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2RBO Affiliates Presents Lodur: a Viking-Inspired Casino and Sportsbook

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2RBO Affiliates is proud to present Lodur, a new casino and sportsbook brand that brings Norse mythology to life through an immersive, gamified experience.

Inspired by the age of Vikings, their conquests, legends, and spirit of exploration, Lodur invites players into a world where every bet contributes to continuous progression.

At the core of the experience is the Island System, a persistent progression layer that evolves across sessions. Alongside sports betting and casino play, players build and upgrade their own island settlements, unlock new territories, and voyage through more than 110 uniquely themed islands — ranging from Nordic-inspired landscapes to cyberpunk enclaves and eerie cemeteries.

Progression is fueled by Elixir, a resource earned through every deposit and wager. Players use Eliksir to access the Lodur Slot game, where they can win the coins needed to build and upgrade their settlements. Beyond building, landing the right symbols can trigger the Attack feature, allowing players to breach a rival’s defenses and claim their coins.

This interactive layer introduces a fierce rivalry that fuels long-term engagement. Whether attacking an opponent or defending their own settlement, players must constantly evolve their tactics to grow. With a vast world to conquer, Lodur offers a deep and rewarding journey — a high-stakes loop of building and competing that drives continuous player loyalty and forges a lasting bond with the saga.

“Lodur is a product where entertainment and progression go hand in hand. For players, there is always a new island to conquer and new land to explore, ensuring the hunt for glory never ends and the next horizon is always within reach. For affiliates, this creates a high-retention ecosystem where players stay invested in their journey, remain active, and scale in value over time,” commented Aviv, Head of 2RBO Affiliates.

For partners, Lodur is a powerful retention machine. By merging a premier sportsbook and casino with an adventurous Viking world, the brand creates a thrilling journey accessible via both iOS and Android apps. This seamless ecosystem of high-action gaming and continuous progression transforms standard traffic into a loyal, high-value player base, ensuring steady growth and maximum LTV for partners.

Lodur is now live and ready to fuel your profitability. Be among the first to drive traffic to Lodur and unlock a treasury of opportunities with 2RBO Affiliates!

About 2RBO Affiliates:

2RBO Affiliates is a high-performance affiliate program representing top iGaming brands. Built on an advanced platform, it combines modern gamification features, flexible commission models, and a no negative carryover policy to maximize partner profitability.

Australia

Regulating the Game Rolls Out Four-Level Partnership Structure Ahead of Sydney 2027 Program

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Regulating the Game has announced an updated partnership framework for the 2027 initiative, organized into four levels — Principal Partner, Signature Partners, Pillar Partners, and Activation Partners — aimed at providing sponsors a more defined connection with the conference, the RTG Global Awards, and the delegate experience.

The updated architecture showcases significant involvement in 2026 and mirrors the widened scope of the 2027 program, which encompasses a more extensive conference agenda and the growth of the RTG Global Awards from six to twelve categories.

Regulating the Game 2027 Sydney is scheduled for 8–10 March 2027 at the Sofitel Sydney Wentworth, featuring the RTG Global Awards ceremony on 9 March 2027.

A more distinct connection between partner funding and program worth.Every level is designed to correspond with the delegates’ experience of the program — starting with the conference opening, through Pitch!, the main program, the Global Awards Gala Dinner, and concluding the event. The goal is to minimize overlapping propositions, enhance category positioning, and achieve partnership results that are clear, traceable, and aligned with the program’s core.

• Principal Partner — The lead partner of the Regulating the Game 2027 program, with prominence across the conference, the Global Awards and the delegate journey. Reserved as a singular position.
• Signature Partners — A small group of premium partners aligned with flagship program elements, including Pitch!, the Global Awards Gala Dinner and other headline moments of the 2027 program.
• Pillar Partners — Partners aligned with the core thematic pillars of the Regulating the Game program: regulation and policy, compliance and integrity, safer gambling, and technology and innovation.
• Activation Partners — Partners supporting specific delegate touchpoints and experiences across the program, with visibility tied to defined activations.

A maturing global program

The 2027 program builds on the trajectory established in 2026, which saw strong international participation, the inaugural RTG Global Awards and the Pitch! showcase that brought together established providers and emerging RegTech disruptors. The expanded 2027 awards program — with six new categories including Black Market Disruption Initiative, Sport & Wagering Integrity Initiative, Research Impact, Gambling Harm Prevention Campaign, Compliance Advisory and Distinguished Contribution — broadens the recognition framework across the sector.
“The 2027 architecture reflects the maturity of the Regulating the Game program — a global conference, an expanded awards program and a delegate community that spans regulators, sector leaders, technology and research across multiple jurisdictions,” said Paul Newson, Principal at Vanguard Overwatch and Founder of Regulating the Game.

“Partners increasingly want a clearer line of sight to value, audience and alignment. The four-tier model is designed to provide that — fewer overlapping propositions, clearer category positioning, and partnerships that map to how the program is actually experienced by delegates.”

Partner engagement now open

Partnership conversations for the 2027 program are now open. Organisations interested in any of the four tiers are invited to make contact through Regulating the Game to discuss alignment, availability and entitlements.

Event Details
Regulating the Game 2027 Sydney 8–10 March 2027 Sofitel Sydney Wentworth, Sydney, Australia
RTG Global Awards Presentation 9 March 2027

The post Regulating the Game Rolls Out Four-Level Partnership Structure Ahead of Sydney 2027 Program appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Cologne City Hall

Shortlists Revealed Across Categories for the Esports Leaders Honours Awards 2025-26

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The shortlists for the inaugural Esports Leaders Honours awards ceremony have been unveiled across categories including Esports Leader, Rising Star in Esports, Standout Esports Advertising Campaigns, Best Product Innovation in Esports, Access & Grassroots Champions in Esports and Industry Development of the Year.

The awards ceremony, where the winners will be revealed live on the night will take place at Cologne City Hall (Kölner Rathaus) on 19 June 2026, with the Lord Mayor Torsten Burmester in attendance. During the invitation-only evening event, winners will be revealed live on the night and receive their awards on stage at City Hall.

Esports Leaders Honours is a new awards programme and platform created by The Esports Radar to celebrate the people, organisations and projects that helped to define the year in esports and deserve recognition. This year the ceremony forms a part of Global Esports Industry Week (GEIW).

Winners will receive their awards on stage at the event at City Hall.

Access & Grassroots Champions in Esports

• Shortlist: Stefy Bau (CEO, Init Esports), Mags Byrne (Founder, EStars), Ole Martin Gjestad (Founder, KRED Norge), Désiré Koussawo (President, SAGES Africa), David Kosir (Founder, Friendly Fire), Elliot Mack (Co-Founder and CEO, DAIGON Esports), Jon Winkle (Founder, EPIC.LAN)

Esports Leader

• Shortlist: Akshat Rathee, Anna Rozwandowicz, Fabien ‘neo’ Devide, HRH Prince Faisal bin Bandar bin Sultan, Monica Dinsmore, Niccolo Maisto, Ralf Reichert, Robbie Douek

Rising Star in Esports

• Shortlist: Bilguunbat Enkhbayar (Co-Founder and CEO, The MongolZ), Emanuele Acerbis (CEO & Co-Founder, NOVO Esports), Heloisa Passos (Founder, trexx), Kalam Neale (Head of Education, British Esports), Liam Whitehead (Head of Partnerships, Method), Meg Cabaras (Senior Account Executive, Esports & Gaming, Octagon), Sheridan McGuire (Founder, College Esports News)

Standout Esports Advertising Campaigns

• Shortlist: DHL x EFG x Chew Productions – The Dispatch, G2 x Solo Leveling (Crunchyroll), HEROIC x Razed, Jameel Motorsport x Esports World Cup 2025, Team Liquid x Magnus Carlsen, Team Vitality x Nescafé Latte, Team Vitality x Stake

Best Product Innovation in Esports

• Shortlist: DPM LOL, EVA (Esports Virtual Arenas), Logitech G – the ProX2 Superstrike Mouse, Runestone, Shikenso, UNEVN – the BASE PC Solution, ZOWIE by BenQ

Industry Development of the Year

• Shortlist: BLAST and GamingMalta announce multi-year partnership, including permanent studio spanning over 1,000m², The launch of Esports Nations Cup, India drafts new rules to regulate esports and gaming, with esports formally recognised as sports under the Ministry of Youth Affairs and Sports, The sale of Moonton, creator of Mobile Legends: Bang Bang, to Saudi Arabia’s Savvy Games Group in a deal valued at approximately $6 billion, Qiddiya-owned RTS fully acquires Evo, Riot Games opening up for betting sponsors in EMEA and Americas, the PIF, Silver Lake, and Affinity Partners moving to purchase Electronic Arts (EA) for $55 billion

The “Local Hero” category will see the winner announced on the night too, but this one does not include a shortlist. This category recognises an individual who has made a significant contribution to the betterment of esports locally to wherever the ceremony is being hosted. Given this year’s ceremony is taking place in Germany, The Esports Radar has partnered with E-Sport-Bund Deutschland (ESBD), who will decide this edition’s winner.

Sam Cooke, CEO of The Insights Group (The Esports Radar), said: “As ever with this kind of exercise and selecting those who deserve recognition across these areas this was extremely difficult, but we’re really pleased with those we’ve chosen! They’ve all contributed something meaningful in different ways to esports over this past year in particular, and for many of them for much longer than that too.

“We’re excited to celebrate these people, organisations and the space in Cologne at City Hall in June, and even more excited to scale this Honours platform into the future; we want it to be more representative and do the sector worldwide justice; those developments and that process will follow soon after 19th June.”

The post Shortlists Revealed Across Categories for the Esports Leaders Honours Awards 2025-26 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Bragg Gaming Group to Acquire Drayton International

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Bragg Gaming Group announced that it has entered into a binding term sheet (Term Sheet) to acquire Drayton International (Drayton), a diversified gaming technology and content platform.

In conjunction with the closing of the proposed transaction, renowned gaming entrepreneur Matt Davey, Founder and Chairman of gaming-oriented investment fund, Tekkorp Capital, will join Bragg’s Board of Directors (Board) as Non-Executive Chairman, further strengthening the Company’s leadership as it executes its next phase of growth.

In a demonstration of Mr. Davey’s confidence and view on Bragg’s current and future value, he previously purchased a block of 1 million Bragg common shares in a private transaction with the Company’s CEO, Matevž Mazij, in February 2026. The Company estimates that private stock purchase, combined with Mr. Davey’s current Drayton private stock ownership, will result in him having an approximate 10% ownership stake in Bragg following completion of the planned acquisition.

This acquisition represents a bold step forward from its legacy business, as Bragg doubles down on its commitment to crafting captivating proprietary gaming worlds which deliver proven revenue engines for operators and unforgettable experiences for players, with a particular focus on expansion across North America.

This strategic clarity is complemented by a refreshed brand presence, featuring a vibrant new aesthetic that reflects Bragg’s ‘games-first’ commitment. Being games-first is more than the expression implies — it means changing not only games, but also how they are built, delivered, and monetized.

Bragg already combines battle-tested content and player management expertise with smart technology. But this evolution sharpens the focus on what makes Bragg a unique value proposition in the iGaming sector; a data rich, user experience-obsessed, games-first engineering leader. Bragg not only supplies the games that today’s players demand, but also streamlines everything. This optimizes players’ end-to-end journey, redefining Bragg’s core products into one coherent ecosystem.

Transaction Overview

Pursuant to the Term Sheet and subject to entering into a definitive acquisition agreement and the satisfaction of customary closing conditions, Bragg will acquire 100% of the equity interests of Drayton for 4.5 million newly issued Bragg common shares priced at US$2.00 per share. Bragg will also hold rights which will provide it with a contractual path to full ownership of all five of Drayton’s portfolio studios.

Bragg expects that Drayton’s leadership and development teams will continue with the Company post-closing.

The post Bragg Gaming Group to Acquire Drayton International appeared first on Americas iGaming & Sports Betting News.

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