The New Creative Work Puts a Spotlight on the Opportunity to ‘Winever’ on Lotto.com, Even While Experiencing the Unluckiest Situations

NEW YORK and JERSEY CITY, N.J., Aug. 01, 2024 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first online lottery platform to digitally deliver official state lottery draw games and scratch tickets, has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.

Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.

As a build to the brand’s first campaign, “Welcome to Winever,”™ the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.

“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away,” said Thomas Metzger, CEO of Lotto.com Inc. “Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space.”

Advertisement

The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow. Click here to see.

“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it,” shared Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York. “Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one.”

Lotto.com Digital Scratch tickets are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas with more expected before the end of the year. For more information, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.

ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health, and other important services. Lotto.com has over two million customers, has contributed over $100 million to state-funded lottery initiatives, and has created six millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 million to a customer in Colorado. In December 2022, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.

MEDIA CONTACT INFORMATION:

Advertisement

Havas Formula: [email protected]

ABOUT HAVAS NEW YORK
Havas New York is one of 60+ full-service Villages and the North American flagship agency of Havas Creative Network, a powerful network of creative agencies with the most modern capabilities and talented people in the business. At Havas New York, we are a creative company with soul, breaking tradition in our category to help progressive marketers speak the modern language of advertising through culture, design, and technology—creating better, more meaningful brand experiences. Creatives are creators who deliver work designed to raise consciousness and inspire conversation in the real world, not the advertising space. Learn more at our website, ny.havas.com.

A video accompanying this announcement is available here

With rapid growth and an expanding national footprint, Lotto.com’s expansion is a win for lottery-supported causes

JERSEY CITY, N.J., July 10, 2024 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first online lottery platform to digitally deliver official state lottery draw games and scratch tickets, is thrilled to announce it has surpassed the two million customer mark. The exciting announcement comes in record time, doubling the Lotto.com one million customer milestone in under one year.

As Lotto.com charts its path forward with a pipeline of opportunities across state expansions and customer acquisition initiatives, the company remains committed to providing customers with convenient and secure digital access to the official state lottery. Reflecting on the growing Lotto.com customer base, the company also celebrates recent big wins on the platform – whether they occurred during a customer’s morning commute in New Jersey, or by matching 0 numbers on a ticket order in Texas.

“It’s an incredible milestone for us, reaching two million customers with our accessible and convenient way to order lottery tickets,” shared Thomas Metzger, CEO of Lotto.com Inc. “We are especially proud to expand our customer base, knowing this increases the incremental funds that our platform brings to the good causes that state lotteries support. It took us over two years to reach the one million customer milestone, and less than one year after that to hit the two million customer milestone, so our growth is accelerating tremendously!”

Lotto.com, which is currently available to customers in Arizona, Arkansas, Colorado, Nebraska, Minnesota, New Jersey, New York, Ohio, Oregon and Texas, offers digital access to order tickets for the biggest state lotteries and jackpots. Customers on Lotto.com can securely order official state lottery tickets for popular lottery games including Powerball® and Mega Millions® and digital scratch tickets on their phone, tablet, laptop, or desktop computer.

Advertisement

For more information, or to begin ordering official state lottery tickets “Winever,” visit www.lotto.com.

ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health, and other important services. Lotto.com has over two million customers, has contributed over $100 million to state-funded lottery initiatives, and has created six millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 million to a customer in Colorado. In December 2022, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.

MEDIA CONTACT INFORMATION:

Havas Formula: [email protected]

Advertisement

The announcement of digital scratch and draw lottery games in Arizona serves as a testament to the company’s accelerated growth and presence across the nation

JERSEY CITY, N.J., June 11, 2024 (GLOBE NEWSWIRE) — Lotto.com, the nation’s first online lottery platform to digitally deliver official state lottery draw games and scratch tickets, today announced the expansion of its services into Arizona, effective immediately. As the tenth state where Lotto.com customers can order official state lottery tickets online, the announcement marks a significant milestone in the company’s rapid expansion strategy.

Lotto.com is redefining the lottery landscape with its secure, convenient, and seamless online lottery experience, all while bringing incremental funds to state-funded lottery programs. With recent expansion into the Nebraska market and the introduction of the first-to-market Digital Scratch tickets, Lotto.com now boasts a customer base of over 1.9 Million and growing and has contributed approximately $85 Million to state-funded lottery programs.

The Arizona Lottery plays a vital role in supporting various community programs and causes, including higher education, health and human services, environmental conservation, and economic and business development. In the fiscal year 2023, the Arizona lottery contributed over $318M and $5.3B since the Arizona Lottery’s inception across these four pillars and the State of Arizona’s General Fund. Lotto.com is honored to now bring incremental funding to these important state missions.

“Today marks a great milestone for our team at Lotto.com, as we proudly launch the platform in our tenth state,” said Thomas Metzger, CEO of Lotto.com Inc. “The expansion not only highlights our brand’s continuous growth, but also reaffirms our dedication to revolutionizing the lottery industry across the nation.”

Advertisement

Customers in Arizona on Lotto.com can order official state lottery tickets for popular lottery games including Powerball® and Mega Millions®, as well as popular scratch ticket games via Lotto.com’s first to market Digital Scratch ticket offering. This innovation allows customers to order and play official state lottery scratch tickets “winever,”™ on their computer, laptop, or preferred mobile device.

To celebrate the Arizona launch, Lotto.com encourages customers in Arizona to play state favorite games, Fantasy 5 and The Pick, or visit local retailer and Lotto.com partner, “Players Cafe” located at 3135 S Mill Ave STE B-6 Tempe, AZ 85282.

For more information on Lotto.com, visit www.lotto.com.

ABOUT LOTTO.COM INC.
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans’ health and other important services. Lotto.com has over 1.9 Million customers, has contributed approximately $85 Million to state-funded lottery initiatives, and has created 6 millionaires via state-run games, including the largest Digital Scratch ticket win in history – $3 Million to a customer in Colorado. In June 2023, Lotto.com introduced the first-to-market Digital Scratch tickets, which are currently available in Arizona, Colorado, Nebraska, Ohio, Oregon and Texas. Lotto.com is currently available in Arizona, Arkansas, Colorado, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon and Texas, with plans to expand to additional states in the near future.

MEDIA CONTACT INFORMATION:

Advertisement

Havas Formula: [email protected]