Alex Fonseca CEO Superbet Brazil
Fluminense and Superbet Renew Their Partnership
Fluminense Football Club and Superbet announced the renewal and expansion of their sponsorship contract. The agreement, previously valid until 2027, has been extended for two more seasons and will now last until the end of 2029.
From now on, in addition to continuing to occupy the main space on the front of the shirt, Superbet expands its presence on the club’s uniform, with the inclusion of the brand also on the upper back of the shirts used in games, training, and warm-ups.
With the renewal, Fluminense and Superbet consolidate their position among the main partnerships in Brazilian football, with one of the largest sponsorship contracts in national sport. It also reinforces the strength of the brand and its confidence in the club’s sporting and institutional project.
For Fluminense’s president, Mattheus Montenegro, the renewal represents the consolidation of a relationship built on trust and results.
“The extension of the partnership with Superbet reflects not only the recognition of the work that has been done at the club in recent years, but also conveys confidence in a promising future. This partnership has shown that it has been successful. And that there is an even more victorious path ahead,” said the president of the Tricolor.
Since the beginning of the partnership with Fluminense, the brand has been present in historic moments for the club, such as the FIFA Club World Cup 2025 and actions like Supersticioso, Flu Fest, Pink October campaigns, among other experiences. Throughout this journey, the brand has walked side-by-side with the club, boosting the sporting project and strengthening the connection between Fluminense and its passionate fans on and off the field.
“For Superbet, it is a great source of pride to be part of Fluminense’s journey, which is today one of the most traditional and respected clubs in South American football, with an international presence, remarkable achievements, and a passionate fanbase. Throughout this journey, we have worked together to strengthen the men’s and women’s sports project and further consolidate the Fluminense brand as one of the great references in football. Our goal remains to build a long-term relationship based on trust, responsibility, and a strategic vision for the development of Brazilian sport,” said Alex Fonseca, CEO of Superbet in Brazil.
The post Fluminense and Superbet Renew Their Partnership appeared first on Americas iGaming & Sports Betting News.
Alex Fonseca CEO Superbet Brazil
GeoLocs Partners with Superbet for Launch in Brazil’s Newly Regulated Online Gaming Market
GeoLocs, leading provider of advanced geolocation compliance technology for the regulated online gaming industry, is excited to announce its new partnership with operator Superbet.
Among the most widely recognised betting and gaming brands globally, and renowned for their innovative approach to sports betting and gaming, this collaboration will enhance Superbet’s operations as they enter Brazil’s newly regulated online gaming market, whilst strengthening GeoLocs’ position as the geolocation provider of choice in Latin America and emerging iGaming markets.
GeoLocs brings over 12 years of expertise in geolocation technology, having supported more than a dozen operators enter the Ontario market. This extensive experience positions GeoLocs as an ideal partner for Superbet as they navigate the complexities of compliance and player verification in Brazil.
GeoLocs advanced geolocation technology will provide precise and secure location verification, enabling Superbet to meet strict regulatory requirements while safeguarding their players privacy across Brazil. This seamless integration will offer Superbet’s players a superior user experience on iOS, Android, and mobile web, eliminating the need for additional downloads or companion apps.
“We are excited to partner with Superbet, as they enter Brazil’s regulated online gaming market,” said Stuart Godfree, Managing Director of GeoLocs. “Our technology, built over 12 years, is designed to meet the demands of emerging markets like Brazil, and we’re committed to helping Superbet deliver a compliant, secure, and user-friendly experience for players.”
“As we prepare to expand on the exciting and highly anticipated Brazilian market with a bespoke and localised gaming portfolio, ensuring the highest levels of compliance and player protection is our top priority,” said Alex Fonseca, CEO Superbet Brazil. “Partnering with GeoLocs allows us to achieve this to the highest standards, leveraging their extensive expertise in geolocation technology to deliver a secure and seamless gaming environment for Brazilian players.”
By partnering with GeoLocs, Superbet will be equipped to ensure accurate verification, fraud prevention, and adherence to local gaming regulations, all while providing a unique and engaging player experience.
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