LIMASSOL, Cyprus, July 12, 2024 (GLOBE NEWSWIRE) — Meridianbet, one of the continent’s oldest and leading sports betting brands licensed in operating in 18 markets of Europe, Africa and Americas, announced it has recently signed the largest sponsorship agreement in Cypriot football history with FC AEL Limassol.

This news comes only a few days after the Company secures Peru and South Africa sports betting license.

This landmark deal highlights Meridianbet’s strategic initiatives to strengthen its brand presence and community engagement in key markets, marking its support for the 100th sports club globally.

Investing in Community and Sports Excellence

This sponsorship agreement underscores Meridianbet’s decades-long local presence and unwavering support for paramount sports in Cyprus. As a company headquartered in Limassol, Meridianbet has consistently demonstrated its commitment to the local community, fostering a robust player base and supporting both professional and grassroots sports. This strategic partnership with AEL Limassol is anticipated to enhance brand visibility and loyalty among local and regional audiences.

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Andreas Georgiou, Chairman of AEL Limassol, emphasized the significance of this partnership: “The partnership with Meridianbet represents the largest commercial agreement in our football department’s history, heralding a new chapter filled with optimism for the future. This collaboration is expected to drive substantial financial benefits and enhance the club’s competitive edge.”

Strategic Collaboration for Long-term Growth

Chrysothemi Valanidou, CEO of Meridianbet Cyprus, highlighted the strategic importance of this collaboration: “As one of the top betting companies globally, our sponsorship of AEL Limassol is part of our broader strategy to promote sports and fair play. We anticipate this partnership will not only elevate the club’s performance but also enhance Meridianbet’s market position and brand equity.”

Years – Long Commitment to Social Responsibility

Theodora Petrou, Head of Online Operations at Meridianbet Cyprus, elaborated on the company’s sponsorship mission: “Our strategy involves close cooperation with team officials to organize various events, including charitable initiatives. This partnership aligns with our corporate social responsibility goals, aiming to contribute positively to society and sports.”

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Driving Brand Recognition and Market Expansion

The unveiling of the new team kit, featuring the Meridianbet logo prominently on the front, marks a significant milestone in the company’s branding efforts. The collaboration with Macron and the involvement of prominent players Rafael Mamas and Vasilis Papafotis in the launch event further solidifies Meridianbet’s commitment to excellence and innovation in sports sponsorship.

About Meridianbet

Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 17 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile.

For more information, visit https://ir.meridianbet.com

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YouTube – https://www.youtube.com/@MeridianbetIR

Twitter – https://twitter.com/meridianbet_ofc

Email: [email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/13639169-eb82-4546-adeb-b8fc0aea2fe4

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• Meridianbet offers an unprecedented 270 betting options per match
• A total of 182,250 unique betting opportunities throughout the tournament
• The offer includes standard bets, set winners, game totals, player-specific wagers
• Innovative Bet Builder feature allows for even greater customization

VALLETTA, Malta, July 01, 2024 (GLOBE NEWSWIRE) — As the 137th edition of The Championships at Wimbledon approaches, Meridianbet, Europe’s one of the leading and oldest sports betting operator, unveils an unparalleled array of betting options for tennis enthusiasts and sports bettors alike.

Unprecedented Betting Variety

Meridianbet is set to offer an astounding 270 distinct betting options for each of the 675 matches scheduled throughout the tournament. This amounts to a staggering total of 182,250 unique betting opportunities, providing an unmatched level of engagement for Wimbledon fans.

Comprehensive Betting Options

Meridianbet’s Wimbledon offerings include:

• Standard match winner bets
• Set winner predictions
• Total games over/under
• Handicap games
• Total sets
• Total breaks per player
• Player win and games combined bets
• Correct score in games and sets

Bet Builder options for all available markets

The Bet Builder feature allows customers to combine multiple bets within a single match, further expanding the potential for customized wagering experiences.

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The world’s Most Prestigious Sporting Event

The Championships at Wimbledon, entering its 137th edition, stands as the oldest tennis tournament globally and is widely regarded as the most prestigious of the four Grand Slams. This rich history and tradition add an extra layer of excitement to the betting experience.

Why Choose Meridianbet for Wimbledon?

• Unrivaled Variety: With over 180,000 betting options, Meridianbet offers something for every type of bettor
• Expert Odds: Leveraging years of experience in tennis betting markets to provide competitive odds
• User-Friendly Platform: Easy navigation through the extensive betting options
• Global Reach: Operating in 17 jurisdictions, combining local expertise with a global perspective

Responsibility and restrictions disclaimer

Sports betting services are not legal in all locations. Be sure to comply with applicable laws and regulations where you reside.

About Meridianbet

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Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 17 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile.

For more information, visit https://ir.meridianbet.com.

Twitter – https://twitter.com/meridianbet_ofc

Contact: [email protected]

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VALETTA, Malta, June 17, 2024 (GLOBE NEWSWIRE) — Meridianbet, a well-established and gaming group present in 17 jurisdictions worldwide, is proud to announce the launch of the “EURO 2024: Every Goal for a Better Tomorrow” initiative. This campaign, cherishing the beginning of the paramount European football tournament, underscores the company’s commitment to making a real difference in the lives of vulnerable communities.

Money Pledged for Every Goal Scored

Meridianbet has pledged to donate €30 for every goal scored during the EURO 2024 tournament. These funds will be dedicated to improving primary living conditions, improving health services, and supporting educational programs for those in need. This initiative demonstrates Meridianbet’s dedication to leveraging the excitement of EURO 2024 to create positive social impact.

Integrating CSR with Strategic Growth

At Meridianbet, the dedication to community support and strategic growth are deeply interconnected. The company believes that its path to becoming the most successful business in the industry is paved with sustainable practices. The corporate social responsibility (CSR) portfolio reflects Meridianbet’s commitment to addressing critical societal issues, including responsibility, diversity, and inclusion.

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Meridianbet’s CSR Approach: Employees as CSR Ambassadors

In 2023 only, Meridianbet undertook 225 large-scale CSR actions, demonstrating the company’s belief in the power of sustainable business practices. These initiatives, other than being projects, also represent the core of the company’s mission to positively impact every community in which Meridianbet operates.

To name a few:

• Community support and public advocacy: Sponsorships of documentary films, sports clubs, and associations; blood donation campaigns; International Women’s Day celebrations; and relief programs for natural disasters
• Environmental sustainability: Organization of in-house global afforestation programs, public cleanup campaigns, and climate-focused planting initiatives

Social inclusion and diversity: Efforts through the Meridianbet Foundation, humanitarian bet slips, and support for organizations whose core value is inclusion and equal living condition for all – to name only a few.

Introducing Meridian Donate

A cornerstone of Meridianbet’s CSR efforts is the Meridian Donate platform, which enables the company to streamline and amplify its charitable initiatives through its own customers (players).

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For more information about Meridianbet’s CSR initiatives and the Meridian Donate platform, visit https://ir.meridianbet.com/our-impact/

Twitter – https://twitter.com/meridianbet_ofc

Contact: [email protected]

https://www.youtube.com/@MeridianbetIR

About MeridianBet Group

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Founded in 2001, the Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 17 jurisdictions across Europe, Africa and South America. The Group’s successful business model is underpinned by the use of proprietary technology and scalable system allowing it to operate in multiple countries and currencies and an omni-channel approach to markets, including retail, desktop online and mobile. For more information, visit ir.meridianbet.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5dbe60a7-074a-413f-928e-d4c513848100