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BETBAZAR Is Becoming B1(Be One)

Published

34 minutes ago

July 1, 2026

The evolution continues. CEO Alex Iaroshenko reveals about the biggest transformation in the company’s history — why Betbazar became B1, the rise of AI-driven products — and what that means for the future of the industry.

1.Let’s start with the main question – after 7 years as Betbazar, what made you decide it was time for a bigger change?

These changes didn’t happen overnight. For the first few years, we were helping operators find the right products on the market. But over time, we started understanding the market on a much deeper level – what operators actually struggle with, what technology they really need and where the industry is heading next.

AI Cricket creation and the growth of our Sports Data Feed became a big turning point for us. That’s when it became clear: we’re no longer just a marketplace. We’re becoming a product company. That was the moment we realized we were no longer just distributing products — we were building the future direction of the company ourselves.

And with that evolution came the understanding that the company needed a new identity that truly reflected where we were heading next.

2.How did the idea of AI Cricket even appear in the first place?

It actually started from a product perspective. We saw that operators needed sports content that was faster to launch, easier to scale, more cost-efficient, and less dependent on large trading teams. At the same time, they wanted something visually different from traditional virtual products — modern futuristic graphics, AI-powered avatars and gameplay that feels much closer to real sport: live, unscripted and autonomous.

That’s how AI Cricket appeared. Fast-paced gameplay, continuous engagement, AI-driven results, live betting and branded customization — built for modern operators and for the way audiences consume entertainment today.

3.In a market where most operators already have access to sports data, how does B1 Sports Data Feed create additional value?

The sports data market is very mature, and we understand that data itself has become something of a commodity. Operators already have access to feeds and most of them are unhappy about what they have — what really matters today is quality, flexibility, coverage, and reliability.

Our approach is to combine a proven, industry-trusted data source with additional models, unique events, and tailored market coverage. This allows us to deliver a highly customizable solution that adapts to different operator needs and scales, while maintaining the performance and reliability the market expects at the highest level.

4.Was it emotionally difficult to say goodbye to the Betbazar name?

Honestly, it doesn’t feel like saying goodbye. It feels more like the beginning of a new chapter. We didn’t change the name simply because we wanted something different — the company evolved, and the brand needed to reflect that evolution.

At the same time, Betbazar remains an important part of our story. We’re not abandoning it. As we continue building our own products and ecosystem, there may well be a place for Betbazar in the future. So rather than an ending, we see this as a new beginning — both for B1 and potentially for Betbazar in a different role down the road.

5.Why did you choose the name “B1 (Be One)”?

Because it reflects exactly what the company became. We didn’t want a name that simply sounds modern or trendy. We wanted something that captures our positioning and mindset.

‘Be One’ means being the one the operator chooses from among many options. Not because of the biggest catalog, but because of the products, technology, and reliability behind it.

For us, B1 is really about focus: creating innovative products that boost profits, and doing it deeper, faster, and with a higher standard. This idea formed the basis of the entire rebranding.

6.What are the core principles behind B1 today?

The market is already full of loud messaging and endless catalogs. We focus on building technology that solves real operator challenges. That means reliable products, fast integration, regular content updates, and infrastructure that helps operators move quickly without adding unnecessary complexity.

Speed is a big part of our mindset. Whether it’s launching new content or integrating new products, we believe operators should be able to go live in days, not months. To support that, we’ve developed our own AI-powered integration tool that significantly streamlines the onboarding process. With an AI-friendly technical team on the operator side, integration can take – two days.

7.Do you think AI will completely reshape the industry over the next few years?

I don’t think AI is something the industry will face someday — it’s already here. But what we’re seeing today is only the first stage.

Over the next few years, I believe we’ll see entirely new AI-powered leagues and competitions emerge, potentially featuring digital athletes and AI-generated sports experiences that exist alongside traditional sports. They will be faster, available 24/7 and designed around continuous engagement. In many ways, AI won’t just improve existing products — it will create entirely new forms of sports entertainment. AI Cricket was our first step in that direction, and we’re already working on what comes next.

ABOUT B1 (BE ONE):

B1 (Be One) is a product-focused iGaming company, shaping AI-driven content and real-time sports data infrastructure.

Website: https://b1.global/ai-cricket
LinkedIn: https://www.linkedin.com/company/b1global/?viewAsMember=true

CT Interactive

CT Interactive Launches New Titles on Ifortuna.sk

Published

19 minutes ago

July 1, 2026

Wladimir P.

ct-interactive-launches-new-titles-on-ifortuna.sk

CT Interactive has announced the expansion of its presence in the regulated Slovak market through the launch of a selected portfolio of the company’s top-performing games on Ifortuna.sk, part of the Fortuna Entertainment Group.

Slovak players can now enjoy some of the company’s most popular titles, including 50 Treasures, Fruits & Sweets Buy Bonus, 100x Crypto Magic, Duck Of Luck Buy Bonus, 20 Mega Star, 100x Fresh, Dancing Dragons, Nanook The White Ghost Buy Bonus and The Big Chili. Several of these games feature the company’s engaging Buy Bonus mechanics, offering players enhanced interactivity and greater control over their gameplay.

“The expansion of our content offering on Ifortuna.sk represents a major step in our broader international growth strategy. We are delighted to provide our valued partner with a compelling and diverse portfolio of games, while reinforcing our long-term commitment to the Slovak market,” said Martin Ivanov, Chief Operating Officer at CT Interactive.

“Our newly certified portfolio brings a fresh and dynamic gaming experience tailored specifically to the Slovak audience. Each title has been carefully developed to boost player retention while delivering a more personalized and engaging gaming experience,” added Ivan Zoumpalov, Regional Manager for the Czech Republic and Slovakia at CT Interactive.

The post CT Interactive Launches New Titles on Ifortuna.sk appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Amusnet

Connecting Business and Diplomacy: Amusnet Supports BBLF’s Annual Meeting of the Diplomatic Corps

Published

19 minutes ago

July 1, 2026

Wladimir P.

connecting-business-and-diplomacy:-amusnet-supports-bblf’s-annual-meeting-of-the-diplomatic-corps

Amusnet has supported the 10th Annual Meeting between the Bulgarian Business Leaders Forum (BBLF) and the Diplomatic Corps, reaffirming its commitment to initiatives that foster dialogue, responsible business and Bulgaria’s long-term economic development.

Held at InterContinental Sofia, this year’s high-level forum brought together ambassadors, senior government officials and executives from leading Bulgarian and international companies under the theme “Bulgaria: Prospects for Rapid Economic Transformation”. The discussions explored the country’s potential to accelerate economic growth through innovation, digitalisation, strategic investments and stronger collaboration between the public and private sectors.

As a long-standing partner of the Bulgarian Business Leaders Forum, Amusnet continues to support initiatives that create meaningful dialogue around the future of Bulgaria’s economy and business environment. The annual meeting serves as one of the country’s most important platforms for exchanging ideas between the diplomatic community, institutional leaders and the business sector.

“Supporting initiatives that encourage collaboration and forward-looking dialogue is part of our commitment to responsible business. We believe that sustainable economic growth is driven by strong partnerships and a shared vision for the future,” said Ivo Georgiev, CEO of Amusnet.

This year’s forum focused on topics including Bulgaria’s investment attractiveness, technological advancement, talent development and the opportunities created by closer cooperation between business, government and international partners. The event once again highlighted the importance of building an environment that encourages competitiveness and sustainable growth.

For Amusnet, supporting the BBLF Annual Meeting reflects the company’s broader commitment to contributing to Bulgaria’s business ecosystem beyond its core operations. As one of the country’s leading software companies, Amusnet continues to stand behind initiatives that promote responsible leadership and long-term economic progress.

The partnership further strengthens Amusnet’s collaboration with BBLF and underscores the company’s belief that sustainable growth is achieved through dialogue, shared expertise and collective action.

The post Connecting Business and Diplomacy: Amusnet Supports BBLF’s Annual Meeting of the Diplomatic Corps appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Andrzej Hyla

Wazdan Launches First Stage of Summer Network Promotion with Mystery Drop

Published

19 minutes ago

July 1, 2026

Wladimir P.

wazdan-launches-first-stage-of-summer-network-promotion-with-mystery-drop

Wazdan, the leading gain-focused developer, has launched the first stage of its summer-long Network Promotion campaign to partner operators from 29th June to 19th July 2026.

As part of a wider three-stage seasonal campaign running throughout the summer, the opening phase centres around Mystery Drop, one of Wazdan’s established promotional tools designed to enhance player engagement through an additional reward layer during gameplay.

During active game sessions, Mystery Drop gives players the opportunity to win cash or physical prizes. Once the feature is triggered, players select one of nine Mystery Boxes to reveal their reward, adding an extra level of anticipation and entertainment to the gameplay experience.

Designed as a ready-to-use promotional solution for operators, Mystery Drop requires no additional integration and does not impact the RTP of the base game. Powered by a certified independent RNG engine, the tool can also be tailored to meet the requirements of individual casinos and regulated markets.

The first stage of the Wazdan Summer Drop marks the beginning of a wider summer initiative, with additional campaign phases featuring further engagement mechanics set to launch later in the season.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Remaining an innovative supplier in an increasingly competitive market means continuously delivering engaging experiences that resonate with both players and operators.

“Mystery Drop has proven to be an effective promotional tool for our partners, adding an extra layer of excitement to gameplay while remaining simple to activate and fully customisable for different markets. We are excited to launch the first stage of this summer campaign and continue supporting our partners with memorable promotional experiences throughout the season.”

The post Wazdan Launches First Stage of Summer Network Promotion with Mystery Drop appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.