Meridianbet
Meridianbet Secures Historic Sponsorship Deal with FC AEL Limassol, Marking Support for 100th Sports Club Worldwide

LIMASSOL, Cyprus, July 12, 2024 (GLOBE NEWSWIRE) — Meridianbet, one of the continent’s oldest and leading sports betting brands licensed in operating in 18 markets of Europe, Africa and Americas, announced it has recently signed the largest sponsorship agreement in Cypriot football history with FC AEL Limassol.
This news comes only a few days after the Company secures Peru and South Africa sports betting license.
This landmark deal highlights Meridianbet’s strategic initiatives to strengthen its brand presence and community engagement in key markets, marking its support for the 100th sports club globally.
Investing in Community and Sports Excellence
This sponsorship agreement underscores Meridianbet’s decades-long local presence and unwavering support for paramount sports in Cyprus. As a company headquartered in Limassol, Meridianbet has consistently demonstrated its commitment to the local community, fostering a robust player base and supporting both professional and grassroots sports. This strategic partnership with AEL Limassol is anticipated to enhance brand visibility and loyalty among local and regional audiences.
Andreas Georgiou, Chairman of AEL Limassol, emphasized the significance of this partnership: “The partnership with Meridianbet represents the largest commercial agreement in our football department’s history, heralding a new chapter filled with optimism for the future. This collaboration is expected to drive substantial financial benefits and enhance the club’s competitive edge.”
Strategic Collaboration for Long-term Growth
Chrysothemi Valanidou, CEO of Meridianbet Cyprus, highlighted the strategic importance of this collaboration: “As one of the top betting companies globally, our sponsorship of AEL Limassol is part of our broader strategy to promote sports and fair play. We anticipate this partnership will not only elevate the club’s performance but also enhance Meridianbet’s market position and brand equity.”
Years – Long Commitment to Social Responsibility
Theodora Petrou, Head of Online Operations at Meridianbet Cyprus, elaborated on the company’s sponsorship mission: “Our strategy involves close cooperation with team officials to organize various events, including charitable initiatives. This partnership aligns with our corporate social responsibility goals, aiming to contribute positively to society and sports.”
Driving Brand Recognition and Market Expansion
The unveiling of the new team kit, featuring the Meridianbet logo prominently on the front, marks a significant milestone in the company’s branding efforts. The collaboration with Macron and the involvement of prominent players Rafael Mamas and Vasilis Papafotis in the launch event further solidifies Meridianbet’s commitment to excellence and innovation in sports sponsorship.
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 17 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile.
For more information, visit https://ir.meridianbet.com
YouTube – https://www.youtube.com/@MeridianbetIR
Twitter – https://twitter.com/meridianbet_ofc
Email: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/13639169-eb82-4546-adeb-b8fc0aea2fe4
Meridianbet
Meridianbet Executives Complete New Debt-to-Equity Conversion Agreement with Parent Company

LAS VEGAS, Aug. 20, 2025 (GLOBE NEWSWIRE) — Meridianbet (“Meridianbet” or the “Company”), a leading developer and licensor of B2B and B2C gaming platforms and subsidiary of Golden Matrix Group, today announced a new debt-to-equity conversion agreement involving several key Meridianbet executives, including Aleksandar Milovanović, Founder; Zoran Milosevic, Chief Executive Officer; Snezana Bozovic, Co-COO and Golden Matrix Group Board member; Marija Teodosic, Deputy CEO; Jelena Sarenac, CEO of Meridianbet Cyprus; Juan Jose Mantese, Head of LATAM Markets; Marko Pejovic, CEO of Meridianbet Tanzania; and Vladimir Lenger, Head of B2B Operations for African Markets.
The executives have converted their shareholder debt into equity in Meridianbet’s parent company, Golden Matrix Group, underscoring their confidence in the firm’s value proposition and its potential for sustained long-term growth. The transaction, valued at approximately $284,000, further strengthens the company’s capital structure and demonstrates leadership’s continued alignment with shareholder interests.
Zoran Milosevic, CEO of Meridianbet, commented: “This latest debt-to-equity conversion shows our clear commitment to Meridianbet’s strategic goals and the long-term growth of Golden Matrix Group. The transaction reduces debt, improves financial flexibility, and ensures that key stakeholders remain directly aligned with the company’s objectives.”
“This conversion follows earlier similar agreements and confirms the ongoing alignment between Meridianbet’s leadership and Golden Matrix Group. It further lowers outstanding obligations and consolidates ownership interests within the management structure of the combined organization.”
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group.
For more information, visit
IR Presentation – https://ir.meridianbet.com
YouTube – https://www.youtube.com/@MeridianbetIR
Twitter – https://twitter.com/meridianbet_ofc
Email: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a9cd5ad8-07a5-4c35-877f-4a86c9a83b9b
Meridianbet
Meridianbet (Golden Matrix) Highlights 2024 Achievements Ahead of Full ESG Report Release

VALLETTA, Malta, April 22, 2025 (GLOBE NEWSWIRE) — Meridianbet, a leading global sports betting and iGaming operator, part of the Golden Matrix Group (NASDAQ: GMGI), is pleased to share key ESG milestones from 2024, offering a preview of the year marked by high-impact community engagement, technology-driven operations, and disciplined resource use. The full ESG report is set for release in the coming weeks.
Today’s preview highlights how Meridianbet’s commitment to long-term, localized growth continues to deliver value across the markets it serves, while reinforcing its position within GMGI’s diversified portfolio of six global brands.
Golden Matrix reported $151.1 million in FY24 GAAP revenue, with $159.7 million in organic revenue — driven by core operations including Meridianbet, Mexplay, RKings, Classics for a Cause, GMAG, and Expanse Studios.
Meridianbet ESG 2024 Preview – Key Highlights:
- Almost 300 CSR actions executed across 25 markets in Europe, LATAM, Africa in various policy areas such as healthcare, education, sports development, and local institution support
- Continued high-profile partnership with Crvena Zvezda, a top Euroleague basketball club, including the first-ever emblem logo integration between a gaming brand and an elite European sports team
- Member of the “5% Club” — among the few global operators that develop and maintain their entire technology stack in-house
- A global book donation campaign distributing thousands of books to underfunded libraries, promoting culture and lifelong learning
- The “Scan. Help.” campaign, utilizing QR codes to fund essential equipment for maternity hospitals
- Support for women’s football and participation in global flood relief efforts in Rio Grande do Sul, Brazil.
- Flagship campaigns like the Meridianbet Donate Button, Meridianbet Epic Trail Race and other campaigns promoting wellness and community impact
- Rollout of the Meridian Donate platform across LATAM and Africa, allowing users to directly support verified NGOs
- Energy usage reduced through operational digitalization and targeted infrastructure upgrades
- The company maintains a strong governance structure, with over 60% of managerial positions held by women, reflecting the company’s commitment to merit-based advancement and diversity
- Strategic involvement in shaping EU-wide policy proposals for the gaming industry through EOGL (European Organization for Gaming Law), headquartered in Brussels
“ESG isn’t a slogan for us — it’s how we operate at scale,” said Zoran Milosevic, CEO of Meridianbet. “We’ve proven that it’s possible to grow in tightly regulated markets, lead on tech, and still deliver real outcomes to real people — from hospitals to youth sports. That’s the core of Meridianbet for 25 years.”
The 2024 period was also marked by Meridianbet’s public uplisting, becoming part of Golden Matrix Group’s NASDAQ-listed structure — reinforcing transparency, regulatory alignment, and investor access across all operations.
The full 2024 ESG Report will be released later this quarter.
To explore Meridianbet’s impact and operations, visit: ir.meridianbet.com
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (Nasdaq: GMGI). Contact https://x.com/meridianbet_ofc and [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/720b00d8-f6f1-455e-826d-bfa9f42511d5
Amusnet
Amusnet’s Global Expansion Continues with Meridianbet’s Launch in Brazil

Amusnet announced the continued growth of its partnership with Meridianbet, now live in Brazil. This latest development adds to a strong presence in markets such as Montenegro, Bosnia, Serbia, Congo, Cameroon, Kenya, and Tanzania, where Amusnet’s games have already gained significant traction.
“Partnering with Meridianbet for their Brazilian platform, Meridianbet.bet.br, is a fantastic opportunity for Amusnet. Brazil is a dynamic and rapidly growing market, and we are excited to bring our engaging gaming content to local players. Together, we are set to elevate the gaming experience in Brazil,” Dimitar Nacev, Sales Specialist at Amusnet, said.
“We are thrilled to see our long-standing partnership with Amusnet expand into the Brazilian market. This marks an exciting new chapter in our collaboration, and we have no doubt that the future holds nothing but success. We look forward to achieving great milestones together and bringing top-tier gaming experiences to players in Brazil,” said Kristina Dimoski, Global Account Manager at Meridianbet.
On Meridianbet.bet.br, players can find some of Amusnet’s top-notch games, such as Hot Deco, Extra Crown, Candy Palace, Stoichkov #8, Dancing Dead, Aztec Forest, 20 Golden Coins, Cavemen and Dinosaurs, and Cocktail Rush.
A mix of classic fruit game and modern taste, Hot Deco brings the best of both worlds. This 3-reel, 27-payways video slot bursts with high-paying symbols and rewarding features. It combines the classic fruity goodness with smooth graphics and a captivating soundtrack. The fortunate Seven Symbol acts as Wild, the Lucky Star serves as Scatter and a Mystery Jackpot adds to the excitement.
The post Amusnet’s Global Expansion Continues with Meridianbet’s Launch in Brazil appeared first on Gaming and Gambling Industry in the Americas.
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