Meridianbet
Meridianbet Secures Historic Sponsorship Deal with FC AEL Limassol, Marking Support for 100th Sports Club Worldwide
LIMASSOL, Cyprus, July 12, 2024 (GLOBE NEWSWIRE) — Meridianbet, one of the continent’s oldest and leading sports betting brands licensed in operating in 18 markets of Europe, Africa and Americas, announced it has recently signed the largest sponsorship agreement in Cypriot football history with FC AEL Limassol.
This news comes only a few days after the Company secures Peru and South Africa sports betting license.
This landmark deal highlights Meridianbet’s strategic initiatives to strengthen its brand presence and community engagement in key markets, marking its support for the 100th sports club globally.
Investing in Community and Sports Excellence
This sponsorship agreement underscores Meridianbet’s decades-long local presence and unwavering support for paramount sports in Cyprus. As a company headquartered in Limassol, Meridianbet has consistently demonstrated its commitment to the local community, fostering a robust player base and supporting both professional and grassroots sports. This strategic partnership with AEL Limassol is anticipated to enhance brand visibility and loyalty among local and regional audiences.
Andreas Georgiou, Chairman of AEL Limassol, emphasized the significance of this partnership: “The partnership with Meridianbet represents the largest commercial agreement in our football department’s history, heralding a new chapter filled with optimism for the future. This collaboration is expected to drive substantial financial benefits and enhance the club’s competitive edge.”
Strategic Collaboration for Long-term Growth
Chrysothemi Valanidou, CEO of Meridianbet Cyprus, highlighted the strategic importance of this collaboration: “As one of the top betting companies globally, our sponsorship of AEL Limassol is part of our broader strategy to promote sports and fair play. We anticipate this partnership will not only elevate the club’s performance but also enhance Meridianbet’s market position and brand equity.”
Years – Long Commitment to Social Responsibility
Theodora Petrou, Head of Online Operations at Meridianbet Cyprus, elaborated on the company’s sponsorship mission: “Our strategy involves close cooperation with team officials to organize various events, including charitable initiatives. This partnership aligns with our corporate social responsibility goals, aiming to contribute positively to society and sports.”
Driving Brand Recognition and Market Expansion
The unveiling of the new team kit, featuring the Meridianbet logo prominently on the front, marks a significant milestone in the company’s branding efforts. The collaboration with Macron and the involvement of prominent players Rafael Mamas and Vasilis Papafotis in the launch event further solidifies Meridianbet’s commitment to excellence and innovation in sports sponsorship.
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 17 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile.
For more information, visit https://ir.meridianbet.com
YouTube – https://www.youtube.com/@MeridianbetIR
Twitter – https://twitter.com/meridianbet_ofc
Email: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/13639169-eb82-4546-adeb-b8fc0aea2fe4
NEW YORK, Sept. 06, 2024 (GLOBE NEWSWIRE) — Meridianbet, one of Europe’s oldest and leading global sports betting and iGaming operator and part of Golden Matrix Group (NASDAQ: GMGI) announced that its CEO Zoran Milosevic, participated in the Citi 2024 Global TMT Conference. Milosevic discussed Meridianbet’s strategic growth, highlighting the company’s balanced approach to B2B and B2C operations, as well as its plans for expansion into key emerging markets, including Brazil and South Africa. The panel featured world’s most prominent corporate entities of the entertainment industry.
During his talk, Milosevic emphasized how Meridianbet’s proprietary technology, combined with Golden Matrix Group’s resources, positions the company as a leader in the highly competitive iGaming and sports betting industries.
Key Takeaways from Meridianbet’s CEO Talk:
- Meridianbet’s Legacy and Global Presence
Meridianbet has a 25-year history rooted in Europe, now operating in 18 regulated jurisdictions across the globe. With over 1,200 employees, including 100 software developers, Meridianbet delivers innovative gaming experiences through both retail and online platforms, offering 50+ in-house casino games.
- Balancing B2B and B2C Operations
Although Meridianbet initially started as a B2B provider, the B2C segment now contributes 85% of the company’s revenue. Meridianbet is preparing a significant upgrade and strategic focus on its B2B segment, which will be formally announced at the upcoming G2E Las Vegas Expo. This effort will reposition Meridianbet as a top-tier provider in the iGaming space, with its advanced B2B platform playing a central role.
- Expansion into New Markets
Mr Milosevic discussed the company’s strategic focus on expanding into key new markets, including Brazil and South Africa, leveraging its strong B2B offerings. He pointed out that Meridianbet’s presence in multiple jurisdictions allows it to take advantage of global growth opportunities, particularly as the regulatory landscape evolves.
- Maintaining Profitability in a Competitive Industry
Unlike many worldwide competitors relying on raising significant capital to fuel growth, Meridianbet has successfully maintained a focus on profitability by identifying and capitalizing on niche opportunities. “We operate efficiently and focus on strategic markets where we can maintain profitability while still achieving growth,” Milosevic said.
- iGaming as the Future of the Industry
Milosevic highlighted that iGaming is experiencing faster growth than traditional sports betting. He noted that younger generations are drawn to fast-paced casino games, which continue to grow at double-digit rates, compared to the single-digit growth in sports betting. “In the future, casino games will look more like video games, resembling the popular formats of today’s gaming industry.”
- Global Growth Strategy
Milosevic discussed Meridianbet’s multi-layered approach to growth, including organic expansion, a strong B2B entry strategy, and targeted acquisitions. The company’s expansion into Asia, where 60% of the world’s population resides, is seen as the next major opportunity, driven by a wave of impending regulation in the region.
“As we look ahead, our focus is on securing footholds in emerging markets, with Brazil and Asia as key targets. Our expertise in both B2B and B2C gives us a competitive advantage as we continue to expand.”
For more information about the insight shared during the Citi 2024 Global TMT Conference in New York, visit the Meridianbet Investor relations page at ir.meridianbet.com
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (Nasdaq: GMGI).
For more information, visit https://ir.meridianbet.com
YouTube – https://www.youtube.com/@MeridianbetIR
Twitter – https://twitter.com/meridianbet_ofc
Email: [email protected]
GMGI
Golden Matrix Group Provides Update on Entering U.S. Market and Expansion into Additional European Markets
Golden Matrix Group announced that the Company is progressing in its efforts to expand its market presence, particularly with its anticipated entry into the U.S. iGaming market. The Company, through its subsidiary Expanse Studios, which specializes in the production and distribution of iGaming content, is currently in the process of applying for the New Jersey Casino Service Industry Enterprise license.
GMGI has initiated discussions with several licensed gaming operators in New Jersey. Once the licensing process is finalized and the necessary approvals are obtained, the Company plans to serve as a B2B provider of its proprietary Expanse Studios iGaming content to fully regulated and licensed online casino and sportsbook operators in the state of New Jersey.
The Company intends to build on its U.S. presence by applying for additional licenses and servicing operator agreements in states where iGaming has been regulated.
Additionally, GMGI’s wholly owned Expanse Studios division has secured an iGaming license for the Bulgarian market and is actively pursuing licenses in Croatia and Romania, key markets that will further expand Expanse Studios’ European footprint.
Critical to its long-term growth strategy, GMGI, through its recently acquired subsidiary Meridianbet, is also focused on implementing its brand in other key markets, including Brazil, Peru, and South Africa.
As one of the select global operators with a pending federal license in Brazil, Meridianbet will be uniquely positioned to access Brazil’s substantial market, which is projected to grow to approximately $20 billion with a potential player base of 106 million by 2025 (Next.io, 2024). Based on current timelines, the licensing process in Brazil is expected to be completed by the end of December 2024, positioning Meridianbet as one of the companies likely to operate in the rapidly expanding market going forward.
Meridianbet, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), announced that it has been shortlisted for an exclusive sports betting and iGaming license in Brazil.
The application, filed under request number 56.195.600/0001-07, positions Meridianbet among a select group of global operators who will be part of one of the most anticipated market launches in the global sports betting and iGaming industry.
The window for prioritized license applications in Brazil closed on August 20, 2024, with a total of 113 operators submitting their applications ahead of the deadline.
By securing its place in this priority group, Meridianbet has ensured that its license will be processed by January 1, 2025, which is the forecasted launch date for Brazil’s legal sports betting and iGaming market.
Meridianbet’s inclusion on this exclusive list underscores its status as one of the key players in the global gaming industry. With Brazil poised to become one of the world’s largest gaming markets, this license represents a significant opportunity for Meridianbet and Golden Matrix Group.
Meridianbet’s application includes both sports betting and iGaming (online casino) under Brazil’s comprehensive licensing regime, making it one of the few operators positioned to offer a full suite of gaming experiences to Brazilian players. The Brazilian gambling industry is forecasted to generate $34 billion in sports betting turnover by 2028, with an onshore gross win of $2.8 billion, according to a report by the International Betting Integrity Association (IBIA).
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