America, Meridianbet leverages proprietary technology and scalable systems for multi-country and multi-currency operations.
For more information, visit https://ir.meridianbet.com
Twitter – https://twitter.com/meridianbet_ofc
Contact: [email protected]
Disclaimer: Gaming services are subject to legal restrictions in certain jurisdictions. Please verify compliance with local laws and regulations before accessing gaming services.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b057c7c5-29bc-4d73-8ac9-590bd900af14
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