CHALKLINE PARTNERS WITH OPTIMOVE TO BETTER CUSTOMER ACQUISITION AND RETENTION THROUGH SPORTS PREDICTION GAMES

Yesterday, Chalkline has announced a partnership with Optimove, the leading CRM Marketing solution for iGaming, to deepen conversion and retention metrics for freeplay sports games.

As the central part of the partnership, Chalkline will be flowing permission-based marketing data into the Optimove system for use in hyper-personalized messaging, enhanced attribution and in-depth customer insights.

With the new partnership, Chalkline’s operator portfolio gains access to enriched customer profiles, multichannel orchestration, accurate marketing attribution, and personalization at scale. Chalkline operators can now engage individual players in real-time with hyper-personalized messages and offers across any channel, boosting retention and player lifetime value.

Players, both new and returning, all have favorite sports, teams and players. As sports betting and iGaming grows throughout North America, operators are using Optimove to employ a customer-led approach to marketing that starts with player preferences.

Chalkline’s unique technology delivers sports prediction games on demand–for a player’s favorite team or sport, and builds a permission-based engagement with players. The data gathered from freeplay games will immediately inform better marketing decisions, powered by Optimove.

Dan De Souza, Director of Partnerships at Optimove:

“As operators and US players continue to face economic uncertainty, customer-led marketing remains the best way to meet that challenge. Placing the player at the heart of every marketing action builds long-term relationships with players and gains their loyalty for life.

As we continue to expand in North America, we are proud to partner with Chalkline and offer our tried and tested multichannel CRM Marketing suite to their operator portfolio.”

Daniel Kustelski, Chalkline CEO & Co-founder, said:

“We’re thrilled to enter this partnership with Optimove. This will immediately make our massive data set of first party data more immediately actionable for operators.

U.S. sports fans, especially casual bettors, are embracing sports prediction games in rapidly growing numbers, and operators will improve acquisition and retention rates with this seamless integration.”

SB22, creator of the first fully modular and scalable betting and transactional platform, has partnered with Optimove, the leading CRM Marketing platform.

The partnership demonstrates SB22’s focus on developing highly tailored promotions using Artificial Intelligence and Machine Learning to enhance its operator portfolio’s marketing capabilities by executing sophisticated CRM Marketing campaigns.

SB22 is a software development company headquartered in Dallas, Texas, with innovative industry-first immersive betting solutions for the gaming industry.

Optimove helps operators manage large-scale CRM marketing frameworks. Optimove allows brands to reach their players with the right message on the right channel by personalizing, orchestrating and scientifically measuring thousands of campaigns sent to hundreds of segments. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine the next best action for each customer, eliminating marketers’ need to map every player journey manually.

The partnership with Optimove will allow operators to gain several additional vital capabilities:

• Enriched customer profiles: Unifying all historical, predictive, and realtime player data from sources such as CRM, service clouds, and data warehouses within Optimove’s Customer Data Platform (CDP) to create a comprehensive single customer view.
• Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver customer communications across email, mobile, web, and additional channels.
• A continuous optimization loop: Leverage Optimove’s productized experimentation tools to continuously measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance.

“Optimove offers a leading CRM Marketing solution used by many of the largest operators in the gaming industry. When evaluating various CRM solutions, Optimove’s technology was a strong fit with our goal of developing automated promotions and retention offers driven by AI and ML. The Optimove team is great to work with, and we are excited to build upon our partnership,” Vik Shrestha, Chief Commercial Officer at SB22, said.

“In today’s market, to create a competitive edge, operators must adopt a customer-centric approach that can only be achieved using AI-led CRM Journeys. A customer-centric approach must include unified data, and the orchestrations of multichannel, personalized communications across hundreds of segments, improving Customer Lifetime Value and the overall bottom line. We are excited at the opportunity to help SB22 continue its strong momentum and allow their operators to adopt more effective CRM Marketing strategies,” Dan de Souza, Director of Partnerships at Optimove, said.