ENJOY, the vibrant iGaming content creator, has bolstered its presence in the Italian market by forming a new alliance with BetFlag, a prominent operator in the country and a member of the Lottomatica Group.

The deal will result in BetFlag incorporating a handpicked assortment of ENJOY’s best-performing slot games and live entertainment offerings, such as HotFire Diamonds XXL and Energy Roulette Hold & Win. This collaboration delivers ENJOY’s unique combination of captivating mechanics and high-quality production to BetFlag’s existing player community.

The partnership signifies an important milestone in ENJOY’s plan to grow in regulated markets, after the company’s recent certification in the Italian market. BetFlag’s robust local footprint offers an excellent opportunity to present ENJOY’s content to fresh audiences.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Partnering with BetFlag represents an important milestone for us.

“Its strong reputation and understanding of local player preferences make it an ideal partner as we continue to roll out our portfolio across the country.

Laviero Saganeiti, Casino Project Manager at BetFlag, added: “ENJOY’s varied portfolio stands out for its production quality and creative mechanics, making it a strong addition to our digital casino offering.

“Integrating its games allows us to further diversify the entertainment available to our players while continuing to work with innovative content partners.”

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Betsson Group has been shortlisted in 11 categories at the Italian Gaming Awards (IGA) 2026, taking place in Rome on 14 April as part of the Italian Gaming Expo & Conference (IGE) 2026, held on 14–15 April.

The awards celebrate excellence across the Italian gaming industry, recognising best practices, innovation and leadership. Winners are selected through an independent evaluation by a jury of industry experts via a dedicated voting process.

Betsson Group nominations include:

• Best Betting Operator – Betsson Group

• Best Casino Games Operator – StarCasinò

• Best Executive Leadership – Stefano Tino, Managing Director Southern Europe at Betsson Group

• Best Marketing Campaign – Betsson.Sport

• Best Mobile Operator – Betsson Group

• Customer Care – Betsson Group

• Diversity & Inclusion Award – Betsson Group

• ESG Compliance Award – Betsson Group

• HR Award: Employer of the Year – Betsson Group

• Operator of the Year – Betsson Group

• Responsible Gaming – Betsson Group

These nominations highlight Betsson Group’s continued focus on innovation, operational excellence and delivering a high-quality customer experience.

IGE 2026 brings together key stakeholders from across the Italian gaming ecosystem to explore the future of the industry, with a focus on technological innovation, sustainability and responsible growth.

Across two days, the conference will feature panels, discussions and networking opportunities involving representatives from institutions, ADM (Customs and Monopolies Agency), licensees, technology providers, associations and academia.

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R. Franco Digital, the Spanish iGaming company, has strengthened its presence in regulated European markets through a significant collaboration with the Italian platform provider Microgame.

This strategic partnership will allow R. Franco Digital’s broad range of successful titles to be incorporated into Microgame’s distribution system. The agreement enables Italian operators to enjoy several of the supplier’s top games, featuring popular titles like Super 7 3×3 and Santa Fe Respin, many of which have been customized to align with local audience preferences.

Having already built a successful presence in Italy through prior agreements with Stanleybet and 888, the collaboration with Microgame represents a major advancement in R. Franco Digital’s goal to become a prominent player in the Italian regulated market.

Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “Italy is one of the largest, most sophisticated and competitive regulated markets in Europe. Partnering with a powerhouse like Microgame allows us to bring our unique blend of heritage and modern gaming innovation to a wider audience than ever before.”

Francesco Cuzzupoli, Gaming & Sales Director at Microgame, added: “We are delighted to welcome R. Franco Digital to our platform. Their reputation for delivering engaging, high-quality content precedes them, and we are confident that their titles will be a massive hit with our operator partners and their players. This partnership further enhances our position as the go-to provider for premium gaming content in Italy.”

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