FIRST.bet Launches in Argentina with ONDISS and City Center Online

FIRST.bet has launched in Argentina through ONDISS, bringing its Tier 1 sportsbook technology to City Center Online, one of the leading regulated .bet.ar operators in the region.

The launch marks a significant step in FIRST.bet’s continued expansion across Latin America and brings its fully managed sportsbook engine into one of the region’s most promising regulated markets.

Through ONDISS’s platform technology and its partnership with City Center Online, FIRST.bet is now live in Argentina, adding a full online sports betting vertical to City Center Online’s regulated entertainment offering.

This launch represents an important opportunity for all parties involved and supports the continued development of Argentina’s legal online gaming and betting sector.

The launch with ONDISS represents a new growth opportunity for FIRST.bet in Argentina and across Latin America.

By going live through ONDISS and City Center Online, FIRST.bet enters the market with a strong foundation: a leading platform partner, one of the region’s most important operators and a regulated environment that continues to develop rapidly.

The partnership also reflects the growing demand for sportsbook technology built around real market conditions, including settlement speed, market depth, player behavior, and reliable in-play performance.

Supporting the Growth of Legal Online Gaming

For FIRST.bet, this partnership reinforces its commitment to supporting the growth and professionalisation of regulated online gaming across Latin America.

The arrival of FIRST.bet in Argentina adds to other milestones that have marked the evolution of the local market and opened the way for important developments and new opportunities in the country.

FIRST.bet continues to work with leading operators, platforms and technology partners to contribute to an increasingly innovative, competitive, and responsible regulated ecosystem.

FIRST.bet and ONDISS on the New Alliance

“ONDISS and City Center Online wanted technology built for real market conditions, not a feed dressed up as a sportsbook. That’s what FIRST delivers. Speed, control and the product depth players in Argentina expect,” Tom Light, Founder and CEO of FIRST, said.

Facundo Giorgi, CEO of ONDISS, said: “At Ondiss, we are committed to bringing our operators the best technology solutions from around the world. The integration of FIRST into our platform reflects that commitment and expands the opportunities available to our customers.

“FIRST’s decision to begin its expansion into Argentina alongside Ondiss reinforces our position as a strategic partner for international suppliers looking to grow in Latin America’s regulated gaming markets. We are excited about the value this partnership will bring to our operators.”

Gonzalo Alvarez, CCO of ONDISS, said: “By bringing FIRST to our ecosystem, we are addressing a critical issue: settlement speed and the depth and number of real-time markets. Today’s player doesn’t wait; if the platform doesn’t respond, they leave.

“With this alliance, our platform is not only more robust, it’s more profitable for those who trust us. Less friction equals more seamless bets and equals higher gross gaming revenue for operators.

“This isn’t just about a new product; it’s about strengthening our value proposition and giving our operators the tools to continue growing in an increasingly demanding market.

“With a diverse and innovative offering of games and events, Ondiss reinforces its position as the leading platform in the Argentine sports betting and casino gaming market.”

City Center Online Expands into Online Sports Betting

As part of this launch, ONDISS developed the online sports betting vertical for City Center Online Casino, expanding the operator’s entertainment offering.

The new vertical allows City Center Online to expand its offer with FIRST.bet’s full sportsbook engine, strengthening its position in the regulated Argentine market.

The launch follows the recent authorisation of online sports betting by the Santa Fe Lottery, the provincial regulatory body. This makes City Center Online one of the first .bet.ar operators to offer this modality within the province in a safe and regulated environment that supports responsible gaming.

The partnership reaffirms FIRST.bet’s commitment to working with leading operators and platform providers to support the continued growth of legal online gaming in Latin America.

Through technology, product focus, and strategic alliances, FIRST.bet continues to contribute to a more professional, competitive, and responsible regulated industry across the region.