Liquor & Gaming NSW (L&GNSW) is putting gambling operators on notice that social media influencers are a key focus of its regulatory priorities for 2026.

L&GNSW is responsible for monitoring online wagering and gaming machine advertising visible to the NSW community, including posts on social media, to ensure they comply with NSW laws.

Hospitality and Racing Deputy Secretary Tarek Barakat said with the rise of social media influencers promoting gambling, it was important businesses including online bookmakers and gaming machine operators understood the law and their responsibilities.

“We are putting gambling operators on notice that a key priority for us this year is examining their marketing and customer retention practices, including the use of social media personalities,” Mr Barakat said.

“Gambling operators should be careful about any affiliate or partnership arrangements as we are holding them responsible for the advertising of their products.

“The things we are targeting include paid and unpaid promotional partnerships with wagering operators and gaming machine operators, influencer content that normalises betting behaviour or glamorises gaming products, and in particular, the use of platforms, including podcasts, with large youth or vulnerable audiences.

“These practices may increase the risk of gambling harm by blurring the line between entertainment and marketing, and by exposing at‑risk groups to persuasive promotional content.

“L&GNSW will require social media content creators to demonstrate that their social media and website content complies with legal requirements.

“We also work with other responsible agencies as required to ensure people abide by the law and gambling harm is minimised.”

Mr Barakat said other 2026 regulatory priorities are targeting:

• barriers to closing gambling accounts, VIP or loyalty programmes and other marketing practices, including direct advertising used by casino and gaming venue operators

• casino governance and integrity

• alcohol-related harm hotspots, including areas experiencing increasing rates of alcohol-related crime and high-risk events.

By publishing its annual regulatory priorities, L&GNSW aims to communicate the key regulatory issues that it is addressing and provide industry with an opportunity to proactively modify or cease behaviour that may raise concerns.

The post Liquor & Gaming NSW Targets Social Media Influencers Promoting Gambling Products appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

The post REEVO’s Aggregation Platform Secures Official Certification in Peru appeared first on Americas iGaming & Sports Betting News.

Collaboration highlights self-screening quiz for residents as part of Gambling Disorder Screening Day on March 10

The Arizona Department of Gaming’s Division of Problem Gambling (Division) and the Arizona Lottery announced today that Governor Katie Hobbs has issued a new Proclamation recognizing March as Problem Gambling Awareness Month. Additionally, the Division and the Arizona Lottery recognize March 10 as Gambling Disorder Screening Day.

“Arizona is a longtime supporter of Problem Gambling Awareness Month – a national grassroots campaign that raises understanding and appreciation that gambling related harm is a community issue,” said Elise Mikkelsen, Division Director. “New this year, the National Council of Problem Gambling’s theme Caring Communities. Stronger Futures. reminds us that screening for problem gambling is here in Arizona – and it’s useful in connecting people to the knowledge and resources they need.”

“Responsible gaming is an important part of the Arizona Lottery’s commitment to players across the state,” said Alec Thomson, Executive Director of the Arizona Lottery. “During Problem Gambling Awareness Month, we are proud to highlight the resources available to Arizonans and the work being done to promote responsible play. Through our partnership with the Arizona Department of Gaming, Division of Problem Gambling, we continue to support education, awareness, and access to help for those who may need it.”

The majority of Arizonans – 61 percent – support the government working to increase awareness of problem gambling resources. Meanwhile, when seeing health providers, only seven percent of Arizonans report that they have been screened for, or asked about their gambling habits, compared to 50 percent being asked about substance use. An estimated three to four percent of Arizona residents age 21+ are predicted to manifest a current gambling disorder – a term used to describe persistent and recurrent problem gambling behavior leading to clinically significant impairment or distress.*

Arizonans can take a self-screening quiz directly on the Division’s website: (problemgambling.az.gov/resources/self-screening-quiz). The quiz is designed to take only a few minutes and uses the responses to generate information and resources on possible next steps – including state subsidized treatment available from a list of qualified health and treatment providers. Gambling can take many forms, such as lottery, casino gaming, sports betting, bingo, raffles, office pools, and poker.

Held the second Tuesday of every March, Gambling Disorder Screening Day represents an international movement by the Cambridge Health Alliance, Division of Addiction that encourages provider-level and community-level knowledge about gambling disorder. It advocates that health screens for problem gambling are a useful tool to identify and start addressing the issue.

In problem gambling awareness, prevention is also important. The Arizona Lottery uses consumer and retail marketing to spark education and engagement while drawing awareness to problem gambling resources – particularly the free, 24/7 availability of immediate help, and the availability of qualified, problem gambling trained support professionals.

According to the Division and the Lottery, key ways to get effective and immediate help for those experiencing problem gambling are:

• Texting NEXTSTEP to 53342
• Using the chat function at problemgambling.az.gov
• Calling 1-800-NEXT-STEP
• Calling a trained, state contracted provider listed (problemgambling.az.gov/treatment-counseling/treatment-providers) – simply mention you are seeking support through the Division of Problem Gambling to qualify for state subsidized treatment resources

To join the awareness effort, access the official toolkit here: LINK. The toolkit has pre-packaged social media copy and creative assets designed for businesses, state agencies, and residents to amplify the issue across a range of audiences. The Division and the Lottery encourages others to spread awareness in their organizations and communities.

To learn more about Arizona’s sustainable continuum of services and education that reduces the impact of problem gambling, please visit problemgambling.az.gov.

*Marotta, J., Yamagata, G., & Reohr, P. (2023). Gambling Behaviors, Attitudes, and Experiences among Arizona Adult Residents. Phoenix, AZ: Arizona Department of Gaming.

*According to the Cambridge Health Alliance, Division on Addiction, persons with gambling disorder experience exhibit at least four of these behaviors:

• Needs to gamble with increasing amounts of money in order to achieve the desired excitement.
• Is restless or irritable when attempting to cut down or stop gambling.
• Has made repeated unsuccessful efforts to control, cut back, or stop gambling.
• Is often preoccupied with gambling (e.g., having persistent thoughts of reliving past gambling experiences, thinking of ways to get money with which to gamble).
• Often gambles when feeling distressed (e.g., helpless, guilty, anxious, depressed).
• After losing money gambling, often returns another day to get even (“chasing” one’s losses).
• Lies to conceal the extent of involvement with gambling.
• Has jeopardized or lost a significant relationship, job, or educational or career opportunity because of gambling.
• Relies on others to provide money to relieve desperate financial situations caused by gambling.

The post Arizona Division of Problem Gambling and the Arizona Lottery / Recognize March as Problem Gambling Awareness Month appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.